• Title/Summary/Keyword: Customer Service Process Capability

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Enhancing the Customer Service Process through Information Technologies and Customer Knowledge in Call Centers : The Moderating Role of Computer Self-Efficacy (콜센터에서 정보기술과 고객지식을 이용한 고객서비스 프로세스 향상 : 컴퓨터 자기효능감의 조절역할)

  • Choi, Sujeong
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.185-203
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    • 2017
  • Call center service is enabled by the use of a firm's various information technologies (IT) and accumulated knowledge. IT and knowledge resources have been considered a fundamental infrastructure for developing a firm's business capabilities. Recognizing this, this study examines whether a firm's IT and customer knowledge resources enhance its customer service process capability and thereby contribute to creating superior customer service, at the level of customer service representatives (CSRs). That is, constructs in this study were measured on a basis of CSRs' perception. Moreover, this study verifies the moderating role of CSRs' computer self-efficacy on the relationships between IT and customer knowledge resources and customer service process capability. To test the proposed hypotheses, this study conducted partial least squares (PLS) analysis with a total of 234 data which were collected on CSRs working at four call centers. The key findings are as follows: first, IT infrastructure integration and customer knowledge integration are positively associated with customer service process capability. Second, customer service process capability is a key determinant of customer service performance. Finally, CSRs' computer self-efficacy has a moderating effect on the relationship between IT infrastructure integration and customer service process capability. The details of the findings and implications are presented.

Service Quality Improvement of Smart Phone Application (스마트 폰 애플리케이션 서비스 품질의 개선)

  • Yeom, Da-Hye;Kang, Chang-Wook
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.36 no.4
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    • pp.38-44
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    • 2013
  • Smart phones have brought rapid changes in this competitive world. Smart phone application developers are trying their best to consider the customer requirements in the most efficient way while considering all its attributes. However smart phone service quality has been given less consideration comparatively during the last few years. This paper proposes a measurement method for improving service quality of smart phone application. This method combines the service quality performance model (SQPM) and process capability index (PCI). The service quality performance model is used to identify service items that require improvement. Process capability index is used as a measure for prioritization of those improvements. Case study was carried out to search out important communication application service attributes. customer satisfaction level data was collected for users who used the application service. A total of twenty four service attributes were found during this survey. Using the joint approach of SQPM and PCI, five significant service attributes were prioritized for service quality improvement.

The Service Failure of Global Large Distribution Companies: the Failure Factors by Service Marketing Mix (글로벌 대형유통기업의 서비스 실패에 관한 사례 연구: 서비스 마케팅믹스별 실패요인을 중심으로)

  • Lee, Young Jae;Choi, Suk Bong
    • Journal of Korean Society for Quality Management
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    • v.47 no.3
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    • pp.641-659
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    • 2019
  • Purpose: Recently, the managing customer complaints properly has emerged as key source of competitive advantage in the large distribution industry. Effective customer complaint management helps firms minimize service failures and incense the capability to respond to customer's needs. Despite this importance, the in-depth prior study of a firm's service failures is very limited. Therefore, the actual service failure cases of large discount stores in Korea were analyzed in this study, and the types of service failures that occur at the service interface were identified. Method: Specifically, a total of 48,307 cases of customer complaints that have occurred in the past three years were collected from 1 January 2016 to 31 December 2018. Using 7 dimensions of service marketing mix. we have classified and analyzed systematically the service failure cases collected. Results: Among the cases of service failures, 34,921 (72.3%) cases were involved with the product factor, followed by 6,152 (12.7%) cases with person factor and 5,392 (11.2%) cases with process factor. Conclusion: By linking the main causes of service failure with the service marketing mix variables, this research presented a more systematic analytic model and verified by applying it to large domestic distribution company. Understanding the main factors affecting customer complaints n the large distribution industry can provide managers useful information and insight who want to achieve an effective customer complaint management.

An Empirical Research for the Software Process Capability and Organizational Performance in Korea (SW프로세스능력에 관한 현황과 기업성과에 관한 연구)

  • 나미자;남기찬;김정욱;박수용
    • Journal of Korean Society for Quality Management
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    • v.30 no.1
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    • pp.22-46
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    • 2002
  • Recently, increasing attention has been paid to building the software quality and software productivity due to ongoing software crisis. To overcome such problem, one of the many alternatives is to use the capability maturity model (CMM) suggested by the Software Engineering Institute(SEI), focusing on the improvement of software progress. This research is proposed the theoretical framework for CMM based on the previous studies, and review the status of software process on the software development organization. We then examine the impact of the software process capability on the organizational performance including financial measures and non-financial measures. Hypotheses on software process capability were tested 144 organizational units. The 62.5% of foreign companies are distribute to the second and third level, the Korean firms in this study are indicated the first level. Result indicate that maturity of software process may be served the key predictor of organizational performance, in particular the positive relationship between the software process and non-financial performance index such as customer service, IT Infrastructure, marketing, supplier and purchaser, production and operation.

A Comparison Study between Korean and Foreign Shipping Lines on Logistics Service Attributes and Capability (국적선사와 외국적선사의 물류서비스 속성과 역량에 관한 비교 연구)

  • Lee, Sang-Yun;Go, Hyeon-Jeong
    • Proceedings of the Korea Port Economic Association Conference
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    • 2006.08a
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    • pp.291-309
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    • 2006
  • In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

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The Improvement of Hospital Food Service in Quality and Customer Satisfaction by Using 6-sigma Strategy (6시그마 기법을 통한 병원 급식 서비스 품질 개선 및 환자 만족도 향상)

  • Jeong, Su-Hyeon;Yeom, Hye-Seon;Son, Jeong-Min
    • Journal of the Korean Dietetic Association
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    • v.13 no.4
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    • pp.331-344
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    • 2007
  • This study was performed to improve the hospital food service in quality and customer satisfaction by using 6-sigma strategy which was processed by DMAIC methods. The research procedure was as follows; analyzing the main causes of customer dissatisfaction of food service by using numerical method, and then finding out the standardized problem solving methods, and finally reforming food service process. The effectiveness of 6-sigma activity was measured by ‘food service quality index’, ‘customer satisfaction index’ and ‘total food service satisfaction index’. Food service quality index was calculated by adding grade of soup temperature, food service, delivery time, and setting accuracy. Statistical data analyses were completed by using the Minitab Ver. 14. By performing 6 sigma activity, food service quality index was increased from 67 to 79 points (p<0.05) and customer satisfaction index also rise from 73 to 79points (p<0.05). Satisfaction of meals’ taste, diverse menu, food setting accuracy, remove of food service, overall food service were significantly improved(p<0.05). The results of capability analysis in food service quality index, customer satisfaction index, and total food service satisfaction index were improved 2.11$\sigma$ to 2.49$\sigma$, 1.88$\sigma$ to 2.43$\sigma$, and 2.04$\sigma$ to 2.47$\sigma$ respectively (p<0.05). Therefore this study showed that subjective food service improving process could be measured by objective numerical value which might be used for financial value in hospital management.

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A Study on Effectiveness Enhancement of Organization thru Service Quality of Service Desk (Service Desk의 서비스 품질이 조직의 업무 효율성 증대에 미치는 영향에 관한 연구)

  • Kim, Dong-Chul;Gim, Gwang-Yong;Rim, Seong-Taek
    • Journal of Information Technology Services
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    • v.8 no.4
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    • pp.17-40
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    • 2009
  • This study is to guide to estimate service quality on ITSM operation based on ITIL(IT Infrastructure Library). ITIL v2 and v3 provide how to integrate framework of IT service and business process. It is widely used as ITSM operation base. As a latest IT trend, ITSM covers Hardware, Software, SaaS, Network, Call center, Helpdesk, ASP portal and IT operation. Servicedesk is selected as target area where valid sampling is addressable and service change is rapid. Traditional Helpdesk was focusing on technical support to solve internal IT issues passively. But it was evolved into Service Desk which focus in process and provide integrated service from customer's business view point preventively and proactively. Accordingly outsourcing types business are normally performed by group of professional capability. Service quality is measured under the SLA(Service Level Agreement). This study utilized SERVQUAL model as service quality measuring tool developed by Parasuraman, Zeitaml and Berry to find critical factors to satisfy customer. And test was processed regarding effectiveness of IT organization and customer view point thru sampling. Though valid parameters can be changed by ITSM areas under the SERVQUAL models, they naturally can be accepted as a index of service quality measurement after sampling test with acceptable significance. And I recommend to follow this study as a preparation before official SLA.

Elevating Quality in the Public Service through 6 Sigma : Experiences of Korean Intellectual Property Office (6시그마를 통한 공공서비스 품질개선 성과:특허청의 사례 중심으로)

  • Jeong, Seon-Ung;Shin, Sang-Kon
    • Journal of Korean Institute of Industrial Engineers
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    • v.32 no.4
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    • pp.358-368
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    • 2006
  • The significance of intellectual property in the knowledge-based society has been increasing and as a result, the patent customer's demand for a top quality patent administration service has increased as well. Therefore, Korean Intellectual Property Office(KIPO) adopted 6 sigma as a tool for KIPO's innovation to improve the quality of patent administration and enhance customer satisfaction. KIPO's steadfast promotion of 6 sigma resulted in many successful outcomes such as improvement of policy and service process from customer's point view, streamlining the administrative procedures, increased work efficiency, capability enhancement of core personnel, and so on. Since 6 sigma has proved itself to be equipped with features suitable for innovation in public sector, it can be used as an extensible innovation tool to meet the challenges in rapidly changing administration environment and to achieve a competitive edge.

The Effect of Motor Manufacturer A's Vehicle Quality Capability and Perceived Risk on the Customer Value and Loyalty (자동차 제조사 A 기업의 자동차 품질역량과 인지된 위험이 고객가치 및 고객충성도에 미치는 영향)

  • Kim, Tae-Young;Yoo, Hanjoo;Song, Gwangsuk
    • Journal of Korean Society for Quality Management
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    • v.48 no.1
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    • pp.125-147
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    • 2020
  • Purpose: This study would measure the users'perceived overall quality level of A automobile Company, which has leading market power in the domestic automobile market and analyze the causal relationships in the quality value process Model to quality capability, customer value and loyalty based on that. Especially, this study would analyze the relative impacts of the users'perceived risks appearing in the quality value process model of the formation of Quality Factors(QF), Customer Value(CV), and Customer Loyalty(CL) and analyze the moderating effect of the causal relationships among the components. Methods: For an analysis of causal relationships connected to QF, CV, and CL of the customers who purchased Auto manufacturer A's automobile users, 179 users who used within 3 years were utilized as samples for the analysis. As for QF, based on the Garvin(1988), the QF of automobiles were redesigned. For a structural equation analysis of the entire research model, the PLS(S(Partial Least Square) model was utilized. Results: As a result of an analysis, R2 of CV and CL was 0.652 for CV and 0.664 for CL, which was a very stable Goodness of fit. As a result of an analysis of the hypotheses of QF and CV, automobile performance, conformance, aesthetics, serviceability, and durability. In addition, it turned out that the perceived risk had a moderating effect on convenience, service availability, and perceived quality. Conclusion: This study found that the perceived quality risk appearing among automobile users had negative effects on the quality value process model to QF, CV and CL. In contrast, there were factors not affecting the users'quality value process in spite of the perceived risk. These factors can suggest important managerial implications in that they can be utilized as Auto manufacturer A's market-dominant strengths.

A Comparison Study between Korean and Foreign Shipping Liners on Logistics Service Attributes and Capability (국적선사와 외국적선사의 물류서비스 속성과 역량에 관한 비교 연구)

  • Lee, Sang-Yoon;Ko, Hyun-Jeung
    • Journal of Korea Port Economic Association
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    • v.22 no.3
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    • pp.141-160
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    • 2006
  • In order to obtain and maintain competitive advantage, under rapidly changing maritime environment, liners should make efforts to reinforce their logistics service capabilities. Most of all, for this, shipping lines should accurately recognize and evaluate their logistics service attributes. In the present research, various logistics service attributes for ocean carriers were selected from previous studies and the observed data for 6 main service attributes were collected through a questionnaire survey to 31 maritime experts. Moreover, shipping lines' relative logistics service capabilities were measured by an additional survey process. The comparative gravity between core evaluation factors were measured by AHP technique and the relative capability levels of 2 Korean liners and 5 foreign shipping companies were assessed by utilizing a fuzzy model. The empirical result presents that Korean liners are superior at customer service capability but inferior at freight rate competitiveness. This research shows that Korean liners are ranked at high position for overall logistics service capabilities and focusing on the differentiation strategy but not on the cost related strategy.

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