• Title/Summary/Keyword: Customer Retail

Search Result 306, Processing Time 0.022 seconds

Assessing the Effects of Multi-Channel Service Quality on Customer Satisfaction and Loyalty in Retail Banking (은행서비스의 다채널 별 서비스 품질 평가가 고객 만족 및 충성도에 미치는 영향)

  • Kim, Jiyoung
    • Journal of the Korean Operations Research and Management Science Society
    • /
    • v.41 no.1
    • /
    • pp.71-85
    • /
    • 2016
  • Service channel environments have changed dramatically with the advent of new, online digital channels. This article studies the effects of perceived multi-channel service quality on customer satisfaction and loyalty in the banking industry and the moderating role of age, which is a characteristic of customers. The objective is to identify the quality factors that affect the overall satisfaction and loyalty of a multi-channel customer. A quantitative study was conducted on 900 customers, with the main targets being users of the nine primary Korean retail banks. Results show that perceived service quality of the physical environment, human service, Internet banking, mobile banking, and ATM has a positive influence on overall satisfaction and loyalty. Age moderates the relationship among physical environment quality, human service, and customer loyalty.

Fixed-Mobile Interconnection Charging and Optimal Regulation Under Customer Ignorance (소비자 무지하에서의 유무선 상호접속료 책정과 최적규제모델)

  • Jung, Choong-Young
    • The Journal of Korean Institute of Communications and Information Sciences
    • /
    • v.31 no.12B
    • /
    • pp.1112-1121
    • /
    • 2006
  • This Paper deals with the model of fixed-mobile interconnection. Specifically, how interconnection charge and originating price are determined when there is customer ignorance about terminating network or the price. This paper shows that the terminating charge with customer ignorance is higher than without that, and therefore the retail price becomes higher. This paper discusses the several methods to prevent the increase of the retail price and suggests the scheme to regulate the retail price and interconnection charge, simultaneously.

Unethical Customer Return Behaviors: Retail Employees' Perspectives (비윤리적 고객반품행동의 고찰: 유통업체 종업원 관점)

  • Park, Kyung-Ae
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.32 no.9
    • /
    • pp.1356-1365
    • /
    • 2008
  • As Korean retailers are expanding their return policies, customer abuse and fraud behaviors are increasing. This study attempts to understand customers' unethical return behaviors in the Korean retailing. As an exploratory approach, the study identifies behavioral patterns of unethical returns from retail employees' perspectives. A total of 168 cases collected from 112 individual interviews with retail employees are qualitatively analyzed. Unethical return behaviors are categorized into five groups: lenting/deshopping, product defects with customer faults, unreasonable compensation demands, selfish behaviors, and problem behaviors in the service encounter. The study indicates that a variety of unethical return behaviors are observed despite a short history of return policy in Korea, and renting/deshopping and product defects with customer faults are the most prevalent return abuse behaviors.

The Effect of Service Quality on Customer Satisfaction & Loyalty in Retail Shop (소매업에서 서비스품질이 고객만족 및 고객애호도에 미치는 영향)

  • Baek, Jong-Hyun;Yoon, Young-Jin;Ji, Sung-Gu
    • Journal of Korean Society for Quality Management
    • /
    • v.28 no.2
    • /
    • pp.211-241
    • /
    • 2000
  • Service quality is the most well known concept in service company. But, it is not dearly defined yet. This is due to the service property itself. Finding the appropriate rates is so hard working job. The purposes of this study are finding the raters on retail shop, identifying the relationships among the raters and clarifying the customer attribute. To attain the purposes, We developed the rates that are especially adopted to the retail shop. And empirically test the relationships among service quality, customer satisfaction and customer loyalty. Also, to clarify the intension and behavior of customer, we classify the types of customer loyalty and set the 4 type group. We revealed the gap between groups that have different properties.

  • PDF

The Impact of Loyalty Program on Customer Retention: Empirical Evidence from Bangladesh

  • AHSAN, Syed Md. Hasib;ALAUDDIN, Md.;ALAM, Mohammad Manjur;NAZIA, Adiba;ISLAM, Tasnim
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.9 no.6
    • /
    • pp.195-206
    • /
    • 2022
  • The purpose of this paper is to examine how loyalty programs designed by retail stores affect customer retention. The present study is one of the few empirical studies finding the role of different loyalty programs that help to build customer retention. The study also seeks to explore the moderation role of customer perceived value between intrinsic motivation - customer retention and extrinsic motivation - customer retention. The researchers employed a quantitative research design to collect data from the 350 respondents who purchased goods from the retail chain/departmental stores in Bangladesh. The collected data are then analyzed using structural equation modeling. The result of their findings indicated that the size of the organizational reward has a positive effect on intrinsic and extrinsic motivation; further extrinsic motivation has a significant relation to customer retention. Surprisingly, no support was found for the positive impact of intrinsic motivation on customer retention. Customer perceived value (CPV) is critical as a moderator in building client retention, which improves the positive association between extrinsic motivation and customer retention. CPV, on the other hand, was found to mitigate the negative link between intrinsic motivation and client retention.

Korean Customer Attitudes Towards Retail Regulations

  • Cho, Young-Sang;Chung, Lak-Chae;Yu, Pom-Tong
    • Journal of Distribution Science
    • /
    • v.14 no.1
    • /
    • pp.51-58
    • /
    • 2016
  • Purpose - This study is to identify how the retail regulations influence customer shopping behaviours and furthermore, whether the Store Closing Act really protects independent retailers as well as traditional markets in Korea. Research design, data, and methodology - By adopting frequency analysis and factor analysis method, the research achieved research objectives. Before a field survey, the authors pre-tested the questionnaire developed, based on similar previous articles, and finalized. Amongst the 353 questionnaires distributed, 332 were returned. It means the response rate is 94.5%. Furthermore, available questionnaires are 330. Results - Rather than stimulating customers to more frequently visit public markets, the regulation has provoked new customer shopping behaviours. In other words, some consumers tend to shop in big box retailers before or after a store closing day, whereas others are likely to stop shopping. What is important is that customers do not patronise small retailers and conventional markets, thanks to the Store Closing Act. Conclusions - In order to keep retailers and public markets independent, the researchers suggest that the government should introduce new techniques without impeding the growth of a retailing sector.

Sports Leadership Theories for Improving Retail Service Quality on Customer Value

  • SEONG, Dong-Ho
    • Journal of Distribution Science
    • /
    • v.19 no.5
    • /
    • pp.13-21
    • /
    • 2021
  • Purpose: The sports leadership theories are crucial in ensuring the success of corporations. This study shall discuss the various leadership theories employed in the sports industry and how they can be incorporated within the retailing sector to enhance the service quality and promote substantial customer value towards all the consumers visiting the retailing stores. Research design, data and methodology: The present researcher gathered textual data on potential solutions for coding of development through web searching method and coded and produced various topics as solution providers. Methods were then established to enhance quality on customer value by the leadership within their businesses, and the researcher subsequently presented the findings. Results: This study provides a total of nine solutions which are helpful systemically for practitioners in the retailer service sector. These numerous solutions can be incorporated within the retail industry through the sports leadership theories employed in the sports industry to help achieve a full and strong customer value. Conclusions: Finally, the present study concludes that the retail industry and management need to ensure that a substantial customer value is built through high-quality services rendered towards the clientele base, employing sports leadership theories such as path-goal, authentic leadership, transformation, situational and leader-member exchange theories.

Emotional and Cognitive Determinants of Retail Salespersons' Emotional Labor and Adaptive Selling Behavior

  • KIM, Joonhwan;CHU, Wujin;LEE, Sungho
    • Journal of Distribution Science
    • /
    • v.20 no.9
    • /
    • pp.109-126
    • /
    • 2022
  • Purpose: The role of salespersons' emotions in effective selling behavior garners attention among scholars and practitioners. Previous studies have investigated the effects of emotional intelligence and emotional labor on sales success separately. However, to understand the whole process, the relationships among salespersons' cognition, emotions, and behaviors should be considered simultaneously. Accordingly, we uniquely examined how salespersons' emotional intelligence (emotional antecedent) and customer orientation (cognitive antecedent) influence their emotional labor (deep acting vs. surface acting), adaptive selling behavior, and the selling results in the retail environment. Research design, data, and methodology: To improve methodological rigor, we used the dyadic approach. We measured 182 salespersons' emotional intelligence, customer orientation, and emotional labor, and 364 customers assessed the salespersons' adaptive selling behavior and selling results in the insurance and duty-free department retailing sectors. Result: The findings suggest that salespersons' customer orientation and emotional intelligence relate to deep-acting of emotional labor, affecting their adaptive selling behavior and relationship quality with customers. Conclusions: As for managerial implications, sales managers may well consider emotional intelligence levels when selecting salespersons in the retail industry. Additionally, practical training programs are required to cultivate customer orientation, emotional intelligence, and deep acting while performing emotional labor.

Customer Misbehavior in Retail Settings: The Retail Employee Perspective (유통환경에서의 고객 부정행동 고찰: 유통업체 종업원 관점)

  • Park, Kyung-Ae
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.34 no.7
    • /
    • pp.1220-1231
    • /
    • 2010
  • This study examined customer misbehaviors in retail settings by identifying behavioral patterns and exploring behavioral backgrounds and consequences from the employee's perspectives. Qualitative data were collected from an individual interview method, and 222 interviews were analyzed. Customer misbehavior was categorized into unethical returns, problem behaviors in service encounters, unreasonable demands, shoplifting/fraud, ill-mannered behaviors, and selfish behaviors. Behavioral backgrounds included dissatisfaction, unreasonable expectations, actively benefiting of service failures, taking advantage of service standards, illegitimate complaints, monetary gains, transferring responsibility, and demanding special treatment. Employees experienced stress facing misbehaving customers with no other choice except to accept misbehaviors and learned misbehaviors as customers themselves. The study further discusses the implications.

The Relationship among TQM Practices, Employee Satisfaction and Employee Loyalty in ICT Customer Service and Retail Distribution Organizations (ICT 고객서비스 및 소매유통 조직의 품질경영 활동과 종업원 만족도 및 로열티간의 관계 연구)

  • Hwang, Gee-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
    • /
    • v.38 no.1
    • /
    • pp.188-198
    • /
    • 2015
  • Both employee satisfaction and loyalty play an important role in increasing the business performances of organizations in the service industry. However, the influence of TQM practices on employee satisfaction and employee loyalty has not been examined in the ICT service supply chain. This study aimed to investigate the impact of five total quality management (TQM) practices on employee satisfaction and employee loyalty in Korean ICT customer service and retail distribution organizations. Based on an empirical study of 578 respondents in a Korean ICT service company, the study examined the hypothesized relationships among TQM practices, employee satisfaction, and employee loyalty. Using structural equations modeling, it is found that TQM practices are significantly related to employee satisfaction, whereas the latter in turn influences employee loyalty. The results of analysis suggest that the ICT customer service and retail distribution organizations should concentrate on enhancing employee satisfaction of their TQM practices and creating a people-satisfied job environment.