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http://dx.doi.org/10.15722/jds.19.5.202105.13

Sports Leadership Theories for Improving Retail Service Quality on Customer Value  

SEONG, Dong-Ho (The department of sports and leisure, Yongin University)
Publication Information
Journal of Distribution Science / v.19, no.5, 2021 , pp. 13-21 More about this Journal
Abstract
Purpose: The sports leadership theories are crucial in ensuring the success of corporations. This study shall discuss the various leadership theories employed in the sports industry and how they can be incorporated within the retailing sector to enhance the service quality and promote substantial customer value towards all the consumers visiting the retailing stores. Research design, data and methodology: The present researcher gathered textual data on potential solutions for coding of development through web searching method and coded and produced various topics as solution providers. Methods were then established to enhance quality on customer value by the leadership within their businesses, and the researcher subsequently presented the findings. Results: This study provides a total of nine solutions which are helpful systemically for practitioners in the retailer service sector. These numerous solutions can be incorporated within the retail industry through the sports leadership theories employed in the sports industry to help achieve a full and strong customer value. Conclusions: Finally, the present study concludes that the retail industry and management need to ensure that a substantial customer value is built through high-quality services rendered towards the clientele base, employing sports leadership theories such as path-goal, authentic leadership, transformation, situational and leader-member exchange theories.
Keywords
Sports Leadership; Customer Value; Retail Service Sector;
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Times Cited By KSCI : 1  (Citation Analysis)
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