The Impact of Loyalty Program on Customer Retention: Empirical Evidence from Bangladesh |
AHSAN, Syed Md. Hasib
(Department of Business Administration, International Islamic University Chittagong)
ALAUDDIN, Md. (Department of Marketing, City University of Hong Kong, Department of Business Administration, International Islamic University Chittagong) ALAM, Mohammad Manjur (Department of Computer Science and Engineering, International Islamic University Chittagong) NAZIA, Adiba (Faculty of Business Studies, Premier University Chittagong) ISLAM, Tasnim (Department of Business Administration, Southern University Bangladesh) |
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