• The Journal of Asian Finance, Economics and Business
• /
• 제7권6호
• /
• pp.495-508
• /
• 2020

Economic integration is an indispensable trend in all countries. However, besides the advantages that economic integration brings, there are also disadvantages, such as competition between businesses among states in export activities. Vietnam is a developing country with many advantages, especially, the seafood exporting industry. However, with competitive pressure as well as strategic constraints, Vietnamese seafood exporters still face many difficulties. Therefore, the case study of the Kien Giang province of Vietnam is used to analyze the factors affecting the competitiveness of seafood exporting enterprises. The study applied quantitative research methods with a survey of 350 seafood exporting enterprises in Kien Giang province to achieve the research objectives. The research results identified eleven key factors affecting the competitiveness of seafood exporting enterprises, including (1) vision and strategy of leader; (2) human resources management capability; (3) organization capability; (4) customer-responsive marketing capability; (5) relationship management capability; (6) technical capability; (7) competitors reaction capability; (8) business environment adoption capability; (9) financial capability; (10) products and services innovation capability; and (11) branding management. The research results provided the basis to propose some managerial implications to improve the competitiveness of exporting enterprises in the context of the global economic integration.

• 복식문화연구
• /
• 제15권6호
• /
• pp.996-1007
• /
• 2007

This study was focused on recognitive reaction. The purposes of this study was to analyze the fashion brands through correlation analysis between top of mind, recall, recognition, impact index and consumer behavior, and to identify the graveyard brand, niche brand and core brand. 33 questions about 20 fashion brands were asked to 442 males and females from the middle school students to age of 40. Data were analyzed mean, standard deviation, frequency, and correlation by using SPSS 12.0. The results were as follows: 1. Top of mind, recall and recognition affected recognizing the brands and including evoked setting, but it didn't lead the customer to purchase the brand. 2. Although top of the mind and recall are high, the percentage of purchasing the brand is relatively low if a consumer doesn't own the brand. 3. Brands 'B', 'L', 'PF', 'D' and 'BM' were represented as niche Brands which had high recognition and memory. 4. Brands 'TB', 'I', 'EN', 'ML', 'E' could be Graveyard brands that need special management. 5. Brands with the high impact index were 'A', 'T', 'I', 'C' and 'B'. These brands were recognized as the core brands by consumers.

• 대한임상검사과학회지
• /
• 제44권3호
• /
• pp.124-127
• /
• 2012

Syphilis is an infectious and sexually transmitted chronic disease caused by Treponema pallidum. On the basis of clinical findings, the disease has been divided into a series of overlapping stages, which are used to help guide treatment and follow-up. Persons who have syphilis might seek treatment for signs or symptoms of primary infection, secondary infection and tertiary infection. Latent infections are detected by serologic testing. A presumptive diagnosis of syphilis is possible with the use of two types of serologic tests: nontreponemal tests and treponemal tests assay. The use of only one type of serologic test is insufficient for diagnosis, because each type of test has limitations, including the possibility of false-positive test results in persons without syphilis. KFDA published Koreans guideline of Sexually transmitted infections in 2011. Two hundred samples were tested by RPR card test and Mediace RPR test with simultaneously. The agreement between RPR card test and Mediace RPR test was 95%, the discrepant samples was 5%. The characteristics of 10 discrepant samples was RPR card Positive and Mediace RPR negative nine samples, RPR card negative and Mediace RPR positive one sample. The nine samples were confirmed as FTA-ABS by KFDA guideline of syphilis test algorism, all IgM test was Negative, all IgG test was reactive. So, these cases were past or latent syphilis. The one sample was false-positive reaction.

• 농촌계획
• /
• 제13권1호
• /
• pp.51-62
• /
• 2007

This study examines empirically the characteristics of agricultural corporations in terms of their market and technology environment and the efficiency of the governmental support to the firms. Also the study analyzes the moderating effect of the environmental characteristics on the relationship between governmental supports and firm performance based on the concept of balanced performance. Test results show that firm tend to evaluate favorably their technology and market competitiveness of product quality and price and to require tools for reaction to changes of customer needs and technology or competing products and external corporation that is necessary for long-term technological competitiveness. As for governmental support, strategic support and service is much more appreciated than direct individual supporting item. Agricultural corporations with unfavorable market environment evaluate relatively high on their balanced performance. Correlations of balanced performance factors and technology environmental factors show all positive statistical significance. The moderating effect of the environmental characteristics on the relationship between governmental support and balanced performance can be interpreted that the support is provided without considering environmental aspect and based only on financial performance and as a result not to be satisfied by agricultural corporations with technological competitiveness.

• 한국의류학회지
• /
• 제30권8호
• /
• pp.1210-1221
• /
• 2006

The strength of the PB(Private Brand) is that it can eliminate intermediary in the distribution channel and thoroughly control the quality under its own name. This study has developed traditional studies on private brand proneness in approaching data processing and empirical point of view of a consumer's attitude buildup process on PB through 'recognition-attitude-action(behavioral attitude)'. The subjects of this study are consumers in their $20s{\sim}40s$ who are main customer groups of PBs. A screening process has taken place to select consumers with purchasing experiences of retailor PBs. The data is analyzed by 'Structural Equation Modeling' of Amos 5.0 to verify consumer attitude formation model on private apparel brand. The results generated from this study are as follows: First, the proposed consumer attitude model on private apparel brand consists of store evaluation, experiential product evaluation, cognitive product evaluation, hedonic attitude, utilitarian attitude and purchase intention. Second, not only positively influence on utilitarian attitude but hedonic attitude can arouse positive emotional reaction of a consumer. Third, the store evaluation is ahead of the product evaluation because PB is more related to the image of a store. The influence of the store on PB is relatively stronger when compared with NB.

• 한국산학기술학회논문지
• /
• 제10권5호
• /
• pp.923-928
• /
• 2009

과학기술의 발전이 작용 효과를 증대시켰다. 고기능 제품에 대한 소비자의 경향이 증대되었다. 이에 따라 각 산업과, 기술 및 제품의 합성이 실제적으로 발생되고 있다. 그러므로 산업설계에 있어 다른 분야의 융합이 폭넓게 이루어지고 있다. 이러한 합성 효과의 일례로 옷과 컴퓨터의 기능을 결합한 유비쿼터스 또는 웨어러블 컴퓨터가 있는데, 그것은 의복 내부에 어떤 형태이든, 어떤 목적이건, 어떤 의사소통 수단이건 어떤 멀티미디어건 부착이 가능한 의복이다. 유비쿼터스 또는 웨어러블 컴퓨터라 함은 포스트 PC 또는 PC와 인터넷의 다음 단계의 최종단계가 될 것이다. 스마트웨어의 보조에너지를 위한 연구로 본 연구는 수행되었다. 본 논문에서는, 태양에너지에 의한 다중 목적 스마트웨어의 개발이 소개되고 있다.

• 안보군사학연구
• /
• 통권3호
• /
• pp.197-242
• /
• 2005

Active catalog is a kind of digital content that enables consumers to test the functions and features of products from their PCs as if they were using it in real life, by simulating the actions and responses of the product. This new type of interactive digital content can be used extensively to make sales personnel training manuals, sales tools, user manuals and user trouble shooting documents. With active catalogs, companies will be able to compare different designs, show actions according to different functions, and evaluate user reaction to new products without having to produce a single physical prototype or mock-up. At the same time, consumers will be able to understand and 'operate' the product and make well-informed purchase decisions. In this paper, we present a visual event-driven modeling tool, PlayMo, for creating active catalogs, analyze the advantages of using PlayMo, describe the event-driven method used by PlayMo and also introduce two enhanced characteristics of the Event Flow Chart with which the events in PlayMo are structured. Interactive digital content by using the PlayMo3D makes easy, simple and effective design for e-learning, e-catalogue, e-marketing/sales, e-prototyping, customer support, etc. Through its application-ready 3D function visualization solution, engineers and designers can rapidly turn a CAD design model into a 3D interactive virtual product, and the effective function prototyping job can be also completed within a minute.

• 한국식생활문화학회지
• /
• 제23권2호
• /
• pp.172-183
• /
• 2008

The present study assessed how restaurant brand personality affected customer’s awareness/association, emotional-relationship and image, and how these factors influenced brand loyalty. As well, the influence of restaurant brand personality to brand loyalty was assessed. The model was tested in family restaurants in the metropolitan cities of Ulsan and Daegu. Between January 1 and February 28, 2007, questionnaires were distributed to restaurant patrons. A total of 274 questionnaires were statistically analyzed. Empirical results confirmed that restaurant brand personality increased brand awareness/association, brand emotional?relationship and brand image, and that these attributes increased brand loyalty. Restaurant brand personality affected brand loyalty. The research findings indicate that managers of family restaurants should pay attention to the emotional reaction of customers to their establishment. This involves employee actions that make dining a pleasurable experience.

• Corrosion Science and Technology
• /
• 제23권2호
• /
• pp.139-144
• /
• 2024

Recently, due to the rapid spread and continuation of COVID-19, customer demand for health and hygiene has increased, requiring the development of new products that express antiviral and antibacterial properties. In particular, viruses are much smaller in size than bacteria and have a fast propagation speed, making it difficult to kill. POSCO has developed eco-friendly PCM color coated steel sheets with excellent antiviral properties by introducing inorganic composite materials to the color coating layer on the surface of Zn-Al-Mg alloy plated steels. The virus is not only destroyed by adsorption of metal ions released from the surface of the coating film, but is also further promoted by the generation of reactive oxygen species by the reaction of metal ions and moisture. As a result of evaluating the developed products under the International Standard Evaluation Act, the microbicidal activity was 99.9% for viruses, and 99.99% for bacteria and 0% fungi. In particular, excellent results were also shown in the durability evaluation for life cycle of the product. The developed product was applied as a wall of school classrooms and toilets and ducts for building air conditioning, resulting in excellent results. Developed products are being applied for construction and home appliances to practice POSCO's corporate citizenship.

• 벤처창업연구
• /
• 제17권4호
• /
• pp.193-204
• /
• 2022

본 연구는 키오스크 사용자를 대상으로 소비자 만족 수준 측정 및 개선의 영향력 정도를 분석하였다. 현대에 이르러 기술의 발전과 온라인 환경의 개선으로 인해 단순노동 업무는 10여 년 후 사라질 확률이 90%가 임박한다. 국내 연구에서도 단순 노무 직종'이 약 36%의 확률로 진보된 기술에 영향을 받아 사라질 것으로 예측되며 기업으로서도 인력 구인과 인건비 등의 문제로 인해 점차 무인화를 진행하며 그 대체재로써 키오스크를 선호하고 있다. 특히 최근 전 세계적으로 큰 유행으로 번지고 있는 코로나19 바이러스로 인해 비대면 서비스에 대한 수요가 높아지며 키오스크 도입 경향은 더욱 가속화되어 세계시장에서 2021년 835억 원 규모로 성장하며 연평균 8.9%의 성장세를 보여주고 있다. 하지만, 이러한 키오스크의 무인이라는 특성으로 인해 일부 소비자는 여전히 사용에 어려움을 겪고 있으며 이러한 기술 사용이 익숙지 않은 소비자들을 중심으로 비대면 서비스 자체에 대한 거부감과 서비스 오류에 대한 불안감 등으로 서비스 공동 생산자에 대한 이해가 부족해 점원과 소비자 간의 역할 갈등을 유발하거나 기술 사용이 익숙한 세대와 서비스 제공 측면에서 불평등이 이루어지고 있다. 또한, 키오스크는 대표적인 기술 기반 셀프서비스 산업이기에 사용자가 불편함을 느끼거나 추가적인 노동을 한다고 여기면 전체적인 서비스 가치 하락을 경험하여 키오스크 산업 자체의 성장세를 억제할 수 있다는 점에서 소비자 중심의 키오스크 개선 방향성 연구는 중요하다. 이에 실제 사용자들을 중심으로 직접 사용함에서 중점 사항에 대한 인터뷰를 진행하여 디스플레이 배색, 글자 크기, 기기의 디자인, 기기의 크기, 내부 UI(인터페이스), 정보의 양, 인식 센서(바코드, NFC 등), 디스플레이 밝기, 자체 이벤트, 반응속도 항목을 추출하였다. 이후 설문을 활용하여 각 기대 평가 항목의 Kano 모델 품질 속성 분류를 진행하였으며 최빈값만을 고려하여 차순위의 통계적 의미가 무시된다는 Kano 모델의 단점을 보완하기 위하여 이를 정확한 수치로 계산할 수 있는 Timko의 고객 만족 계수를 활용하였으며 연구를 통해 키오스크 기대 평가 항목들의 개선 영향력을 최종적으로 분별하여 개선 우선순위를 도출하기 위하여 PCSI Index 분석을 추가로 진행하였다. 그 결과 개선의 영향력은 내부 UI(인터페이스), 글자 크기, 인식 센서(바코드, NFC 등), 반응속도, 자체 이벤트, 디스플레이 밝기, 정보의 양, 기기의 크기, 기기의 디자인, 디스플레이 배색 순으로 나타났으며 이를 통해 키오스크 기반 분야별 연구의 종합적인 비교 및 벤처 산업의 개선 방향성 설정에 이바지하고자 한다.