• Title/Summary/Keyword: Customer Profitability

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The Influence of the Quality Management System on the Firm's Performance : Moderating Effect of Organizational Characteristics and Customer Satisfaction (품질경영시스템이 기업성과에 미치는 영향 : 조직특성과 고객만족의 조절효과)

  • Shim, Nam Yong;Lee, Sang Cheol
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.38 no.4
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    • pp.88-97
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    • 2015
  • Quality management system is a systematic quality improvement approach for firm-wide management for the purpose of improving performance in terms of quality, productivity, organizational characteristics, customer satisfaction, and firm's profitability. Recently, many researchers have examined the relationship between quality management system and firm's performance. The conclusion from these studies is that effective implementation of quality management system improves firm's performance. This paper extends the existing research on quality management system and firm's performance by examining how the impact of quality management system on firm's performance is moderated by organizational characteristics and customer satisfaction. The paper is organized as follows. Section 1 introduces the necessity and purpose of the research. Section 2 reviews quality management system and summarizes the results of previous studies. Section 3 present the proposed research model, the hypotheses related to the relationship between quality management system and firm's performance. Section 4 provides results from the data analysis. Section 5 presents discussions, results, further implications, and research limitations. An extensive literature research was designed to identify and retrieve empirical studies relevent to develop the hypotheses. The objectives of this study identify the factors of quality management system on business performance. The results are as follows: First, The management responsibility, resource management and product realization influenced significantly on financial performance. The management responsibility and product realization influenced significantly on non-financial performance. Second, the research showed a fact that organizational characteristics and customer satisfaction effect as a moderated between quality management system and business performance. The implications of our results are that organizational characteristics and customer satisfaction moderate the firm's performance.

The Impact of Internet Banking on the Performance of the Korean Banking Industry: An Empirical Analysis (인터넷뱅킹과 은행의 경영성과 -실증분석을 중심으로-)

  • Kim, Hyeon-Wook;Park, Chang-Gyun
    • KDI Journal of Economic Policy
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    • v.25 no.2
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    • pp.89-135
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    • 2003
  • The paper tests the hypothesis that Internet banking reduces cost and ultimately enhances profitability for banks. Our analysis suggests that Internet banking does contribute to cost reduction but does not affect profitability. The implications are that the primary objective of Internet banking has been accomplished, but has not reached the stage in which the benefits overcome the burden of initial investment. The findings also offer the implication that Internet banking probably raises social welfare by passing on the benefit of cost reduction to customers rather than resulting in enhanced profits. In addition, we find that the banking customer's preference for face-to-face transactions may be very low in Korea, which supports the hypothesis that the cost in securing a customer base will be reduced significantly.

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Examining the Effect of Online Switching Cost on Customers' Willingness to Pay More

  • Kim, Hee-Woong;Gupta, Sumeet;Lee, So-Hyun
    • Asia pacific journal of information systems
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    • v.23 no.1
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    • pp.21-43
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    • 2013
  • Internet vendors are gradually realizing the importance of "locking-in" online customers in order to ensure profitability. Erection of switching barriers increases customers'lock-in and in turn may result in their willingness to pay price-premium for the same service. However, raising customer lock-in online is difficult because search costs are very low. Therefore, this study examines the effect of switching barriers (customer satisfaction, perceived value and relative advantage) on switching costs and the effect of switching costs on customer's willingness to pay more. Since switching costs and consequent relationships may depend upon the type of product therefore the research model in this study is examined for both search products and experience products. Data is collected through an online survey from two websites (one each for search product and experience product). The empirical results show the key role of switching costs in customers' willingness to pay more and the relationships among the four constructs. The theoretical and practical implications of this study are also discussed.

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CS Road Map unifying service quality managment, customer satisfaction and value creation (서비스 품질 관리를 통한 고객 만족과 가치 창출을 위한 Road Map)

  • 우지영;윤의탁;박상찬
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2004.04a
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    • pp.371-375
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    • 2004
  • As the importance of customers has been emphasized, most companies began to operate various CRM strategies to understand and manage customers' needs. The investments that businesses are making are categorized into four areas. The first area of investments is in contact centers and channels to manage the voice of customers. The second area is in loyalty management, target marketing using segmentation, profiling, profitability analysis and targeting. The third one is involved in the measurement of customer satisfaction. The last one is planning to deliver products and services to appropriate customers. Despite the various efforts, it is lowering the efficiency of these investments and interrupting their value creation that these are being operated independently in different departments. All CRM activities of an enterprise should be processed interactively and consistently for a common goal; value creation, to overcome these shortcomings. In this research, we propose CS Road Map that systematizes the four kinds of CRM activities; VOC management, survey activities, loyalty management and planning. Under this road map, these four activities will achieve the improvement of service qualities, customer satisfaction and further value creation. This paper demonstrates the road map that is built for a service industry emphasizing the objectives and strategies of the four categories.

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An Examination of Customer Usage for Major Railway Station Buildings (주요 철도역사의 고객이용패턴 조사분석)

  • Lee, Jun-One;Bahn, Sang-Woo
    • Proceedings of the KSR Conference
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    • 2008.11b
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    • pp.698-705
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    • 2008
  • Under the rapid change in environment of our society and culture, it is also called for a reform in railway management that has traditionally focused on transportation service. Thus developing a business model to use station buildings as a new source of profit has become a promising core business of railway companies. This study aims to find a way to maximize profits by strategically utilizing station buildings and thereby increasing accessibility to customers and consolidating facilities as a key service point. The subjects of this study include eight station buildings that can represent three types of railway stations including departure stations, junction stations, and metro stations. The researcher conducted an analysis on moving lines for examining user distribution and facility utilization within the selected buildings, a survey for collecting basic information on usage and measuring customer satisfaction of facility in the buildings, and a sight analysis to examine accessibility to the station buildings. On the basis of these analyses, the researcher examined the correlations between convenience, visibility, recognizability and functionality with regard to commerce, amenities, couches, direction boards, etc. within station waiting rooms. On the basis of the above analyses, the researcher provides a scheme to increase profitability in railway operation business and customer benefits of using station buildings by drawing up a plan to improve usage of station buildings and maximize profit-making potential for each category of station buildings.

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Analyzing the Business Performance of Internet Primary Banks and Local Banks Using Financial Characteristics (재무적 특성을 이용한 인터넷전문은행과 지방은행의 경영성과 분석)

  • Lee, Jong Hwa
    • The Journal of Information Systems
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    • v.33 no.1
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    • pp.115-131
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    • 2024
  • Purpose This study aims to analyse the impact of the development of fintech and the emergence of internet primary banks due to the increasing use of smartphones on the performance of traditional local banks from both financial and non-financial perspectives. Return on equity (ROE) and return on assets (ROA) are used to assess the performance differences between the two types of banks and how these differences are affected by their financial characteristics. Design/methodology/approach Using return on equity (ROE) and return on assets (ROA) as indicators, we identified the differences in operating performance between the two types of banks. In addition, this study analysed the impact of financial characteristics on profitability through regression analysis with various control variables. We further studied the impact of non-financial characteristics (customer reviews, social media reactions, etc.) on operating performance. Findings The net interest margin ratio of local banks had a positive impact, while the marketable securities ratio of Internet primary banks had a negative impact. The non-financial analysis shows that the number of customer reviews and social media reactions have a significant impact on the performance of Internet primary banks, suggesting that customer satisfaction and positive market perception are important factors in the performance of Internet primary banks.

An Optimization Study on Maximizing the Earning Power of Casting Industry for Management through TPI (주물 산업의 수익력 극대화를 위한 관리부문의 TPI 최적화 연구)

  • Kang, Byong-Rho;Lee, Chang-Ho
    • Journal of the Korea Safety Management & Science
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    • v.16 no.3
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    • pp.327-333
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    • 2014
  • Changes in the business environment in which intense and sustained growth and survival must meet a variety of customer needs (Q, C, D) and business side of the enterprise for profit structure reformation is absolutely necessary for innovation activities. So far, management of innovation in method BPR, PI, OVA, 6 Sigma, Strategic Purchasing, PPM, SCM etc. are being introduced. However, they have a limit of partial optimization and improvement-oriented techniques. So this paper studied the TPI(Total Profit Innovation) application in order to derive empirical methodology to maximize profitability for the domestic S foundry factory. To this end, long-term gains through structural analysis and intensity analysis to ensure continued growth and profitability strategy are devised through management Innovation analysis. And improvement projects was presented to solve main issues of five categories(Inventory, Sales Mix, Cost, Quality Cost, Skill and Work-load) We will expect the office productivity improvement and financial performance improvement and then continually accumulate and review the results.

Development of Evaluation Metrics for Pedestrian Flow Optimization in a Complex Service Environment Based on Behavior Observation Method

  • Bahn, Sang-Woo;Lee, Chai-Woo;Kwon, Sang-Hyun;Yun, Myung-Hwan
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.4
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    • pp.647-654
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    • 2010
  • In a service environment, the spatial layout is an important factor that has a great impact on customers' behavioral characteristics including wayfinding and purchasing. Previous studies have shown a gap between marketing, focusing solely on profitability and satisfaction, and architecture, looking only into efficiency of pedestrian flow. To balance such disparity, this study suggests an integrated approach for assessing behavioral patterns in complex service environments. With the objective that complex service environments should aim to increase its profitability and efficiency while guaranteeing customer satisfaction, quantitative metrics was developed for evaluation. The metrics was defined to use data from behavior observation including path tracking, population counting, and gaze analysis, while previous studies have relied on abstract survey methods that were prone to sampling errors and loss of data. For validation of the metrics in a real world setting, a case study was conducted at 4 train stations in Korea. In the case study, experiments were conducted to gather the required data in all 4 train stations, while their physical layouts were also analyzed. With the results from the case study, comparative evaluation of the 4 train stations in terms of behavioral efficiency was possible, together with a discussion on the effect of their physical settings.

Study on the realities and the improvement measures of the customer loyalty programs in Korean major retail banks (국내 주요 소매은행의 우수고객관리 프로그램 현황 분석 및 개선방안 연구)

  • Park Gi Hyeon;Jang Gang Il;Lee Eun Sang
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.552-559
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    • 2002
  • With a severe restructuring and a high competition in the bank industry, the emphasis of business is increasingly put on profitability. Especially for retail banks, the classification and management of customers based on profitability becomes important issues. However, the cost required in maintaining relevant systems is so high also with one spent in acquiring data for customers as a whole. In fact, most benefit of a certain bank is gathered from a few loyal customers. Accordingly, most of banks are vigorously trying to measure ROI of the few royal customers and striving to raise earnings from them. This is also true to domestic retail banks which are recognizing the need of loyalty program and operating diverse programs. This report is executed to help design and manage effective loyalty programs. We conducted interviews on the persons in charge of royalty programs of 9 major domestic retail banks and made a survey on 5 banks among them. Based on data from these researches, we reviewed on royalty programs of Korean domestic banks and propose improvement measures to facilitate royalty program.

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A Study of Establishment of Medical CRM Model in the Post-Corona Era : Focusing on the Primary-Level Hospital (포스트 코로나시대 의료기관 CRM시스템 구축모형 : 의원급 의료기관을 중심으로)

  • Kim, Kang-hoon;Ko, Min-seok;Kim, Hoon
    • Journal of Information Technology Applications and Management
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    • v.28 no.1
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    • pp.1-12
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    • 2021
  • The purpose of this study is to analyze the medical ecosystem in the post-corona era. In addition, this study introduces a new medical CRM model that allows primary-level hospitals to overcome the economic difficulties and to occupy a competitive advantage in the post-corona era. The medical environment in the post-corona era is expected to be changed by non-face-to-face treatment, reinforcement of public medical care, the transformation of a medical system centered on the primary-level hospitals, and the use of AI and big data technologies. The medical CRM model presented in this study emphasizes the establishment of mutual customer relationships through close information exchange between patients, primary-level hospital, and the government. In the post-corona era, primary-level hospitals should not simply be approached as private hospital pursuing profitability. These should be reestablished as the hospitals that can provide public health care services while ensuring stable profitability.