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http://dx.doi.org/10.21219/jitam.2021.28.1.001

A Study of Establishment of Medical CRM Model in the Post-Corona Era : Focusing on the Primary-Level Hospital  

Kim, Kang-hoon (Department of Public Health Administration at VISION College)
Ko, Min-seok (Department of Public Health Administration at VISION College)
Kim, Hoon (Konyang University Hospital Corp.)
Publication Information
Journal of Information Technology Applications and Management / v.28, no.1, 2021 , pp. 1-12 More about this Journal
Abstract
The purpose of this study is to analyze the medical ecosystem in the post-corona era. In addition, this study introduces a new medical CRM model that allows primary-level hospitals to overcome the economic difficulties and to occupy a competitive advantage in the post-corona era. The medical environment in the post-corona era is expected to be changed by non-face-to-face treatment, reinforcement of public medical care, the transformation of a medical system centered on the primary-level hospitals, and the use of AI and big data technologies. The medical CRM model presented in this study emphasizes the establishment of mutual customer relationships through close information exchange between patients, primary-level hospital, and the government. In the post-corona era, primary-level hospitals should not simply be approached as private hospital pursuing profitability. These should be reestablished as the hospitals that can provide public health care services while ensuring stable profitability.
Keywords
Medical CRM Model; Medical Ecosystem; Post-corona Era; Information Exchange;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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