• 보건의료산업학회지
• /
• 제9권2호
• /
• pp.13-22
• /
• 2015

This study confirmed that the organizational health of nurses have an effect on customer orientation. This survey was conducted March 1 to 31, 2014 and a total of 210 questionnaires were used in the analysis. Descriptive statistics, t-test, ANOVA, factor analysis, and regression analysis were used to analyze the collected data in the SPSS software package. The findings are summarized as follows: First, the business environment and community-oriented organizations on health factors had an influence on customer orientation(p<.05, p<.001). Among the demographic factors, graduating from college as relevant to customer orientation. Seniority and rank in the lower tier showed that customer orientation is vulnerable. Second, when leadership was added to a conventional model, it had no significant effect on the dependent variables. The influence of community-oriented business environment factors on customer orientation was statistically significant(p<.01). In the result, we should apply proper organizational health factors to hospitals by investigating leadership, because there was difference in customer orientation according to type of leadership.

• The International Journal of Costume Culture
• /
• 제12권1호
• /
• pp.38-51
• /
• 2009

The goal of this study is to define the types of the lifestyles of senior consumers and identify the differences in the properties of apparel products and the apparel attitudes. To collect the data for this study, questionnaires for the research were distributed from November 20, 2006 to December 15, 2006 to those over 50 living in Seoul, Pusanand Kyunggi and 302 questionnaires were used for the data analysis. The results of the study are as follows. First, six factors were extracted which were "Pursuit of Self-development", "Pursuit of Active Life", "Pursuit of Material", "Pursuit of Diversity", "Pursuit of Family-oriented" and "Pursuit of Recreational Life" after factor analysis of lifestyles recognized by the senior consumers that participated in this study. Second, the lifestyles of the senior consumers were categorized into "Consumption-oriented Type", "Personal Satisfaction-oriented Type", "Family Weighted Type" and "Recreation-oriented Type." Third, three factors were extracted which were "Symbolical Property", "Functional Property" and "Customer Support Property" after conducting the factor analysis on the properties of apparel products. Fourth, significant differences were shown in apparel properties by the lifestyle types of senior consumers in the symbolical property and the customer support property. The "symbolical property" was shown highest in "recreation-oriented type" and lowest in the "family weighted type." The customer support property was shown highest in the "family weighted type" and lowest in the "recreation-oriented type", showing the opposite result. Fifth, significant differences were shown in apparel attitudes by the lifestyle types of senior consumers in "Fashion Innovativeness", "Apparel Involvement" and "Apparel Necessity." The "fashion innovativeness" was shown highest in the "recreation-oriented type" and lowest in the "family weighted type." The apparel involvement and the necessity for apparel for senior citizens was shown high in the "recreation-oriented type" and this showed that the senior consumers valuing recreation also value fashion, have high apparel involvement and feel the necessity for apparel for senior citizens.

• 경영정보학연구
• /
• 제11권2호
• /
• pp.209-231
• /
• 2009

최근, 제조기업들의 일반적인 추세는 제품들이 보다 더 고객화 되어가고 있으며, 제품수영주기가 짧아지고 있다는 것이다. 이러한 제조기업들에 있어서, 고객들은 종종 자신들이 주문한 제품의 제조과정 동안에 자신들의 요구사항들을 지속적으로 반영하기를 원하며, 또한 자신들의 요구사항들이 충족된 제품을 인도받기를 원한다. 이러한 기업 환경을 고객지향 수주생산 환경이라고 한다. 본 논문에서는 고객지향 수주생산 환경에 적합한 제품정보 통합시스템 (PDIS: Product Data Integration System) 구축을 위한 정보시스템 개발 방법론을 정립하고, 또한 정립된 방법론을 이용하여 대표적인 고객지향산 제품인 'H'중공업의 선박엔진 제품을 대상으로 PDIS 구축 사례를 제시하였다. 현재 구축된 PDIS는 현업에서 성공적으로 운영되고 있다. 그 결과, 납기시간이 단축되고, 고객과의 관계가 향상되었으며, 그리고 제품수명주기 동안 기업 내 부서간의 업무 협력이 향상되었다.

• 디지털콘텐츠학회 논문지
• /
• 제13권3호
• /
• pp.385-392
• /
• 2012

공급자 관점의 상품시장 정의는 공정, 원자재, 상품기능의 유사성 등으로 세분시장을 정의함으로써 특정상황이 배제되고 불연속성에 대한 고려가 결여되어 있어 기업의 시장 활동에 여러 가지 문제를 발생시킬 수 있다. 이러한 정의는 다분히 정적이고 일반적이어서 시장의 여러 상황과 시간의 추이에 따른 시장변화를 표현, 예측하는 것이 매우 어렵다. 반면 고객지향의 시장 세분화는 특정 혜택이 추구되는 상황에서 대체 가능한 상품과 관련 고객들의 집합을 정의함으로써 획득 가능하다. 이러한 상품시장 정의는 시장에서 부상하는 위협과 기회를 발견하고 효과적인 실적평가와 효율적인 자원배분을 가능케 한다. 그러나 고객관점의 시장정의가 실제로 구현되기 위해서는 많은 전제조건이 있다. 즉, 고객의 행위와 판단에 관련된 충분한 자료의 확보가 가능해야 하며 이들 자료의 분석을 통해 의미 있는 정보를 제공할 수 있는 정보처리기법이 필요하다. 본 연구의 목표는 고객관점 상품시장 정의가 귀납적 방법에 상당히 근거한다는 데 착안하여 데이터 마이닝 기술을 활용하여 실제적 적용에 어려움이 많은 고객관점의 시장 세분화를 지원할 수 있는 방안을 제시하는 데 있다.

• Human Ecology Research
• /
• 제60권4호
• /
• pp.521-533
• /
• 2022

Using Bernd H. Schmitt's experiential modules, this study investigated the effect of shopping value on recognizing the importance of customer experience. A survey was conducted with 400 adults aged in their 20s to 50s. To analyze the data, factor analysis, a reliability test, cluster analysis, and ANOVA were conducted. The results were as follows. First, the shopping values exhibited by sportswear consumers were a utilitarian shopping value and a hedonic shopping value. Through these, consumers were classified into four groups: a shopping value-oriented group, a utilitarian shopping value group, a shopping value-unconcern group, and a hedonic shopping value group. Second, the customer experience consisted of five factors: sensory experience, emotional experience, cognitive experience, behavioral experience, and relational experience. Third, a significant difference was observed in customers' perceived experiences according to shopping value type. In the shopping value-oriented group, all customer experiences were generally considered important, followed by the hedonic shopping value group and the shopping value-unconcern group, with the utilitarian shopping value group least likely to perceive customer experiences as important. In addition, cognitive and emotional experiences were rated highest among the five experiences, indicating that these were the most important store experiences among the various customer experience components.

• 품질경영학회지
• /
• 제45권4호
• /
• pp.903-916
• /
• 2017

Purpose: The paper analyzes empirically the causal relationship between customer-oriented Quality circle activities and Business Performance for Korean service firms. We compare the operational characteristic behavior of the service firms and business performance. Methods: In this study, we used 3 variables, QC activities, Employee commitment and business performance. Especially, Service SME's QC Circle activities were analyzed in related with growth of company on the basis activities such as Leadership(team), improvement activity, Organizational learning, customer-focus activity and employee suggestion. Results: The result of analysis showed that employee commitment affected significantly on financial performance and non-financial performance and in turn, improvement activities, Organizational learning and customer-focus activity affected significantly on business performance (financial and non-financial). Conclusion: In the summary of the characteristics of this study based on the research results, first, segmenting the QCC activities in the service business into 5 elements can be considered to be differentiated from the existing researches in the aspect of utilizing the organization's objective-oriented variables differently from the researches utilized the variables related personal characteristics. Second, this study suggested the recent research results that suggested the problems of the QCC clearly, through which what new QC story approach was suggested has working level value in the aspect of activating the service QCC.

• 무역학회지
• /
• 제45권2호
• /
• pp.121-135
• /
• 2020

This study was to identify the effects of four types of e-Lifestyle(life-friendly lifestyle, development-oriented lifestyle, sociality-oriented lifestyle, information-oriented lifestyle) on sustainable behavior (usage and satisfaction) of Kiosk service. The study was based on convenience sampling of 222 consumers, who have at least three months experience of kiosk system use. Results showed that all of the four types of e-Lifestyle had not significant effect on ease of use. However, development-oriented lifestyle and sociality-oriented lifestyle had a positive effects on usefulness of Kiosk service. Results also indicated that e-Lifestyle had significant and positive effects on customer satisfaction and recommendation. In particular, life-friendly lifestyle had an effect on customer satisfaction, and sociality-oriented lifestyle and information-oriented lifestyle had statistically significant effects on recommendation. Since e-lifestyle could potentially influence sustainable behavior for using Kiosk, this study investigated the distribution of usage and consumer satisfaction for every lifestyle type, so as to understand the attitudinal and behavioral evaluation as sustainable behavior in the use of kiosk services. These findings allow researchers and marketers to identify the needs and expectations of specific types of kiosk users.

• 대한인간공학회지
• /
• 제17권3호
• /
• pp.71-80
• /
• 1998

This study proposed a method to apply certain fuzzy-related Quality control concepts to design customer-oriented products considering user requirements and information starting with the product development stage. This approach showed how to define the importance level of design elements and how to Quantify complex subjective perception of products using the fuzzy linguistic rating method and quality function deployment concepts. Using this approach, various customer requirements could be interpreted and reflected on the early design phase of a new product. To validate the proposed method, an experiment was conducted for designing the shape of the beeper using 14 subjects and 10 commercial beeper products. Front area, width/length ratio, thickness, curve variance, weight, and display area were selected as design elements of the beeper. The results showed that among design elements, front area and weight are significantly related with the subjective perception of the products. Consequently, this study indicates that customer decision on product selection could be made by quantification of user perception for beeper products.

• 산업공학
• /
• 제14권4호
• /
• pp.341-347
• /
• 2001

This paper describes a real-time manufacturing scheduling system on Internet using DBR(Drum-Buffer-Rope) scheduling method. We intend to change company-oriented manufacturing scheduling, which has been used at most manufacturing companies, to customer-oriented manufacturing scheduling. Customers can not only choose product kinds, quantities and order due dates, but also evaluate optimum order due date by themselves in real-time through internet and then the results will be converted into practical manufacturing scheduling. If the company cannot meet the customer order due date, it will offer reliable and accurate information to the customers by suggesting the earliest order due date. To evaluate the customer order due date in real time, companies should be able to estimate their accurate production capacity. This research uses Goldratt's DBR scheduling method to realize that function. The DBR scheduling does not recognize the production capacity of the whole company, but only of the constraint resources which have a great effect on the company throughput. Thus, it can improve the customer service level as well as the profit by performing more dynamic and reliable scheduling through Internet.

• 한국품질경영학회:학술대회논문집
• /
• 한국품질경영학회 2004년도 품질경영모델을 통한 가치 창출
• /
• pp.490-495
• /
• 2004