The Korean Journal of Health Service Management (보건의료산업학회지)

Korea Society of Health Service Management (보건의료산업학회)
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Influence of Organizational Health on Customer Orientation: Moderating Effect of Leadership on Middle Managers

간호조직의 건강성이 고객지향성에 미치는 영향: 중간관리자 리더십의 조절효과

  • Lee, Gyu-Hee (Department of Health Science Graduate School, Kosin University) ;
  • Park, Ok-Sim (Department of Health Science Graduate School, Kosin University) ;
  • Cho, Kyoung Won (Department of Health Care Administration, Kosin University)
  • 이규희 (고신대학교 대학원 보건과학과) ;
  • 박옥심 (고신대학교 대학원 보건과학과) ;
  • 조경원 (고신대학교 의료경영학과)
  • Received : 2015.02.04
  • Accepted : 2015.06.19
  • Published : 2015.06.30
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Abstract

This study confirmed that the organizational health of nurses have an effect on customer orientation. This survey was conducted March 1 to 31, 2014 and a total of 210 questionnaires were used in the analysis. Descriptive statistics, t-test, ANOVA, factor analysis, and regression analysis were used to analyze the collected data in the SPSS software package. The findings are summarized as follows: First, the business environment and community-oriented organizations on health factors had an influence on customer orientation(p<.05, p<.001). Among the demographic factors, graduating from college as relevant to customer orientation. Seniority and rank in the lower tier showed that customer orientation is vulnerable. Second, when leadership was added to a conventional model, it had no significant effect on the dependent variables. The influence of community-oriented business environment factors on customer orientation was statistically significant(p<.01). In the result, we should apply proper organizational health factors to hospitals by investigating leadership, because there was difference in customer orientation according to type of leadership.

Keywords

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