• 한국산업정보학회논문지
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• 제16권2호
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• pp.139-154
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• 2011

CRM의 금과옥조는 자사의 핵심고객이며 이러한 핵심고객은 자발적 친 기업 활동을 통해 제품, 서비스 개선을 위해 적극적으로 자신의 의견을 개진하고 열린 혁신을 통해 신제품 개발에까지 동참할 정도의 열정을 가진 파트너십을 의미한다. 따라서 기업이 가장 먼저 수행해야 할 과제는 자사의 핵심고객을 정의하고, 정확하게 파악하여 관리하는 일이야 말로 기업의 성장 지름길이다. 본 연구는 핵심고객을 순추천 고객 지수를 통하여 정확히 파악하여 분석하고, 그 전략을 수립함에 목적과 의의가 있다. 또한 NPS가 조절변수로서 종속변수인 점포충성도의 영향력에도 긍정적인 영향을 미치는 것으로 분석되어 핵심고객의 중요도가 실증되었다. 또한 관계혜택이 관계의 질에 긍정적인 영향을 미치며, 매개변수인 관계의 질이 종속변수인 점포충성도에도 긍정적인 영향을 미치는 것으로 실증되어 연구모델이 적합한 것으로 분석되었다.

• 한국조리학회지
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• 제4권
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• pp.347-367
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• 1998

It is difficult to make which customers want in restaurant industry because of IMF situation. Therefore, utilization of service marketing is needed by best effect through least investment in restaurant industry. The background of restaurant industry is not directly related to the improvement of tourism industry. We should give a hand to tourism and restaurant industry by holding international events. so the way of thinking among people is changing. And importing of famous foreign brand and opening shops are accellerating the improvement of tourism and restaurant industry. In this perspective, improvement factors of restaurant industry are as follows : the increase of pst time, the increase of disposable income, the increase of woman's having jobs and double income, requirement of people about health food, the increase of nuclear family, and the change of viewpoint among people. This restaurant industry is service industry, and it sells invisible service except the aspect of selling menu. In addition, in terms of menu, price reduction strategy should be done by cost reduction and restructuring. The ultimate purpose of marketing is to increase sales and to do this we should increase the number of customers in shops. That means we should create new customers and try to attract customers who used to be regular in the shops. Therefore, the demonstration of management ability and positive reaction is really needed. So the most important things in marketing are as follows: proper strategy for double consumption, increasing the number of customers through new specific menu, menu life cycle according to menu item, menu development by considering customer, making recipe, enhancement of product quality and cost reduction by customer's opinion. We should concentrate on national menu first, and try to develop menu for international market. It is absolutely needed that we set up the menu product strategy through menu marketing with various products and constant study related to menu marketing is to be done.

• 대한안전경영과학회지
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• 제14권4호
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• pp.229-238
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• 2012

Within last 10 years, internet has become a daily activity, and humankind had to face the Data Deluge, a dramatic increase of digital data (Economist 2012). Due to exponential increase in amount of digital data, large scale data has become a big issue and hence the term 'big data' appeared. There is no official agreement in quantitative and detailed definition of the 'big data', but the meaning is expanding to its value and efficacy. Big data not only has the standardized personal information (internal) like customer information, but also has complex data of external, atypical, social, and real time data. Big data's technology has the concept that covers wide range technology, including 'data achievement, save/manage, analysis, and application'. To define the connected technology of 'big data', there are Big Table, Cassandra, Hadoop, MapReduce, Hbase, and NoSQL, and for the sub-techniques, Text Mining, Opinion Mining, Social Network Analysis, Cluster Analysis are gaining attention. The three features that 'bid data' needs to have is about creating large amounts of individual elements (high-resolution) to variety of high-frequency data. Big data has three defining features of volume, variety, and velocity, which is called the '3V'. There is increase in complexity as the 4th feature, and as all 4features are satisfied, it becomes more suitable to a 'big data'. In this study, we have looked at various reasons why companies need to impose 'big data', ways of application, and advanced cases of domestic and foreign applications. To correspond effectively to 'big data' revolution, paradigm shift in areas of data production, distribution, and consumption is needed, and insight of unfolding and preparing future business by considering the unpredictable market of technology, industry environment, and flow of social demand is desperately needed.

• 융합보안논문지
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• 제12권6호
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• pp.11-17
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• 2012

네트워크보안 성능평가는 복잡하고 다양한 시스템 환경에서 특정한 단일성능 측정 만으로는 성능평가 측정자체의 의미와 평가결과의 신뢰성이 한계일 수 밖에 없다. 본 논문에서는 보안 QoS의 MOS 측정기법을 사용한 보안기능 만족도 측정방법을 제시한다. 그 내용은 네트워크보안 QoS 만족도에 대한 MOS(Mean Opinion Score) 평가사양 및 운용방법을 개발하여 향후 정보시스템에 대한 고객의 만족도 평가에 활용될 수 있는 QoS 측정/분석 모델을 운용현장에서 활용토록한다. 시스템공급자(개발업체)와 시스템소비자(사용자) 모두가 성능측정 결과를 이용할 수 있도록 가능한 수준의 객관화된 형태의 기준과 방법체계를 개발한다. 개발내용은 보안기능, 네트워킹 기능과 이 두 기능을 종합적으로 평가하는 3개영역의 성능이 상호 연계되는 성능측정 방법론이다. 본연구의 제안 방법론을 사용하여 체계적인 측정환경을 설계 할 경우 운용시스템상에서 보안 QoS의 만족도 산출이 가능하다. 앞으로 다양한 성능측정 기준과 성능측정 방법을 추가적으로 확장하여 네트워크 보안시스템 만족도 평가방법을 업그레이드 시켜나가야 할 것 이다.

• 한국항해항만학회지
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• 제34권7호
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• pp.587-594
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• 2010

The positive and negative opinion to cargo demand of Incheon's SAMT in the near future remains cloudy. Considering port and shipping environmental changes and the logistics situation of China which explains the lack of facilities in Chinese airports, the creating of SAMT cargoes of the Incheon region could catches a favorable opportunity to be a logistics hub in the North-East Asia. On the other hand, as open-sky policy and direct-call service has been carried out between China and N.A.(North America), Incheon could cause a loss of competitiveness in SAMT because the enhancement in the aspect of the connectivity of Chinese airlines and shipping lines makes customer sent to last destination their cargoes whenever they want. In the same context, this paper analyses on conditions of domestic and international SAMT and proposes in this uncertainty future forecasting of SAMT of Incheon by scenario planning according to changes in integrated SAMT, measuring the likelihood of final scenario. This study shows the Sea & Air multi-transport volume will have either slight increase or decrease from the current condition. Consequently, RFS expansion and system & service improvement through strong ties with major cities in China will be required in a short run aspect. Nonetheless, we also need to take domestic & international transportation environment into account in the long run.

• 한국인터넷방송통신학회논문지
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• 제14권3호
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• pp.185-190
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• 2014

최근 급속한 스마트폰 이용자의 증가와 무선인터넷 서비스의 확장과 함께 SNS 이용자도 급증하고 있다. 많은 SNS 중에서도 트위터(Twitter)는 대한민국 내 SNS 시장을 주도하고 있다. 트위터 이용자들은 트위터를 통해 자신의 생각과 감정을 표현한다. 본 논문에서는 유통업체 인근의 트윗을 오피니언 마이닝을 통해 분석하고 긍정, 중립, 부정의 정도와 트윗의 개수를 이용한 관심도의 분석을 통해 마케터에게 마케팅 메시지를 전달한다. 그 결과, 우리는 해당 유통업체의 마케팅과 운영에 인근 고객의 요구를 반영하는 시스템을 제안한다.

• International Journal of Internet, Broadcasting and Communication
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• 제9권3호
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• pp.59-69
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• 2017

The best 'hub' to communicate with the citizen is using social media to marketing the business. However, there has several issued and the most common issue that face in critical is a capital issue. This issue is always highlight because most of automatic sentiment detection tool for Facebook or any other social media price is expensive and they lack of technical skills in order to control the tool. Therefore, in directly they have some obstacle to get faster product's feedback from customers. Thus, the personal online retailing need to struggle to stay in market because they need to compete with successful online company such as G-market. Sentiment analysis also known as opinion mining. Aim of this research is develop the tool that allow user to automatic detect the sentiment comment on social media account. RAD model methodology is chosen since its have several phases could produce more activities and output. Soppy tool will be develop using Microsoft Visual. In order to generate an accurate sentiment detection, the functionality testing will be use to find the effectiveness of this Soppy tool. This proposed automated Soppy Tool would be able to provide a platform to measure the impact of the customer sentiment over the postings on their social media site. The results and findings from the impact measurement could then be use as a recommendation in the developing or reviewing to enhance the capability and the profit to their personal online retailing company.

• 한국의류학회지
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• 제29권9_10호
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• pp.1285-1294
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• 2005

This study was fulfilled in the purpose of proposing construction strategies of Internet shopping-mall through the analysis of consumer moving line in Internet shopping-mall. This study was executed in two stages: theoretical study, qualitative study. In the theoretical study, hypothetical Internet shopping behavior model were constructed. Five internet shopping behavior types of apparel : purchase, searching purchase, prepurchase deliberation, information accumulation, opinion leadership and recreation were constructed. Next, consumer decision process were extracted from previous studies and a hypothetical internet shopping behavior model was constructed on the base of consumer decision process and Internet shopping behavior types. And then, through the qualitative study, Internet shopping behavior types were identified and hypothetical model was confirmed after adjustment. For qualitative study, 30 subjects were sampled by focus sampling and investigated by in-depth interview and observation. Seven internet shopping behavior types of apparel were found by the qualitative study: cautious purchase by price comparison, searching purchase, special low price purchase, impulse purchase, prepurchase deliberation, information accumulation and recreation-oriented. On the base of these behavior types, Internet shopping behavior model was adjusted and completed. Finally, according to the results of this study, Internet shopping construction methods that made customer's loyalty high and marketing strategy of Internet shopping-mall were proposed.

• 유통과학연구
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• 제14권6호
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• pp.27-37
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• 2016

Purpose - This study aims to suggest a developmental direction to small enterprisers who start their business. The developmental direction makes the small enterprisers more stable with providing the Business District Information System service, which offers the location and business area's information aimed at pre-enterprisers after analyzing its overcrowded index's current state and problems. Research design, data, and methodology - This research proposes the developmental direction for helping the pre-small enterprisers to have more stability through examining the Business District Information System's-operated by Small Enterprise and Market Service-overcrowded index's current state and problems. Results - This system has drawbacks about giving the start-up overcrowded index as follows: ① non-accurate consultative group for sharing the DB ② providing analysis information, not evaluation information ③ not to anticipate the changes of business types & the flow of business district and perceive the symptom data with providing predictive information. Conclusions - This system should be more publicized through the mass media for making it approachable with collecting the user's opinion and investigating customer satisfaction & the level of awareness.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.391-401
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• 2020

The objective of this study is to prioritize the Total Quality Management (TQM) factors based on fuzzy Analytical Hierarchy Process (AHP) method in Vietnamese supporting industries. Through an in-depth literature review, eight criteria were identified. These criteria were then divided into 32 sub-criteria. The fuzzy AHP is used to determine the percent weightings of eight categories of performance criteria that were identified via a review of the quality-management literature. These criteria include management commitment, role of the quality department, training and education, continuous improvement, quality policies, quality data and reporting, communication to improve quality, and customer satisfaction orientation. An empirical analysis of the criteria of each stage using the fuzzy AHP methodology and the expert opinion of quality management are used to evaluate the percent weightings of the criteria and sub-criteria that are synonymous with TQM implementation. The results showed that management commitment is the most critical factor; among sub-criteria, supports and responsibilities of top management is the most important. The study also identified the rank order of critical success factors of TQM. The findings suggest a generic hierarchy model for organizations to prioritize the critical factors and formulate strategies for implementing TQM in supporting industries, as well as other industries in Vietnam.