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http://dx.doi.org/10.7236/JIIBC.2014.14.3.185

Design and Implementation of Marketing Advisement System through the Concern Degree Analysis of Customers Based on Twitter  

Lee, Ki-Young (Dept. of Medical IT and Marketing, Eulji University)
Kim, Hye-Young (Dept. of Medical IT and Marketing, Eulji University)
Kim, Aluem (Dept. of Medical IT and Marketing, Eulji University)
Kim, Sung-Bae (Dept. of Medical IT and Marketing, Eulji University)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.14, no.3, 2014 , pp. 185-190 More about this Journal
Abstract
With the fast increment of smart phone users and extension of wireless internet the number of SNS user is also increasing. Twitter among lots of SNS takes the lead in SNS market. Twiter users express their thinking and feelings. In this paper, by analyzing twitts near the distribution enterprise using opinion mining. And by analyzing concern degree using the number of twitts and positive, neutral, negative degree we deliver marketing message to marketer. As the result, we propose that marketing and management of this distribution enterprise can reflect the demand of customer who is near there.
Keywords
Mobile Phone; Twitter; Marketing; Distribution Enterprise;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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8 http://www.mt.co.kr/view/mtview.php?type=1&no=2012011816300582344&outlink=1
9 Wikipedia(Social Network Service)