• Title/Summary/Keyword: Customer Analysis Capability

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Case Study : Development of Customer Support Center Staffing Model (고객지원 센터의 최적 인력 일정계획 수립 모델 개발에 대한 사례연구)

  • Yu, Woo-Yeon;Kim, Hee-Dong;Yang, Jaek-Yung
    • IE interfaces
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    • v.18 no.3
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    • pp.317-326
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    • 2005
  • Staff scheduling is an important area, both from an academic and industrial point of view. It has become increasingly important as business becomes more service oriented and cost conscious in a global environment. There has been a lot of study to develop new and efficient staff scheduling models and methods. The purpose of this paper is not to develop new theoretical results but to develop a comprehensive user-friendly staffing model that can be applied to the real-world practice. The developed staffing software, OptStaff, provides the optimal configuration of the customer support center including the selection of customer support center locations, the allocation of staffs to each selected location, and schedules of staffs, so as to minimize the total cost while maximizing the customer satisfaction level. OptStaff also has capability to do scenario analysis by varying the levels of parameters and to create a variety of graphs and reports with user-friendly interfaces.

Influence of Supply Chain Configuration and Annual Sales on Performance in the Development of Automotive E/E Parts (자동차 전장부품 개발에서 공급사슬형상, 기업 매출 특성이 성과에 미치는 영향)

  • Song, Min;Hwang, Seung-June;Park, Geun-Wan;Baik, Jae-Won
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.40 no.4
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    • pp.10-20
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    • 2017
  • The proportion of software in the automotive industry is steadily increasing due to the rapid technological development of automobile E/E parts. Because the automotive E/E technology is now on the basis of intelligent automobile and advanced safety automobile technology. The purpose of this study is to investigate the effect of organizational capability (organizational resource capability and management capability), process capability (process capability, customer Requirement management capability), performance dimension (motivation, participation level). In this study, we conducted questionnaires and statistical analysis on engineers (members of the Korea Advanced Automotive Technology Association) who perform research and development activities in the R&D organization of the automotive E/E part in South Korea. ANOVA is applied for the verification of the difference in performance measured by organizational capability, process maturity, and motivation participation level according to company characteristics (level of processing : supply chain configuration, annual sales, total SW development ratio). According to the results of this study, in order to improve the performance of ASPICE or ISO 26262-related consulting project, a different consulting approach strategy considering the characteristics of organization and personnel is needed. In summary, the analysis results for the three main treatment levels are as follows. The difference in organizational capacity, process capability and performance was found to be statistically significant according to supply chain configuration and annual sales, but it was found that the difference of response according to the proportion of total SW was not significant.

An Empirical Study on the Determinants of e-Trust in Internet Shopping Mall -Focuse on Comparing Import Agency Service Mall with General Internet Shopping Mall- (인터넷쇼핑몰에서 e-Trust 결정요인에 관한 연구 - 수입대행몰과 일반쇼핑몰 비교를 중심으로 -)

  • Song, Sun-Yok
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.43
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    • pp.423-453
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    • 2009
  • Import Agency Service Mall, which provide customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers. The consumers' great demand for foreign goods(services) created Import Agency Service Mall(referred to hereafter as IASM) as a new business model of distribution and consumption, which seems to grow rapidly. Accordingly, this study examined the e-Trust by analyzing the characteristics of IASM, determinants of trust, risk perception and its association with e-Trust in IASM, and finally applying the result to general internet shopping mall(referred to hereafter as GISM). The following results came out from the analysis: First, from the result of checking these two types of internet shopping mall consumers have different determinants of trust. Second, from the question if two types perceive different risk, purchasing the foreign goods, it came out that they showed critical difference in variable relevant to goods delivery and customer service. IASM perceived risk from those two variables more than GISM Third, from the review of the relationships between determinants of trust and risk perception variables, IASM showed interrelation among all the variables except between customer service and perceived risk. Fourth, the researcher examined how the risk perceived in the course of purchasing goods has an effect on consumers e-Trust. In case of IASM, risk perception relevant to customer service had an effect on consumer e-Trust. To the contrary, incase of GISM, risk perception didn't have any effect on e-Trust. Finally, from the review of interrelation between determinants of trust and consumer e-Trust, it came out that for IASM capability had an effect on consumer e-Trust and for GISM consumer service had an effect on consumer e-Trust.

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A Study on the SCM Capability Modeling and Process Improvement in Small Venture Firms (중소·벤처기업의 SCM역량 모델링과 프로세스 개선 방안에 관한 연구)

  • Lee, Seolbin;Park, Jugyeong
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.13 no.2
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    • pp.115-123
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    • 2018
  • This study is empirically intended to put forward the modeling and process improvement measures for the SCM capability in small venture firms. The findings are summarized as follows. There were strategic alliance, technological development and centralization in the modeling of strategic planning for supply chain, not the least of which is strategic alliance, followed by centralization and technological development. There were routing scheduling, network integration and third party logistics outsourcing in decision making, not the least of which was network integration. There were customer service management, productivity management and quality management in management control, not the least of which was quality management. And there were order management choice, pricing demand, shipment delivery and customer management in transaction support system, not the least of which was order management choice. As for the above-mentioned findings, to maximize the SCM capability and operate the optimized process in small venture firms, the existing strategic alliances can optimize the quality management and stabilize the transaction support system through the network sharing and integration from the perspective of relevant organizational members' capability and process improvement. And the strategic linkage between firms can maximize the integrated capability of information system beyond the simple exchange relation between electronic data, achieving a differentiated competitive advantage. Consequently, the systematization and centralization for the maximization of SCM capability, including the infrastructure construction based on the system compatibility and reliability for information integration, should be preceded before the modeling of the integrated capability for optimum supply chain and the best process management in the smart era.

A Study on the Activities and Logistics Performance of SCM in Fashion Industry - Focused on the Supply Chain of Apparel Companies - (패션 산업의 SCM 활동수준과 물류성과에 관한 연구 - 어패럴업체의 공급 사슬을 중심으로-)

  • 홍인숙;김문숙
    • The Research Journal of the Costume Culture
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    • v.12 no.4
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    • pp.547-565
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    • 2004
  • The purpose of this study was to evaluate the level of SCM activities and the logistics performance by SCM of the three company types in fashion industry· fabric suppliers, apparel manufacturers, and retailers. The level of SCM activities was estimated through the examination of seven factors: commitment and leadership of a top management, flexibility of management, understanding of demand characteristics, integrated management organization, information system, cooperative partnership and communication and exchange of opinion. The logistics performance was measured by improvement in customer service(on time delivery ratio of products, returning rate, treat ratio for A/S, order fill rate, substitute providing capability for being out of stock) and delivery cost reduction. Through questionnaire survey, a total of 214 data for 108 companies of three company types were collected: 46 for 40 fabric suppliers, 123 for 64 apparel manufacturers and 45 for 4 retailers. The analysis of SCM activity levels showed that fabric suppliers had higher degrees in the factor of understanding of demand characteristics, and apparel manufacturers had higher degrees in the factor of information systems. For retailers, the factor of communication and exchange of opinion represented higher degrees. The study on relationship between the SCM activity levels and logistics performance showed that the SCM activity factor of understanding of demand characteristics greatly improved a substitute providing capability for being out of stock in fabric suppliers, and information system improved a substitute providing capability for being out of stock, on time delivery ratio of products and order fill rate in apparel manufacturers. In retailers, the SCM activity factor of understanding of demand characteristics decreased returning rate highly and improved on time delivery ratio of products. The study results showed that SCM activities in fashion industry brought more improvement in customer service levels rather than in delivery cost reduction.

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The Effects of R&D Capability and Market Orientation on Product Innovation Performance : The Moderating Role of Technological Innovation Orientation (반도체 기업의 R&D역량과 시장지향성이 제품혁신성과에 미치는 영향: 기술혁신지향성의 조절효과를 중심으로)

  • Kim, Dae-Hui;Kim, Jong-Keun
    • Journal of Korea Society of Industrial Information Systems
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    • v.22 no.4
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    • pp.79-95
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    • 2017
  • This Study Investigates Whether R&D Capabilities and Market Orientation have Significant Effects on Product Innovation Performance in Order to Enhance Customer Value and Technology Innovation Competitiveness Considering the Characteristics of Rapidly Changing Semiconductor Industry. In other Words, as in the Research Model, the Purpose of this Study is to Investigate the Causal Relationship between the Independent Variable, R&D Capability and Market Orientation, on Product Innovation Performance, which is a Dependent Variable, through the Moderating Variable of Technological Innovation Orientation. For this Study, we Conducted a Questionnaire Survey on the Employees of Development Companies in the Semiconductor Industry and Finally Collected 118 Valid Questionnaires. The Collected Data was Analyzed by Multiple Regression Analysis with Demographic Characteristics as Control Variable and Hierarchical Regression Analysis was Conducted with the Moderating Effects of Technological Innovation Orientation. The Results Showed that the Higher the R&D Intensity and the External Network Capacity, the Higher the Product Innovation Performance. Also, the Product Innovation Performance was Higher than the Customer Orientation and Competitor Orientation Among the Market Orientation. In Addition, only R&D Capability Confirms that Technology Innovation Orientation is Moderated. The Result of this Study is to Improve Understanding of R&D Capability and Market Orientation in Creating of Product Innovation Performance of Semiconductor Companies and to offer Valuable Research Data in Empirically Supporting that Technological Innovation Orientation is an Important Moderating Factor in Creating Firm's Product Innovation Performance and Sustainable Competitive Advantage.

Study on Simulator for computing Demand Rate using Index of Transformer's Demand Rate (변압기 용량 지수를 이용한 수용률 산정 시뮬레이터 개발에 관한 연구)

  • Kim, Young-Il
    • Proceedings of the KIEE Conference
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    • 2007.11c
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    • pp.97-100
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    • 2007
  • There are regulations on each building for its classification and It is corresponding determined contract demand. For transformer's capability calculation algorithm, cumulated power information of each customer is used to analysis the correlation between power usage and Demand Rate. By modeling this using Least Square Method, it can be targeted to recognize the pattern of transformer use in the past and make a prediction on it in the future.

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Development of the Decision Support System for Vendor-managed Inventory in the Retail Supply Chain (소매점 공급사슬에서 공급자 주도 재고를 위한 의사결정지원시스템의 개발)

  • Park, Yang-Byung;Shim, Kyu-Tak
    • IE interfaces
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    • v.21 no.3
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    • pp.343-353
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    • 2008
  • Vendor-managed inventory(VMI) is a supply chain strategy to improve the inventory turnover and customer service in supply chain management. Unfortunately, many VMI programs fail because they simply transfer the transactional aspects of placing replenishment orders from customer to vendor. In fact, such VMI programs often degrade supply chain performance because vendors lack capability to plan the VMI operations effectively in an integrated way under the dynamic, complex, and stochastic VMI supply chain environment. This paper presents a decision support system, termed DSSV, for VMI in the retail supply chain. DSSV supports the market forecasting, vendor's production planning, retailer's inventory replenishment planning, vehicle routing, determination of the system operating parameter values, retailer's purchase price decision, and what-if analysis. The potential benefits of DSSV include the provision of guidance, solution, and simulation environment for enterprises to reduce risks for their VMI supply chain operations.

A Study on the CMMI Engineering Process Area Modelling of Test Process (시험업무에 대한 CMMI 공학 프로세스 분야 모델링 연구)

  • Choi, Ju-Ho;Ryu, Chung-Ho;Jang, Young-Sik;Kim, Heung-Bum
    • Journal of the Korea Institute of Military Science and Technology
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    • v.13 no.2
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    • pp.235-242
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    • 2010
  • DSTC(Defense Systems Test Center) in ADD(Agency for Defense Development) performs a test for various kinds of weapon system. In order to provide accurate test measurement data relating to the weapon system's performance with customer, A reliable test process and an objective analysis of the measurement data are required. DSTC is trying to apply CMMI(Capability Maturity Model Integration) Ver 1.2 in a test process. In this paper, we present the result of CMMI Engineering Process Area Modelling of Test Process.

Analysis of Factors Affecting the Performance of Korean Franchise Business by Stages (국내 프랜차이즈 성과에 영향을 미치는 요인에 관한 연구)

  • Park, Sang-Ik
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.4 no.1
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    • pp.89-111
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    • 2009
  • Since the financial crisis in 1997, the Korean economy has a steady increase of people who tend to establish their own business by 2008. Business foundations can be divided into independent businesses and franchise businesses. This study focuses on what type of business owners among franchise enterprisers can achieve success. This is intended to reduce trial and error by drawing upon success factors in the stages of establishment, operation, and achievement based on a total sample of 350 individual business sites. The result shows that the success factors in the stage of establishment include (1) Preparation such as foundation education (2) Marketing capability (3) Appropriateness of Business Item (4) Other founder's entry barrier, conglomerate's entry regulation and (5) Head Office Support including service education, market survey education, marketing support. On the other hand, the success factors in the stage of operation include the supervisor capability, Marketing capability, Head Office Support, Customer Management Capability and Employee Satisfaction. Additionally after choosing the major factors according to each stage, multiple regression analysis was processed and interpreted. Finally, we believe that the franchise or independent business foundations can make a profit as well as increase continuous sales and customer satisfaction only with thorough and careful preparation in all stages of foundation and operation. This study is expected to contribute to those who prepare new business in franchise domain to minimize failures with deep consideration of the success factors in the franchise.

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