• 통상정보연구
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• 제11권4호
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• pp.215-228
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• 2009

This research considers to analyze the importance and priority order of outsourcing partner selecting factors on plant exporters. This research deals with case study on the outsourcing in the "A" plants exporter. To obtain the goal this research, firstly, based on reviewing previous literature and taking professional advice, the selecting factors were identified and conceptualized, and we made the hierarchy model and utilized AHP in analysis method. Secondly, AHP model constructed 3 higher factors, and 9 lower factors. Thirdly, the data used for the weight values for the outsourcing partner factors were collected from outsourcing experts and officers in "A" company. The 3 higher factors were 'Firm's Competence', 'Customer/User Factor', and 'Systemic Factor', and the 9 lower factors were 'experience of outsourcing', 'competency based HR', 'market share', 'reliability', and 'communication', etc. As the results of the analysis, this research evaluated with an importance highest among selecting factors of outsourcing partner of "A" company were 'Customer/User Factor(46.5%)', 'Systemic Factor(27.8%)' and 'Firm's Competence(25.7%)'. And importance highest among lower selecting factors of outsourcing partner of "A" company were 'reliability(31.4%)', 'competency based HR(14.4%)' and 'communication(13.7%)'. The developed model and selecting factors of outsourcing partner are expected to contribute on effective decisions on plants exporters. Managerial implications and future research directions are suggested based on findings.

• 한국IT서비스학회지
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• 제12권1호
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• pp.83-98
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• 2013

Advanced IT of Korea is the important factor that has improved the performance of business to business e-business systems, especially On-Line E-procurement System (KONEPS). Obviously KONEPS is well positioned in businesses of Korea. In order to be higher performance in KONEPS, it needed to be analysed important characteristics composed of KONEPS. Even though KONEPS has been operating well, user's satisfaction and customer loyalty for KONEPS was not high in real businesses. In this research, we tried to find the factors affecting user satisfaction and customer loyalty for KONEPS and figure out the mechanism among the factors. We surveyed using characteristics, which are information diversity, usability, system reliability and stability, on suppliers, main users of KONEPS. We consider the using characteristics as independent factors of the research model. Meanwhile, we model user's satisfaction and customer loyalty as the dependent factors. The results from the study are helpful in providing policies and strategies to promote the use of KONEPS.

• 인터넷정보학회논문지
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• 제4권5호
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• pp.31-41
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• 2003

전자상거래 시장규모가 커지면서 인터넷쇼핑몰 구축이 증대되고 있다. 그러나 사용자인터페이스 컨텐츠 개발에 있어 체계적이고 포괄적인 접근이 부족하다는 문제점이 발생되고 있다. 이에 본 연구에서는 사용자인터페이스 컨텐츠의 주요 요소가 무엇인지 살펴보고 이를 바탕으로 인터넷쇼핑몰의 신뢰성, 안전성, 이용 편의성 등을 반영하는 사용자인터페이스 컨텐츠 항목을 제시하였다. 그 결과로 개발된 기본 컨텐츠항목은 사용자정보, 개인정보보호 정책, 이용자 약관, 상품정보, 결제정보, 주문절차, 배송절차, 고객지원 등이다.

• 경영과정보연구
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• 제31권3호
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• pp.75-95
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• 2012

본 연구는 웹사이트의 사용성과 전자무역 웹사이트의 기존연구를 통해 사용성 요인을 도출하고 웹 사이트 사용성 요인이 사용자만족도를 매개로 전자무역 사이트에 대한 고객충성도에 미치는 영향에 대하여 실증연구를 통해 검증하는데 목적이 있다. 본 연구에서의 실증분석 결과에 대한 논의와 시사점은 다음과 같다. 첫째, 고객만족에 영향을 미치는 요인으로는 네비게이션, 정보구조특성, 상호작용성으로 나타났다. 즉, 전자무역사이트 이용자는 제공되는 정보서비스나 기능적 중요성, 시각적 배치, 배너나 메뉴 구성보다는 이용자가 얼마나 편리하게 원하는 정보에 접근할 수 있는지, 사이트에서 제공하는 다양한 정보를 통해 다음 화면에 연결성에 대해서 충분히 예측할 수 있을 정도의 편리성에 더 중요성을 부여하는 것으로 나타났다. 이는 이용자들은 사이트가 제공하는 인터페이스의 웹디자인 기술이 과거에 비해 향상되었고 이에 대한 사용자들의 이용수준도 높아져서 컨텐츠와 외관의 요인은 사이트 이용에 있어 큰 영향을 미치지 못하는데서 기인한다고 여겨진다. 또한, 고객과의 원활한 커뮤니케이션도 사이트를 이용하는데 있어 중요한 요인으로 작용하고 있음을 알 수 있다. 둘째, 사이트 이용자의 만족은 고객충성도에 영향을 미치는 것으로 나타나 기존 연구의 분석결과를 뒷받침하고 있다. 이는 사이트의 편리성, 다양한 정보의 신뢰성, 고객과의 커뮤니케이션의 원활성 등 사이트에서 제공되는 서비스를 통해 만족을 얻게 되는 사용자는 재방문으로 이어지고 있음을 알 수 있다.

• 한국경영과학회:학술대회논문집
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• 한국경영과학회/대한산업공학회 2003년도 춘계공동학술대회
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• pp.494-501
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• 2003

Web casting has become an important opportunity to apply the user-centered concept to broadcasting because it provides real-time interactive service through time and space. It is also necessary to have a new understanding about user who is not a passive viewer any more but an active user. The amount and quality of contents are also important, but usability is a competitive factor as well as the fundamental customer services that have user best experience at the site. Nevertheless most of web casting sites show the low level of usability. In this study we had a comparative evaluation among these sites, MBC, KBS and SBS, which are the representative broadcasting systems. The tests were carried out as heuristic evaluation and usability testing. We analyzed causes and problems of web usability for customer satisfaction and reliability exaltation, and expected the basic knowledge of developing and improving sites.

• 품질경영학회지
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• 제31권1호
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• pp.21-41
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• 2003

The purpose of this research is to identify if psychological temptation, site quality and sense of community influence user's flow and addiction and if causalities among flow, addiction, customer satisfaction and customer loyalty are different between Korean and Japanese online games. To perform our research, we use MCSF(Multi-group Confirmatory Factor Analysis) and MSEM(Multi-group Structural Equation Model). The empirical results of SEM(Structural Equation Model) including high-order factor analysis indicate that all of paths in our model are the same for both countries. Therefore, site quality and sense of community have impacts on the flow, while on the other hand, psychological temptation has impacts on the addiction. Customer satisfaction and loyalty are positively related not with the addiction but with the flow. In addition, customer loyalty is significantly influenced by the flow and the customer satisfaction. In Conclusion, the empirical results of MSEM(Multi-group Structural Equation Model) indicate sense of community to flow, flow to loyalty and customer satisfaction to loyalty are different between Korea and Japan. This indicates that companies to penetrate into Japa online game industry should have a concern with Japanese Social and Cultural features and to develop strategies which correspond with Japanese culture.

• 품질경영학회지
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• 제34권2호
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• pp.33-47
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• 2006

This study was designed to examine the casual relationships among trust evaluation factors, trust, customer satisfaction, and re-use intention in the P2P file sharing service. We applied structural equation model to test the hypotheses and research model. As a result of this study, trust evaluation factors affect trust and customer satisfaction and both of trust and customer satisfaction affect re-use intention respectively and significantly. Also trust affects customer satisfaction significantly. Specifically, trust was empirically confirmed as one of the important factors preceding customer satisfaction and re-use intetion in the P2P file sharing service. Therefore, this study shows that trust is important factor that P2P companies have to emphasize to raise user satisfaction and performance.

• 한국산업정보학회논문지
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• 제12권5호
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• pp.23-38
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• 2007

온라인 게임처럼 이용하는 동안 느끼는 재미에 가치를 두는 쾌락적 정보시스템에서는 감각적인 요소를 추구하게 되므로 감정적인 측면이 중요한 요인이 될 수 있다. 본 연구는 게임포털 사이트에서 게임 특성요인(재미요소, 도전감, 보상, 다양성)이 감정과 고객만족에 미치는 영향을 검증하였다. 온라인 게임, 감정, 고객만족과 관련된 선행연구들을 토대로 연구모형을 수립하였다. 본 연구의 실증연구를 위해서 온라인 게임포털 사이트를 사용해본 경험이 있는 개인을 대상으로 온 오프라인으로 설문조사를 실시하여 총 206부의 설문자료를 최종 분석에 사용하였다. 구조방정식 모형을 사용하여 검증된 결과는 다음과 같다. 첫째, 게임포털 사이트에서 게임 특성요인은 감정에 긍정적인 영향을 미치는 것으로 나타났으며 게임특성은 사용자 만족에 간접적인 영향을 미치는 것으로 나타났다. 둘째, 본 연구에서는 경사용자 집단과 중사용자 집단 간의 차이를 분석하였다. 게임포털 사이트 경사용자 집단에서 게임 특성요인은 감정에 긍정적으로 영향을 미치는 것으로 나타났으나, 중사용자 집단의 게임특성은 도전감 만이 유의한 것으로 나타났다.

• Journal of Information Technology Applications and Management
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• 제26권3호
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• Asia pacific journal of information systems
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• 제20권2호
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• pp.157-180
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• 2010

Rapid development of information technology has generated a new industry and market. In particular, network technology such as the Internet and other computer networks made transaction activities switched from traditional offline commerce to e-commerce. Among them, digital content is bit-based object which is created and distributed through electronic environment. In particular, many entertainment contents such as the music, the movies, and the computer game softwares are main products. Although digital content commerce has high potential demand, it lacks the consideration about the factor related to maintaining existing customer such as customer loyalty and switching costs. There has been a number of research on customer loyalty and other factors affecting it in the traditional electronic commerce environment, but there is a lack of research which examines the characteristics of digital content. The study about the effect of switching costs on customer loyalty in digital content commerce is necessary because the customers of digital content commerce market are from those of other e-commerce market or traditional offline commerce market. In addition, customer loyalty and switching costs are important factors because they may build up greater customer retention. For that reason, this study focused on examining the relationships among switching costs, antecedents for switching costs, and customer loyalty in online digital music service industry. The study has three major purposes: (1) to find antecedents of switching costs on digital content commerce and examine effect of antecedents for switching costs; (2) to identify effect of switching costs on customer loyalty in digital content commerce and examine moderating effects of alternative attractiveness; (3) to identify the differences of antecedents for switching costs by contents transmission type(streaming service and downloading service). And, the online digital music service industry is selected in this study since there are many users and transactions incurring. To accomplish these purposes, a survey questionnaire was developed and distributed to 256 informants. Survey instrument was developed based on previous research and pre-established survey items. Total of 206 surveys are collected and used in the data analysis. Among the respondents, 56.8% is male and 43.2% is female. Also, 86 responses were streaming service user group and 120 responses were download service user group. These data was analyzed using regression analysis. Major findings of empirical analysis can be summarized as follows. First, switching costs have positive effect on customer loyalty in digital content commerce environment. Second, the influence of switching costs on customer loyalty increases under conditions of high alternative attractiveness. Third, DRM convenience and breadth of use have positive effect on switching costs. The findings imply that the digital content provider should pay more attention to switching costs in addition to customer satisfaction in order to attract customers. Also, increasing the convenience of DRM use by securing the convenience of user interface and expanding the support device and increasing the service use scope by providing diverse value-added service helps to create a switching barrier. The result of the study can become a practical use in marketing strategy for maintaining existing customer. In particular, switching barrier is very important under conditions of high competition in the online music service market. This study can be used as a basis for further studies about customer retention in digital content commerce.