• Title/Summary/Keyword: Customer's needs

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Rule Acquisition Using Ontology Based on Graph Search (그래프 탐색을 이용한 웹으로부터의 온톨로지 기반 규칙습득)

  • Park, Sangun;Lee, Jae Kyu;Kang, Juyoung
    • Journal of Intelligence and Information Systems
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    • v.12 no.3
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    • pp.95-110
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    • 2006
  • To enhance the rule-based reasoning capability of Semantic Web, the XRML (eXtensible Rule Markup Language) approach embraces the meta-information necessary for the extraction of explicit rules from Web pages and its maintenance. To effectuate the automatic identification of rules from unstructured texts, this research develops a framework of using rule ontology. The ontology can be acquired from a similar site first, and then can be used for multiple sites in the same domain. The procedure of ontology-based rule identification is regarded as a graph search problem with incomplete nodes, and an A* algorithm is devised to solve the problem. The procedure is demonstrated with the domain of shipping rates and return policy comparison portal, which needs rule based reasoning capability to answer the customer's inquiries. An example ontology is created from Amazon.com, and is applied to the many online retailers in the same domain. The experimental result shows a high performance of this approach.

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A Case study of firm growth and new market creation through commercialization of standard technology - Collaboration between ETRI and Initech - (핵심표준기술의 기술이전사업화를 통한 기업성장 및 신산업 창출 사례연구 - 이니텍(주) ETRI 협력사례를 중심으로 -)

  • Son, Ik-Soo;Ko, Young-Hee
    • Knowledge Management Research
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    • v.14 no.5
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    • pp.15-34
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    • 2013
  • In a turbulent environment, it is important for a firm to obtain competitiveness through acquiring new technologies and new knowledge. Many studies has shown that R&D has positive effects on innovation and performance. However, the limitation of resources and research personnel for SMEs leads to the needs of collaboration between government R&D and SMEs. The quantitative results of government R&D comes in the form of patents or publication of papers while the qualitative results comes in the form of commercialization (revenue increase or cost reduction) of the SMEs acquiring the technology through technology transfer. Korean government invested 16.9 Trillion Won in 2013 and achieved remarkable quantitative results but the qualitative results are still yet to be improved. The technology transfer rate in 2011 was 26.0% while the success rate of commercialization of the transferred technology is only 23.6%. Therefore it is meaningful to study the success factors of the technology commercialization in Korea. In this study, a case of technology commercialization between ETRI and Initech is studied. Initech was a venture firm which started in 1997 with 2 employees and after transfer of technology from ETRI in 1999, it has grown to a firm of 238 employees. In this study, Jolly's commercialization model was used to analyze the success factors of the commercialization. It was shown that four main factors that leads to the success are (1) mobilizing interest and endorsement through customer oriented R&D by ETRI, (2) mobilizing resources for demonstration through systematic technology commercialization process by ETRI, (3) mobilizing market constitutents through government standardization that leads to the reliability of the participants, and (4) mobilizing complementary assets for delivery by management strategies of Initech.

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Design and Implementation of UDDI to Provide the User-Side Quality of Web Service (사용자 측면의 웹서비스의 품질데이터를 제공하기 위한 UDDI의 설계 및 구현)

  • Cho, Poong-Youn;Lee, Nam-Yong;Lee, Choul-Ki
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.8 no.4
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    • pp.102-112
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    • 2009
  • Quality of the web service is one of the most important elements as various web services provide diverse functionality, and therefore, it is more and more difficult to satisfy customer's needs. Since the existing UDDI registry provides the basic information such as name and URL of a web service, users are having hard times to choose and customize their web service. In this paper, we propose an extended UDDI architecture for providing quality data of a web service. And in this architecture, we used an automated collection technique of data for testing web service which provides quality information to the users, including response time, throughput, availability, reliability and accessibility. With this new architecture, users and web developers can benefit from web services that customize information for the users and this ensures reliability of web-based applications.

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Casual Analysis on the Relationship between Information Usage and Excursion Behavior toward Planning Sightseeing ITS (관광지 정보이용과 주유행태의 인과관계 분석)

  • Kim, Hyun
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.10 no.2
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    • pp.66-76
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    • 2011
  • The Sightseeing ITS is defined as a system that gives tourists and inhabitants the information concerned with road network conditions, parking, sightseeing spots, and travel time in the relevant area. When focusing on tourists' excursion behaviors in sightseeing areas, however, it is sometimes found that they feel much annoyed with insufficient information about the area. While they also have a variety of needs to get information and make a decision about their excursions, it becomes one of important subjects to understand the actual circumstances of their information usage and to identify the causal relationship between their excursion patterns and the obtained information. This paper aims to investigate basic issues toward development of Sightseeing ITS and to modify an analytical model of tourist's excursion behavior considering information usage at Fuji five lakes Area, which is a representative sightseeing place in Japan. The relationship was analyzed using a structural equation model: information usage at the scheduling stage has an impact on tourists' individual cognition of the sightseeing area, tourists' individual cognition affects information usage at the excursion stage, and information usage at the excursion stage affects behavior during excursions. It is found that tourists' decision making behaviors on their excursion tend to depend on the information usage. This implies essential results to construct effective and customer oriented ITS.

Needs and considerrations of corporate security assessment (Focusing on financial companies) (기업 보안평가 공시제도의 필요성 및 구현방안 (금융회사 중심으로))

  • Kim, Bo;Lim, Jong-In
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.6
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    • pp.273-279
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    • 2014
  • Recently, it was occurred in the nation's largest Information spill about 140 million cases of credit card customers' personal and credit information. As such, it was rapidly to increase in consumer complaints about the privacy of personal information in accordance with outflow of financial companies increased accident. But it is still not clear precaution. Therefore, in financial customer position, it is possible to confirm and determine in advance whether or not superior to the security company. In addition, It is time to be required institutional device that can be a real effort to equip a good security company. This report is considered a model of "Disclosure of corporate security assessment " of these devices institutional study. And We study in realistic and objective stance about why do we need this policy.

Evaluating Service Reliability focused on Failure Modes (실패모드에 근거한 서비스 신뢰도 평가모델)

  • Oh, Hyung-Sool
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.3
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    • pp.133-141
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    • 2012
  • Service and manufacturing companies' efforts are increasingly focused on utilizing services to satisfy customers' needs and survive in today's competitive market environment. The value of services depends mainly on service reliability that is identified by satisfaction derived from the relationship between customer and service provider. In this paper, we extend concepts from the failure modes and effects analysis of tangible systems to services. We use an event-based process model to facilitate service design and represent the relationships between functions and failures in a service. The objective of this research is to propose a method for evaluating service reliability based on service processes using fuzzy failure mode effects analysis (FMEA) and grey theory. We define the failure mode of service as interaction ways that can be failed in a service delivery process. The fuzzy set theory is used to characterize service reliability based on linguistic terms during FMEA. Grey theory is employed to determine the degree of relation and ranking among risk factors that are represented as potential failure causes. To demonstrate implementation of the proposed method, we use a case study involving a typical automotive service operation.

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An Assessment System for Evaluating Big Data Capability Based on a Reference Model (빅데이터 역량 평가를 위한 참조모델 및 수준진단시스템 개발)

  • Cheon, Min-Kyeong;Baek, Dong-Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.2
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    • pp.54-63
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    • 2016
  • As technology has developed and cost for data processing has reduced, big data market has grown bigger. Developed countries such as the United States have constantly invested in big data industry and achieved some remarkable results like improving advertisement effects and getting patents for customer service. Every company aims to achieve long-term survival and profit maximization, but it needs to establish a good strategy, considering current industrial conditions so that it can accomplish its goal in big data industry. However, since domestic big data industry is at its initial stage, local companies lack systematic method to establish competitive strategy. Therefore, this research aims to help local companies diagnose their big data capabilities through a reference model and big data capability assessment system. Big data reference model consists of five maturity levels such as Ad hoc, Repeatable, Defined, Managed and Optimizing and five key dimensions such as Organization, Resources, Infrastructure, People, and Analytics. Big data assessment system is planned based on the reference model's key factors. In the Organization area, there are 4 key diagnosis factors, big data leadership, big data strategy, analytical culture and data governance. In Resource area, there are 3 factors, data management, data integrity and data security/privacy. In Infrastructure area, there are 2 factors, big data platform and data management technology. In People area, there are 3 factors, training, big data skills and business-IT alignment. In Analytics area, there are 2 factors, data analysis and data visualization. These reference model and assessment system would be a useful guideline for local companies.

Feature-Oriented Requirements Change Management with Value Analysis (가치분석을 통한 휘처 기반의 요구사항 변경 관리)

  • Ahn, Sang-Im;Chong, Ki-Won
    • The Journal of Society for e-Business Studies
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    • v.12 no.3
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    • pp.33-47
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    • 2007
  • The requirements have been changed during development progresses, since it is impossible to define all of software requirements. These requirements change leads to mistakes because the developers cannot completely understand the software's structure and behavior, or they cannot discover all parts affected by a change. Requirement changes have to be managed and assessed to ensure that they are feasible, make economic sense and contribute to the business needs of the customer organization. We propose a feature-oriented requirements change management method to manage requirements change with value analysis and feature-oriented traceability links including intermediate catalysis using features. Our approach offers two contributions to the study of requirements change: (1) We define requirements change tree to make user requirements change request generalize by feature level. (2) We provide overall process such as change request normalization, change impact analysis, solution dealing with change request, change request implementation, change request evaluation. In addition, we especially present the results of a case study which is carried out in asset management portal system in details.

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A Study on Cloud Computing for Financial Sector limited to Processing System of Non-Critical Information: Policy Suggestion based on US and UK's approach (비중요 정보처리시스템으로 한정된 국내 금융권 클라우드 시장 활성화를 위한 제안: 영미 사례를 중심으로)

  • Do, Hye-Ji;Kim, In-Seok
    • The Journal of Society for e-Business Studies
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    • v.22 no.4
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    • pp.39-51
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    • 2017
  • In October 2016, the NFSA (National Financial Supervisory Authorities) revised the network separation clause of the Regulation on Supervision of Electronic Financial Activities in order to promote the Cloud Computing implementation in the financial sectors. The new regulation, however, limits the Cloud Computing usage to non-critical information and its processing system. Financial institutions that provide customer data analysis and personalized services based on personal data regard current revision as unchanged as before. The implementation of Cloud Computing has greatly contributed to cost reduction, business innovation and is an essential requirement in ever-changing information communication technology environment. To guarantee both security and reliability of the implementation of the Cloud Computing in financial sectors, a considerable amount of research and debate needs to be done. This paper examines current Cloud Computing policies in the Korean financial sector and the challenges associated with it. Finally, the paper identifies policy suggestions based on both European Union and United States' approach as they have successfully introduced Cloud Computing Services for their financial sectors.

The Effect of eCRM Features on Website Visit and Purchase (eCRM 기능이 고객의 웹사이트 방문과 구매에 미치는 영향)

  • Min, Dai-Hwan;Park, Jae-Hong;Park, Cheol
    • Information Systems Review
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    • v.4 no.2
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    • pp.155-168
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    • 2002
  • This paper examines whether the functions of eCRM solutions affect the site visit and purchase by customers. The functions of eCRM solutions are extracted and classified into three categories of c-marketing, e-sales, and e-service. E-marketing includes campaign/event marketing, e-mail marketing, and questionnaire marketing; e-sales consists of recommendation system and incentive/discount promotion.; e-service is composed of e-mail call center and web call center. From the online survey, 146 responses are collected and analyzed. The analysis shows that the level of experience in campaign/event marketing, e-mail marketing, e-mail call center, and web call center significantly affect the website visit by customers and that the level of experience in all eCRM functions except e-mail marketing significantly affect the purchase by customers. The effects of those functions in eCRM on the website visit are moderate, while the effects of the functions on the purchase are low. The results from this study imply that eCRM needs to strengthen the effect on the purchase with more thorough analysis of the customer profile.