• Title/Summary/Keyword: Customer' Satisfaction

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Exploring Study on the Effect of Perceived Port Service Quality on Customer Satisfaction and Loyalty.

  • Chang, Jae-Gon;Lee, Hong-Girl;Lee, Cheol-Yeong
    • Journal of Navigation and Port Research
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    • v.32 no.7
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    • pp.561-568
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    • 2008
  • Due to the rapid changes in world trade and shipping environment, today's ports face ever-increasing competition, from adjacent competing ports. To this reason, port service quality has been recognized as an important strategy to take competitive advantage for those competition. In general, service quality has effect on customer loyalty, and customer loyalty is the resource to sustain competitive advantage which service providers or service producers. By improving customer loyalty, companies can get more benefits and added value. However, this causality qf port service quality has not been clearly identified. Thus, various empirical studies in relation to port service quality are needed. The aim of this study is to analyze the effect of perceived port service quality on customer satisfaction and loyalty. To achieve this aim, we established 8 hypotheses based on SERVPERF in order to test correlations of 5 dimensions of port service, port service quality, customer satisfaction, and customer loyalty. From the result of the hypothesis testing, we found that customer satisfaction and port service quality do not affect customer loyalty in spite of high effect of port service on customer satisfaction.

The Influence of Green Product Quality and Green Consumer Behavior on Customer Satisfaction and Customer Loyalty (그린제품 품질과 그린소비 행위가 고객만족과 고객충성도에 미치는 영향)

  • Lee, Sung Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.6
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    • pp.37-46
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    • 2015
  • This study investigates the relationships among product quality, consumer behavior, customer satisfaction, and customer loyalty on environmental viewpoint. For the empirical study it has been attempted to collect data by using a questionnaire including 18 questions. The respondents who had experienced using green or environmental products were 212 college students. In my research 167 valid cases are selected for a data analysis by SPSS based hierarchical regression analysis technique. The results show that green product quality had significant impacts on customer satisfaction and customer loyalty, and cost factor of green consuming behavior had moderating effects between customer satisfaction and customer loyalty. Empirical results imply that green product quality contributes to customer satisfaction and customer loyalty. Additionally, green consumer behavior on customer satisfaction increase customer loyalty.

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A Study on Influence of Service Quality on Customer Satisfaction and Customer Loyalty - Based on Public Enterprise Hotels in Seoul - (서비스 품질이 고객만족과 고객충성도에 미치는 영향에 관한 연구 -서울시내 공기업 호텔을 중심으로-)

  • Lee, Chang-Kuk;Lee, Jung-Ja;Lee, Sun-Ho
    • Culinary science and hospitality research
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    • v.17 no.2
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    • pp.35-50
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    • 2011
  • This study aims at conducting an empirical research on customer satisfaction and customer loyalty targeting the customers of public enterprise hotel restaurants in downtown Seoul. It seeks to activate management as a result of customer satisfaction and customer loyalty based on the theoretical background and positive research. The collected data was analyzed in factor, reliability and multiple regression analyses by using the SPSS 12.0 statistical program. As a result of this study, it was shown that product service, employee service, customer management service and facility service all have influenced on customer satisfaction. Finally, the customer satisfaction has an effect on customer loyalty.

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The Effects of Trust on Customer Satisfaction and Re-use Intention in P2P File Sharing (P2P파일공유에서 신뢰가 고객만족과 재이용의도에 미치는 영향)

  • Cho, Chul-Ho;Kang, Byung-Suh
    • Journal of Korean Society for Quality Management
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    • v.34 no.2
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    • pp.33-47
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    • 2006
  • This study was designed to examine the casual relationships among trust evaluation factors, trust, customer satisfaction, and re-use intention in the P2P file sharing service. We applied structural equation model to test the hypotheses and research model. As a result of this study, trust evaluation factors affect trust and customer satisfaction and both of trust and customer satisfaction affect re-use intention respectively and significantly. Also trust affects customer satisfaction significantly. Specifically, trust was empirically confirmed as one of the important factors preceding customer satisfaction and re-use intetion in the P2P file sharing service. Therefore, this study shows that trust is important factor that P2P companies have to emphasize to raise user satisfaction and performance.

Building a Customer Satisfaction Information System for Intensified Strategy Development

  • Koo, Ja-Yeoul
    • Journal of Global Scholars of Marketing Science
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    • v.6
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    • pp.167-184
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    • 2000
  • Previous models of consumer post-purchase evaluation behavior have treated customer satisfaction as a transaction-specific construct. In the present paper, a conceptual framework that describes customer satisfaction measurement as a process is developed. The framework explains customer satisfaction as a dynamic process encompassing five stages-search, interaction, experience, service, and longevity. It is proposed that organizations should develop information systems to measure customer satisfaction during all five of the stages and disseminate such information throughout the organization as part of their Total Quality Management efforts.

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The relationship between service quality and customer satisfaction, and moderating effect of gender (서비스품질과 고객만족의 관계 및 성별 조절효과에 관한 연구)

  • Ahn, Kwan-Young
    • Journal of the Korea Safety Management & Science
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    • v.9 no.3
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    • pp.127-133
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    • 2007
  • This paper reviewed the relationship between service quality and customer satisfaction, and the moderating effect of gender. Based on the responses from 807 customers who encountered employees in telecommunication industry, the results of multiple regressional analysis showed that all service quality factors have positive relationships with customer satisfaction. The results of moderating analysis showed that empathy and tangibility have positive interactive-effects on customer satisfaction with gender. With increasing of empathy and tangibility, female customers have been more satisfied than male customers.

The mediating effect of service quality between internal marketing and customer satisfaction (호텔종사자의 내부마케팅과 고객만족의 관계에서 서비스품질의 매개효과)

  • Ahn, Kwan-Young
    • Journal of the Korea Safety Management & Science
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    • v.9 no.6
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    • pp.97-103
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    • 2007
  • This paper reviewed the relationship among internal marketing, service quality and customer satisfaction, and the mediating effect of service quality. Based on the responses from 163 hotel employees and 489 customers who encountered them, the results of hierarchical regressional analysis showed that all internal marketing factors have positive relationships with service quality, and service quality has positive relationship with customer satisfaction. Also, service quality has mediating effect between four internal marketing factors(education, compensation, delegation of authority, and internal communication) and customer satisfaction.

Measurement of the Internet Banking Customer Satisfaction using Structured Equation Model

  • Choi, Kyung-Ho
    • Journal of the Korean Data and Information Science Society
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    • v.16 no.2
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    • pp.301-311
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    • 2005
  • This study has conducted to measure the internet banking customer satisfaction using structured equation model. Data was collected by e-mail system. Among survey panel who had experience of using Hanwha-Bank internet banking service, final samples were 2,848 respondents. The results showed that usage convenience and economy factor was most correlated with customer satisfaction. And we found that word-of-mouth behavior was affected customer satisfaction.

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The relationship between service quality and customer satisfaction, and moderating effect of gender (서비스품질과 고객만족의 관계 및 성별 조절효과에 관한 연구)

  • Ahn, Kwan-Young
    • Proceedings of the Safety Management and Science Conference
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    • 2007.04a
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    • pp.151-160
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    • 2007
  • This paper reviewed the relationship between service quality and customer satisfaction, and the moderating effect of gender. Based on the responses from 807 customers who encountered employees in telecommunication industry, the results of multiple regressional analysis showed that all service quality factors have positive relationships with customer satisfaction. The results of moderating analysis showed that only empathy and tangibility have positive interactive-effects on customer satisfaction with gender. With increasing of empathy and tangibility, female customers have been more satisfied than male customers.

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A Study on The Relationship Among Service Quality, Service Value and Customer Satisfaction of Food Service Industries

  • Lee, Mi-Ock
    • Journal of the Korean Data and Information Science Society
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    • v.17 no.3
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    • pp.763-774
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    • 2006
  • The purpose of this study is to identify relationship among service quality, service value and customer satisfaction of food service industries. The respondents included 120 customers of K-restaurant in the survey. Data were analyzed by confirmatory factor analysis and cause-effect analysis among the constructs. After research model testing, the following results was obtained : Service Value was influenced directly and positively by the service quality. And customer satisfaction was influenced directly and positively by the service value. But customer satisfaction was not influenced directly and positively by the service quality.

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