• 복식문화연구
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• 제13권2호
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• pp.209-220
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• 2005

The purposes of this study were to determine the components of internet shopping value and to identify how those influence on the consumers' internet shopping behavior of apparel products. The data were collected via a self-administered questionnaire from 221 male and female students who have the shopping experiences for apparel products on the internet shopping malls, living in Kyongnam province. Using SPSS 12.0 package, $Cronbach's \alpha$, factor analysis, cluster analysis, ANOVA, Duncan multiple range test and stepwise multiple regression analysis were performed. The results could be summarized as follows; 1) According to the internet shopping values, college student consumers were classified into three groups, utilitarian value shoppers, hedonic value shoppers and low interest shoppers. 2) As a results of the ANOVA among the three groups, significant differences were found in the internet shopping mall attributes and perceived risks. 3) Internet shopping values-hedonic and utilitarian shopping values, internet shopping mall attributes and perceived risks had an significant effect on the attitude and purchasing intention of the internet shopping mall.

• 복식문화연구
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• 제21권5호
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• pp.639-654
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• 2013

Understanding consumers' being well and stylishly dressed is a key for marketers' success in ever changing fashion industry. The purpose of this study is to identify the antecedents of dressing style. As antecedents, personal values and clothing-related variables were considered: this study included physical appearance, materialism, and individualism as personal values and quality conscious, price conscious, and brand conscious as clothing related variables. It was hypothesized that personal values influence dressing style both directly and indirectly through clothing related variables. Data were gathered by surveying university students in Seoul, using convenience sampling. Three hundred eleven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using structural equation modeling. The results showed that all the fit statistics for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test also showed that individualism among personal values directly influences dressing style and that only price consciousness among clothing-related variables influences dressing style. With respect to the relative importance, individualism showed the largest standardized regression weight. The results suggest effective product, price, and promotion strategies for marketers whose target market is style conscious consumers.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.329-344
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• 2021

AI assistant, a software interface designed to interact with a user in a natural way and perform specific tasks on the user's behalf, receives increasing attention from both scholars and practitioners. While most of the literatures explain about technical aspects, little is known about the social and psychological factors that intimately influence consumers when using it. This study sheds light on the reason people use AI assistant and how perceived values influence on intention of continuous usage. A total of 361 AI assistant users participated in an online survey, and all were recruited from a major online panel in South Korea. The results from the principal component analysis suggest five social and psychological motives: self-expression, quality of life, entertainment, information, and compatibility. In addition, perceived values, informativeness, entertainment, and trustworthiness, positively predict the intention to use AI assistant. This research provides theoretical contributions from finding motivations of AI assistant usage and from the effects of perceived values on the intention to use it. Practical implications should not be overlooked in this ever-expanding AI industry.

• 한국식생활문화학회지
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• 제25권3호
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• pp.342-349
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• 2010

This study evaluated the quality and sensory characteristics of sulgidduk added with yam powder (5~20%) during 4 days storage. The moisture content of samples initially decreased as the yam powder content increased, but subsequently increased during storage. The pH values also increased during storage, although there was no significant difference. L values decreased and both a and b values increased as yam powder content increased. The decreased L values during storage were not significantly different from control group. The hardness of samples decreased with increasing yam powder content, while hardness of control group markedly increased during storage. Cohesiveness increased as yam powder content increased, and tended to decrease during the storage. Springiness also initially increased as yam powder content increased. No change was apparent during storage in control group or samples added with up to 10% yam powder, while springiness was decreased insignificantly in samples with over 10% yam powder. Lightness, yam odor and savory taste of sulgidduk tended to increase as yam powder content increased, while chewiness decreased. The savory odor was the highest in sulgidduk added with 10% yam powder. Sulgidduk added with 10% yam powder was the most preferred in appearance, taste, texture and overall preference.

• 문화기술의 융합
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• 제9권2호
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• pp.83-90
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• 2023

본 연구는 대학생 대상으로 출산의지에 미치는 영향요인을 파악하여, 출산장려정책의 기초자료로 제공하고 교육자료를 구성하는데 기여하고자 시도되었다. 대학생 195명의 자료를 SPSS/WIN 22.0을 이용하여 다중회귀분석하였으며, 결혼관이 보수적일수록(r=.142, p<.05), 출산장려정책에 대한 인식도가 높을수록(r=.258, p<.01) 출산의지와 유의했다. 출산의지에 영향을 미치는 요인을 탐색한 결과, 결혼관 중 보수적 결혼관, 출산장려정책 중 청년일자리 대책, 일가정 양립지원 대책의 인식 정도가 영향을 주는 것으로 나타났으며, 이 변수들은 출산의지를 9.2% 설명하였다.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.141-153
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• 2023

In the global context, particularly in Christian nations, Christmas is considered a culturally and ethically significant time. In this study, we examine Charles Dickens' novel, "A Christmas Carol," and the celebration of Christmas in Korea. We explore the values of Christmas in Korea derived from the significance and importance of this novel. These values include repentance, empathy, compassion, and the importance of humanity. Korean Christmas is regarded as a time for practicing these values, bearing a message akin to the transformation of characters like Scrooge. Furthermore, "A Christmas Carol" conveys a message of improvement and change over time, emphasizing change and growth in Korean Christmas. People reflect on their past, correct their mistakes, nurture hope for the future, and experience personal growth and transformation. Additionally, the novel raises awareness of social injustice and inequality, offering alternatives. In Korean society, Christmas encourages the willingness to care for and help others, facilitating discussions and understanding of societal issues. For these reasons, "A Christmas Carol" is considered a culturally and ethically significant time in Korean Christmas, and the two are intertwined in various aspects. This study explores the interaction between cultural change and ethical teachings by 'A Christmas Carol' and investigates the impact of this work on Christmas culture and social change. It serves as the basis for emphasizing moral principles and humanity during the Christmas season, and this research provides suggestions for future research directions, aiming to deepen the understanding of Dickens' work and the importance of "A Christmas Carol." Through these efforts, it is expected that valuable insights into the connection between Christmas culture and moral messages will be gained. In this study, we will delve into the enduring appeal and cultural significance of "A Christmas Carol," discussing how this novel has evolved into a beloved holiday tradition and a true symbol of Christmas. We will also examine the adaptation of this novel into various media and its influence on holiday season celebrations. Insights into the impact of this novel on Korean society and its continued significance in modern times will be provided, suggesting a direction for a healthier and more desirable path for Korean society.

• 한국병원경영학회지
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• 제10권1호
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• pp.1-24
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• 2005

Organizational culture has been very important in the field of organizational behavior research for the past decade. Although there has been a growing interest in the organizational culture and organizational performance, there was few research in healthcare organizations. The objective of this study is to identify the relationship of organizational culture based on the Quinn's competing values approach, with job satisfaction and intention of turnover perceived by national hospital employees. The study setting was the national hospital. Data were collected by self-administered questionnaires. The study sample consisted of 555 hospital employees. Structural Equation Modeling(SEM) analysis was conducted to find the causal relationship of organizational culture, job satisfaction and intention of turnover.The major results of this study are as follows: the consensual culture, rational culture, and developmental culture in national hospital showed a strong relationship with job satisfaction and intention of turnover in contrast to other previous studies. This finding showed that task oriented and human related climate is more effective on job satisfaction than hierarchical culture in national hospital settings.

• 한국응급구조학회지
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• 제13권3호
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• pp.107-120
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• 2009

Purpose : The purpose of this study was to investigate the influence of organizational culture on job satisfaction of fire officials. Method : The subjects of this study were 251 fire officials in Gongju and Choengju province and Daejeon City. Data were collected using self-administering questionnaire from February 20 to March 20 in 2006. Collected data were analyzed using SPSS 14.0 program. Real number, percentage, mean and standard deviation were calculated, and t-test, ANOVA, Pearson correlation coefficient, multiple regression were analyzed. Result : The results of this study were as follows : 1. The job satisfaction was found to be significant positive correlations with full organizational culture(r = .595, p = .000). 2. The job satisfaction was found to be in significant positive with rational goal culture, open system culture and human relation culture. 3. How organizational culture affects the job satisfactions was as follows; 25.2% of core values of manpower, 6.3% of rational goal culture, and 4.9% of job initiative. Conclusion : Enhancing the job satisfaction of fire officials would improve personalized factors and changes rational goal culture.

• 수완나부미
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• 제8권2호
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• pp.113-129
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• 2016

Brunei Darussalam is a Malay Islamic Monarchy practicing and upholding traditional heritage. Brunei Darussalam is rich with tangible and intangible cultural heritage shaped by its way of life. One of the traditions maintained and preserved in the country is traditional textile weaving. The tradition covers both consumption and production. In the context of consumption, traditional textiles have multiple roles and symbolic meanings. In the context of production, the tradition showcases great skills and the distinctive cultural, social, intellectual, spiritual, and emotional values of the people of Brunei. This paper will explicate the distinctive values and characteristics of Brunei people from the practices of textile weaving.

• 문화기술의 융합
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• 제7권2호
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• pp.185-190
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• 2021

본 연구는 성인대학생과 일반대학생의 물질주의 가치관 및 대인관계의 상관관계를 알아보고 두 집단을 비교하고자 하였다. 이를 위해 전국에 재학 중인 성인대학생 228명, 일반대학생 216명을 대상으로 SPSS Statistics 25.0 프로그램을 이용하여 분석하였다. 첫째, 성인대학생과 일반대학생의 일반적 특성에 따른 물질주의 가치관의 차이를 알아본 결과, 성별, 종교, 학교형태, 학년, 한 달 월급(용돈), 한 달 지출금액, 지출항목, 취미에 따라 유의한 차이가 있었다. 둘째, 성인대학생과 일반대학생의 일반적 특성에 따른 대인관계의 차이를 알아본 결과 성별, 학년, 한 달 월급(용돈), 한 달 지출금액, 지출항목, 취미에 따라 차이가 있었다. 셋째, 성인대학생과 일반대학생의 물질주의 가치관과 대인관계의 높은 상관관계를 보였다. 넷째, 성인대학생과 일반대학생의 물질주의 가치관은 대인관계의 하위요인에 모두 유의한 영향을 미쳤다. 이상의 연구결과는 성인대학생과 일반대학생 구분 없이 물질주의 가치관이 대인관계에 부정적인 영향을 미친다는 점을 시사한다.