• 한국게임학회 논문지
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• 제21권1호
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• pp.149-160
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• 2021

최근 게임 시장에서는 플레이밍(flaming), 트롤링(trolling) 및 불법 프로그램 활용과 같은 비도덕적 게임행동에 대한 우려가 급증하고 있다. 이러한 게임행동이 게임산업에 미치는 부정적 영향이 적지 않지만, 관련 연구는 여전히 부족한 상황이다. 본고는 게임추론 가설을 통해 비도덕적 게임 행동 양상을 정리하고, 연관요인으로 이용자의 게임규칙 인식과 공정성 지각, 사회적 정체성 및 도덕적 정체성, 도덕적 포지셔닝 등에 대해 209명의 <리그 오브 레전드> 이용자 데이터를 분석하였다. 분석 결과, 도덕적 정체성과 형식적 규칙 인지는 비도덕적 게임 행동에 부적 영향력을 미친 반면, 도덕적 포지셔닝과 사회정체성은 비도덕적 게임 행동에 정적 영향을 미치는 것으로 나타났다. 특히, 도덕적 정체성과 도덕적 포지셔닝은 상호작용 효과를 보였다.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1998년도 가을 학술발표대회 논문집 디자인 학 연구
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• pp.38-39
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• 1998

• 비교문화연구
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• 제32권
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• pp.63-79
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• 2013

Tar Baby, Toni Morrison's fourth novel re examines the problem that black characters face in negotiatiating a place for themselves within a dominant culture, with respect to their own history and culture. The novel critiques the dominant socio economic and commodifying cultural space from which the black woman seems to have no escape. Jadine is a colonized subject, for as a fashion model she has surrendered to an aesthetics of commodification, and as a student of art history, she has internalized the capitalist ethic of the white culture industry. Though she has ensured her freedom, Morrison's critique of her separation from her family and culture is unmistakable. Interwoven with her narrative is Son's predicament, the stereotype of a black racist and her 'lover'. The novel ends with him at the crossroads of culture, yet signaling his passage to freedom through resistance. The paper arguments how Toni Morrison has envisioned the welfare of African American community by reconstructing the role of new black generation, as represented by Jadine and Son, whose new journey towards their self fulfillment just not only bring their personal freedom but also regenerates African American community by resisting dominant commodifying cultural.

• 한국식생활문화학회지
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• 제24권3호
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• pp.245-255
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• 2009

As multinational brands have made inroads into domestic food service industry, and its recognition has been high to consumers, This research has tried to examine the general identity of brand, their recognition, and re-purchase behaviors. The purpose of this study is to inquire into how the brand value by brand identity was caused by recent development of food service industry, and how it had an effect on the purchase behaviors of them. In particular, factors of general identity have a significant effect on the revisit and purchase intention, as the image and ads of family restaurant among brand property factors of family restaurant showed an significant effect on the revisit intention. This study was made with priority given to the brand identity as four brand factors such as product brand, organizational brand, community brand and design brand based on the confidence. Results found that the community brand and design brand had a significant difference on purchase intention. Consequently, it has been suggested that the marketing strategies to make the brand identity strong have to be established with various brand enhancement tactics in the food service industry.

• 한국지역지리학회지
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• 제8권3호
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• pp.326-346
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• 2002

본 연구는 지역의 역사적 경험에 기초한 전통과 문화가 다양한 물리적 지역경관과 함께 지역의 상징성과 정체성 형성에 어떻게 활용되고 있는가를 영암군 구림마을을 대상으로 고찰한 사례연구이다. 구림은 지난 400 여 년 역사의 대동계를 매개로 한 사족(士族)공동체로 존재하다가 1970년대 이후 왕인의 상상적 기억의 기념 공간화를 시작으로 왕인축제의 현장, 도요지 발굴과 도기문화센터 창출로 인한 '도기문화'의 마을, 가장 최근에는 도선의 구림을 부각시킨 '전통마을'로 새롭게 변모하고 있다. 구림의 왕인의 작업은 이와 병행하여 진행되었던 도기문화센터를 중심으로 한 '문화마을 만들기'라는 문화전략으로 이어지면서 '왕인의 구림'이라는 구림의 지역정체성으로 표출되었다. 대동계의 구림과 왕인의 구림은 축제화 과정을 거치면서 더욱 탄탄하게 결합되었고, 구림의 왕인화 과정에서 시기적으로 중첩이 되면서 진행된 구림의 도요지(陶窯地) 발굴은 왕인의 도일(渡日)설화 종에서 '토기'에 관련한 문화적 에피소드에 고고학적 근거를 제공하면서 결과적으로 현재의 도기문화센터라는 문화공간올 창출하기에 이르렀다. 그러나 현재까지의 구림지역 정체성을 대변했던 '왕인과 대동계의 구림'은 도기문화센터를 매개로 한 문화전략인 '문화마을 구림'으로 발전하는 동안 그 동안 구림의 역사만들기에서 왜곡되고 소외된 채로 남아있던 도선을 '전통마을 구림'이라는 담론 위에 새롭게 부각시키고 있다. 이러한 일련의 과정을 거치면서 구림은 이제 도기문화센터의 진정한 '구림화'라는 문제와 합에 봉인과 도선을 '전동마을 구림'이라는 문화전략 안에서 어떻게 결합시킬 것인가라는 지역 상징성 문제가 새로운 쟁점이 되고 있다.

• Journal of the Korean Data Analysis Society
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• 제20권6호
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• pp.3211-3225
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• 2018

본 연구는 회복마취간호사의 직무스트레스, 조직문화 및 전문직 정체성, 직무만족도 정도를 확인하고 직무만족도에 영향 미치는 관련요인을 규명하고자 실시하였다. 149명의 회복마취간호사를 대상으로 자료를 수집한 결과, 직무스트레스는 $3.86{\pm}0.47$, 조직문화는 $3.19{\pm}0.34$, 전문직 정체성 $3.46{\pm}0.40$, 직무만족도는 $3.19{\pm}0.39$였다. 직무만족도는 간호사의 소속에 따라 차이가 있었고(t=2.563, p=.011), 직무만족도는 직무스트레스 중 보수 및 대우(r=.373, p<.001), 조직문화 중 혁신지향 문화(r=.507, p<.001)와 관계지향 문화(r=.559, p<.001), 그리고 전문직 정체성(r=.544, p<.001)과 양의 상관관계로 나타났다. 회복마취간호사의 직무만족도에 영향을 미치는 요인은 전문직 정체성(${\beta}=.391$, p<.001), 관계지향 조직문화(${\beta}=.302$, p<.001), 혁신지향 조직문화(${\beta}=.209$, p=.004) 순이었고 세 변인이 설명하는 직무만족도의 총 설명변량은 48.7%였다. 본 연구의 결과를 토대로 회복마취간호사의 직무만족도를 높이기 위해서는 전문직 정체성 향상과 관계 및 혁신지향 조직문화를 활성화하기 위한 방안이 고려되어야 할 것이라 사료되며, 전문직 정체성 확립을 위한 지속적인 교육과 관계 및 혁신지향 조직문화 형성을 위한 전략 개발 및 운영을 제언한다.

• 영어영문학
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• 제57권1호
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• pp.147-170
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• 2011

This paper elucidates the characteristics of transnational adoption, estimates the possibility of beyond-borders identity of transnational adoptees, and tries to analyze Jane Jeong Trenka's The Language of Blood in its context. Though it has been regarded as one of the most humanitarian ways of helping orphans and poor children of the world, transnational adoption, a one-way flow of children from poor Asian countries to rich white countries, has been operated under the market logic between countries. Transnational adoptees, who had been abandoned and forced to be taken away from their birth mother, and later, to fulfill the desire of white parents for a perfect family, perform an ideological labor, serving to make the heterogeneous nuclear family complete. Korean transnational adoptees, forced to transcend the borders of nation, culture, and ethnicity, experience racial conflict and alienation in white adoptive family and society. Their diaspora experience of violent dislocation creates frustration and confusion in establishing their identity as a whole being. When they return to Korea to find their birth mother and their true identity, Korean adoptees, however, are faced with other obstructing issues, such as language problem, culture conflict, and maternal nationalism. Finally, Korean transnational adoptees reject Korean nationalism discourse based on blood, and try to redefine themselves as beyond-borders subjectivities with new and fluid identities. Jane Jeong Trenka's The Language of Blood, an autobiographical novel based on her experiences as a transnational adoptee, represents a Korean adopted girl's personal, cultural, and racial conflict within her white adoptive family, and questions the image of benevolent white mother and the myth of multiculturalism. The novel further represents Jane's return to Korea to find out her true identity, and shows Jane's disappointment and alienation in her birth country due to her ignorance of language and culture. Returning to USA again, and trying to be reconciled with her American mother, Jane shows the promise of accepting her new identity capable of transcending the borders, and thus, the possibility of enlarging the category of belonging.

• 복식문화연구
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• 제25권6호
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• pp.719-740
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• 2017

Sociocultural and demographic shifts have resulted in a changing perception of older age. Older women, historically subjected to age-ordering rules of dress, have increasingly refused to be marginalized fashion consumers and have been striving to construct a more positive age identity. Although studies have examined consumers' negotiation of marginalized identities, age identity has not received much attention as a type of marginalized identity. This study argues that Pinterest acts as a platform for identity work by allowing older women to creatively reconstruct their sense of self by saving images and organizing them into thematic boards. Drawing on symbolic interactionism theory and notions of digital self-presentation, this paper seeks to explore the discursive practices that older women employ on Pinterest to resist ageist fashion discourses. The sample consisted of 15 fashion-oriented Pinterest profiles of older women. Netnographic inquiry was employed first to examine what images were saved and what thematic boards were created. Three analytical frameworks for visual data analysis were integrated to further scrutinize the visual texts within the thematic boards. The analyses revealed three main themes-rejecting age, accepting age, and consuming age. The themes that emerged formed the basis for an age identity reconstruction process whereby women attempted to bridge the existing gap between older age and mainstream fashion discourse.

• 복식문화연구
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• 제7권4호
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• pp.139-154
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• 1999

The objectives of this study were to find relationships between ego identity and clothing benefits, and to examine the influence of ego identity, clothing attributes evaluation, and demographic variables on clothing benefits. The subjects were 405 college students(male : 164, female : 241) in Seoul. Six factors of clothing benefit derived by factor analysis : fashion, comfort, social recognition, self-expression, recognized brand, and economy. Males with higher goal-directedness of ego identity had less interest in the benefits of social recognition and recognized brand. The higher the uniqueness of ego identity females had, the higher the social recognition and the lower the comfort. Social recognition of males was influenced by self-acceptance(-), style, and fastener(R²=17.7%). and recognized brand influenced by parents\` education, goal-directedness(-), and allowance(R²=27.5%). Fashion of females was influenced by style, allowance(-), and goal-directedness(-)(R²=18.7%), comfort unfluenced by uniqueness(-), size, and allowance(-)(R²=14.6%), and self-expression influenced by style, allowance, fastener, and interpersonal relation(R²=28.0%). The present findings mean that allowance and ego identity such as goal-directedness, self-acceptance, interpersonal relation were meaningful variables that affect clothing benefits.

• 복식문화연구
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• 제9권1호
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• pp.127-140
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• 2001

The purpose of this study is to examine the effect of the style of textile pattern design on the process of building the fashion brand identity. In so doing, the study analyzes the color, style, and layout of the motive, and the drawings of the patter of textile of top seven Italian fashion brands which present in presented eight fashion design collections during the 1997∼2000 period. The results of the analysis show that the seven brands exhibit their unique characteristics of the color, style, and layout of the motive, and the drawings of the pattern of textile. The results can be interpreted in a way that their distinct features oft textile pattern design indeed contribute toward the establishment of their unique brand image and brand identity. The results of this study suggests that to initiate the top fashion brand, the fashion industry should develop its own unique style of textile pattern design.