• Journal of Korean Society of Rural Planning
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• v.20 no.2
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• pp.151-158
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• 2014

The purposes of this study is to identify a proper spot to create a symbolic place for the International Jazz Festival and to improve the connections among the place assets of Gapyeong as a place marketing strategies. To this end, the analysis and interpretation of spatial structure was conducted using space syntax. The results of the study showed that the entire structure of the space formed in the axis of a total of 200. The value of total integration was 0.833, which is relatively low, and the local integration degree was 1.588 degrees. Gahwa Street has the highest value of full integration (1.264) among the major points related with the Festival, followed by the former Gapeyong Station area (1.189). As a result, the former Gapeyong station area was identified as a recommendable place for symbolic place because it is highly accessible to the surrounding areas and spacious enough to function as a plaza. Developing a cultural street occupied by jazz cafes, concerts, shops and restaurants, and transforming the old railroad into a linear park will enhance the image of jazz city and help place marketing.

• Journal of the Economic Geographical Society of Korea
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• v.19 no.2
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• pp.189-208
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• 2016

This research aims to discuss the impact of on regional development as a place brand and glocal heritage. Based on understanding of the changes and influences of local heritages in the globalization era as a key component of place branding, this study explores how is used to develop a place branding strategy for Lijiang. The research methods are both a literature review and a field research related to Lijiang and its culture. Also, the resources from news, internet, and YouTube are used to analyze the impact of . The performance has been attracting tourists from both Chineses and foreigners and contributed to increase the economic profits of local tourism industry as one of the representative identities of Lijiang. Also, in the process of preservation and recreation of cultural heritages of Lijiang such as , the participation of local residents and on-going interactions between the residents and global tourists highly influence on a transition from place marketing to place branding. By applying local cultural heritages to place branding strategies, the regional values of Lijiang strengthen its place identity from a place of preserving a minority's heritage to that of flourishing cultural exchanges and hybridization from the world.

• Journal of the Korean association of regional geographers
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• v.10 no.3
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• pp.511-538
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• 2004

The aim of this paper is to investigate the characteristics of place-names in old map of Andong-Bu mapped in Chosun Dynasty. A place-name is a linguistic expression whose function is to identify a topographic feature. The place-names in old map of Andong-Bu normally involve physical, administrative, military, economic, transport, and cultural features. The cultural place-names are more meaningful in Andong-Bu which was a center of confucianism in Chosun Dynasty. The generic place-names, including cultural place-names such as school, pavilion, temple, etc., served as indicators to identify regional characteristics of Andong in the past and present. A study on the place-names, using old maps, is regarded as advisable attempt in regional approach in geography.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.3
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• pp.168-175
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• 2019

The purpose of this paper is to examine the characteristics of organic relations according to the characteristics of space and place in which human activities are spreading. The diffusion of various human experiences and the interaction of space and place that form a mutual construction network create momentum for expanding individual or collective experiences. The space and place that lead to the interactions of human activities are expressed in various ways. Through the domestic travel program especially, the ways of expressing space and place are spreading as various "fields of experience." The composition and the expression system of a travel program is transformed into a subject of thought, not a mere experience of space and place through the formation of a "field of experience" that can be thought out and thought of as an existing travel style. Therefore, in this study, we examine the characteristics of the MBC Plus channel from a socio-cultural perspective, expressed through the experience of space and place characteristics expressed through a travel program. The result of an analysis of story development composition for this study shows that the experience of space and place minimizes the boundaries of various cultural discounts according to their relationships to food and communication. In addition, the analysis results of a three-way communication structure show that the emotional code of the audience is maximized through the process of maximizing the effect of reality, and minimizing the gap between the cultural differences and the boundaries through the empathic situation and the empathic subject.

• Journal of Distribution Science
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• v.18 no.6
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• pp.15-24
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• 2020

Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.4
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• pp.74-81
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• 2002

Ihis landscape design was proposed for the Remodeling for the National Theater of Korea Competition. Today, the National Theater of Korea, located in Jangchoongfong, Joong-gu, Seoul, asks plans for renovation. The landscape design for the remodeling of the theater is conducted as part of comprehensive programs for its renovation. The Government sought design proposals through a design competition in April, 2002. The authors proposed a landscape design for remodeling the National Theater of Korea and won first place in the competition. The landscape design covers the following a survey of the present status, a site analysis, a schematic design, and design, development. In the authors'design, heavens, humans, earth and nature are symbolically expressed within the site. The outdoor spaces of the National Theater of Korea are organically composed of the following low spaces : 1) a field of creation; 2) a field of recreation; 3) a field of meeting; and 4) a field of contemplation. The field of creation consists of a main entrance, spaces for public performance and plays, spaces with symbolic water features, and resting areas. The field of recreation is composed of various exhibition spaces. The field of meeting consists of traditional Korean-style gardens and an outdoor cafeteria. The field of contemplation features lawns, grasses and trees, and provides an area for pedestrian strolling. The outdoor spaces of the National Theater of Korea would produce an atmosphere suited to a cultural and artistic place. In the spaces, people would perceive a unique sense of place through various types of fountains, pergolas, columns, walls, light poles and bollards. An example of the true meaning of a cultural space and a resting place is provided in these spaces. The renovated National Theater of Korea would be a new type of theater with regional context, cultural meaning, spatial identity, various amenities with symbolic images, function and beauty.

• Korean Institute of Interior Design Journal
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• v.27 no.3
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• pp.33-40
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• 2018

As the standard for the value of modern people's life increases, hotels make efforts for the users' qualitative and mental satisfaction. As an approach to hotel space design differentiated for new experiences for travelers, a design that reflects the placeness is needed so that people can experience the local culture and historical meaning of the place. Thus, this study divides the components of placeness into physical factors, socio-cultural factors, and semantic factors. As for methods for the design expression of placeness formation, physical factors are classified as the connection to surrounding environments, center, passage, and area. Socio-cultural factors are classified as cultural experiences in the place. Semantic factors are classified as symbolism and historicity. For a case analysis in this study, overseas four-star hotels or higher, where placeness stood out are analyzed, based on the above-extracted components of placeness. As a result of the analysis, the hotels in the cases showed an aspect of expression that emphasized semantic factors despite there were differences in the detailed expression method, depending on the designers. The expression of the place that reflected locality and temporality showed the connection of time, connecting the past with the present. In the future, only the design expression based on the historical and symbolic meanings of the place will be the experience that remains in the users' memories, very precisely.

• The Journal of the Korea Contents Association
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• v.13 no.12
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• pp.507-518
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• 2013

Recently, research, development and interest in story-telling has been studied in the cultural industry across the board. In addition, the local legend, history, and the cultural heritage has been increasingly used for the marketing method. This research paper is to find the possibility from the legend, folk story and story-based contents of place names in Seoul. We'd like to find the legendary history and the type related to SEOUL, and to suggest the following application plan to maximize the potential of the contents ; Building a storybank, developing the contents-connected program, developing festivals using the legend and the folk story, developing the legend-connected product, and developing various cultural artistic contents with the place name legends.

• 중국학논총
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• no.62
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• pp.71-84
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• 2019

Brothel in China is another word of origin and a noble expression at the same time. Brothel has long been used as a symbol of prestige and wealth as a synonym for integrity innocence. According to documentary records, brothel was used as a place where people with a lot of power and wealth. This meaning in the literature continued until the Late Tang period. In addition, the brothel was also used to refer to the place where the King resides. Therefore, the meaning of Brothel in the Tang period is generally understood as a place where people with high status symbolize the integrity of innocence. However, the image of the brothel, which is connected to the characteristics of a lot of young and beautiful women is increasingly recognized as a place where young ladies reside. For this reason, entering the Tang period the brothel eventually turned into a dwelling of a young woman in a prestigious and wealthy house. Since the time of Ming-Qing, brothel has already been used to refer to prostitute and brothel. In this article, we will look at the historical process of the change of brothel, and examine the process of brothel culture through the environment of brothel and cultural literacy of residents. We hope that this study will provide new perspectives and data to the study of women's cultural history in China.

• 중국학논총
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• no.70
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• pp.239-260
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• 2021

In this paper, a total of 4413 place names are collected to analyze the origin and structure of place names from the two categories of nature and humanity. In this collection, there are slightly more natural place-names than humanistic ones, and hydrological ones account for the largest proportion of natural place-names, reflecting the geographical characteristics of Leizhou Peninsula surrounded by sea on three sides. Most of the place names handed down from the feudal period were natural ones. In addition, most of the place names produced after the founding of the People's Republic of China are mainly humanistic place names. In the phonetic aspect of place names, there are still quite a few ancient Vietnamese place names that can be remembered because of oral transmission. With the progress of cultural and economic development, the further development of place names will be dominated by humanistic place names.