• International Area Studies Review
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• v.13 no.2
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• pp.669-686
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• 2009

This study attempted to segment food festival market based on delineated motivation and find factors and find the difference attendants' characteristics among segment market. The study also explored the influence of motivation factors on satisfaction. The results shows that The results are followings : (1) Derived factors of food festival attendance motivation were 'food', 'escape', 'familey togetherness', 'entertainment'. (2) A cluster analysis identified three segments for four motivation factors. Three segments were found to be different according to age, income, the number of company, and information source. (3) Four motivation factors had significant influence on satisfaction. food factor's influence was the highest. and 'family togetherness', 'escape', 'entertainment' are ranked accordingly.

• Asia-Pacific Journal of Business
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• v.11 no.2
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• pp.81-98
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• 2020

Purpose - This study aims to examine the relationship between Chinese employees' collectivism orientation and organizational commitment and interpersonal helping behavior and verify the differences of such relationships between new and the previous generation of employees. Design/methodology/approach - The 262 Chinese employees participated in self-reported survey through online platform. The confirmatory factor analysis and the hierarchical regression analysis were performed to test hypotheses. Findings - We found that Chinese employees' collectivism orientation positively influenced their organizational commitment and interpersonal helping behavior. Regarding the moderating role of generation, our result revealed that while the positive relationship between collectivism orientation and organizational commitment was significant for previous generation of employees, such relationship was not valid for new generation employees. However, there was no significant generational difference in the relationship between collectivism orientation and interpersonal helping behavior. Research implications or Originality - Considering that there have been relatively few empirical studies examining the interaction between employees' cultural characteristic and generations, this study contributes to demonstrate that the positive influence of Chinese employees' collectivism orientation on organizational commitment vary depending on Chinese generations. In addition, this study provides implications that organizational leaders in China should understand that the generational difference can influence how employees' collectivism orientation leads to their attitudes towards organizations and need to establish human resource management system by reflecting generational difference.

• The Journal of Industrial Distribution & Business
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• v.12 no.2
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• pp.29-40
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• 2021

Purpose: In this study, with the transaction amount of foreign direct Purchase and foreign direct sales increasing, South Korea is in a situation where foreign direct sales are focused on China. We looked at the impact of consumer innovation and site characteristics on repurchase ability among the characteristics of overseas direct purchase consumers as a way to make direct overseas sales to various overseas countries. Research design, data and methodology: Consumer innovativeness consists of four variables: functional, hedonistic, social, and cognitive, and the site characteristics consisted of four variables: product price, product assortment, convenience, and service. The study was conducted on consumers with foreign direct purchase experience, and was finally used in 252 additional analyses. Results: The main findings of this study were first, that the impact on the degree of re-purchase among consumer innovativeness of foreign direct purchase consumers had a significant impact in the order of cognitive innovativeness, hedonistic innovativeness, and functional innovativeness. Social innovativeness did not affect the degree of re-purchase. Second, site characteristics have been found to have a significant impact on the degree of re-purchase in order of product assortment, commodity price, and service. Convenience did not affect the degree of re-purchase. Conclusions Taken together these results can be called the biggest characteristic of the cognitive innovativeness of the consumer's inclination to use the overseas direct purchase, the price or quick response of the goods sold on the site is a factor that affects the re-purchase, above all it is important to have a variety of products. We will present this element as a way to make direct sales abroad to various countries. In addition, foreign direct purchase is a lot of transactions in China, the United States, EU, but the share of China is high in foreign direct sales, and the U.S. and EU have a very low performance, it is important to consider the reasons why they prefer Korean products in China to study the social and cultural characteristics of U.S. and European consumers in the future, and to support and active marketing that companies and sellers can increase sales.

• Korean Journal of Construction Engineering and Management
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• v.23 no.1
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• pp.54-63
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• 2022

In order to derive the success factors of a Mega-scale national project, this study conducted a questionnaire survey on experts participating in the Yongsan National Park development program to obtain critical success factors in the program definition phase. AHP analysis was performed for each category through a survey of experts participating in the definition phase of the Yongsan park development program to derive relative importance. The categories were classified into program strategy, process, and people, and the importance between categories was people, strategy, and process in that order. In addition, as for the 27 critical success factors in the program definition phase, the program manager's competency and leadership, environmental and cultural property survey planning, program management plan preparation, operation and maintenance philosophy, and integrated program office showed high priorities. Therefore, in promoting the Yongsan Park development program, we propose a strategy for selecting and focusing on the critical success factors with high priorities in the program definition phase proposed in this study.

• Korean Journal of Culture and Social Issue
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• v.27 no.1
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• pp.73-93
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• 2021

The present study examined the relations between physical attractiveness and likability and we also investigated whether these variable's effects differ depending on generation (young and middle-aged) × evaluator gender (male and female) × target gender (male and female). Second, when assessing these variables, we figured out whether evaluators more preferred 'the same-sex preference' than 'the opposite-sex preference'. To that end, 120 college students participated in the 3D program to sample their ideal looks and bodies. Then, another 240 people (60 young men and women each, 60 middle-aged men and women each) evaluated the physical attractiveness, likeability, relationship preference, and personality of the sample. The result is that physical attractiveness is a positively related to likability. There were evaluator gender and target gender differences in the judgment of physical attractiveness, but there were generation and target gender differences in the judgment of likability. Lastly, the effect based on target-maker gender was different for evaluator gender in each factor evaluation. These results were discussed from the evolutionary and sociocultural perspectives on physical attractiveness.

• The Journal of the Korea Contents Association
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• v.22 no.7
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• pp.176-186
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• 2022

The purpose of this study is to explore the effect of perceived job insecurity on job crafting behaviors among employees from two different cultures: Jamaica and South Korea. Growth needs strength was also examined as a moderating variable on the job insecurity/job crafting relationship. This study collected 102 data samples from working individuals from Jamaica and 98 from South Korea. The Exploratory Factor Analysis (EFA) and the hierarchical regression analysis were used in order to analyze the data. Statistical analysis was performed using SPSS 24.0. Our research results indicated that perceived job insecurity has a significant effect on employees job crafting behaviors. The relationship between perceived job insecurity and job crafting behaviors differs based on culture. In addition, employees growth need strength moderates the relationship between the two variables. Although this study has some limitations, it contributed to the stress-coping literature by showing that individuals will engage in coping behaviors when they perceived job insecurity in the organization. In addition, culture and individual drive or need for growth plays an important role in how individuals cope with perceived stress or uncertainty.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.560-566
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• 2022

The purpose of this study was to examine the relationship of the changes between leisure and social activities, life satisfaction, and happiness of the disabled according to the time before and after COVID-19, and to examine the moderating effect of living alone. For the analysis, the data of 3,773 persons from the employment panel for the disabled were used for the analysis, and as a result of the analysis, it was confirmed that the decrease in leisure and social activities further reinforced the decrease in life satisfaction, and consequently the decrease in happiness also increased. In addition, it was found that the effect of leisure social activities on life satisfaction increases according to living alone. In other words, the decrease in leisure and social activities of the disabled led to a decrease in life satisfaction and decreased happiness. Through these results, although social distancing is important, support such as online gatherings, participation in cultural and artistic activities, and education is necessary as an intervention in reducing leisure and social activities, which can be an important protective factor in the lives of the disabled. Furthermore, it was suggested that screening for mental health and intervention for persons with disabilities living alone are necessary in case management of persons with disabilities.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.848-867
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• 2022

As an emerging market with rapid economic growth, while being a key region of the K-culture expansion, Vietnam draws increasing scientific attention. This study focuses on the MZ generation, Vietnam's leading consumer group, revealing their consumption value structure. An online survey was used for data collection purposes, investigating 368 Vietnamese consumers between 18-37 years of age. Six value dimensions were derived as results of the present analysis: functional, emotional, social, ethical, self-expression, and autonomy-oriented value. Among them, functional value includes two sub-dimensions of utility and price, while emotional value entails three sub-dimensions, namely hedonism, novelty, and aesthetics. 'Self-expression value' and 'autonomy-oriented value', reflecting the characteristics of the MZ generation, who actively express themselves and respect proactive decision-making, are becoming important standards of the consumption attitude of young Vietnamese. Moreover, the pursuit of 'novelty' was derived as a factor reflecting emotional values, revealing an association between hedonic consumption, and seeking for newness and difference. Furthermore, the relationships between each consumption value dimension, respective demographic characteristics, and global consumption propensity were investigated. The present findings aim to provide insights into young Vietnamese consumers' attitudes and intend to serve as a foundation for future research.

• The Journal of Korean Academic Society of Nursing Education
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• v.27 no.2
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• pp.197-209
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• 2021

Purpose: The purpose of this study is to evaluate the validity and reliability of the Korean Bereavement Care Confidence Scale (K-BCCS). Methods: The Perinatal Bereavement Care Confidence Scale (PBCCS) was translated into Korean according to an algorithm of cultural adaptation process and excluded six items which were specific to perinatal bereavement. A total of 229 clinical nurses participated in the study. Construct validity, convergent validity, discriminant validity, and group comparison validity were evaluated, and Cronbach's α was calculated to estimate the reliability of the K-BCCS. Results: The K-BCCS consisted of 31 items in 7 factors, including knowledge and skills for bereavement care (12 items), organizational support (6 items), awareness of the needs (3 items), interpersonal skills (3 items), workload influence (2 items), continuous education (2 items), and understanding the grief process (3 items). The factor loading of 31 items within the 7 factors ranged from .60 to .86. For the convergent validity, the construct reliability (CR) ranged from .74 to .94, and the average variance extracted (AVE) ranged from .49 to .73, which is considered acceptable. The discriminant validity showed that the AVEs of the subscales were greater than the square of the correlation coefficient r. The nurses who had experience providing bereavement care (t=4.94, p<.001) or had received bereavement education (t=6.64, p<.001) showed higher K-BCCS values those without experience. The Cronbach's α of 31 items was .93 and ranged from .60 to .94 per subscale. Conclusion: The K-BCCS is a valid and reliable tool for evaluating nurses' confidence in bereavement care.

• Journal of the Korean Institute of Rural Architecture
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• v.24 no.4
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• pp.33-40
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• 2022

Sharehouse has been supplied as an alternative to solving the steadily increasing one-room housing problem of single-person households every year, and it is necessary to investigate the satisfaction of residents who actually live in sharehouse through P.O.E. Therefore, this study analyzed priror researches related to the existing one-person households, sharehouses, and satisfaction surveys, and summarized indicators with high relevance and frequency to derive satisfaction survey factors that can clearly evaluate the improvement architectural plan of sharehouses. As a result, it was classified into 4 items in the 'general information' category to investigate the status, housing rental type, and housing cost of the sharehouse, 15 factors in the 'peripheral environment' category to evaluate the safety, 3 factors in the 'community' category, and 17 factors in the space (facility) and service category. In the "General Information" section, the overall one-person housing satisfaction, desired sharehouse type, housing rental type, housing cost, and living expenses were reduced. In the "Surrounding Environment", accessibility to public office, accessibility to cultural facilities, accessibility to medical facilities, accessibility to work and school, convenience stores, noise pollution and safety. In addition, in the "community" section, it consists of interactions with various people, relationships with housemates and in the "space (facilities) and service" section, heating, waterproof, soundproof, ventilation, moisture and condensation blocking, facility management, interior, room size, built-in furniture, storage space, laundry, parking. Most of the scales for each factor were 5-point Likert scales, allowing evaluation of the degree of satisfaction, and some factors presented criteria to induce structured answers. Therfore, it is expected that the survey will be conducted on residents who actually live by deriving factors for the satisfaction survey of one-person households living in the sharehouse, and the current status of the sharehouse will be identified, and the degree of satisfaction will be analyzed to be used for research.