• The Korean Journal of Franchise Management
• /
• v.11 no.1
• /
• pp.31-44
• /
• 2020

Purpose: The baby boomers and the millennials, who make up the largest share of the market, are showing the gap in their differentiated cultural styles. The purpose of this study is to study the consumption propensity and purchasing determinants of the baby boomers generation and the millennials generation, which have become a very important key pillar in shaping the market based on the cultural dimension model theory of h(=>H)opstead, and to identify the difference Research design, data, and methodology: In order to verify the research hypotheses, The data was collected from the baby boomers and the millennials using online questionnaires. The pre-test was conducted from October 10 to 12, 2019, and the main survey was conducted from October 15 to 25. A total of 230 copies were recalled, and the final 219 copies were used for the final analysis. Results: The consumption propensity between the baby boomers and the millennials differed in resource saving purchase propensity and impulse buying propensity. The baby boomers showed higher resource saving purchase propensity than the millennials, while the millennials showed higher impulse buying propensity. There was a difference in the determinants to purchasing only in the evaluation factor. Results of gender differences by generation, baby boomers differed in their planned purchase propensity, and women were higher. The millennials generation differed in resource saving purchase propensity and awareness propensity for others, all higher in men. In determinants to purchasing, the baby boomers did not differ in gender, and the millennials did differ in product factors. A canonical correlations analysis of the relationship between the baby boomers and the millennials showed a significant relationship between consumption propensity and determinants to purchasing. Also, the baby boomer generation has the biggest link between impulse buying propensity and evaluation factor. The millennials generation showed the biggest link between resource saving purchase and product factors. Conclusions: This study compared consumption propensity and determinants to purchasing of baby boomers and millennials on the basis of Hopstead's cultural dimension model theory to identify differences between generations, presenting practical and theoretical implications for establishing a correct understanding and specific marketing strategy among generation.

• Journal of the Korea Convergence Society
• /
• v.2 no.1
• /
• pp.15-20
• /
• 2011

There are various remedies that are proposed from aspects of education and social welfare for social integration of multi-cultural families which is different from ethnic and cultural background. This study proposed educational process model for information literacy education of multi-cultural children. The proposed model is consedered to reduce digital divide by using five factor from the earlier information literacy. At last, this study explained characteristics, objective, contents, teaching-learning method and estimating method of proposed model.

• Journal of the East Asian Society of Dietary Life
• /
• v.18 no.6
• /
• pp.884-892
• /
• 2008

The principal objective of this study was to assess the dimensions and pattern types for the perception of Korean traditional food of Uzbeki-Koreans and to find the determinants of the pattern types, taking food cultural backgrounds into account. Data were collected from 634 Koreans living in Uzbekistan and were factor- and cluster-analyzed. The results revealed three different dimensions and pattern types. Descriptive statistics demonstrated that perceptional pattern types, i.e., tradition recognized patterns, traditional living patterns, traditional modernized patterns, are likely to vary depending on socio-demographic and cultural background of Korean traditional food in Uzbekistan. Similarities and differences in perceptional pattern types are discussed, and implications for food and nutrition specialists and food-marketers are provided.

• Journal of the East Asian Society of Dietary Life
• /
• v.11 no.1
• /
• pp.71-81
• /
• 2001

The Purpose of this study was to identify the dimensions and pattern types for the perception of Korean traditional food and to find the determinants of the pattern types, taking food cultural background into account. Data were factor and cluster analyzed, and the results revealed two different dimensions and pattern types. Descriptive statistics showed that perceptional pattern types, i.e., traditional-modern pattern and tradition-oriented pattern, are likely to vary depending on socio-demographic and cultural background of Korean traditional food in Korea. Similarities and differences in perceptional pattern types are discussed, and future implications for food and nutrition specialists and food marketers are provided.

• 한국경영정보학회:학술대회논문집
• /
• 2008.06a
• /
• pp.371-376
• /
• 2008

As the e-business developed fast and more firms embrace CRM as a core e-business strategy, it is getting more important to assess the firms. The CRM is approaching customer-centric. This approach focuses on the long-term relationship with the customers by providing the benefits of the customer rather than based on what the company wants to sell. How to establish the overall efficiency and effectiveness of a global enterprise becomes more and more important to the E-business. The study investigates the cross-national psychometric prosperities of the establishment in the E-business. Using a cross-national survey of customers from Korea and China to compare the Korean customers' acceptance of e-business with the Chinese customers', and compare the development of e-business in Korea with the development in China it will be found that Korea and China samples shared a somewhat similar factor structure. And there are also some differences between Korea and China. These findings suggest that the way to establish the e-business strategy is influenced by the cultural effects. So focusing on the cultural differences among the countries becomes more and more important, this study will help to analysis how to use the different cultural dimension to establish the better CRM system in the e-business field.

• The Journal of the Korea Contents Association
• /
• v.9 no.7
• /
• pp.361-370
• /
• 2009

This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention

• Fashion & Textile Research Journal
• /
• v.6 no.4
• /
• pp.421-426
• /
• 2004

In an information-oriented and internationalized society of the future, the quality and the price of goods made by each country will be equalized. That eliminates competition. But the design and appearance of products is an important factor in international competition. Indeed, design symbolizes a country's culture visually, and it can show the cultural identity and originality of a nation in international society. And that will play an important part that can contribute to creating added value. It is necessary to revive our people's old lyrical stories which are far away from our memory, and we badly need design development to revive traditional cultural merchandise through visual modernization. In this study, I chose lotus as the subject material of textile design development. And my intention for this study is to reflect Korean traditional cultural value as much as I can, and to develop textile design of Korean images by adding modern scenes. Also, I intend to print them on fabric, and apply them to cultural merchandise including scarves and ties, by using digital textile printing systems. The reasons for doing so, are to create high added value, and to let other peoples of the world, know about our excellent culture.

• Human Ecology Research
• /
• v.52 no.3
• /
• pp.255-266
• /
• 2014

The purpose of this paper is to analyze the difference in the self-construal and the reason for prosocial behavior by cultural disposition. Further, this paper also aims to analyze the relationships among adolescents' cultural disposition, self-construal, and prosocial behavior and to analyze the path to moral reasoning. Data were collected from self-report questionnaires filled out by 385 adolescents in Cheongju. These data were analyzed by factor analysis, Cronbach's ${\alpha}$, Pearson's correlation, simple regression analysis, and multiple regression analysis using SPSS ver. 12.0. The major results of the study were as follows: first, adolescents who perceived higher individualism showed a higher independent self-construal, and adolescents who perceived higher collectivism showed a higher interdependent self-construal. Second, adolescents who perceived higher collectivism attributed prosocial behavior to internal reasons and adolescents who perceived both higher individualism and collectivism attributed prosocial behavior to self-focused reasons as compared to the adolescents who perceived them to be lower. Third, as a result of the mediator analysis, the cultural disposition of adolescents including individualism and collectivism influenced the internal reasons for prosocial behavior through independent selfconstrual. Further, the cultural disposition of adolescents influenced internal reasons, self-focused reasons, and other focused reasons for prosocial behavior through interdependent self-construal. Based on these results, the implication was discussed and a follow-up study was suggested.

• Asia Marketing Journal
• /
• v.25 no.3
• /
• pp.126-147
• /
• 2023

This study investigates the effects of the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including intentions of revisit and recommendation. Increased satisfaction also enhances subjective QOL and omnivorous cultural engagement among art museum visitors, implying promising collaboration among cultural arts institutions. The findings have both theoretical and practical implications for enhancing visitor experiences and promoting diverse cultural engagement. Limitations and future research directions are also discussed.

• Korean Journal of Social Welfare
• /
• v.63 no.2
• /
• pp.207-231
• /
• 2011

This study aims to identify constructs of cultural competency specifically relevant to the Korean society and to test its reliability and validity among human service workers. For the purpose of the study, authors conducted focus group interviews and conferences with human service workers to draw the concept of cultural competency. Further, this study conducted to two separate pilot tests with 20 social workers with practice experiences in order to clarify descriptions and relevance of scale items. Based on the literature review on the concept of cultural competency and analysis of focus group interviews, 40 items were initially constructed and then were reduced to a 32-item scale after two separate pilot studies. Meantime, suggestions made by an advisory group were also reflected in the scale development process. Finally, one hundred ninety four workers in social service agencies were recruited to evaluate the relevance of the scale items in a 5 point Likert scale. Through exploratory and confirmatory factor analysis, 4 main factors were identified: 1) competency to use culturally relevant skills, 2) cultural awareness and sensitivity, 3) cultural knowledge, and 4) efforts to overcome cultural differences. These factors were consistent with sub-concepts of cultural competency in other studies. Confirmatory factor analysis also showed that the model fitness was at the high level and convergent analysis with the similar scale also showed high correlations. Internal consistency also remained at a high level. Based on the results, implication for social work practice and education were discussed.