• International journal of advanced smart convergence
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• v.9 no.3
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• pp.105-117
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• 2020

The "New Korean Wave" (Shin Hallyu) phenomenon, which is represented by the global popularity of BTS and director Bong Joon-ho's film "Parasite," is making the world excited. The influence of the Korean Wave is not only on politics, society, and culture, but it also has considerable economic ripple effects. We applied individual in-depth interviews with seven media and marketing experts in China to assess the changes in the impact of Korean cultural content (i.e., Hallyu content) and examine the possibility of marketing for Korean small and medium-sized enterprises (SMEs) products using Hallyu content. Considering its massive market potential, China is still an attractive target for Korean companies and is of even greater importance to SMEs, which are highly dependent on exports and lacking marketing budgets as well as a professional workforce. Korean businesses and the economy at large would get a real boost if they could penetrate the Chinese market by utilizing the strength of Hallyu content. Based on the results of the in-depth interviews, the conclusion of our study suggests the direction of advertising strategy on how Korean products can attract the minds of Chinese consumers by utilizing the Shin Hallyu. This research is a practical study that diagnoses the reality of the Korean Wave in China objectively and has excellent practical implications as it proposes methods of how SMEs should use Hallyu for their marketing strategies.

• Journal of Acupuncture Research
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• v.27 no.1
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• pp.11-20
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• 2010

Objectives : The study was performed to evaluate a traditional Korean Medicine content in drama "Daejanggeum". Methods : One hundred sixty-nine participants in Taiwan responded to the survey with 10 items, regarding components of success of drama "Daejanggeum". Principal component factor analysis and multiple regression analysis were performed to identify the possible factors to satisfaction with watching drama "Daejanggeum". Results : Factor analysis revealed that dramatic factor(44.8%), content factor(12.3%), and cultural factor(11.3%) were the most important factors to success of drama "Daejanggeum". Multiple regression analysis showed that dramatic factor(beta = .342), content factor(beta = .278), and cultural factor(beta = .131) were associated with the satisfaction with watching drama "Daejanggeum"($R^2$ = .394, with F = 32.280, p<.001). Conclusions : This study demonstrated that dramatic factor, content factor, and cultural factor are the most important factors associated with satisfaction with drama "Daejanggeum" in Taiwan. These findings suggest that a traditional Korean Medicine as a content factor would be very influential in enhancing the possibility of success of drama.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.506-518
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• 2015

Recently there are growing needs and demand to enhance 'Unity of knowledge' as the concept of "Creating new value through integration and convergence" is developing rapidly in many different areas in the society. This also has significant implication to education. Especially, it requires paradigm shift in terms of required capabilities and qualifications for the students with science major. To accommodate this trend, Natural Sciences and Engineering's College has been increasing convergence education which focus on cultivating creative and cooperative learning capabilities as well as acquiring fundamental knowledge of individual majors. However, convergence education developed and implemented by Sciences college or liberal education so far has been mechanical combination of knowledge from different academic fields - not effectively integrated and interdisciplinary education. Given this situation, this research is to develop and propose a "convergence education program based on the development of scientific and cultural contents" as an education tool to enhance capabilities to apply and re-create integrated knowledge as well as acquire and learn existing knowledge. Education program developed in this research aims to achieve two different and sequential capabilities. First is to understand 'Science and Technology' and 'Cultural Archetype' which would be essential and useful to create cultural contents. Second is to develop capabilities to convert this understanding into cultural contents - a storytelling capability. This education program is differentiated in that it defines cultural contents as a medium to converge and integrate science and technology and humanities. By leveraging the concept of cultural content and storytelling, this education program would be able to overcome restrictions of existing interdisciplinary approach. Also, this program would encourage students to try in-depth research and new applications, and develop logical and creative thinking.

• Journal of Conservation Science
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• v.38 no.3
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• pp.180-191
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• 2022

Wooden cultural heritage are exposed to the external environment as they and there are many difficulties in conservation due to their location and size. Among them, biological damage caused by termites or mold consumes a lot of money and time. Select and use wood preservatives to prevent biological damage: Wood preservatives were selected and the worst environmental conditions, temperature 60±3℃, humidity 55±5%, and light intensity of 0.35 W/m², were subjected to aging treatment to analyze chemical changes. Through the deterioration process, it was confirmed that the change in color difference decreased in the wood preservative treatment compared to the Control group. As a result of measuring the content of the active ingredient contained in the deterioration process of the wood preservative, it was confirmed that the active ingredient content of Gori22 and Bondex Preserve III was higher than that of the comparative Wood Keeper A. Through experiments, the shelf life and treatment period can be predicted by measuring the extent to which wood preservatives affect the change of wood specimens during the deterioration process and the content of active ingredients. In conclusion, various wood preservatives were prepared, and the possibility of selectively selecting wood preservatives according to the environment, topography and period was presented as a major evaluation factor.

• Journal of Conservation Science
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• v.37 no.1
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• pp.63-76
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• 2021

The purpose of this study is to scientifically analyze physicochemical characteristics of the roof tiles used for palaces in the Joseon Dynasty which stored in Changdeokgung material storage and Seooreung Jaesil and the modern handmade ones which made by N company to understand the differences between their manufacturing techniques. Through chromaticity, cross-sectional observation, component analysis, and crystal structure analysis, it was possible to confirm the physicochemical properties and fired properties of the roof tile. Roof tiles from the Joseon Dynasty have a wider colorimetric range and higher apparent porosity and water absorption, on average, than the modern roof tiles. The cross section of the Joseon Dynasty roof tiles shows that most clay minerals have not been vitrified, remaining in the form of atypical particles, while the modern roof tiles have denser clay materials. X-ray diffraction analysis identified low-temperature minerals such as micas in Joseon roof tiles but no peak of these minerals was observed in the modern roof tiles, implying that the modern ones are fired at higher temperature than the Joseon ones. Therefore, the modern roof tiles are fired at higher temperature and have higher density than the Joseon ones due to the use of pugmills. The general content of main ingredients was similar between the two. Additionally, the principal component analysis of trace elements in the Joseon roof tiles showed that most samples were from similar areas. It seems that the Joseon roof tiles were manufactured using soils supplied from a specific region at the same timeframe and their consistency in the content of principal components implies that they also have similar mix proportions of clay.

• Journal of Korea Multimedia Society
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• v.24 no.5
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• pp.736-743
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• 2021

Due to COVID-19, the non-face-to-face content market is growing rapidly. However, most of the non-face-to-face content such as webtoons and web novels are produced based on the traditional culture of other countries, not Korean traditional culture. The biggest cause of this situation is the lack of reference materials for creating based on Korean traditional culture. Therefore, the need for materials on traditional Korean culture that can be used for content creation is emerging. In this paper, we propose a generation model of source data based on traditional folk paintings through the fusion of traditional Korean folk paintings and AI technology. The proposed model secures basic data based on folk tales, analyzes the style and characteristics of folk tales, and converts historical backgrounds and various stories related to folk tales into data. In addition, using the built data, various new stories are created based on AI technology. The proposed model is highly utilized in that it provides a foundation for new creation based on Korean traditional folk painting and AI technology.

• Journal of Sport and Applied Science
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• v.4 no.3
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• pp.1-10
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• 2020

Purpose: This study is to explore which genre of sports culture contents will show the most consistent growth in the future and analyse the development outlook based on those results. Research design, data, and methodology: Case study was used for this research as it seemed to be the most appropriate approach in order to obtain the most complete and meaningful information from a particular phenomenon. A total of 15 participants were chosen to participate in a semi-structured in-depth interview and the recordings were typed out as text. In order to ensure validity and credibility of findings, peer and member check were conducted. Results: As a result, the sports culture content that is most likely to consistently grow in the future is games. Additionally, it is expected that sports culture contents will develop as new categories of sports culture contents emerge, as the evolution of sports culture content occurs through the combination with technology, as well as the activation of sensual sports contents, and the production of sports culture contents utilizing big data. Conclusions: It is concluded that convergence of sport, cultural contents, and technology will promptly progress, and it will promote the development of sport culture contents and related industry.

• Cross-Cultural Studies
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• v.20
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• pp.295-321
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• 2010

The trend of globalization has sharpened the debate on interculturality, which scholars examine from different and often conflicting points of view ('content' vs. 'practice', 'culture-specific' vs. 'universal', 'communication (meta)theory' vs. 'communication practice', 'individual' vs. 'collective', etc.). Whereas all these approaches are necessary to describe the multiple dimensions of interculturality, their dichotomous nature does not help to account for its internal complexity, which cannot be dissociated from the connections that exist among all these dimensions. The difficulty posed by the essentialist interpretations that tend to result from these dichotomies is compounded by the fact that in postmodern debates priority has been given to approaches that emphasize individual or collective agency over structural constraints which have to do with political economy or with cultural and linguistic codes and traditions. This paper aims mainly at suggesting that the dissolution of the boundaries that exist between these approaches should be pursued in order to get a fuller and richer approach to their common object of study. After discussing, by way of illustration, content-based and practice-based perspectives, we suggest that one way of getting beyond these dichotomies consists in focusing on the 'interactional' dimension of interculturality, which means laying emphasis on intersubjectivity and, particularly, on the individual subjects considered as members of different cultural communities who strive to transcend their sociocultural boundaries in order to reach harmonious interactions in a world in which inequality and the de-territorialization of people and cultures are central features.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.10a
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• pp.487-489
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• 2022

As the use of VR has expanded in many ways, I hope that many people will build good memories if they use this content by realizing traditional cultural streets. Virtual reality is a good way to solve situations that cannot be seen in person or that are hard to see now. By implementing traditional cultural streets in virtual reality, we would like to create and realize traditional cultural streets with the expectation that many people can enjoy and enjoy content comfortably in places they want, and as a result, have a meaningful time.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.594-601
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• 2020

This study focuses on the changes in the national innovation system between Korea and China since the 1990s, and studies how to benchmark the limitations of the current national innovation system in Korea from successful national innovation systems in China and apply it to Korean cultural contents. As a result of the review, the current cultural content of Korea is a time when it is necessary to drive sustainable growth in a rapidly changing era, and as a result of applying it from the successful cases of China's national innovation system, it is necessary to change the production of Korean cultural content of the Push strategy into a Pull strategy. In other words, it is necessary to produce cultural contents that fit the paradigm of market change. In addition, the existing technology should lead to the creation of new added value from each element composed of Korean cultural contents, K-pop, K-beauty, Korean food, and above all, it is necessary to institutional innovation of the country in distribution abroad.