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Evaluation of a Traditional Korean Medicine Content Factor and Satisfaction with the Drama "Daejanggeum"  

Kim, Song-Yi (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University)
Kim, Ho-Sun (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University)
Nam, Min-Ho (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University)
Li, Yuejuan (Journalism and Mass Communication, Kyung Hee University)
Chung, Hung-Chiang (Dept. of Acupuncture, Chinese Medical University Hospital)
Park, Hi-Joon (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University)
Lee, Hye-Jung (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University)
Chae, Youn-Byoung (Dep. of Meridian and Acupoint, College of Korean Medicine, Kyung Hee University)
Publication Information
Journal of Acupuncture Research / v.27, no.1, 2010 , pp. 11-20 More about this Journal
Abstract
Objectives : The study was performed to evaluate a traditional Korean Medicine content in drama "Daejanggeum". Methods : One hundred sixty-nine participants in Taiwan responded to the survey with 10 items, regarding components of success of drama "Daejanggeum". Principal component factor analysis and multiple regression analysis were performed to identify the possible factors to satisfaction with watching drama "Daejanggeum". Results : Factor analysis revealed that dramatic factor(44.8%), content factor(12.3%), and cultural factor(11.3%) were the most important factors to success of drama "Daejanggeum". Multiple regression analysis showed that dramatic factor(beta = .342), content factor(beta = .278), and cultural factor(beta = .131) were associated with the satisfaction with watching drama "Daejanggeum"($R^2$ = .394, with F = 32.280, p<.001). Conclusions : This study demonstrated that dramatic factor, content factor, and cultural factor are the most important factors associated with satisfaction with drama "Daejanggeum" in Taiwan. These findings suggest that a traditional Korean Medicine as a content factor would be very influential in enhancing the possibility of success of drama.
Keywords
drama "Daejanggeum"; traditional Korean medicine; satisfaction; factor analysis; multiple regression analysis;
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Times Cited By KSCI : 4  (Citation Analysis)
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