• 제목/요약/키워드: Cultural attitude

검색결과 523건 처리시간 0.028초

모바일 메일의 사용의도:한국과 일본을 중심으로 (Use Intention of Mobile Mail:A Comparative Study Between Korea and Japan)

  • 이명무;김윤호
    • 한국IT서비스학회지
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    • 제9권3호
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    • pp.25-43
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    • 2010
  • The speed and magnitude of mobile phone adoption is a recent worldwide phenomenon akin to those of the television in the middle of the 20th century and the Internet in the late 20th century. During the 2000s, mobile phone adoption was exploded and subscriptions reached 3 billion around the globe. Korea and Japan have been ahead of the rest of the world in introducing new handset and service capabilities. They were the first markets to launch 3G services and are currently the only markets to have achieved mainstream adoption of 3G with over one-third of customers in both markets subscribing to 3G services. The purpose of this article is to explore the cultural similarities and differences associated with mobile mail by presenting findings from a cross-cultural comparison of perceptions and uses of the technology. The results of the study are as follows:Of the characteristics that make up the mobile text-messaging service in Korea, a person's perceived ease of use and perceived enjoyment was found to have a positive effect on use attitude. Among the characteristics that make up a person's perceived ease of use, perceived enjoyment was found to have a positive effect on use intention. And use attitude was found to have positive effects on use intention. But, of the characteristics that make up the mobile text-messaging service in Japan, a person's perceived usefulness, perceived ease of use and perceived enjoyment were found to have a positive effect on use attitude. Among the characteristics that make up a person's perceived usefulness, perceived ease of use and perceived enjoyment were found to have a positive effect on use intention. And use attitude was found to have positive effects on use intention. This study contributes to telecommunications research by delineating the various stimuli to consider for successful technology acceptance in a global setting, which can account for differential impacts across regions. The findings of this study can assist telecommunications operators in formulating an effective region-specific strategy when launching a wireless data service in a particular environment.

기쁨의 의미연구 - 러시아어와 한국어의 비교를 중심으로 - (A Comparative Study on Joy in Russian and Korean)

  • 김정일
    • 비교문화연구
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    • 제41권
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    • pp.113-140
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    • 2015
  • 본 연구를 통해 필자는 러시아어와 한국어에서 인간의 가장 원초적이고 본원적인 감정 중 하나인 "기쁨"이 어떻게 언어적으로 구현되는지를 살펴보고자 하였다. 그 과정에서 특히 "기쁨"이라는 개념이 러시아와 한국어에서 어떻게 기술되는지, 그리고 그러한 기술이 문화적 맥락과 어떤 관련을 맺고 있는지 살펴봄으로써, 러시아어와 한국어에서 "기쁨"이 가지는 의미적, 화용적 특징들을 규명해 보고자 하였다. 기쁨은 러시아어에서 주로 радость [기쁨]과 удовольствие [즐거움(만족)] 으로 기술되며, 전자가 보다 넓은 종교적, 정신적, 지속적, 문화적 맥락과 후자는 보다 구체적, 육체적, 순간적 맥락과 관련된다. 전자가 보다 거시적 맥락에서 의미와 투영대상을 찾는다면 후자는 보다 일상적인 맥락에서 욕망이 구체적으로 투영될 대상을 찾는다는 것이 전통적인 설명방식이었다. 하지만 오늘날 이러한 대립관계는 점차 약화되고, 기쁨의 대상이 되는 존재에 보다 초점을 맞추고, 그 존재의 실존적 관계에 보다 집중하는지 아니면 일상의 디테일에서 즉각적으로 느끼는 기쁨에 보다 초점을 맞추는지의 대립으로 전환되어 감을 알 수 있었다. 반면에 한국어에서 기쁨은 주로 "기쁨"과 "즐거움"이라는 두 개의 어휘로 구현되는데, 전자가 보다 정신적인 작용과 관련을 가지며, 그 유발하는 원인과 그 결과 사이의 논리적 관계에 대한 추론이 기저에 깔려있는 반면, 후자는 화자가 참여자로서 해당 상황에 개입하는 과정에서 즉각적으로 느끼는 감정과 연관된다. "기쁨"이 화자가 사전에 가졌던 기대와 계획, 예상과의 부합 혹은 충족으로 인한 흡족함에서 오는 것이라면 "즐거움"은 상황속에서 적극적으로 참여하고 활동하는 화자에게서 즉각적으로 느껴지는 감정이다. 따라서 러시아어의 기쁨의 부차적인 개념 "즐거움(만족)(удовольствие)"과 한국어의 "즐거움"은 매우 중요한 의미적 자질을 공유하고 있다고 할 수 있다. 결국 두 언어 모두 화자가 대상에 대하여 어떠한 태도와 입장을 취하는지에 따라 기쁨에 대한 2개의 변별적인 선택지를 가지고 있다고 볼 수 있다.

Training of Future Specialists in Modern Conditions: Cultural Aspects

  • Horban, Yurii;Koshelieva, Oksana;Bigus, Olga;Chepalov, Oleksandr;Bazela, Dmytro
    • International Journal of Computer Science & Network Security
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    • 제22권7호
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    • pp.404-412
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    • 2022
  • An increasing number of students from different cultures study in higher primary schools. This trend is due to: 1) the government's discourse on increasing the level of participation of foreign students in national educational programs and the need for internationalization; 2) the need of employers for professionals who are trained to work in a multicultural environment to meet the needs of different markets and customers. Methodology. This study is based on the results of the OECD (2018) structured survey of 1,093 teachers at universities in Australia, Colombia, the Czech Republic, Denmark, Georgia, Malta, Vietnam, Turkey, and Argentina, examined policy, the practice of cultural characteristics in training specialists, and teachers' attitudes to cultural diversity. Results. The attitude and perception of cultural features by teachers does not determine the practice of forming a cultural environment and managing this environment to ensure quality education of students of different nations. The main culturological aspects of training are self-expression of cultural and ethnic identities, expression of cultural characteristics and their value through multicultural activities in universities, teaching students to combat ethnic or cultural discrimination. Therefore, the formation of a multicultural environment in higher education occurs through the activities of students and teachers, which complement each other. The practical value lies in identifying two important components of the formation of cultural diversity among students, such as self-expression of ethnic and cultural identity and the expression of cultural differences by teachers in the course of educational activities.

Cultural Exchange and Its Externalities on Korea-Africa Relations: How Does the Korean Wave Affect the Perception and Purchasing Behavior of African Consumers?

  • Ochieng, Haggai Kennedy;Kim, Sungsoo
    • East Asian Economic Review
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    • 제23권4호
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    • pp.381-407
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    • 2019
  • The Korean wave has become a global phenomenon whose effect has been widely studied in Asia, Europe and the US. However the presumption of cultural distance makes it appear unlikely that the Korean wave could gain traction among African consumers of cultural products. As such, a dearth of evidence exists on the effects of the wave in Africa. This paper examines the effect of the wave in East African countries employing both descriptive and Probit model analyses. The results show that, contrary to conventional beliefs, most Africans surveyed perceive value proximity with Korea through the values conveyed in Korean dramas, movies and music. Confucius values, such as filial piety, family love and respect for the elderly are the most appealing to the East African audience. Importantly, contact with Korean wave contents contributes to the respondents' disposition to form favorable attitude towards Korea. The African consumers of Korea's cultural products are equally likely to purchase other Korean commercial products. These results remotely suggest that Hallyu may be a tool for advancing Korea's soft power towards Africa and could generate positive economic externalities.

안동 하회마을 문화관광체험이 관광만족과 행동의도에 미치는 영향 (Effect of Cultural Tour Experience Hahoe Village at Andong on Touring Satisfaction and Behavioral Intention)

  • 조태영;서태양
    • 한국콘텐츠학회논문지
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    • 제9권7호
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    • pp.361-370
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    • 2009
  • 본 연구에서는 전래의 문화유산이 잘 보존된 문화관광지인 안동 하회마을을 방문하는 방문객을 대상으로 어떠한 문화관광체험요인이 관광만족에 영향을 주는지와 관광만족의 후속태도인 행동의도 즉, 재방문의도와 추천의도와의 영향관계를 구조적으로 밝혀 안동하회마을을 운영하는 실무자에게 활용가능한 시사점을 제공하고자 하였다. 연구결과를 요약하면 첫째, 문화관광체험의 교육성과 일탈감 요인이 관광만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 문화관광체험의 4가지 요인은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 관광만족은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다.

보건진료 전담공무원의 다문화대상 보건의료서비스 제공실태와 다문화 인식 조사 (Health Service Delivery and Attitudes toward Multi-cultural Clients of Community Health Practitioners)

  • 김진학;송민선
    • 가정∙방문간호학회지
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    • 제23권1호
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    • pp.5-15
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    • 2016
  • Purpose: This study was conducted to evaluate health service delivery and attitudes, toward multi-cultural clients amongst community health practitioners (CHPs). Methods: A survey was conducted among 242 CHPs from December 10-22, 2015. The collected data were analyzed using chi-square test, t-test, and ANOVA using SPSS 18.0. Results: General awareness of multi-culturalism varied significantly by CHPs age and language ability. Additionally, utilization of services in accordance with the location of community health centers (CHCs) was significantly higher in rural areas than urban areas CHCs in post-partum maternal & neonate care giver service (in maternal child health), management of health educational programs and management of physical exercise (in implementing healthy life style) and networking resources in & outside of CHCs (in management of chronic disease). Conclusion: CHPs deliver health-care services to multi-cultural clients, but have not received sufficient training or education to serve these clients effectively. CHPs who received multi-cultural and foreign language training had more positive experiences with multi-cultural clients. This supports the needs for developing educational programs to enhance multi-cultural understanding amongst CHPs.

Factors Influencing Chinese Online Shopping Distributions of Fresh Agricultural Products

  • WANG, Xue;ZHANG, Jun
    • 유통과학연구
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    • 제18권10호
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    • pp.53-64
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    • 2020
  • Purpose: With the emergence of high technology in China, online shopping distribution of fresh agricultural products have been developing rapidly. This study built a model to investigate how perceived quality of products and logistic services, perceived risk, and perceived cost affect intention to buy fresh agricultural products in an Internet environment. Especially, in the purchasing process, attitude may work as an important mediator. Research design, data and methodology: To achieve the objectives of this study, Chinese respondents were asked to fill in a questionnaire through the China online survey website. With 520 available data, regression analysis was used to test the hypotheses. Results: Results indicate that perceived quality of fresh agriculture products and perceived logistics service quality have a significant positive impact on attitude and purchase intention. Results also reveal that perceived risk and perceived cost affect attitude and purchase intention negatively. Finally, results imply that attitude has a positive effect on purchase intention, which is the unique mediator in the online shopping process. Conclusions: This study suggests that managers in the online shopping distributions of fresh agricultural products should improve the quality of products and logistics services along with the reduction of the perceived risk and cost to compete in the China market.

Necessity of the Slow City Management and Distributional Values by Generations

  • Yooncheong CHO
    • 유통과학연구
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    • 제21권7호
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    • pp.21-31
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    • 2023
  • Purpose: The purpose of this study is to investigate how to perceive the role of the slow city and provide policy and managerial implications on the necessity of the slow city management and distributional values based on perspectives of millennials and generation Z. This study examined i) how do millennials and generation Z perceive economic, environment, cultural, community, and quality of life factors on attitude toward the slow city? ii) how does attitude affect overall satisfaction and intention to recommend the slow city to other cities' residents? iii) how do millennials perspectives on proposed factors differ from generation Z? Research design, data and methodology: This study conducted an online survey and applied t-test, factor, ANOVA, and regression analysis. Results: This study found that effects of economic and quality of life factors on attitude toward the slow city showed significance in cases of millennials and generation Z, while effects of environment factor on overall attitude showed significance in the case of generation Z. Conclusions: Governments should foster how millennials and generation Z understand the meanings of the slow city to form a better attitude in a society and put efforts to build a better image and management of the slow city.

어린이도서관 문화프로그램의 사회적 효과 측정 연구 (A Study on the Assessment of Social Impact of Cultural Programs of the Children's Library)

  • 강정아;노영희
    • 한국도서관정보학회지
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    • 제49권1호
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    • pp.233-265
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    • 2018
  • 본 연구는 국내 어린이도서관 문화프로그램의 사회적 효과를 측정하여 어린이도서관의 사회적 가치를 제시하였다. 이를 위해 초등학생 511명을 대상으로 설문조사를 실시하여 어린이도서관 문화프로그램의 사회적 효과를 측정하였다. 분석 결과 개인적 영역의 표현력/창의력, 자존감, 즐거움/기쁨/행복과 사회적 영역의 문화예술태도와 문화예술경험변화 및 사회적 상호작용으로 친구관계 증대, 지역커뮤니티 생성과 강화, 지역사회 소속감/공동체성, 지역사회참여 등의 효과가 있는 것으로 나타났다. 이를 근거로 어린이도서관은 어린이의 삶의 질을 향상하고, 사회적 상호작용 역량의 향상, 지역사회 공동체 유지 및 지역커뮤니티 생성과 강화, 지역애착과 지역 활동 참가에 영향을 미치는 중요한 사회자본으로 가치를 가진다고 볼 수 있다.

Formation of a Person's Value Attitude to the Worldview Using Information Technologies

  • Yakymenko, Svitlana;Drobin, Andrii;Fatych, Mariia;Dira, Nadiia;Terenko, Olena;Zakharevych, Mykola;Chychuk, Antonina
    • International Journal of Computer Science & Network Security
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    • 제22권10호
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    • pp.183-190
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    • 2022
  • The article analyzes the features of the formation of a person's value attitude to the worldview by means of information technologies. The present considers it necessary to form a person's value attitude to the perception of the world by means of information technologies. The explosive development of information and telecommunications technologies has become a determining factor in the development of modern society, which is called the information or Global Information Society. It is not yet fully formed, and we are all participants in the development of the Global Information Society. The article considers the basics of a harmonious worldview of a person, which is the basis for the formation of outlook ideas, views, knowledge, beliefs about the surrounding world, which determine the place and role and motivate actions in relation to the surrounding reality through the prism of value orientations. Worldview is considered as an integrity of relatively stable schemes, behaviors, feelings, thinking, vision of the surrounding world, inherent in an individual child, ethno-cultural and socio-cultural groups. The concept of "worldview" as a component of the multi-level structure of the individual's outlook is defined. The features that characterize a person's perception of the world are revealed. The main educational value of information technologies in the formation of a person's value attitude to the perception of the world is highlighted, which consists in the fact that they allow you to create an immeasurable brighter multi-sensory interactive learning environment with almost unlimited potential opportunities that fall at the disposal of both the teacher and the student. The trend of forming a person's value attitude to the perception of the world is clearly developing in the direction of mixed learning as a process that creates a comfortable information educational environment, communication systems that provide all the necessary educational information. The approach to student development by means of the educational environment and the formation, while in the person of a value attitude to the perception of the world by means of Information Technologies, has many pedagogical advantages, which is considered in the article.