• 산경연구논집
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• 제9권1호
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• pp.67-76
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• 2018

Purpose - With the worldwide aging problem and the development of globalization, customers prefer to seek affordable medical services with the higher quality overseas. This new trend has urged some destination countries to improve their services for the more competitive advantages over other countries. Literature research indicate that medical quality and cost may be the key factors influencing global patients' decisions. In the international environment, however, medical tourism destinations are selected due to cultural similarity between the hosting country and the customers' own country. The more similarity perceived between the two countries leads foreign patients to choose the considering country as the destination for medical tourism. However, little research has been conducted on this topic. Thus, we empirically investigate how cultural similarity influences Chinese medical customers' choice of the destinations. We also consider the factors related to medical competency and travel attribute which might affect customers' decisions along with some moderating roles of disease types. Research design, data, and methodology - We proposed a research model in order to confirm the relations among different variables of cultural similarity, medical competency, travel attractiveness, disease types, and destination choice. The questionnaire survey is processed in the more economically developed regions of China such as Beijing, Shanghai, and Jiangsu. Conditional logit regression is applied to analyze the data of 881. Results - Results indicate that cultural similarity is the important predictor of Chinese customers' decision to select a medical country. However, the effects of cultural similarity vary according to the disease types. We also find that medical competency and travel attractiveness influence their decisions with the moderating role of disease types. Conclusions - Cultural similarity is the important factor that influences Chinese potential medical tourists' decisions to select a destination. Marketing managers should consider the effects of cultural similarity when developing strategies for attracting Chinese medical tourists. Since medical competency and travel attractiveness are still the critical key elements for them to evaluate the destination countries, it is necessary to continuously improve medical service quality and facilities. The results also recommend that medical managers should sharpen their marketing strategies by segmenting Chinese potential customers in terms of disease types.

• 유통과학연구
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• 제15권12호
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• pp.21-30
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• 2017

Purpose - This research approaches to the new niche market of medical tourism to investigate how factors of cultural similarity influence the international distribution management. This study also estimates the interaction effects of distribution channel on the relationships of facility attributes and customers' destination choice behavior. Research design, data, and methodology - We collected the sample of 881 potential customers from the more economically developed regions in China. Regression analysis is used to confirm the relationships in the research model. Results - The result shows that cultural similarity plays an important moderating role in the relationships of facility attributes and destination choice intention. For instance, power distance and masculinity interact with the distribution facility characteristics of medical quality and reputation to influence customers' selection of the destination country. Individualism, powder distance, and masculinity play moderating roles when social environment affects destination choice intention. Especially, all the elements of cultural similarity moderate the relationships between travel cost and destination choice intention. This research also proves that depending on distribution channel, determinants of distribution facility are the critical predictors of intention to select the medical service outside of China. Conclusions - The study enables managers to develop the more effective strategies reflecting the interaction effects of cultural similarity and distribution channel on customers' decision-making process.

• 지능정보연구
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• 제19권1호
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• pp.111-123
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• 2013

개념간의 의미적 유사도 및 관계도(Semantic Similarity/Relatedness)를 구하는 연구는 고전적인 연구에서는 데이터 베이스 통합이나 시스템 통합, 그리고 현대의 연구에 있어서는 태그 및 키워드 추출, 연관 단어 추천 등에 걸쳐 다양한 분야에서 활용되어 온 연구이다. 그 연구는 역사가 오래되었을 뿐만 아니라, 경영정보와 컴퓨터 공학, 계산 언어학에 걸쳐 여러 분야에서도 많은 관심을 가져왔던 연구 분야라고 할 수 있다. 그러나, 지금까지의 개념간의 관계도 계산 방식은 미리 만들어진 사전이나 참조할 수 있는 다른 시맨틱 네트워크(Semantic Network)를 이용하여 계산하는 방법이 주를 이루었다. 이러한 접근 방법의 경우, 개념간의 의미적 관계가 변화에 대한 가능성을 고려하지 않는 것이 일반적이다. 하지만, 정보 기술의 발달과 빠른 사회변화는 개념간의 의미관계 등에 변화를 가져오고 있는 것이 현실이다. 사회적으로 일어나는 사건이나, 문화적 변화 등이 개념간의 의미관계를 변화시키는 것을 물론이며, 이러한 변화가 정보 통신 기술의 도움으로 빠르게 공유되고 있다. 이렇게 개념간의 의미 관계가 시간이나 맥락에 따라 빠르게 변화할 수 있는 가능성이 있음에도 불구하고, 기존의 개념간 의미적 유사도 및 관계도에 대한 연구들은 이러한 '의미관계의 변화'에 대한 새로운 문제에 대해 해답을 제시하지 못한 것이 사실이다. 따라서, 본 연구에서는 개념간의 유사도 연구에 있어 지금까지 있어왔던 '정적인 의미간 관계도 패러다임'에서 '동적인 의미간 관계도 패러다임'으로의 전환의 필요성과 그 당위성을 인지 의미론적(Cognitive Semantics)의 관점에서 역설하고자 한다. 인간이 인지하는 개념간의 의미관계가 변화할 수 있는 이론적 근거를 인지 의미론에서 찾아봄으로써, 패러다임 변화의 방향을 구체적으로 제시하였다. 또한 이러한 패러다임의 변화에 맞추어 개념간의 의미적 유사도 및 관계도에 대한 연구가 어떠한 방향으로 나아가야 할지 구체적인 연구 방향을 제시함으로써 관련 연구자들에게 새로운 연구의 가이드라인을 제시하였다.

• 감성과학
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• 제18권4호
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• pp.35-46
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• 2015

기존 심리학 연구에 의하면, 사람들이 본인과 유사한 대상에게 더 높은 수준의 도움을 제공하고자 하는 까닭은 본인과 유사한 내집단 구성원에게 더 높은 공감을 경험하기 때문이다. 본 연구는 이와 같은 도움의향에 있어서의 내집단 편향의 크기를 매개하는 공감의 효과를 세계시민주의 수준이 조절하는지를 검증하기 위하여 실시되었다. 본 연구에서 참가자들은 문화 유사성 수준이 각기 다른 국가 출신의 교환 학생들에 대한 설명을 읽고, 공감 수준과 도움의향, 세계시민주의 성향을 측정하는 문항에 응답하였다. 연구 결과, 도움을 필요로 하는 대상과의 문화 유사성과 도움의향의 관계를 공감이 매개한다는 사실이 확인되었으며, 문화 유사성과 공감의 매개 모형에 있어서의 세계시민주의의 조절효과가 지지되었다. 구체적으로, 세계시민주의 의식이 낮은 사람 참가자들은 대상과의 문화 유사성이 높을 때 더 높은 공감 수준을 보였지만, 세계시민주의 의식이 높은 참가자들은 대상과의 문화 유사성이 높고 낮음과 관계없이 도움이 필요한 대상에게 유사한 수준의 공감 수준을 보여주는 것으로 나타났다.

• 한국의류학회지
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• 제32권10호
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• pp.1629-1639
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• 2008

The purpose of this study is to research the similarity and difference of color application in the culture of Korea and Japan. The subject of this research is the costume color of Changgeuk and Kabuki. This survey analyzes Munsell's 3 attributes(Hue, Value, Chroma), tone, and 3D color analysis by extracted color data. And representative color according to Obangsaek is proposed. The results of this study are as follows: 1. High chroma red in Kabuki costume is more used as symbolic color(passion and luxurious) in order to show character's personality than that in Changguek costume. 2. Low chroma YR color(no-dyeing color) in Changgeuk costume much more used because of Korean white robe preference and eco-friendly thinking. But high chroma yellow is restrictive color for symbolic color of emperor in Korea and Japan. 3. Blue is most frequently used in both costumes because blue is encouraging color by the theory of exponents of the five elements doctrine. 4. White in Korean Changguek costume is more used for white robe preference thinking, but black in Kabuki costume is much more used for symbol of power in Japan. The similarity of Korean and Japanese cultural color is to use much Obangsaek, less Ogansaek by the theory of exponents of the five elements doctrine, but the difference of Korean and Japanese cultural color is to use color differently according to preference thinking system.

• Journal of Plant Biotechnology
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• 제4권2호
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• pp.67-70
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• 2002

The RAPD data were used to assess genetic similarity among f grape cultivars. Of the 100 random primers tested on genomic DNA, 10 primers could be selected for Benetic analysis, and the selected primers generated a total of 115 distinct amplification fragments. A similarity matrix was constructed on the basis of the presence or absence of bands. The 7 grape cultivars analyzed with UPGMA were clustered into two groups of A and B. The similarity coefficient value of cultivars was high. The mean similarity index for all pairwise comparisons was 0.851, and ranged from 0.714 ('Rosaki' and 'Black Olympia') to 0.988 ('Kyoho' and 'Daebong'). After due consideration of differences in cultural and morphological characteristics of these two theoretically identical cultivars, it could be deduced that 'Daebong' is a bud sport of 'Kyoho' cultivar.

• 복식
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• 제50권6호
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• pp.109-125
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• 2000

As the result of the study of this thesis, the costume of Palhae and Shilla shows the many similarity. 1. The two centuries introduced the system of four-colored official uniform. This official uniforms are BokDoo(복두), DanLyung(團領) and Dae(帶). BanLyung of Palhae are GyulGoPo(결과포), leather belt and that of Shilla are GyulGoPo, YuLanPo(유란포), KwaDae(과대) Similarly BokDoo shows the long Gak(脚) in back. 2. Yu(유) and Ko(袴), the native costumes have worn even after the period of the three countries. 3. The two countries wore DanLyung. A man In Palhae wore GyulGoPo(결과포), leather belt and a man in Shilla wore GyulGoPo, YuLanPo(유란포), KwaDae(과대). 4. A woman in Palhae wore SangEui(上衣), Sang(裳), JikLyung(直領) one by one. And over Sang wrapped PoBaekDae(布帛帶) and covered the shoulder by UnGyun(雲肩). A woman in Shilla wore SangEui, Sang, PoBaekDea one by one and covered the shoulder by Pyo(표). 5. The two countries put on Rib(笠) and similary shoes. Rib insists of Moche(帽體), ChaYang(次養) and can classify the estate by decoration. A man wore Wha(靴), Li(履) and a woman wore KoDooLi(高頭履). This similarity is the result by the cultural interchange between Palhae and Shilla. There are the five reasons. Interchange by the envoy's visit. Interchange through Shillado(新羅道), Interchange in T'ang Dynasty, Interchange in Japan, Interchange of Buddhist culture. By the cultural interchange between Palhae(渤海) and Shilla(新羅), the shape of costume is similary. The meaning of this similarity of costume equals to the similarity of culture. We will approval Palhae is the co-subject of Korean history with Shilla and will name as "The period of NamBukKuk(南北國時代)" from the late 7th century to the early 10th century in the academy of the history of Korean Costume.

• 한국언어정보학회지:언어와정보
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• 제14권2호
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• pp.131-157
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• 2010

This article reports an attempt to perform a similarity analysis on a collection of 25 culinary manuscripts in Chosun periods using a set of quantitative text analysis methods. Historical culinary texts are valuable resources for linguistic, historic, and cultural studies. We consider the similarity of two texts as the distributional similarities of the functional components of the texts. In the case of culinary texts, text elements such as food names, cooking methods, and ingredients are regarded as functional components. We derive the similarity information from the distributional characteristics of the two key functional components, cooking methods and ingredients. The results are also quantified and visualized to achieve a better understanding of the properties of the individual texts and the collection of the texts as a whole.

• 한국의상디자인학회지
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• 제6권1호
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• pp.55-63
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• 2004

The dress culture of Korea and Turkey should be necessary to study in view of a similar culture of Korea and Turkey due to similarity of oriental culture. Thus, as two nation's dress is investigated, cultural characteristics and dress form of two nations are analyzed with cultural background in detail. Also, comprehension is determinated for the dress color and texture as well as dress culture. In this paper, It is investigated theoretically for the function, type, and class of dress. Also, The form of Korean Po are compared to background of Turkish dress and Sulltans' dress form. To unify a cultural propagation and dress form, technical, inductive contents analytical method as well as literature review are used in positivism. Subject is limited to the Korean Po and Sultans' dress of Turkey. As a results, as the nation's dress reflect to culture and society of the nation, Korean dress have some similarity and differences comparing Turkish dress as followings. In dress form of two nation, rectangular Gil's shape was very similar. Mu's shape was similar too. However, Sultans' dress had outside shape of caftan type and Po had full or partial wrinkles by transforming Mu. Also, Sultans' dress did not have Sup. Korean Po have side slits or back side slits and Jun-Sam but Sultans' dress had only some side slits.

• 한국농촌건축학회논문집
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• 제3권2호
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• pp.71-78
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• 2001

The purpose of this study was to analyze the space composition and utilization characteristics of cultural facilities in city which was surrounded by rural area. For this study, it was surveyed 18 cultural facilities including PyungTaek-city in our country. The below was analyzed : The first, the present conditions of space program and functions of central cultural facilities in small city. The second, a frequency and peculiarity in utilization of it. And the third is about system of management. A data of design which can be directly applied by above process is like the below. The function of cultural facilities in city can be fixed from space composition with regional specifics and similarity. The space composition of cultural facilities is diversified by art performance and assembly space, by exhibitional space and reading space, and by the fact whether there is public or not. We know hall of cultural facilities has multi-purpose. Management system needs some changes throughout participation of citizen or experts for more active usage.