• 유통과학연구
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• 제15권12호
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• pp.21-30
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• 2017

Purpose - This research approaches to the new niche market of medical tourism to investigate how factors of cultural similarity influence the international distribution management. This study also estimates the interaction effects of distribution channel on the relationships of facility attributes and customers' destination choice behavior. Research design, data, and methodology - We collected the sample of 881 potential customers from the more economically developed regions in China. Regression analysis is used to confirm the relationships in the research model. Results - The result shows that cultural similarity plays an important moderating role in the relationships of facility attributes and destination choice intention. For instance, power distance and masculinity interact with the distribution facility characteristics of medical quality and reputation to influence customers' selection of the destination country. Individualism, powder distance, and masculinity play moderating roles when social environment affects destination choice intention. Especially, all the elements of cultural similarity moderate the relationships between travel cost and destination choice intention. This research also proves that depending on distribution channel, determinants of distribution facility are the critical predictors of intention to select the medical service outside of China. Conclusions - The study enables managers to develop the more effective strategies reflecting the interaction effects of cultural similarity and distribution channel on customers' decision-making process.

• Asian Journal of Business Environment
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• 제8권2호
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• pp.23-32
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• 2018

Purpose - This study investigated the relationship among cultural disposition (Chemyeon, Noonchi, Woozzul), media use, and attitude toward luxury goods consumption. Research design, data, and methodology - We analyzed online survey data for 300 Korean Women between 20 and 39 years of age who lived in Seoul, capital of South Korea. We used multiple regression analysis to examine the relative influence of cultural orientation on cognition of luxury goods, Sobel test. to determine mediating effect, and a two-way analysis of variance in IBM SPSS 23.0. Results - The finding suggests that cultural disposition (Chemyeon, Noonchi, conspicuous Woozzul) correlated significantly with perceived self-identity, attitude toward luxury goods. The effects of Chemyeon, Noonchi, and selfish Woozzul on the attitude toward luxury goods was fully mediated by perceived self-identity. However, association between conspicuous Woozzul and attitude toward luxury goods was partially mediated by perceived self-identity. Regarding media effects, the results indicate that there were interaction effects between selfish Woozzul and amount of time spent on TV on attitude toward luxury goods, as well as between selfish Woozzul and amount of time spent on Internet. Conclusions - These findings suggest that luxury goods consumption of Korean young women is consumer behavior that reflects individual cultural disposition and media use.

• 수완나부미
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• 제10권1호
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• pp.35-61
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• 2018

This paper explores the influence of Arab culture on the culture of Bugis-Makassar, the two major ethnic groups in South Sulawesi, Indonesia, particularly after their Islamization in the early 17^th century. The paper argues that since then, the on-going process of Islamization in the region has also brought a continuous flow of ideas and cultural practices from Mecca to Indonesia by means of the hajj pilgrims, Arab traders, and the establishment of Islamic educational institutions that emphasized the teaching and use of Arabic language in education. These factors, among others, have facilitated a cultural inflow which enabled cultural practices borne of West Asia (Middle East) to be integrated into local customs and beliefs. The paper particularly depicts the most observable forms of Arabic cultural integration, acculturation, and assimilation into the Bugis-Makassar culture such as the use of Arabic in Islamic schools and religious sermons; the Arab-style dressing by religious scholars, teachers, and students; the wearing of the hijab (head cover) by women; and the change of people's names from local into Arabic. By utilizing the historical and anthropological approach, this paper investigates this dynamic process of adaptation and integration of a foreign culture that first came through the Islamization of a local culture, exploring the role of an Islamic missionary and educational institutions in mediating and maintaining such cultural integration processes.

• Asian Journal of Business Environment
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• 제8권1호
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• pp.17-22
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• 2018

Purpose - This paper discusses cross-cultural management (CCM) in China and how its business students get prepared by university cross-cultural management courses for an international market. Research design, data, and methodology - It was therefore decided to do an online content analysis looking at CCM courses offered by a number of Chinese universities first, and second to conduct a quantitative survey on CCM courses as well as topics among Chinese undergraduate business students at a large Eastern Chinese university. Results - From fundamental aspects, seven Chinese cultural standards emerge which highly influence the behaviour of the Chinese. There is a tendency to imply the integration of not only local but also cross cultural issues in academic management courses. Besides Hong Kong, there are currently 17 Chinese universities and schools accredited by the Association to Advance Collegiate Schools of Business (AACSB) that explicitly requires cross-cultural management competencies in undergraduate and graduate degree programmes. In addition, the study confirmed that two-third of the sample (Chinese undergraduate business students) had taken cross-cultural management courses. Conclusions - The results of this research have made it clear that Chinese universities and schools are aware of the importance of cross-cultural management competencies.

• Human Ecology Research
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• 제53권4호
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• pp.391-404
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• 2015

This study examined job satisfaction and relevant variables for multi-cultural family home-visiting educators. The selected study subjects were 192 home-visiting educators who work at Multi-Cultural Family Support Centers in the Seoul, Gyeonggi-do, and Chungcheongnam-do areas. Data analysis was conducted using SPSS ver. 18.0. The main results were as follows. First, the job satisfaction level in multi-cultural family visiting educators stood at 3.29 points, subjects' age, averagely monthly income, marital status, and activity career were shown to influence generally upon job satisfaction, self-efficacy, job stress, and cultural competency. Job satisfaction was high in groups with: a high age, small career, low averagely monthly income, and married. Second, self-efficacy and job stress were big in the job satisfaction of multi-cultural family visiting educators. The same outcome as the existing prior research was indicated. Cultural competency was not significant. Third, an examination of relative influence upon job satisfaction in home visiting educators indicated that the explanation power was 29.0%. Significant influential variables included academic background, marital status, self-regulation, and role ambiguity. Self-regulation was greater for those with lower academic backgrounds and unmarried. Job satisfaction was higher in the lower role ambiguity. Thus, the same outcome as the existing prior research was indicated. Cultural competency wasn't indicated to be significant. This has significance in having shown characteristics of job satisfaction in multi-cultural family visiting educators.

• 한국콘텐츠학회논문지
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• 제16권1호
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• pp.632-641
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• 2016

본 연구의 목적은 타산업 근로종사자들에 비해 연구가 미비한 실정인 문화관광해설사들의 욕구가 직무 만족 및 지속의지에 미치는 영향관계를 분석하는 것이다. 이를 위해 매슬로우의 욕구단계 이론을 토대로 구성된 설문지를 활용하여 2015년 8월 10일부터 9월 7일까지 충청북도와 전라남도 문화관광 해설사 교육프로그램에 참가한 해설사들을 대상으로 설문조사를 실시하였다. 전체 200부 중 198부를 수거, 결측값이 존재하거나 불성실한 응답지 30부를 제외한 168부를 분석 자료로 활용하였으며, SPSS 18.0 프로그램을 활용하여 탐색적 요인분석, 신뢰도분석, 상관관계분석 및 회귀분석을 실시하였다. 분석결과 문화관광해설사의 욕구 요인은 자아실현 사회적 안전 및 존경 생리적 욕구 등 4개 요인으로 도출되었다. 또한 자아실현 욕구와 사회적 욕구가 직무만족에 유의한 정(+)의 영향을 미치는 것으로 나타났으며, 직무만족은 지속의지에 유의한 정(+)의 영향을 미쳤다. 이러한 연구결과를 바탕으로 시사점과 연구의 한계점 및 향후 연구방향을 제시하였다.

• 예술경영연구
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• 제52호
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• pp.107-133
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• 2019

이 연구는 문화재야행 사업이 소비자의 문화재 가치인식 변화에 미치는 요인을 탐색하는데 목적을 두고 있다. 이 논문에서는 소비자를 문화재야행사업 가치 창출체계의 중요한 요소로 설정하였다. 이것은 문화재야행 정책체계를 공급자 중심에서 소비자 중심으로 전환할 필요가 있다는 비판적 인식에 바탕을 둔 것이다. 이 연구에서는 소비자 기반의 문화유산 활용 모델을 중심으로 연구문제를 도출하고, 문화재 진정성, 문화적 욕구 충족, 운영체계, 충성도를 문화재 가치인식 변화요인으로 설정하였다. 이를 위하여 순천문화재야행 사례를 중심으로 방문객 205명을 대상으로 설문조사를 실시하였다. 분석결과, 문화재 진정성 요인이 문화재 가치 인식 변화에 영향을 미치는 가장 중요한 요인으로 나타났다. 문화적 욕구 충족 요인은 매개 변수인 충성도를 통해 문화재 가치 인식 변화에 영향을 주는 것으로 나타났다. 또한 문화재야행 사업은 소비자의 문화재 가치 인식변화에 긍정적으로 영향을 주고 있는 것으로 나타났다. 특히 자녀와 함께 방문한 30대 연령층의 문화재 진정성 인식, 문화재 가치 인식 변화가 다른 연령층에 비해 높게 나타났다. 그리고 사전에 문화재 관심도가 높은 소비자일수록 문화재 진정성 인식, 문화재 가치 인식변화가 높게 나타났다. 이러한 분석결과를 바탕으로 이 연구에서는 향후 문화재야행 사업에서 문화재 의미와 가치 기반의 문화재야행 사업체계 구축, 문화재 인식변화 중심의 고객조사 체계 구축, 소비자인 지역주민의 참여와 협력체계 구축 등이 필요하다는 점을 제시하였다.

• 대한음성학회지:말소리
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• 제42호
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• pp.1-13
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• 2001

This paper deals with non-rhoticity of Korean and Cantonese in English loanword adaptation. These two languages have quite different cultural and historical backgrounds with respect to English. The influence of the American accent prevails in Korea while in Cantonese the influence is British. However, the treatment of coda-/r/ from English illustrates that both languages are the same in that they use a non-rhotic accent. The main point of this paper is to show that the non-rhoticity of these two languages must be accounted for by their native phonological systems rather than extralinguistic factors such as historical. social and / or cultural backgrounds.

• 대한음성학회:학술대회논문집
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• 대한음성학회 2000년도 7월 학술대회지
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• pp.321-331
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• 2000

This paper deals with non-rhoticity of Korean and Cantonese in English loanword adaptation. These two languages have quite different cultural and historical backgrounds with respect to English. The influence of the American accent prevails in Korea while in Cantonese the influence is British. However, the treatment of coda-/r/ from English illustrates that both languages are the same in that they use a non-rhotic accent. The main point of this paper is to show that the non-rhoticity of these two languages must be accounted for by their native phonological systems rather than extralinguistic factors such as historical, social and / or cultural backgrounds.

• Journal of East Asia Management
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• 제2권1호
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• pp.49-62
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• 2021

Multinational enterprises have adopted the form of business to successfully operate globally, and the overseas project has brought huge cultural exchange and penetration. The cultural liberalization also has improved the manufactured goods production and effect the consumers' purchase intentions. In this paper we focused on the influence factors that effected the cultural output, by investigating the actual consume market, using Structure Equation model(SEM model) to test the relationships among cultural preferences and purchase intentions of foreign products. Also, we evaluated the consumers' ethnocentrism's influences on cultural identity with other nations' cultural background. Lastly, we concluded that cultural identity has influences and complicate individual thoughts and purchase actions, it provides significance of impact of nation's soft power and whole economic development, and ethnocentrism has no significant influences on consuming foreign manufacture goods.