• Journal of Information Science Theory and Practice
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• v.12 no.1
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• pp.21-38
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• 2024

Infographics are influential and valuable communication tools for providing information, and can be used for promoting cultural learning resources and cultural tourism destinations. Therefore, this article presents values of using infographics for promoting Patum's culture and tourism in Phrao District, Chiang Mai, Thailand as cultural learning resources and tourist attractions. Employing a research and development approach, this study utilized three distinct instruments: (1) an interview form engaging 40 locals to uncover insights on promoting Patum village, (2) an assessment form evaluated by three arts and design experts, and (3) questionnaires distributed to 92 participants to gauge perceptions and satisfaction. The findings showcased the high quality and appropriateness of the eight infographics. Audiences derived six key values, including acquiring knowledge, fostering the promotion of Patum's culture, festivals, religions and beliefs, deriving aesthetic enjoyment, encouraging cultural tourism, contributing to the education sector, and enhancing comprehension of Patum's history. Participants expressed high satisfaction ($\bar{x}$=4.46) with the infographic use. The developed infographics are usable and valuable information to help audiences recognize Patum cultural learning resources and tourist destinations. They might be further tailored to the recognition of Patum village in the near future, affecting the area's development by increasing local people's incomes through cultural learning resources and tourism activities.

• The Journal of the Korea Contents Association
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• v.14 no.1
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• pp.128-138
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• 2014

Local festivals quite often give their visitors and local residents a good opportunity to experience the regional culture thoroughly. Also, the festivals empower the cultural pride and communal sociality, and create new jobs improving local economy. In Korea, more than 700 local festivals are held every year. Each festival is organized and operated upon all different purpose and mission. It is unfortunate, however, that many festivals fail to balance between making profits and accomplishing their purpose. Festival's marketing plan and content management should be cohesive, but at the same time, they also should be different depending on the festival's purpose and program. Especially in case of performance natured festivals, the role and function of festival directing should be more weighed on content management. Namhaean Byeolsingut is one of performance natured festivals, in which its archetype or primitive form is well maintained. This study observes the primitive form of NB from the director's viewpoint, and then provides a solid foundation on how those main characteristics of NB could be applied to invigorating local festival directing. The directing suggestions here are motivated by NB's ritual, performative, and play form.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.602-610
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• 2014

Tongyeong International Music Festival was established to commemorate the world-renowned composer Isang Yun. Despite its short history, the event is quickly grown into a global music festival. This paper considers the future direction of Tongyeong International Music Festival as seen through the musical world of Isang Yun. Although Isang Yun suffered through Korea's modern history and was deported from his own country, his works clearly use Korea, in particular the cultural heritage of Tongyeong, as his creative energy. His music is reflected in the festival in various forms, i.e., East and West, past and present, North and South and maestro and rookie, while pursuing a world of harmony. In order for Tongyeong International Music Festival to join the ranks of global festivals, an effort needs to be made to find the values from the tangible and intangible cultural resources of Tongyeong, the source of Isang Yun's musical creations, and connect these values to the music festival. I believe that, based on such cultural capacity, when Tongyeong International Music Festival becomes a unique festival that differentiates itself from music festivals in the west, it will advance into the successful music festival of a global music city.

• The Journal of the Korea Contents Association
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• v.18 no.5
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• pp.23-33
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• 2018

As there have been many cases where successful regional festivals acts as the promotion of regional brand images and as the driving force of regional economic development, changes in awareness that significantly accepts external promotion effects and the commercial value of regional festivals are greatly expanding. When seen from this perspective, the regional festival, which has Tojeong Lee Ji-Ham, a scholar in the Joseon Dynasty period in the 16th century and Geolincheong as subject matter, is expected to contribute greatly to the establishment of Chungnam Asan region's identity and to the vitalization of the regional economy. He is one of the all-time eccentrics and at the same time he is an intellectual who practiced innovative spirit of the times and a sense of economy for the relief and self-support of common people and the balanced development of the nation during his life. In this sense, the regional festival that is based on Lee Ji-Ham's Geolincheong has meaning and values as a cultural content from and device, which realizes and continues the spirit of the times and the thoughts that he pursued, in the modern context in time and space.

• Journal of the Korea Society of Computer and Information
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• v.16 no.10
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• pp.229-239
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• 2011

This study aims to suggest profitability models of local cultural festival to be a focal point of local culture to overcome the abuses as an annual event led by the local government agencies have been in force in every local areas currently, to elicit the local residents' voluntary participation and to engage the outside tourists in connection of a more effective promotion and marketing. The festival is attractive to people with that provoke mirth and inspire curiosity, but the festival is not a one-time event ongoing maintenance enlarge: It is absolutely necessary in order to effort to reach at consumer-oriented quality of service. Also this research intends to present a activation scheme by developing profitability models to make profits while holding a number of risks taking into account the characteristics of the local festival service carried out. To this end, based on established research, leading indicator and expert opinion were analyzed through multiple regression analysis.

• The Journal of the Korea Contents Association
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• v.13 no.10
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• pp.480-494
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• 2013

Globally branded culture festival in the region as a key component to the originality and distinction and with local residents and visitors to share experience and has succeeded in branding through Mind. Than mimics festivals in competitive and differentiated cultures containing festivals create a unique festival brand, and through the cultural and economic competitiveness, as well as the phase of the World Festival and preserve local culture and identity. Developing The best areas will be an asset. In order to build this world-class festival brand differentiation strategy above all, must be a top priority, Discrimination discovery and development of the local culture and sensibility in the age of the most powerful marketing tool that is being presented through storytelling brand assets to be passed on to visitors should. Thus the creation of storytelling festivals. Sensitivity of the festival right direction and in an era of paradigm key drivers of the local economy, such as image enhancement, and building long-term regional development and differentiation based on quality of life by creating a local culture can improve will Region's cultural and economic areas, the most important resource for the success of the festival is uniformly short-term planning and configuration, tube-driven operating as a one-sided non-participation. Sharing. Communication with an emphasis on the application of storytelling that is essential is considered.

• (The) Research of the performance art and culture
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• no.37
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• pp.95-125
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• 2018

While myriads of small and large festivals are being organized in many regions across the country after the successful establishment of local governments around 2000, the undeniable fact is that the identity and purpose of such events are not properly reflected in their programs. This paper carefully examines the 2017 Jeonju International Sori Festival as an exemplary case of a local performing art festival to contribute to the improvement of performing art festivals in the future. In particular, it focuses on a musical program with respect to the composition, content, meaning, and direction that can effectively reveal the identity and intention of a festival. The most significant accomplishment of the 2017 Jeonju International Sori Festival is that it presented a local cultural resource, Pansori, in various ways not only to manifest its identity but also to satisfy both the enthusiasts of such musical genre and the general audience. The achievements of the 2017 Jeonju International Sori Festival through the performing art program can be summarized as follows: first, it created a new image of traditional music; second, it realized the desire to rise above regional and generational demarcations through cultural communication; third, it provided a stage for budding and local artists; fourth, it served as a vehicle for summoning the public; and last, it was conducive to expanding the spectrum of potential audience. This paper has limitation in covering the subject of the improvement of performing art festivals because it analyzed only one event. In follow-up studies, a more objective discussion should be performed by further analyzing the 2017 Jeonju International Sori Festival in comparison with various other performing art festivals.

• The Journal of the Korea Contents Association
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• v.6 no.4
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• pp.117-124
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• 2006

This study was to analyze web contents of major cultural tourism festival. And suggest to contents development. Study method is contents analysis and comparative study by suggest data. According to the results, need for independent domain, provide to foreign language information, maintenance membership administration through membership e-mail service, provide to segmentation board, provide to dynamic information should be consideration to visitror's movement line.

• Journal of the Korean Society of Costume
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• v.59 no.7
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• pp.34-49
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• 2009

Carnival is an allowed chance to express ordinarily suppressed and overlooked emotions. Especially with strong meaning of daily overthrow masks, masquerades, and mask-costumes are essential for expressing methods and festival personality reasons. Carnival in modern society without losing a significant portion religion in a format suitable for the era of secularization and the transformation has been created of nothing, that is not a reflection of society is also a cultural phenomenon of its own internal social and external conditions through a variety of means can analogy cultural phenomenon is a stage. The purpose of this research comes from the carnival festivities, religious background, but the daily routine of life to know who joined his escape with the conduction of the role, going to enjoy the satire and humor, using the Dress to the eruption, which means that the form of the festival variety of analysis and with the victory of the expression of cultural phenomena and features on the festival and the dress for you should you wish to study.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.3
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• pp.47-68
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• 2010

In this study, a unit of regional tourism as a cluster of innovative strategies that can be an assumption that the activation of tourism clusters building on local festivals and participated to review the empirical aims. The purpose of this study was to achieve literature and empirical research were given recognition for the cultural festival in Chungnam, Chungcheong-do you want to go to the local cultural festival linked to the tourist attractions, the cluster characteristics, participation motives, the festival satisfaction, revisit the decision, recommendation of the The analysis was carried out degrees. To this end, local cultural festivals and attractions, Chungnam 150 spectators in the survey was conducted, the statistical analysis using SAS 9 statistical package program was analyzed. Used for statistical analysis, frequency analysis, factor analysis, reliability analysis, multiple regression analysis. Festival of the cluster attribute satisfaction and revisit four on the most direct impact on the competitive conditions were not. Festival in regard to motivation and satisfaction with intrinsic motivation, extrinsic motivation in returning to the doctor more were affected. The condition is the element intrinsic motivation, extrinsic motivation is a race condition was the biggest influence. Therefore, the element condition Satisfaction Festival, a race condition in four to revisit the biggest indirect impact can be seen.