• 제목/요약/키워드: Cultural Factor

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DESIGN OF A MODERN COMPUTER BRAND AS THE MAIN COMMUNICATION FACTOR IN THE WORLD CULTURAL SPACE

  • Zaitseva, Veronika;Bratus, Ivan;Sverdlyk, Zoriana;Gunka, Anna;Liezhniev, Olexandr
    • International Journal of Computer Science & Network Security
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    • 제21권9호
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    • pp.292-296
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    • 2021
  • The purpose of this article is to explore the modern branding - its nature, history, originality, spirit and value to consumers. In particular, graphic design of the brand is an important component in terms of the modern European culture. The scientific novelty of the work implies the study of the contemporary design, which widely embraces the sphere of cultural and social life and can contribute to the development of progressive phenomena in society, as the design can literally be defined as a rethinking, a search for new meanings. The design itself is a versatile means of communication at the level of feelings and meanings. One of its main goals is the harmonization, and even formation of perception of the world, creation of new images or rethinking the essence of ordinary things. Hence, the research in the field of the design development is topical in the worldwide cultural space..

상황적 소비자 적대감이 소비자 태도 및 행동에 미치는 영향-문화 내재화의 조절효과를 중심으로 (The Effect of Situational Consumer Animosity on Consumer Attitudes and Behavior-Focused on the Moderating Effect of Cultural Internalization)

  • 배성주;채명수
    • 무역학회지
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    • 제47권3호
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    • pp.111-128
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    • 2022
  • This study tried to verify the effect of situational consumer animosity on consumer attitudes and behaviors with the moderating effect of cultural internalization. For this purpose, 460 valid survey data were collected from Koreans. The causal and regulatory relationships between the variables were analyzed through confirmatory factor analysis and structural model analysis using AMOS with the collected data. It was confirmed that the national situational animosity had a negative effect on quality evaluation, while personal situational animosity did not. Also, the positive relationship between quality evaluation and purchase intention was confirmed. In addition, it was found that internalization of individual culture moderates the effect of quality evaluation on purchase intention.

한중 문화상품무역 국제경쟁력 비교 연구 (A Comparative Study on the International Competitiveness of Korea-China Cultural Products Trade)

  • 정응영;배기형;이나
    • 한국콘텐츠학회논문지
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    • 제22권9호
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    • pp.349-359
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    • 2022
  • 최근 글로벌 경제의 다원화에 따라 문화상품무역은 국가 간 종합적 실력경쟁에 영향을 미치는 중요한 요인이 되었다. 한국은 중국의 인접국으로 문화발전 환경이 중국과 비슷하다. 문화상품무역은 한국경제의 중요한 부분으로서 그 발전경험은 중국에 참고적 의미가 있다. 본 연구는 문헌연구법, 비교분석법과 실증분석법을 통해 연구를 실시하고자 한다. 본 연구는 문화상품 수출입 규모로부터 시작하여 전반적인 중국과 한국의 수출수준을 분석하여 양국 문화상품 수출입의 차이점을 찾고자 한다. 그런 후 중국 문화상품무역구조의 단점과 한국 문화상품무역구조의 장점을 비교·분석한다. 마지막으로 본 연구는 확률적 변경모형을 이용한 실증분석으로, 한중 문화상품무역 잠재력에 관한 결론을 도출한다. 그 연구결과로는 첫째, 중국과 한국의 문화상품무역의 국제경쟁력은 높은 편이지만 중국 문화상품의 경쟁력 발전 속도는 느린 편이다. 둘째, 한국과 비교할 때 중국 문화상품 수출은 무역비효율요인의 영향이 큰 편이다. 셋째, 정부효율의 제고는 중국이 무역비효율항을 줄이는데 매우 큰 역할을 한다.

축제에서 재현된 백제행렬복식의 현황연구 - 한성백제문화제와 영암왕인문화축제를 중심으로 - (A Study on the Current Status of Baekje Parade Costume Shown in Festivals - Focusing on Hanseong Baekje Cultural Festival and Yeongam Wangin Cultural Festival -)

  • 마유리;김은정
    • 한국의상디자인학회지
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    • 제17권2호
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    • pp.27-43
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    • 2015
  • Festival costume shown in festival parades targeting historical events or figures helps to understand the theme of festival and grants visual effects and at the same time, is an important factor to identify then-cultural environment. Accordingly, this study aims to make a periodic review of traditional costumes used in parades for Hanseong Baekje Cultural Festival and Yeongam Wangin Cultural Festival which are both the festivals that backgrounded Baekje period, make a comparative analysis of the archetypes of reproduction costume vs Baekje costume, understand the problems of festival costume, and seek developmental directions. After making a comparative analysis of reproduction costume shown in festival parades, it was found that king costume, queen costume, governmental official costume, and humble class costume were all different from Baekje costume in terms of configuration, materials, color, shape, and creating method of costumes, and problems were drawn. When it comes to costume items, Pasul and Danryungpoh that didn't belong to Baekje period were worn. The problems in color research can be identified in governmental official costume. The problems in type of costume are shown in the length of po worn outside, margin of width, and degree of restoring accessories. Therefore, it seems to be necessary to convey and identify costume creating method by festival parade-related persons.

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패션마케팅 영역에서의 비교문화적 연구의 경향 (Cross-Cultural Studies in Fashion Marketing Discipline)

  • 조윤진;양수진;김은영;추호정
    • 한국의류학회지
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    • 제30권8호
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    • pp.1312-1322
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    • 2006
  • A recent accelerated globalization has changed every aspect of consumers' life on the globe, thus understanding the similarity and the difference among people in the world became the crucial element of business for many global companies. As one of the most globalized industries in Korea, fashion businesses also require urgent assistance of academics in understanding global consumers. This study aimed to analyze cross-cultural fashion marketing studies published in two respectful journals in fashion studies: Journal of Korean Society of Clothing and Textiles and Journal of the Korean Society of Costume. Four researchers independently searched the target journals to locate studies using cross-cultural approaches. A total of 45 cross-cultural studies published in two journals between 1977 and 2005 were found and analyzed. The major findings could be summarized as followed. First, the US was the most frequently studied country followed by China, Japan, Hong Kong and others. Second, popular subjects of cross cultural studies in fashion marketing were fashion marketing environment and management rather than consumer psychology. Third, about 78% of the sampled studies were using quantitative approach, and statistical methods such as factor analysis, t-test, ANOVA, and $X^2$ analysis were commonly used. Finally, problems in sampling methods, translation of scales, and equivalence of concept, measure and sample were analyzed. Suggestions for future cross-cultural studies were discussed.

축제 사후이미지가 관광객 만족 및 충성도에 미치는 영향 (Effect of the Festival Post Image on the Satisfaction and Loyalty of Tourists)

  • 김시중
    • 한국경제지리학회지
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    • 제15권1호
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    • pp.63-76
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    • 2012
  • 본 연구는 축제 사후이미지가 관광객의 만족 및 충성도(재방문 의도 및 추천의도)에 미치는 영향 관계를 규명함에 목적이 있었다. 백제문화제 방문객 287명을 대상으로 설문조사를 실시하였으며 설문자료를 토대로 빈도분석, 신뢰도분석, 요인분석 및 다중회귀분석에 의한 실증분석을 실시하였으며, 분석 결과는 다음과 같다. 가설 검증결과, 5개 요인(지역성, 편의성, 유희성, 백제문화성, 운영성) 가운데 관광객의 축제 만족도에는 편의성, 지역성 및 유희성 요인이, 재방문의도에는 편의성과 유희성 요인이, 그리고 추천의도에는 유의성, 편의성 및 백제문화성 요인이 영향을 미치는 것으로 나타났다. 한편, 축제 사후이미지가 관광객 만족 및 충성도(재방문의도 및 추천의도)의 모두에 영향을 미치는 요인은 유희 신기성 및 백제문화성으로 나타났다.

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온라인커뮤니티에서 문화적 성향이 구전에 미치는 영향 (The Influence of Cultural Orientation on Electronic Word-of-Mouth in Online Communities)

  • 박성호;김판수
    • 산업경영시스템학회지
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    • 제41권4호
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    • pp.228-237
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    • 2018
  • The importance of eWOM (electronic word-of-mouth) communication through online communities is increasing on a daily basis. This study analyzed how the relationship between eWOM (electronic Word-Of-Mouth) factor and eWOM communication depends on the cultural orientation of users in the online community. The research model was developed based on four cultural orientations of individual affect Social tie and usefulness. The model consists of variables such as social tie and perceived usefulness as predecessors of eWOM, four dimensions of cultural orientation (Horizontal Individualism, Horizontal Collectivism, Vertical Individualism, Vertical Collectivism), and eWOM. The model was tested empirically using the PLS (partial least squares) structure equation model. Survey was conducted for online community users in South Korea. Data was statistically validated whether fits on research model. The study results reveal that Social Tie have a positive effect on Perceived Usefulness. Social Tie and Perceived Usefulness have a positive effect on eWOM. 3 of cultural orientations (HC, VI, VC) have a positive effect on Social Tie. Only one of cultural orientations (HC) have an negative effect on Perceived Usefulness. Especially, horizontal collectivism (HC) shows strong correlation with perceived usefulness, whereas vertical collectivism (VC) shows weak correlation with perceived usefulness andvertical individualism (VI) shows strongly correlation with social tie, whereas horizontal individualism (HI) shows weak correlation with social tie. Based on the study results, customized service strategy could be formulated according to the different vertical styles and various eWOM factors.

의과대학생의 디지털윤리-리터러시, 다문화수용성, 세계시민의식이 문화적역량에 미치는 영향 (The Effects of Medical Students' Digital Ethics-literacy, Multicultural Acceptance, and Global Citizenship on Cultural Competency)

  • 제남주;박미라;윤지원
    • 한국산업융합학회 논문집
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    • 제27권1호
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    • pp.195-205
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    • 2024
  • This study is descriptive research study to understand the impact of digital ethics-literacy, multicultural acceptance, and global citizenship of medical students' on cultural competency. The subjects for this study were the medical students of J city of Province of G, collecting data from first of October to 15th of October 2023. The tools used for this study consist of 178 questions which were 9 questions of general properties, 70 questions of digital ethics-literacy, 35 questions of multicultural acceptance, 3qustions of global citizenship and 33 questions of cultural competency. As a result of this study, the score of digital ethics-literacy was 2.67±0.85(out of 5), the score of multicultural acceptance was 3.62±1.08(out of 6), the score of global citizenship was 3.72±0.75(out of 5), and the score of cultural competency was 3.49±0.71(out of 5). There is a positive correlation between multicultural acceptance and global citizenship. The global citizenship was the factor affecting significantly on cultural competency. The power of explication was 20.8%. The education for accepting and understanding cultural diversity and offering opportunity of domestic and overseas volunteering programs so that global citizenship could be improved. There is also a need of development of integrative education programs in terms of multicultural education including direct and indirect digital media education which can perform medical service for various multicultural recipient on the medical site not an one-shot instiiled displine.

Translation and validation of the Turkish version of the Psychosocial Impact of Dental Aesthetics Questionnaire

  • Aglarci, Cahide;Baysal, Asli;Demirci, Kadir;Dikmen, Ferhan;Aglarci, Ali Vasfi
    • 대한치과교정학회지
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    • 제46권4호
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    • pp.220-227
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    • 2016
  • Objective: The aim of this study was to translate the Psychosocial Impact of Dental Aesthetics Questionnaire (PIDAQ) into Turkish, validate the questionnaire, and provide a cross-cultural adaptation. Methods: The translation process included the following steps, which were performed by a translation committee: (1) translation into Turkish, (2) back translation into English, (3) pretesting, and (4) cross-cultural adaptation. The Turkish version of the PIDAQ was produced subsequent to the translation process. Validity and reliability were measured using the Perception of Occlusion Scale and the aesthetic component of the Index of Orthodontic Treatment Need. The questionnaire was administered to 260 individuals (age range, 18-30 years; mean age, $20.50{\pm}1.9$ years). Structural validity was assessed via factor analysis, and internal consistency was measured using Cronbach's alpha coefficient. Results: Factor analysis revealed a four-factor structure, with factor loadings for included items ranging from 0.380 to 0.868. Few questions were shuffled among domains various factor loadings. Cronbach's alphas for the Turkish version of the PIDAQ ranged from 0.534 to 0.904. Mean scores for the PIDAQ subscale and total scores differed significantly according to Index of Orthodontic Treatment Need and Perception of Occlusion Scale scores. Conclusions: This study provided a Turkish version of the PIDAQ, which could be a useful tool in the evaluation of the psychosocial impact of malocclusion in young Turkish adults.

관광산업 관련정도와 관광개발 인식수준, 관광영향 지각, 그리고, 관광정책참여도의도의 영향관계 (Relationship among Level of Performance of Residents to Tourism, Perception of Tourism Effects, and Intension of Citizen Participation)

  • 이계희;지봉구
    • 한국콘텐츠학회논문지
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    • 제11권2호
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    • pp.416-424
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    • 2011
  • 본 연구에서는 지역주민의 관광산업 관련성과 관광개발 인식이 관광영향에 어떤 영향을 미치고, 그에 따른 관광영향 지각이 지역주민의 관광정책 참여의도에 어떤 영향을 미치는 가에 대한 관계를 규명하였다. 지역주민의 관광산업 관련정도는 지역축제 영향지각 중에서 경제적 영향과 사회문화적 영향에 유의한 영향을 미치며, 환경적 영향에는 통계적으로 유의하지 않은 것으로 나타났다. 지역주민의 관광개발수준에 대한 지각정도는 지역축제 영향지각 각각에 통계적으로 유의한 영향을 미치며, 영향력의 크기는 환경적 영향이 가장 크고, 관광정책 참여의도, 사회문화적 영향, 경제적 영향의 순으로 나타났다. 지역주민의 관광영향지각 요인과 관광정책 참여의도 간의 관계는 사회문화적 요인만이 관광정책 참여 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 이러한 결과는 관광개발의 관광영향과 차이가 있을 것으로 예상된다. 향후 연구에서는 관광개발의 영향 지각을 대상으로 한 연구가 필요하다.