• The Korean Journal of Franchise Management
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• v.10 no.1
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.461-474
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• 2020

This study aimed to investigate the effects of cultural and artistic experiences on elderly life satisfaction and verify the mediating effects of individual creative traits. The outcome of the study on 144 elderly people using factor analysis, descriptive statistics, and regression analysis is as follows. First, there was a positive correlation among cultural and artistic experiences, life satisfaction among the elderly, and individual creative traits. Second, experiences in creation and appreciation, subfactors of the cultural and artistic experience, had significant effects on the elderly life satisfaction. Third, creation and appreciation had significant effects on creative traits of individuals. Fourth, individual creative traits showed a partial mediating effect on the relationship between cultural and artistic experiences and elderly life satisfaction. Therefore, it could be concluded that cultural and artistic experiences and individual creative traits have positive effects on elderly life satisfaction, and individual creative traits can be enhanced through cultural and artistic experiences. In addition, it was verified that the enhancement of creative traits through cultural and artistic experiences has a positive effect on elderly life satisfaction.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.4
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• pp.27-39
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• 2022

The purposes of this study were to develop cultural fashion products using Baekje traditional culture, and to examine the effects of product image and evaluative criteria on the purchase intention of cultural fashion products using Baekje traditional culture. The subjects were 500 adult consumers from their 20s to 50s. The research method was a survey, and the instruments were four stimuli, which were developed using Baekje traditional culture, and the questionnaire, consisted of product image, evaluation criteria, purchase intention of cultural fashion products, and the subjects' demographic characteristics. For data analysis, descriptive statistics, Cronbach's α, factor analysis, and regression analysis were performed. The results of this study were as follows. First, four handkerchief designs were developed as cultural fashion products, based on the results of a preliminary investigation of consumer behaviors toward cultural fashion products and thier preference of Backje relics. Second, three factors (attractiveness, uniqueness, and gentleness) emerged for images of cultural fashion products. Third, four factors (design characteristics, tourism characteristics, cultural symbolism and practicality) emerged for the evaluation criteria for cultural fashion products. Fourth, three image factors had significant positive effects on purchase intention. Especially, attractiveness had a greater effect than others. Fifth, the four evaluative criterion factors also had significant positive effects on purchase intention. Design characteristics had the greatest effect, followed by tourism characteristics, cultural symbolism, and practicality in order.

• Journal of the Ergonomics Society of Korea
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• v.25 no.3
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• pp.7-16
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• 2006

Although several theories and models have been proposed to explain the effects of cultural differences in team decision making, many aspects of team decision-making in multi-cultural contexts such as team performance, team communication, and team cognition still remain unclear. In particular, little attention has paid to the empirical studies on team processes multi-cultural team members use to interact with each other to accomplish the task in different task environments. To investigate the effects of culture and task characteristics on team decision making behavior in multi-cultural contexts, this study compared culturally homogenous and heterogeneous groups in the context of logistics decision making. Results of the study showed that cultural difference and task complexity may affect team performance as well as team interaction process to varying degree.

• Journal of Distribution Science
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• v.15 no.5
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• pp.39-47
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• 2017

Purpose - This study investigated xenophobia that has been a serious social problem, and classified multi-cultural groups in Korea into married immigrant, foreign labor workers and foreign students studying in Korea to examine the effects of fixed idea on multi-cultural persons, multi-cultural education experience, multi-cultural sensitivity, good feeling on multi-cultural persons upon social distance with multi-cultural persons, and to find out counteractions and cultural capacity on the xenophobia. Research design, data, and methodology - The study classified multi-cultural persons into married women immigrant, foreign labor worker, and foreign students studying in Korea to examine the effects of their thoughts on cultural cognition. Self-administered questionnaire was used. The subject was college students in Gyeonggi, Gyeongnam and Chungcheong with industrial complexes, more married women immigrants and more foreign students studying in Korea. Results - As shown in the findings, Korean people had different emotion and preference on married immigrant or foreign students studying in Korea and foreign labor workers. Conclusions - This study investigated the effect of multi-cultural person's cultural distance upon xenophobia. Different preference to multi-cultural persons depending upon fixed idea might produce xenophobia, so that the government was demanded to establish various kinds of policies of lives to live life together with immigrant at government level.

• Child Health Nursing Research
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• v.25 no.2
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• pp.214-222
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• 2019

Purpose: This study examined the mediating and moderating effects of multicultural efficacy in the relationship between cultural empathy and cultural competence in child care teachers. Methods: A cross-sectional descriptive survey design was used. The participants were 277 child care teachers at private and public daycare centers in G and S districts of Seoul. The survey instruments included a cultural empathy questionnaire, a multicultural efficacy scale, and a cultural competence scale. Data were analyzed using the SPSS and AMOS programs. For data analysis, descriptive statistics, correlation, and mediating and moderating effect analyses were performed. Bootstrapping was implemented to verify the mediating effect of the model developed herein. Results: Positive correlations among cultural empathy, multicultural efficacy, and cultural competence were noted. Multicultural efficacy showed a significant mediating effect on the relationships between cultural empathy and cultural competence. However, there was no moderating effect. Conclusion: In order to enhance the cultural competence of child care teachers, it is necessary to develop a strategy that can promote their cultural empathy and multicultural efficacy. Furthermore, these results will ultimately enhance the role of child care teachers, thus contributing to the normal growth and development of multicultural children.

• Journal of Information Technology Applications and Management
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• v.30 no.4
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• pp.39-64
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• 2023

The recent expansion of large cities for economic benefits has worsened cultural inequalities within urban areas, eroding unique cultural identities and social values and deepening mistrust between regions. To tackle this, the idea of creating cultural cities is gaining traction, involving urban branding and cultural elements to foster balanced local cultural development. Current research primarily concentrates on case analysis in cultural cities, lacking sufficient studies examining the interplay of factors through empirical analysis, This study investigated whether Cultural City Formation Factors, which are resources of a cultural city, have a positive effect on City Brand Equity, City Innovativeness, Brand Personality, and Behavior Intention. For this study, questionnaires were collected from 310 people who continuously experience culture and arts in Seoul, and empirical analysis was conducted on 292 copies of them. Consequently, a significant impact was observed among the factors influencing cultural city formation, city brand equity, city innovativeness, brand personality, and behavioral intention. Moreover, it was verified that city brand equity, city innovativeness, and brand personality positively contributed to mediating effects as well as sequential mediating effects. It is expected that the results of this study will be used to establish the foundation for effective urban management and the development of strategies for creating cultural cities.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.28 no.3
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• pp.61-73
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• 2020

This study is an empirical analysis of the cultural competencies of college students majoring in aviation services on their major satisfaction and professionalism. In order to focus on the cultural competencies of aviation service college students, who are rarely addressed in the preceding study and to see how cultural competencies have significant effects on their major satisfaction and professionalism, we divid them into six sub factors: willingness to participate, cognitive openness/flexibility, emotional control, patience with uncertainty, self-efficacy, and cultural empathy. And the mediated effects of major satisfaction on cultural competency and professionalism are analyzed to provide educational implications for cultural competency. Based on the results of this study, it is expected to apply to the education of aviation service-related departments, it will be a basic data to promote students' adaptation to the department and satisfaction of the department and to train global professional service personnel who can improve their post-employment work adaptability, job satisfaction, and service productivity.

• Journal of Distribution Science
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• v.12 no.9
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• pp.39-45
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• 2014

Purpose - This study aims to explore whether investing in cultural centers enhances the image and performance of corporations, and seeks to identify the effects of the relationship quality of cultural centers on the relationship quality of discount stores. Research design, data, and methodology - To accomplish the objective, a survey was conducted on the users of the cultural center of NH Hanaro Club's S Branch. Regarding the questionnaires, 155 copies were distributed and 139 were used as valid data responses, which were analyzed through a descriptive statistical analysis, correlation analysis, and a path analysis with structural equation modeling. Results -Cultural centers are lifelong educational institutions revolving around females, and corporations can improve their image and performance through cultural centers in pursuit of profits. Moreover, the reliability and responsiveness of cultural centers positively influenced their relationship quality and that of discount stores. Conclusion - Customer service should be provided promptly and sincerely to achieve maximum customer satisfaction. This will boost the relationship quality of cultural centers, and positive customer evaluation will lead to better relationship quality of the discount stores.

• Journal of Korean Home Economics Education Association
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• v.27 no.1
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• pp.1-12
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• 2015

This investigation analyzed differences in sexual experiences between general and multi-cultural adolescents using the 7th data of youth health behavior online survey and examined effects of fathers' education and sex education on these differences. Specifically, sexual experiences were assigned as dependent variable, multi-cultural background as independent variable, and fathers' education and sex education as moderating variable. Effects of independent and moderating variables were examined using SPSS 20.0 to perform GLM (General Linear Model). As a result, a main effect of multi-cultural background was verified along with the regulation effects of fathers' education and sex education. Specifically, multi-cultural adolescents had more sexual experiences than general adolescents and the effects of fathers' education and sex education were more significant with multi-cultural adolescents than those with general adolescents. While fathers' education and sex education of general adolescents did not make a big difference in sexual experiences, multi-cultural adolescents whose fathers' education levels were low and those who were not taught sex education had more sexual experiences.