• Asia pacific journal of information systems
• /
• 제34권1호
• /
• pp.191-208
• /
• 2024

This paper proposes the presence and importance of cultural differences to address user engagement in worldwide social media platforms. Based on Hofstede's cultural dimensions, this paper addresses their new meanings in the context of user engagement in social media. Our propositions address two research questions: (1) how do cultural dimensions, displayed on social media platforms, differ across national cultures?; (2) what different preferences the social media platforms have in terms of which cultural dimensions promote or suppress user engagement? User engagement in social media platforms is explained by the cultural differences in terms of the four cultural dimensions: individualism vs. collectivism, uncertainty avoidance, power distance, and masculinity vs. femininity. Implications are also discussed for research and practice.

• Journal of Information Technology Applications and Management
• /
• 제19권4호
• /
• pp.171-184
• /
• 2012

We suggest that cultural differences among nations should have a significant impact upon the exports of Korean broadcasting contents due to the fact that production and consumption of the contents are influenced by their own cultural aspects. Based on Hofstede's cultural dimensions frequently cited in the literature, we perform empirical analysis to identify the impact of cultural dimensions upon the export amounts by investigating four-year export data of Korean broadcasting industry. In our research model, Hofstede's cultural dimensions and GDP per capita are independent variables and a genre of broadcasting contents is used as a moderating variable. We find in our analysis that three cultural dimensions such as individualism, uncertainty avoidance, masculinity significantly affect the export amount but do not find the impact of power distance.

• 문화기술의 융합
• /
• 제5권4호
• /
• pp.339-347
• /
• 2019

이 논문은 최근 아시아, 특히 중국에서 한국영화를 빈번히 리메이크하는 현상에 주목해 한국 원작영화와 중국 리메이크영화의 텍스트 분석과 비교를 통해 각각의 영화 속에서 두 나라의 문화차원들을 추출하여 비교 분석한 연구이다. 특히 이 논문에서는 한국의 스릴러 영화인 <블라인드>와 중국에서 리메이크한 작품 <나는 증인이다>의 서사구를 분석하고, 그 동안 비교문화연구에서 활용되어 온 네덜란드의 조직심리학자 홉스테드(Greet Hofstede)의 문화차원 연구를 바탕으로, 두 영화 안에 함축된 문화차원을 비교했다.

• 품질경영학회지
• /
• 제45권2호
• /
• pp.247-260
• /
• 2017

Purpose: The study is aimed to identify the national cultural dimensions that are affecting the quality management (QM) maturity level and the project quality performance, and analyze their relationships. Methods: This study collected the data of QM Maturity level based on Crosby's QM maturity model and the project quality performance using the Iron Triangle (Quality, Time/Schedule and Cost) from the employees who are participating in the ITER Project across the major 8 countries (China, France, Italy, Japan, Korea, Russia, U.K. and U.S.A.). Three research hypotheses are proposed concerning the national cultural dimensions in this study and Hofstede's five cultural dimensions framework are used for the statistical test. Results: The results are two folds in the study: First, there is a significant positive correlation between the QM maturity level and the project quality performance. Second, three cultural dimensions (Collectivism, Large Power Distance and Strong Uncertainty Avoidance) and five cultural dimensions (Collectivism, Large Power Distance, Strong Uncertainty Avoidance, Feminity and Long Term Orientation) have a positive impact on the QM maturity level and the project quality performance respectively. Conclusion: From the results, the understanding and consideration of the culture difference among the countries participating International Collaboration R&D project are recommended.

• 한국언론정보학보
• /
• 제46권
• /
• pp.212-244
• /
• 2009

이 연구는 우리나라 협상자들이 가지는 인구학적 특성과 문화 가치가 비윤리적 협상 전략에 대한 평가와 사용의도에 미치는 영향을 연구한 것이다. 협상자의 문화 가치에 따라 전통적 경쟁협상, 상대 네트워크 공격, 거짓약속, 허위정보 전달 및 비윤리적 정보 수집의 다섯 가지 비윤리적 전략에 대한 평가와 사용의도에 차이가 나타나는지 살펴보았다. 특히 협상자의 문화 가치를 측정함에 있어 보편적(etic) 문화 가치로 인정되는 홉스테드(Hofstede) 문화변수와 우리나라 고유의 문화 변수인 '체면'을 함께 고려하여 문화 변수들 간의 상대적 설명력을 비교하였다. 연구결과, 인구학적 특성과 문화 가치는 모두 비윤리적 협상 전략에 대한 평가에 영향을 주고 있었다. 인구학적 특성의 경우, 연령과 경력은 유의미한 결과를 나타냈으나 성별과 협상 스타일은 유의미한 영향을 미치지 않았다. 문화 변수의 경우, 체면 변수의 설명력이 홉스테드의 문화변수보다 높게 나타나는 경향을 보여, 비윤리적 협상 전략에 대한 우리나라 협상자들의 인식과 태도에 체면이 중요한 영향을 미치고 있다는 것을 확인할 수 있었다. 연구 결과를 바탕으로 문화 현상에 대한 에믹(emic) 접근과 에틱(etic) 접근의 유용성에 대해 논의하였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권5호
• /
• pp.1079-1089
• /
• 2021

The current study aims to examine the effect of Hofstede's dimensions of culture on the intention of sharing knowledge in higher education institutions (HEIs) in Jordan. In the literature, researchers have given limited attention to such an effect. Therefore, by adopting Hofstede's framework, the current study attempts to investigate how Jordan's cultural context impacts on the intentions to share knowledge in HEIs. This study applied quantitative research methods to investigate the effect of Hofstede's cultural dimensions on knowledge-sharing intentions. In total, 307 questionnaires were collected from employees in Jordanian universities and, then, tested using descriptive and regression analytical methods. The study results show that culture dimensions influence knowledge-sharing intention and that each dimension plays a different role in enhancing this knowledge-sharing intention. More specifically, it was found that long-term orientation, collectivism and high uncertainty avoidance had a positive effect on knowledge-sharing intention, while cultural masculinity and power distance had no negative effect. Based on these results, the study makes several recommendations, the most important of which is the promotion of cultural values that encourage intention to share knowledge. Also, more qualitative research is needed to explore in depth the effective means that encourage intentions to share different types of knowledge.

• Journal of Information Processing Systems
• /
• 제7권1호
• /
• pp.209-220
• /
• 2011

One of the major factors influencing the phenomenal growth of the smart phone market is the active development applications based on open environments. Despite difficulties in finding and downloading applications due to the small screens and inconvenient interfaces of smart phones, users download applications nearly every day. Such user behavior patterns indicate the significance of smart phone applications. So far, studies on applications have focused mainly on technical approaches, including recommendation systems. Meanwhile, the issue of culture, as an aspect of user characteristics regarding smart phone use, remains largely unexamined throughout the world. Hence, the present study attempts to analyze the highest ranked smart phone applications downloaded and paid for that are ranked the highest in 10 countries (Korea, Japan, China, India, the UK, USA, Indonesia, Canada, France, and Mexico) and we then derive the CDSC (Cultural Dimensions Score of Content) for these applications. The results derived are, then, mapped to the cultural dimensions model to determine the CISC (Cultural Index Score for Country). Further, culturally significant differences in smart phone environments are identified using MDS analysis.

• 영어어문교육
• /
• 제17권1호
• /
• pp.37-52
• /
• 2011

The purposes of this study were to review developmental stages of acculturation, to establish dimensions and components of intercultural communicative competence, and to suggest teaching methods in the elementary school based on the dimensions and the components of the stages. In order to achieve these purposes, theoretical research on the nature of intercultural communicative competence and teaching methods of intercultural dimensions and components was carried out in terms of developmental stages of acculturation. The stages of acculturation have relation to cognitive domain, affective domain, and cultural awareness. In the domain of cognitive development, the models such as Cummins (1981), Wong-Fillmore (1983), and Ausubel (1968) were presented. In the affective domain of second language research, the models of Gardener and Lambert (1972), Maslow (1954), and Bloom (1974) were argued. Modifying the models of Ausubel, Cummins, Wong-Fillmore, the dimensions and components of intercultural communicative competence were established. In addition, it was suggested that cultural syllabus and lesson plan based on tourist and survivor stage should be considered.

• 디지털융복합연구
• /
• 제6권2호
• /
• pp.157-164
• /
• 2008

The current research utilized as its target population who are current users of web based information system in Korea. The research validated the dimensions by studying he constructs within the context of the web based information system user population. Correlation was found between Flow dimensions retained as components of a ross-Cultural Model. It was determined that these two dimensions-Intrinsic Interest and Control-are significant predictors of user success. The Cross-Cultural Model was validated, and it is therefore suggested as a basis for further study of user success indicators in he cross-cultural enterprise environment.

• 웰빙융합연구
• /
• 제2권1호
• /
• pp.35-39
• /
• 2019

This paper presents two social and academic studies on the boundary between cultural production and consumption. The first line of the study on cultural omnivore analyzes the choice of heterogeneous audiences in the face of various cultural offerings. The second line is a study of market categories, which analyzes the responses of peer audiences to objects with different levels of category code compliance. As such, this paper developed a heterogeneous audience model to evaluate objects of different types. This allows us to consider two dimensions of cultural preference: diversity and orientation of selection. To this end, this paper proposes a new analytical frame work to map consumption behavior on these two dimensions. The results suggest that one type of target that values diversity and transformation is particularly resistant to those that span boundaries. We test this argument in the analysis of two large data sets on film and restaurant reviews. Overall, our findings can extend beyond cultural consumption. Outline variability of contextual individuals or individuals in the same situation can cross cultural boundaries even if they are not intentionally pursuing such hybridism.