• Cross-Cultural Studies
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• v.39
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• pp.309-328
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• 2015

This study is a consideration of Xu Xiao-Bin(徐小斌)'s Sounds of nature(天?) in the mutual text point of view of Lee Cheong-jun's Sopyonje series. Xu Xiao-Bin's Sounds of nature shows similar motive to Lee Cheong-jun's Sopyonje series that is a story of a mother who damages her daughter's eyes and the daughter. however, it is accepted in totally different ways that the action of father/mother who damage their daughter's eyes. the mother in Sounds of nature is a composer as well as singer and the father in Sopyonje is a singer. The mother's behavior is not able to have duty in Sounds of nature due to it is focused in 'mother's action' rather than a singer but the father's behavior is focused in 'singer's action' in Sopyonje. therefore the action of the father, who is a singer, is considered not merely personal desire of father but also desire to preserve 'singing' as a national culture in public status. the length between two novels are clear in the two daughter's point of views. the daughter in "Sounds of nature" refuses her destiny made from her mother. The daughter's behavior of recovering her own volition, becomes frankly showing the falsehood of 'mother's love. In comparison, the daughter's voice is under the shade in Sopyonje. she surrenders herself to the fate made by her father, and she does not show her desire. This is the point that the difference is created by gender of writers.

• Journal of Venture Innovation
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• v.6 no.1
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• pp.161-179
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• 2023

More than 2 million foreigners were staying in Korea. In this study, the effect of individual and environmental characteristics of foreign workers on organizational commitment was empirically analyzed. A research model for empirical analysis was established. A research model was established independent variables by dividing them into four parts: personal desire, adaptability, organizational life, and social support and setting organizational commitment as dependent variables. Based on this research model, data collection for analysis was conducted in a survey method for foreign workers in Korea. An empirical analysis was conducted using SPSS 24 based on 200 valid sample of the respondents. The results of the empirical analysis were as follows. First, it was found that foreign workers' desire for achievement, language adaptability, relationships with supervisors and colleagues, future vision of jobs, and social support had a significant positive (+) effect on organizational commitment. On the other hand, the significant influence relationship of cultural adaptability was not tested. Second, factors that significantly affect organizational commitment was in the order of social support, relationships with supervisors and colleagues, future vision of jobs, language adaptability, and desire for achievement. Based on these research results, academic implications were presented, and practical implications were presented to increase the organizational commitment of foreign workers.

• Korean Institute of Interior Design Journal
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• v.21 no.1
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• pp.30-39
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• 2012

The essence of brand identity is to draw an interrelation between user and brand based on user's desire. The housing cultural center is focused on brand identity for satisfaction of user. The purpose of this study is to inquire out the expression characteristics of brand Identity in housing cultural center according to analyze previous studies and case studies. The results of this study are summarized as follows. 'Uniqueness' is directly expressed through brand name or logo or through brand colors. 'Experience' is expressed as auditive expression through stimulation using a body and providing music. 'Relationship' has provided a communication environment or created relationship with brand by leading interaction with others. 'Estheticism' has increased visual satisfactory level by aesthetically sublimating lighting direction or form. 'Functionality' is expressed by providing various programs through smooth flow plan and grafting with the latest technology. 'Non-dailiness' has affected memory territory by inducing curiosity and astonishment through space modification or new and contrasting direction. The housing cultural center needs to be planned as a space where interaction of user and brand will be initiatively activated sensationally and psychologically by pursuing user-oriented brand identity.

• Journal of Korean Library and Information Science Society
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• v.21
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• pp.291-323
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• 1994

The Result of the study can be summarized as follows : (1) Korean culture and public library look extremely wasted equally. Judging from this fact, I believe that it is impossible for public library can contribute to development of Korean culture. (2) But, public library can contribute to development of culture in the cultural environment that mental desire is prior to physical wants. This cultural environment can be built up with reading of good books. Therefore, if class to reading education and diverse reading education programs can be activated in a large portion of the nationwide public libraries and the majority of a local resident are capable of improving their creativity power, thinking power and imaginative faculty, public library can contribute to produce such cultural circumstances. (3) Quality, culture, a human and mind receive mu6 respect in Korean Society as advanced civil, democratic and industrial society in the future. The Society will be influenced by reason and rational culture will be suitable to this society. Creativity power, thinking-power, imaginative faculty, intelligence and power of information management are demanded to the greatest degree for the development of idea and new technology in the society under the control of rational culture. So, lifelong education with library use is the most fruitful and inexpensive way for the improvement of these powers.

• Journal of the Korea Fashion and Costume Design Association
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• v.14 no.2
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• pp.199-214
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• 2012

$21^{st}$ century customer is voluntary actor, who has hegemony of communication based on digital surrounding. They are co-creator dismantling boundary between production and spending, and digital homonarrance of digital storyteller acting on the emotion. What is more, they prove the utility of 5 sense, value, experience, and story in market. 20th century Me generation is changing into We generation, who overcomes a sense of alienation and aim at smart life style for harmonious symbiosis with earth environments. Customer cultural trends are as follow as that 1) personalization of taste and experience, 2) spreading and sharing about personal use and experience, 3) consumption centered the value, 4) retreat and healthcare, 5) counter trend comes into the reaction about the forceful major trend. Contemporary customer changes essence of the life on the ground of emotion, symbol, image, and value not a commodity, function, and logos, and demands into change about direction of business to mostly enterprises. Customer's need and desire are on the increase as various emotion and value. Therefore, change of customer cultural trend is barometers for the growth and development of new fashion industry in $21^{st}$ century.

• Journal of Contemporary Eastern Asia
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• v.17 no.1
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• pp.68-93
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• 2018

With the emergence of partnerships with private actors in public and cultural diplomacies, complexity in the relations among the various stakeholders involved has arisen, and yet the relevant research is insufficient to shed any beneficial light on such issues. By looking at public-private partnerships, the present study determined that resource dependence, trust, and risk are the main factors affecting the feasibility of partnerships, and inductively developed propositions on their effects. In an explorative case study, Germany (decentralized mode of governance) and South Korea (centralized mode of governance) were compared as exemplary contrasting system designs. The results revealed that risk and trust are likely to affect the feasibility of partnerships, whereas resource dependence is not. The following additional findings also were made: (1) there are cultural actors in a 'for profit, but with non-profit purposes' sector; (2) an interpersonal level of trust positively affects partnerships; (3) 'taking risks' brings about 'innovation'; (4) the existence of international commonalities between any two cases depending on the actors' shared role, whether public or private; (5) public actors' emphasis on mutual trust, program budget and execution, innovations coming from taking risks, commitment and ownership, and unexpected situations; (6) private actors' consideration of 'publicness' and grant-seeking or financial support as important incentives, and their desire that public actors to show more trust, professionalism, and ownership with less control over budget execution. With its qualitative approach and in-depth analysis, the present study yielded new insights, notwithstanding the relatively small sample data.

• Korean Institute of Interior Design Journal
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• v.19 no.3
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• pp.188-195
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• 2010

The museum architecture has been developed with new social and cultural movement because of the its representative role of cultural character. After emergence of the modern museum in Korea, the function and role of the museum has been changed and developed especially after increasing role by local government. The cultural desire by the new pace of consumerism has requested museums to undergo with some changes and advancements in their function and programs. This research aims to examine the progress of museum programs in Korea even though it has sort history. The scope of the analysis is discussed the extension of existing and new national museums which could be the measurement of the direction of the policy for museum. These changes have a tendency to correspond to social and cultural demands. Based on the existing program, new programs accommodate education and services which represent the characteristic of the museums. These changes caused the extension of the existing museums and the emergence of the small museums which has special program fields and even influences to expand existing museums for sub-characters. The study for chronological changes could be useful to establish the basic guidelines of the configuration for the museum program and space in the early stages for the new construction.

• Proceedings of the Costume Culture Conference
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• 2003.12a
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• pp.1-20
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• 2003

■ Both countries’ samples rated the self-directed values more important. ■ Among female consumers in China, clothing is regarded as asymbolic medium to demonstrate one’s social status/image, while in Korea, clothing is more an important medium to fulfill one’s desire for change, newness or emotional expression. ■ Korean female consumers seem more demanding (product quality ＆ emotional satisfaction). ■ Experiential needs were a strong, more universally common motivator for apparel purchase. (omitted)

• Cartoon and Animation Studies
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• s.44
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• pp.307-331
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• 2016

Webtoon is the most popular cultural contents representing contemporary Korea. This study explores the cultural aspects of participatory culture surrounding Webtoon, and reveals the cultural implications of webtoon in contemporary Korea. Particularly, this study notes that the engagement of the participatory culture is formed from the user-generated images and analyzes the reproduction patterns of them. Chapter 2 analyzes the mimicking process of user-generated images based on the 'meme' concept. Especially based on the variation degree of text or image, the user-generated images could be classified into three types of 'completely variant', 'partly variant', and 'completely same'. Users use these images as one of the fun factor by transplanting them into daily messenger conversation. Chapter 3 reveals the cultural meaning which is derived from the process of user-generated images creation. In particular, this study notes that most of the user-generated images are mimicking the main character of the original webtoon, and analyzes the underlying desire of the mass based on the literary theory of Northrop Frye. The main readers of webtoon are petit-bourgeois living in Korean metropolitan, and the user-generated images also reflects the daily lives of these ordinary people. User-generated images of webtoon are imitating the original contents in a way of replicating or mutating the images or texts. Also, they are consumed and enjoyed as an amusing code among users. Especially by mimicking the appearance of the main character in a self-reflective way, they appeal to day-to-day sympathy of users. In that user-generated images reveal the desire of the public living in contemporary Korea, this study examines the cultural implication of webtoon.

• Korean Journal of Heritage: History & Science
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• v.36
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• pp.299-312
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• 2003

Gangneung Danoje does not only have the longest history but also is the largest folk festival in Korea. However, during its long history Gangneung Danoje has not always been the way as it is today. As records reveal, since the Chosun dynasty and through Japanese rule, it has gone through numerous variations and registration processes in order to become a national designated major intangible cultural asset. Especially after it has been appointed as a national major intangible cultural asset Gangneung Danoje has under gone through variety of transformations. First of the few changes is the citizen-lead characteristic. As Gangneung Cultulral Center took charge of Danoje this trait has become prominent. Hereby Chosun dynasty's government lead system has transformed into a civilian lead festival. Second alteration is the enormous scale of expansion and the variations of the characteristic of the festival because of it. Dano event has increased annually from 12 events in 1974 to 58 events by 1999. As the scale of Danoje enlarged the promoters found solutions by providing diversified events in order to satisfy peoples' various aspirations from the festival. However this solution lead to a diversion - from participating festival to a spectating festival. And the last change that occurred is the awareness of the need to develop Danoje into an international festival. This is rather a desire from the government than of the people. In 1994, Korea visiting year as an opportunity this consciousness grew active. For instance, the invitation of mass foreign folk performance in 1999 seems to conform to this policy. The intention to make Gangneung Danoje not only to represent Gangneung but also to represent Korea's folk event can be witnessed. As we enter 21st Century this inclination for international festival has strengthened. Gangneung government has shown enthusiasm to find the future of Danoje by inviting external service corps to assess Danoje. The current inclination appears to be increase its value as an international festival through UNESCO cultural property registration and having this as a foundation make Danoje become an international cultural tourist product. The judgment of this will be made after Gangneung International Folklore Festival 2004.