• Title/Summary/Keyword: Crowd Participation

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A Study on Utilization of Private Capital for Efficient Highway Pavement Management (효율적인 고속도로 유지관리를 위한 민간자본 활용방안 연구)

  • Lee, Inbum;Lee, Yongjun;Park, Samjae;Cho, Hyunje;Lee, Minjae
    • Korean Journal of Construction Engineering and Management
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    • v.19 no.1
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    • pp.3-11
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    • 2018
  • In order to find methods to encourage active private participation for efficient road maintenance, this study examined the status of the road improvement project and the development of the private capital utilization improvement project. Based on this, the study conducted a case study and a financial feasibility study that applied the new business method and selected the applicable business method. As a result, it is analyzed that the method of using Crowd Funding is more advantageous than the private scheme of the private capital utilization improvement project. This is because it will be highly effective in raising funds from users of highway users, especially users of improvement projects. In addition, it can also mean that the road users who suffer from inconvenience due to the construction can return the toll profit of road construction to the user.

Promoting the Masses' Investment through Crowdfunding Platform: Focusing on Lending based Crowdfunding Platform (크라우드펀딩 플랫폼을 통한 대중적 투자 활성화 방안 연구: 대출형 크라우드펀딩 플랫폼을 중심으로)

  • Lee, Ae Ri;Lee, Sang-Jong;Kim, Kyung Kyu;Kwon, Hyuk-Jun
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.644-660
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    • 2016
  • With the development of Fintech industry, research interest in crowdfunding is growing. Crowdfunding, originated from crowdsourcing, involves the participation of many individuals' contributions to funding a new project. Specifically, lending based crowdfunding provides a platform for raising funds in the form of loans by connecting borrowers to funders(investors) via Internet, not through traditional financial institutions. Recently, lending based crowdfunding attracts much attention as a new investment alternative; however, there is a lack of research about lending based crowdfunding. This study aims to examine the factors influencing an investor's participation in lending based crowdfunding by focusing on platform features, investor features, and project features. Based on the findings, this study discusses theoretical and practical implications for promoting the crowd's investments through crowdfunding platforms.

Study on the Development of Neo-pop Art Character T-shirts for Cause Related Marketing - Focused on Romero Britto - (공익연계마케팅을 위한 네오팝아트 캐릭터 티셔츠 개발 연구 - 로메로 브리토를 중심으로 -)

  • Ku, Bonhye;Kim, Mihyun
    • Journal of the Korean Society of Costume
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    • v.65 no.7
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    • pp.75-85
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    • 2015
  • The purpose of this study is to examine ways to vitalize cause related marketing (CRM) by proposing character T-shirts The campaign will employ Neo-Pop art, a genre popular with both companies and consumers. Study results are as follows: First, campaign T-shirts on the issue of human alienation resulting from digitalization can be utilized to generate financial profit that can be returned to society. This can lead to the acts of exchange for profit generation, public image improvemen of companies, and enhancement of their external status. As for the non-financial aspect, the campaign could lead to increased awareness of social issues and present opportunities to take actions of improvement. Second, the financial objective of character T-shirts dealing with environmental issue of sustainability involves brand distribution network support and revitalization of promotion such as shopping basket of love and eco-friendly store matching program for eco-friendly campaign. As for the non-financial aspect, it can help raise consumers' awareness of cause related activities such as crowd funding and fundraising and prepare opportunities of direct participation. Third, the financial objective of character T-shirts dealing with natural disaster relief activities on the global level involves brand recognition level increase and enhancement of positive association of companies through emergency relief and articles support as a result of drastic increases in casualties from nature disasters. As for the non-financial aspect, it can induce people's participation in relief activities and lead to the establishment of crisis response procedures. The information on the development of pop-art character T-shirts proposed in this study is expected to be used as basic information on cause marketing of fashion companies in the future, while providing inspiration to related fashion design.

Geo-Crowdsourcing Contributions for Cultural Mapping

  • Ribeiro, Vitor;Remoaldo, Paula;Pereira, Miguel;Goja, Ricardo;Matos, Olga;Freitas, Isabel;Alves, Juliana
    • Journal of Information Science Theory and Practice
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    • v.8 no.1
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    • pp.56-67
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    • 2020
  • Over the years, cultural mapping methods have been used in several applications and contexts, for diverse cultural assets and to create new conditions for the development of local and regional resources. These methods were inspired by the development of big urban centres and regions, which have been the great engine of cultural mapping growth. The main objectives of the present paper are to provide a literature review on cultural mapping methodologies and to develop exploratory research on crowdsource tools on creative tourism which were applied to one Portuguese municipality in 2017. The research was supported by the implementation and integration of geographic information systems (GIS) and web mapping, which will become part of the solution for the growth of less developed territories and to make more interactive tourist activities. Web mapping's contribution to enhance crowd participation was measured via analysis of 12 digital photos shared through crowdsourcing. The originality of this research lies in the attempt to develop a new model for creative tourism, trying to extend the implementation of Web Mapping crowdsourcing to deprived low density territories. Results show how public participation can be amplified for the tourism market by crowdsourcing tools. These tools look very promising since they can help several members of the public at different ages to contribute to territorial knowledge, engage in activities, and collaborate through digital tools. It is a step to fulfil the lack of studies in this subject and it contributes to the way we think about future studies.

Using Behavior of Corridor and Lounge at the Residence Floor in Skilled Nursing Facilities for the Elderly (노인전문요양시설 거주층의 복도 및 휴게홀 이용행태)

  • Lee Min-Ah;Ryu Ok-Soon
    • Journal of the Korean Home Economics Association
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    • v.42 no.11
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    • pp.31-45
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    • 2004
  • The purpose of this study was to provide basic information about the facility planning to reduce elderly isolation and to improve their rehabilitation ability. Four re%archers observed the using behavior of the elderly residents in the corridor and lounge of 5 facilities. The results of the study were as follows. The using rate of the lounge wis higher than that of the corridor since most of the elderly were controlled by the staffs at the lounge. The facility could decrease the crowd of the lounge by arranging the sofa at the corridor-especially surrounding the atrium. The use rate in the lounge was very dependent on the time of the day, because its use was influenced mainly by daily schedule, and this resoled in it being largely inactive most of the time. A counter plan is needed to encourage natural interaction among the elderly. Individual or small group activities are required in addition to the regular programs. Since the furniture arrangements_(sofas and tables) at the corridor could induce elderly isolation and inactivity, various equipments should be arranged for the self-controlled activities. The indirect participation in the regular activities, which are usually conducted in the lounge, should also be considered in the corridor so that the elderly could observe them at any places.

Fashion Industry System and Fashion Leaders in the Digital Era (디지털 시대의 패션산업 시스템과 패션리더)

  • Joo, Shinyoung;Ha, Jisoo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.3
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    • pp.506-515
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    • 2016
  • This study examines the digital era's fashion system and defines fashion leaders in the system. The study was based on a theoretical review and a research survey to verify the theoretical findings. The results are follows. The critical changes in the fashion system are expansion, cyclical direction and closer distance between producer and consumer. By inflow of media to a new channel, a layer of consumers was extended and the range of celebrities participating in the fashion industry has expanded dramatically. Simultaneously with the change from vertical communication to cyclical and interactive, the direction of communication was re-routed through diverse media. Crowd sourcing activated through two-way communication service has increased consumer opportunities to participate in production and consumption. Fashion leaders have changed significantly under this new system. The range of celebrities participating in the fashion system has increased and different fashion leaders have appeared. An interactive and cyclical fashion system has been established through media innovation; consequently, the influential power of celebrities and individuals for direct participation in the fashion system directly has increased significantly.

Development of Safety Assessment Indicators and Facility Management System for Crime Prevention - A Case Study of Park -

  • Lee, Su-Ji;Lee, Seung-Su;Song, Ki-Sung;Hwang, Jung-Rae
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.7
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    • pp.109-116
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    • 2019
  • In this study, a GIS-based park safety assessment index was developed to enable objective park vulnerability assessment through data-based GIS analysis, a safety assessment was conducted by selecting a target site where various parks are operated and applying the park safety assessment index. In addition, a facility management system was developed for efficient management of the park safety assessment to update the park safety and provide a foothold for indirect PPGIS. In the case of the assessment index of the safety rating of the park, it was possible to conclude that the accurate quantitative performance was given to the calculation of the safety grade of the park based on the fact that the facilities are different depending on the environment and the size of the park. In addition, the marking the safety grade of parks, as well as the function to show the safety facilities of parks, a common living area for citizens, the management system is expected to have an impact on promoting the use of parks. In the future, in functions such as reporting of facility failures and verifying civil information are implemented by applying civic group participation programs and crowd-sourcing technologies, it is believed that all facilities as well as parks managed by the local government can be managed more efficiently.

Technological Factors Facilitating B40's Motivation in Malaysia to Continue Using Online Crowdsourcing Platform

  • NA'IN, Nuramalina;HUSIN, Mohd Heikal;BAHARUDIN, Ahmad Suhaimi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.8
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    • pp.117-126
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    • 2021
  • The increasing number of retrenchments because of the current global pandemic, Covid-19, has led many to shift to the digital economy, especially among the low-income group (B40) in Malaysia. Crowdsourcing is the collection of information, opinions, or work from a group of people, usually sourced via the Internet. Fueled by the development of Internet-based platforms that provided its technological foundation, and the need for an agile and uniquely skilled workforce, crowdsourcing has grown from the grassroots, with a burgeoning body of research investigating its many aspects. However, very few studies examined crowd workers' motivation for continuous participation on online crowdsourcing platforms. Thus, this paper aims to explore the technological factors that facilitate B40's group motivation in Malaysia to continue to participate in online crowdsourcing platforms. This paper employed a qualitative approach, using a semi-structured interview. The thematic analysis method was used to decode the data extracted from the interview transcript. The finding of this study identified four main themes and seven sub-themes: (1) Technology efficacy, (2) Platform Management: client-worker management, safety net, payment mechanism, (3) Platform Design: UI design, rating feature and (4) Infrastructure: Internet connection, technology infrastructure. This study can provide a guideline for managing crowdsourcing practices in Malaysia, especially for the crowdsourcing platform developer.

A Study on the Influence Factor on the Achievement Rate of Domestic Equity-based Crowdfunding : Focusing on the Moderation Effect of the Number of General Investors (국내 증권형 크라우드펀딩의 달성률에 관한 영향요인 연구 : 일반 투자자 수의 조절효과를 중심으로)

  • Shin, Yeon-Dong;Lee, Seung-Hee
    • Journal of Industrial Convergence
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    • v.15 no.2
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    • pp.45-56
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    • 2017
  • The purpose of this study is to analyze the influence of the number of investors influencing the achievement rate of domestic securities type crowdfunding, to find out why the general investors need to participate and to suggest measures to increase the participation of general investors. The results of this study are as follows. First, the effect of the recruitment amount, the target amount, the recruitment period and the business training is confirmed as factors affecting the achievement rate of domestic securities type crowdfunding. And it was confirmed that the influence factors on achievement rate could have a greater effect as the number of general investors increased. Therefore, the government should make more effort to relax regulations on general investors, and the investor of capital should strengthen the public disclosure of KSM through the KSM market in order to recover the funds of general investors, Crowd funding will be able to attract enough funds.

Relationships between Collective Intelligence Quality, Its Determinants, and Usefulness: A Comparative Study between Wiki Service and Q&A Service in Perspective of Korean Users (집단지성의 품질, 그 결정요인, 유용성의 관계: 수용자 관점에서 한국의 위키서비스와 Q&A 서비스의 비교)

  • Joo, Jaehun;Normatov, Ismatilla R.
    • Asia pacific journal of information systems
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    • v.22 no.4
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    • pp.75-99
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    • 2012
  • Innovation can come from inside or outside organizations. Recently, organizations have begun turning to external knowledge more often, through various forms of collective intelligence (CI) as collaborative platform to solve complex problems. Several factors facilitate this CI utilization phenomenon. First, with the rapid development of Internet and social media, numerous web applications have become available to millions of the Internet users over the past few decades. Web 2.0 and social media have become innovative web applications that provide an environment for human social interaction and collaboration. Second, the diffusion of simple and easy-to-use technologies that enable users to interact and design web applications without programming skills have led to vast, previously unknown amounts of user-generated content. Finally, the Internet has enabled communities to connect and collaborate, creating a virtual world of CI. In this study, web enabled CI is defined as a composed ability of individuals who are acting as a single cognitive unit to achieve common goals, think reasonably, solve problems, make decisions, carry out complex tasks, and develop creative ideas collectively through participation and collaboration on the web. Although CI plays a critical role in organizational innovation and collaboration, the dubious quality of CI is still problem that is difficult to solve. In general, the quality level of content collected from the crowd is lower than that from professionals. Thus, it is important to identify determinants of CI quality and to analyze the relationship between CI quality and its usefulness. However, there is a lack of empirical study on the quality factors of web-enabled CI. There exist a variety of web enabled CI sites such as Threadless, iStockphoto or InnoCentive, Wikipedia, and Youtube. One of the most successful forms of web-enabled CI is the Wikipedia online encyclopedia, accessible all over the world. Another one example is Naver KnowledgeiN, a typical and popular CI site offering question and answer (Q&A) services. It is necessary to study whether or not different types of CI have a different effect on CI quality and its usefulness. Thus, the purpose of this paper is to answer to following research questions: ${\bullet}$ What determinants are important to CI quality? ${\bullet}$ What is the relationship between CI quality factors and the usefulness of web-enabled CI? ${\bullet}$ Does CI type have a moderating effect on the relationship between CI quality, its determinants, and CI usefulness? Online survey using Google Docs with email and Kakao Talk was conducted for collecting data from Wikipedia and Naver KnowledgeiN users. A totoal of 490 valid responses were collected, where users of Wikipedia were 220 while users of Naver KnowledgeiN were 270. Expertise of contributors, community size, and diversity of contributors were identified as core determinants of perceived CI quality. Perceived CI quality has significantly influenced perceived CI usefulness from a user's perspective. For improving CI quality, it is believed that organizations should ensure proper crowd size, facilitate CI contributors' diversity and attract as many expert contributors as possible. Hypotheses that CI type plays a role of moderator were partially supported. First, the relationship between expertise of contributors and perceived CI quality was different according to CI type. The expertise of contributors played a more important role in CI quality in the case of Q&A services such as Knowledge iN compared to wiki services such as Wikipedia. This implies that Q&A service requires more expertise and experiences in particular areas rather than the case of Wiki service to improve service quality. Second, the relationship between community size and perceived CI quality was different according to CI type. The community size has a greater effect on CI quality in case of Wiki service than that of Q&A service. The number of contributors in Wikipeda is important because Wiki is an encyclopedia service which is edited and revised repeatedly from many contributors while the answer given in Naver Knowledge iN can not be corrected by others. Finally, CI quality has a greater effect on its usefulness in case of Wiki service rather than Q&A service. In this paper, we suggested implications for practitioners and theorists. Organizations offering services based on collective intelligence try to improve expertise of contributeros, to increase the number of contributors, and to facilitate participation of various contributors.

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