• 제목/요약/키워드: Crosstabs

검색결과 128건 처리시간 0.019초

판별분석을 이용한 친환경 아파트의 마케팅 전략에 관한 연구 (A Study of Models for Marketing Strategy in the Eco-friendly Apartment Housing Using Discriminant Analysis)

  • 길기석;이주형
    • KIEAE Journal
    • /
    • 제7권3호
    • /
    • pp.11-20
    • /
    • 2007
  • The purpose of this study is to analyse the effects of the eco-friendly factors on the apartment housing price rise and to suggest the desirable way of marketing strategy for apartment housing. For the analysis, the data of apartment sites in Seoul had been collected from September 2006 to February 2007. The data consisted of 95 apartment sites in Seoul. Data were analyzed with descriptives, crosstabs, and discriminant analysis by SPSS/PC for Window. Following result was obtained. The eco-friendly apartment housing price rate in Seoul was determined by eco-friendly landscape, green space rate, house unit size, installment sale price per pyeong, floor space index, distance from subway station when it was not considered the impact of building age, construction company's brand, and autonomous districts. Findings of this research can provide valuable information for marketing strategy of housing construction company.

University Student Characteristics of Type of Job Values and Key Competency

  • Bok, Mi-Jung
    • 한국컴퓨터정보학회논문지
    • /
    • 제23권5호
    • /
    • pp.47-53
    • /
    • 2018
  • This study is aimed to determine types of job values which is searched by 242 university student in Gwangju, to study characteristics of each type, and to analyze key competency of each type. The data were analyed with PASW 18.0 using frequency analysis, k-mean cluster analysis, crosstabs and one-way ANOVA. According to findings, first of all, university student types of job values are divided into 4 groups; a type of intrinsic job values(27.7%), a type of active job value(32.2%), a type of external job value(12.4%), a type of passive job value(27.7%). Secondly, the type of job values showed statistically significant difference only in the monthly allowance of socio-economic variables. Thirdly, the type of job values showed statistically significant difference 'communication', 'mathematics', 'problem solving', 'self development', 'resource management', 'interpersonal skills', 'technical ability', 'understanding organizations' and 'work ethics'.

패션 의경선도자에 관한 연구 - 주부들의 사회참여도와 대중매체 노출도를 중심으로 - (The study on fashion opinion leader -Concerning the degree of mass media exposure and social paticipation-)

  • 전혜정
    • 대한가정학회지
    • /
    • 제23권3호
    • /
    • pp.39-48
    • /
    • 1985
  • The purpose of this study was to analyze the characteristics of Women's clothing fashion opinion leaders. The fundamental conceptualization for this study was based on the theories of fashion and opinion leader. Data for the study was obtained through questionnaires from 385 houswives of Gang Nam Gu. The measure of fashion opinion leadership applied in this project was the modification of Rogers' six question self-designating method. Operationally, the characteristic under investigation categoried into three sets of variable ; demographic and socialogical variables, and mass media exposure. As to the data analyses for this study, two-way crosstabs analyses were applied in comparing the characteristics of fashion opinion leader with followers. X\sup 2\ test was used to examine the correlation of several variables. RESULTS : 1. Fashion opinion leaders are not differ from followers in demographic characteristics. 2. Compared with followers, fashion opinion leaders are more active in the participation in concerts, movies and plays. 3. In mass media exposure, fashion opinion leaders differ little from followers regarding T.V, radio, newspaper, literarly magazine, general magazine, culture magazine.

  • PDF

인구통계적 특성에 따른 자외선차단모자의 요구성능과 선호도 (Demand Performance and Preference of UV Protective Hat with Demographic Characteristics)

  • 강미정;권영아
    • 한국의류산업학회지
    • /
    • 제12권3호
    • /
    • pp.372-380
    • /
    • 2010
  • The purpose of this study were to investigate a preference and demand performance of UV protective hat for outdoor sports activities. Data collected from 259 adults from survey were analyzed by frequence analysis, crosstabs, t-test, and ANOVA using SPSS 17.0. The results are as follows. A demand performanc of UV protective hats were a demand performance for designs, colors, fabrics, lightness, UV protection, and easy care. It showed that the respondents worn the hats for skin health and didn't wear for sun block. The demand performance of UV protective hat showed difference according to gender and age. The favorite type of UV protective hat was cap, and there was no difference between young and old age. Male preferred the cap styles, while female preferred the wide brim styles for UV protection. The preferred fiber contents of the respondents were cotton and functional fiber.

대학생의 진로유형별 진로스트레스 대처방식 및 진로결정몰입의 차이 (Differences of Career Stress Coping Strategy and Commitment to Career Choice among the Career Types for College Students)

  • 황지영;고미나
    • 수산해양교육연구
    • /
    • 제27권4호
    • /
    • pp.1041-1052
    • /
    • 2015
  • The purpose of this study was to analyze group differences of Commitment to career choice and Career stress coping strategy by the Career decision and Career preparation behavior for College Students. Through the results of this study we wanted to look for discriminatory implications for the counseling intervention. The data of 720 college students were collected for the study. The distinction of four types was revealed by the results from Crosstabs and One-way ANOVA. The frequency of upper grades indicated ideal type. But the immature type was fourth grade. There were significant differences in accordance with the two-dimensional typology of Commitment to career choice and Career stress coping strategy by One-way ANOVA. Discussion focused on effective intervention strategies in career counseling based on group differences by the Career decision and Career Preparation Behavior.

우리나라 여성의 신체에 대한 의식구조 - 광주지역을 중심으로 - (- A Study on the Consciousness about Somatotype for Korean Females -)

  • 박우미
    • 대한가정학회지
    • /
    • 제31권1호
    • /
    • pp.163-180
    • /
    • 1993
  • Several aspects of the conscious about somatotype were analized for the young females and the middle-aged womenhood of Korea. the questionaires were sent to sample of students of university and the middle-age womenhood in Kwangju. the data from 233 respondants were analysed in using frequency, crosstabs and t-test. The results were as follows: 1. Korean young females tend to have shorter and slimmer in trunk, taller in height and lighter in weight than somatotype of the middle-aged women. 2. Of the trouble of somatotype, young females tend to have much the trouble about the thickness of thigh and the middle-aged women tend to have much the trouble about the thickness of waist, hip. 3. Korean young females tend to have much the trouble of somatotype than that of the middle-aged women. 4. And then, most young female had strong aspiration to be slim about somatotype than that of middle-aged women.

  • PDF

개정(改定)된 사상체질분류검사지(四象體質分類檢査紙)II의 신뢰도(信賴度)와 타당도(妥當度)에 대한 연구(硏究) (A Study on the Reliability and Validity test of the QSCC II + (Revised Questionnaire for the Sasang Constitution Classification))

  • 최경주;최양식;차재훈;황민우;이수경;고병희;송일병
    • 사상체질의학회지
    • /
    • 제18권1호
    • /
    • pp.62-74
    • /
    • 2006
  • 1. Objectives This is a statistical study on the Reliability and Validity of the Revised Questionnaire for the Sasang Constitution classification(QSCC II +). 2. Methods To analyze the reliability; we gathered the results of the QSCC II + of 266 people. Each person took the questionnaire three times, and the interval of the examinations were about one year. With the results, we used stratified analysis to check up the consistency rate of three examinations, and analyzed the tendency of agreement by crosstabs to get the kappa value. For the validity, we gathered the results of the QSCC II + of 587 people who were Taeumin, Soyangin, Soeumin. They took the questionnaire once, and SCM specialists strictly examined to diagnose their Sasang constitutions. We compare their results of the QSCC II + to the diagnostic result of their Sasang constitutions, and analyzed by crosstabs to get the rate of accuracy of the QSCC II +, and the kappa value for the measure of agreements. 3. Results and Conclusions The expected rate to get the same results was 54.5% in Soyangin, 68.1% in Taeumin, 65.7% in Soeumin, and kappa value was $0.311{\sim}0.414$, which means the reliability of the QSCC II + is analytically significant. The accuracy of the results of QSCC II +, compared to the diagnosis of the SCM specialists, was 58.4%, but increased up to 60.8%, and validity also became moderately good(K=0.412) by age limitation. Because in the 70's results of the QSCC II + isn't likely to agree to the diagnosis of the SCM specialists.

  • PDF

수상레저안전법의 개정에 따른 관련규제에 관한 의식실태분석 (Analysis on the actual condition of consciousness for related regulations with revised Water Leisure Safety Regulation)

  • 김정훈;국승기
    • 한국항해항만학회지
    • /
    • 제29권10호
    • /
    • pp.891-896
    • /
    • 2005
  • 전국적으로 도로망이 확충되고 소득증대와 함께 주5일 근무제가 실시되면서 수상레저에 대한 국민의 관심이 증대되고 수상레저스포츠의 활동인구가 증가하는 추세에 있다. 그러나 수상레저활동과 관련된 사고도 증가하고 있어 이를 어떻게 예방할 것인가 하는 것에 대해서 많은 논의가 되고 있다. 그 일환으로 1999년에 수상레저안전법이 제정되었고, 2005년에는 전면 개정이 이루어졌다. 이에 따라 수상레저안전의 발전적인 방향을 모색하기 위해서는 수상레저인구를 대상으로 수상레저활동의 현황을 파악하고 수상레저안전법에 관련한 의식실태를 파악할 필요성이 있다. 이를 위해 수상레저활동자를 대상으로 개정된 수상레저안전법의 규제를 중심으로 설문분석을 실시하여 빈도분석과 교차분석 등을 통해 상호변수간의 연관정도와 상관관계 등을 분석하였다. 그 결과, 수상레저활동자들 중 $60\%$ 이상이 등록, 안전교육, 보험, 안전검사에 대해 각각 필요하다고 인지하고 있으며, 공통적으로 기구의 안전성에 대한 불만과 보험의 필요성에 대한 인지도가 높을수록 법적규제가 필요하다고 생각하는 경향이 있음을 확인할 수 있었다.

수상레저안전법의 개정에 따른 관련규제에 관한 의식실태분석 (Analysis on the actual condition of consciousness for related regulations with revised Water Leisure Safety Regulation)

  • 김정훈;국승기
    • 한국항해항만학회:학술대회논문집
    • /
    • 한국항해항만학회 2005년도 추계학술대회 논문집
    • /
    • pp.189-194
    • /
    • 2005
  • 전국적으로 도로망이 확충되고 소득증대와 함께 주5일 근무제가 실시되면서 수상레저에 대한 국민의 관심이 증대되고 수상레저 스포츠의 활동인구가 증가하는 추세에 있다. 그러나 수상레저활동과 관련된 사고도 증가하고 있어 이를 어떻게 예방할 것인가 하는 것에 대해서 많은 논의가 되고 있다. 그 일환으로 1999년에 수상레저안전법이 제정되었고, 2005년에는 전면 개정이 이루어졌다 이에 따라 수상레저안전의 발전적인 방향을 모색하기 위해서는 수상레저인구를 대상으로 수상레저활동의 현황을 파악하고 수상레저안전법에 관련한 의식실태를 파악할 필요성이 있다. 이를 위해 수상레저활동자를 대상으로 개정된 수상레저안전법의 규제를 중심으로 설문분석을 실시하여 빈도분석과 교차분석 등을 통해 상호변수간의 연관정도와 상관관계 등을 분석하였다. 그 결과, 수상레저활동자들 중 $60\%$ 이상이 등록, 안전교육, 보험, 안전검사에 대해 각각 필요하다고 인지하고 있으며, 공통적으로 기구의 안전성에 대한 불만과 보험의 필요성에 대한 인지도가 높을수록 법적규제가 필요하다고 생각하는 경향이 있음을 확인할 수 있었다.

  • PDF

한국인의 개인색채 유형에 따른 패션색채 기호의 분석 (An Analysis of Fashion Color Preferences According to Koreans' Personal Color Types)

  • 조은영;유태순
    • 복식
    • /
    • 제58권10호
    • /
    • pp.37-51
    • /
    • 2008
  • The purpose of this study is according to four Seasonal Color system, the researcher analyzed the Korean Personal color and investigated abstract color preferences and the fashion color preferences to support the Korean color preferences and the rotor recognition trend. The study was conducted according to the following procedures: 144 women from 20s to 50s were selected as participants of the survey and the interview. The fashion color preferences and the personal body color was analyzed by the questionnaire and the interview. The data were analyzed by SPSS 12.0 program. As a way of analysis, crosstabs analysis, correlation analysis, t-test, ANOVA and regression analysis were used. As a results, in the Personal color type of Korean women, it is distributed in the order of spring, summer, winter and autumn. In addition, Light image is highly distributed in the Personal color image. People preferred summer color group in the general color preference and the cosmetic color preference and they preferred winter color type in the clothes color and the suitable color for themselves. In the color recognition, as the color interest increases, the coincidence between suitable color and favorite color increased. The recognition of suitable color, the consideration of color in purchasing and the interest of outward appearances were highly showed.