• Title/Summary/Keyword: Criteria for classifying

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A Study on Criteria for Classifying Fashion Brands from the Viewpoint of Consumer (소비자관점의 패션브랜드 분류 기준에 관한 연구)

  • Park, Song-Ae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.3
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    • pp.87-99
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    • 2009
  • The purpose of this study was to find out criteria for classifying fashion brand from the consumer point of view. This was compared with the viewpoint of fashion business practice in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. This study was researched as the succeeding study of a model of criteria for classifying fashion brands from the viewpoint of fashion business practice. Survey was used as a research method. The subjects were 422 women who were 20-30 years old and living in and near Seoul. Questionnaires were developed based on 37 fashion brands' classification criteria by means of pre-survey, and SPSS package and LISREL program were used to analyze the data. As a result of factor analysis considering 37 classification criteria, 8 factors were identified as classification criteria. They were as follows; the level of brand form, the level of product concept, the level of management item, the level of brand sales ability, the level of customer management, the level of brand advertising and awareness, the level of brand value, and the level of product lead ability. All of criteria were correlated to each other. The effective method to classify fashion brands was proposed by establishing the model of the relationship of the values of 7 criteria and by proving it with the structure equation model analysis. The model of criteria for classifying fashion brands that was suggested on this study was proved by the structure equation model analysis. In this study, from a consumer's point of view we suggested a theoretical framework describing which criteria would be selected to classify and utilize fashion brand market. This model can be used to select the most efficient classification criteria and classify them hierarchically instead of selecting only one among some factors that complex and interactional and classifying.

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A Study on Consumer Cognition about Criteria for Classifying Fashion Brands (패션 브랜드 분류 기준에 관한 소비자 인식 연구)

  • 박송애
    • Journal of the Korea Fashion and Costume Design Association
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    • v.4 no.3
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    • pp.33-42
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    • 2002
  • The purpose of this study was to find out criteria for classifying fashion brand from consumer point of view in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. Survey was used as a research method. Subject were 422 age of 20-30 women living in and near Seoul. Questionnaires was developed to based on 37 classification criteria, and SPSS package program were used to analyze data. The results of this study were as follows: First, factor analysis considering 37 classification criteria identified 8 factors as classification criteria. They were the level of brand form, the level of product concept, the level of management item, the level of brand sales ability, the level of customer management, the level of brand advertizing and awareness, the level of brand value, the level of product lead ability. Second, the most important factor was the level of customer management, but comparatively factor of the level of brand sales ability the level of brand value was less important. Third, consumer cognized difference of criteria for classifying fashion brands. And the level of product lead ability was the most important factor in women's wear category and the level of brand form was in general casual wear category.

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Difference in Elementary Student Behaviors according to the Material Types Provided as Classifying Leaves (분류 과제 제시 형태에 따른 초등학생들의 잎 분류 행동 차이)

  • Lee, Jung-Kyoung;Ha, Min-Su;Cha, Hee-Young
    • Journal of Korean Elementary Science Education
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    • v.27 no.3
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    • pp.287-295
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    • 2008
  • Elementary students' behaviors classifying leaves have been analyzed according to the material types provided for the classification class. 199 sixth grade students were participated in the task classifying the leaves of various plants for the research. The three types of materials provided to them for the class were real leaves, photos of the leaves and explanation cards including the photos of leaves. One of the research findings was that the only material made students handle in the observed behaviors was the real leave of the material types given as classifying. Three were differences between groups in the time required and the number of using criteria for the class. The numbers of criteria had been applied to analyzing their behaviors as classifying the real leaves which were less than those with photo materials. The amount of taken time to classify the real leaves and photo materials were less than those of another material. Finally, the contents of criteria did not differ between groups except appearing properties presented to the task with photo and explanation materials. It is expected that the research can be contributed for elementary school teachers and for curriculum developers to choose appropriate instructional materials as constructing curriculum contents for elementary science to make elementary school students acquire classifying skill in science classes.

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A Model of Criteria for Classifying Fashion Brands - from the viewpoint of fashion business practice - (패션브랜드 분류 기준 모형에 관한 연구 - 패션업체 실무자 관점으로 -)

  • 박송애;이선재
    • Journal of the Korean Society of Costume
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    • v.53 no.5
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    • pp.155-169
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    • 2003
  • The purpose of this study was to find out criteria for classifying fashion brand from the viewpoint of fashion business practice in order to develop strategy of fashion brands and to manage brand effectively and systematically, and to suggest theoretical frame for application of these criteria. Survey was implemented for this research. 388 Data from the people who works for merchandising, sales or design in fashion business company was analyzed. Questionnaires were developed based on 37 fashion brand classification criteria. SPSS package and LISREL program were used to analyze data. Factor analysis, one-way ANOVA, $$\mu$tiple response analysis, correlation analysis, and structure equation model analysis were applied. The results of this study were as follows First, factor analysis considering 37 classification criteria identified 7 factors as classification criteria which can be used effectively by fashion business company. Second, in two cases, based on the job description and the responsible items, analysis showed that importance of the 7 classification criteria factors was different. And all of 7 criteria were correlated to each other. Third, the effective method to classify fashion brands was proposed by establishing the model of the relationship among the values of 7 criteria and by proving it by the structure equation model analysis. And the two types of the courses to classify fashion brand were shown. Forth, according to the evaluation of these criteria in the importance of appropriateness and difficulty of implementing, classification criteria factor of "the level of product concept" was found to be very effective and "the level of brand value" was ineffective to apply.

A Study on Client Selection Criteria for Home Health Care in Patients with Cerebral Vascular Disease (뇌혈관 질환 환자 사정에 대한 의료인간의 일치도 및 가정간호사업 대상자 선정에 관한 연구)

  • Chu Su Kyung;Chung Bok Yae
    • Journal of Korean Public Health Nursing
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    • v.7 no.2
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    • pp.39-52
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    • 1993
  • The primary purpose of this study is to promote and establish the development of home health care in Korea. It focuses on identifying and classifying the nursing activities that were provided by health professionals for patients who were admitted to two hospitals with cerebral vascular disease. And also. the study was conducted for comparison of client selection criteria between health professionals, and identifying patients who needed home health care The subjects of this study were 38 patients with cerebral vascular disease who were admitted to neuro-surgery wards at 2 hospitals with more than 500 beds in Daegu from November 1. through 30. 1991. Survey instruments were questionnaires to identify nursing activities and classify patients who needed home health care. Data was collelected by 1 doctor and 2 nurses per patient independently. They checked the same patient with the questionnaire on the same day and never communicated their information about patients with each other. All the questionnaires checked by doctor and nurses completely were 90. Statistical methods for analyzing data were non-parametric tests (Kruskal Wallice test and sign test). Correlation and percentages were used for further analysis. From this study. the following summarized conclusions have been drawn. 1. 10. 2 kinds of treatment and nursing activities were provided by health professionals for patients with cerebral vascular disease in hospital. 2. The points of nursing needs were between 32-37 out of a total of 500 as a result of the assessment about the health status of patients who were admitted to neuro-surgery ward with cerebral vascular disease. The points of Barthel Index of Functional Status Assessing Devices were between 24-34. Client Selection Criteria for Home Health Care was congruent between the Health professionals because the difference were not found to be statistically significant. 3. Patients classfied as home health care clients were $70-80\%$ of all patients who were admitted in hospital. There was not significant difference in patient selection criteria for home health care between health professionals statistically. As a result. the validity of different tools used in classifying home health care client were found to be congruent. 4. $80-85\%$ patients who could be discharged and sent to their homes early were identified as home health care clients. This study using client selection criteria. for home health care contributed to tool development because the validity of tools was verified. And also, this research represented that there was congruency in patient selection criteria for home health care between different health professionals. As a result, this study represented that many patients who were admitted to hospitals could be classified as a home health care clients. On the basis of the findings. further studies are required to develop client selection criteria using universal tools for classifying home health care clients in other chronic diseases. It is also recommended that comparative studies for client selection criteria between health professionals treating in other chronic diseases are necessary.

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The Classification of the Software Quality by the Rough Tolerance Class

  • Choi, Wan-Kyoo;Lee, Sung-Joo
    • International Journal of Fuzzy Logic and Intelligent Systems
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    • v.4 no.2
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    • pp.249-253
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    • 2004
  • When we decide the software quality on the basis of the software measurement, the transitive property which is a requirement for an equivalence relation is not always satisfied. Therefore, we propose a scheme for classifying the software quality that employs a tolerance relation instead of an equivalence relation. Given the experimental data set, the proposed scheme generates the tolerant classes for elements in the experiment data set, and generates the tolerant ranges for classifying the software quality by clustering the means of the tolerance classes. Through the experiment, we showed that the proposed scheme could product very useful and valid results. That is, it has no problems that we use as the criteria for classifying the software quality the tolerant ranges generated by the proposed scheme.

Scientific Thinking Types and Processes Generated in Inductive Inquiry by College Students (대학생들의 귀납적 탐구에서 나타난 과학적 사고의 유형과 과정)

  • Kwon, Yong-Ju;Choi, Sang-Ju;Park, Yun-Bok;Jeong, Jin-Su
    • Journal of The Korean Association For Science Education
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    • v.23 no.3
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    • pp.286-298
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    • 2003
  • The purpose of this study was to analyze scientific thinking types and processes generated in inductive inquiry by college students. Subjects were three college student. Three inductive tasks were developed: Caminalcules set I which is a task consisted of 6 imaginary animals, a potato task which is a task about the interaction between juiced potato and $H_2O_2$, and Caminalcules set 2. Subjects' thinking types and processes were investigated through thinking-aloud method and interview. Subjects' performances were recorded on videotapes and analyzed. Subjects have shown 5 types of inductive thinking in the first task; observing, discovering commonness, discovering pattern, classifying, discovering hierarchy. The processes of inductive thinking shown by students are followed; observing $\rightarrow$discovering commonness $\rightarrow$classifying $\rightarrow$discovering pattern $\rightarrow$discovering hierachy. The subtypes of inductive thinking on observing were investigated by the analysis of subjects' performance on the second task. In analysis of protocol, student' thinking types on observing have been classified as simple observing and operational observing. Operational observing has been categorized conjectural observing and predictive observing. The subtypes of inductive thinking on classification and hierarchy were investigated by the analysis of subjects' performance on the third task. In analysis of protocol, students' thinking types on classification have been searching criteria for classifying and selecting criteria for classifying. Subtypes of discovering hierarchy have been classifying groups and hierarchical ordering by students. Processes of classifying groups proceeded from searching criteria for classifying to selecting criteria for classifying.

A Study on Visual Humor Expression in Fake Technique Fashion

  • Kim, Jinyoung;Kan, Hosup
    • Journal of Fashion Business
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    • v.21 no.3
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    • pp.43-57
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    • 2017
  • This study concerns visual humor in fake technique fashion. While previous studies focused mainly on expression techniques of fake technique fashion, this study analyzed visual humor in fake technique fashion based on classification criteria of visual humor expression techniques, differenting this study from other studies. The purpose of this study was to derive visual humor in fake technique fashion by classifying cases of fake technique fashion, and re-classifying outcomes of primary classification based on criteria of visual humor expression techniques. As for methods, this theoretical study was conducted on humor, expression techniques of visual humor, fake fashion and fake expression techniques through literature review. Subsequently, 485 fake technique fashion images obtained from research were classified by expression techniques, and cases of fake technique fashion were analyzed. In addition, by combining this theoretical study with case studies, fake technique fashion was re-classified according to criteria of visual humor expression techniques to derive the characteristics of visual humor in fake technique fashion. Based on visual humor expression techniques, visual humor in fake technique fashion was created by distortion and transformation that made the fake look real by distorting or transforming the fake, enlargement and reduction that created new forms by altering familiar forms, and typeplay that added fun by changing familiar luxury logos into various forms.