• Asia Marketing Journal
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• v.19 no.4
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.228-236
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• 2001

Economic crisis in Korea since December 1997 had tremendously affected consumer behavior. This study examined consumer perception of the economic crisis and investigated its impacts on consumer ethnocentrism and purchase behaviors of foreign products. Two product categories of clothing and cosmetics were selected fro empirical testing. Data were obtained from a questionnaire survey to female consumers in Korea during September 1998, and 468 responses were analyzed. The consumer perception of the economic crisis(PCEP) scale was developed for the study. Correlation and regression analyses revealed: 1) the positive relationship between PCEP and consumer ethnocentrism(ETHN); 2) the positive effects of attitude toward foreign products(ATTI) on actual purchase of foreign products since the economic crisis(PB) and on purchase intention of foreign products(PI) for both clothing and cosmetics; 3) the negative effect of ETHN on PI for both product categories; and 4) the negative effects of PCEP on PB and PI for clothing.

• Korean Journal of Human Ecology
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• v.24 no.4
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• pp.513-529
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• 2015

This study performed corroborative analysis by establishing hypothesis so as to corroboratively define the effect on brand attitude of psychological risk recognition in the case where consumers reading negative media news related to bakery recognize crisis communication on the basis of which point. According to corroborative analysis, the role of psychological crisis perception as parameter is confirmed in the causal relation between crisis communication recognition and brand attitude. Such result of study confirms that the positive change in crisis communication recognition reduces psychological risk perception to bakery products and such psychological risk perception eventually become factor which affects brand attitude over products. Such result of study suggests that when reading negative media news on bakery, the influence on consumer's evaluation of news on the basis of certain point and the influence on the formation of causal relation between psychological risk perception and brand attitude has scientific ground. In the aspect, the main result of this study is to find the clue that when comparing precedent study between crisis communication recognition and brand attitude, psychological risk perception is realized with brand attitude as media by verifying the parameter role of psychological risk perception.

• Journal of Information Technology Services
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• v.12 no.4
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• pp.109-124
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• 2013

Recently domestic companies have struggled to deal with different kinds of crisis accrued from various sources. However, their perception on the crisis and crisis management system are extremely vulnerable. In particular, although almost all companies have had many business related crisis, they have tended to ignore the crisis with simply considering it as unlucky and not to approach it provocatively in preparing some preventive measures and turning it into an opportunity due to the lack of recognizing the importance of risk management. In other words, domestic companies have not systematically prepared detailed plans for potential crisis, rather have tended to recognize the importance of having crisis management system after experiencing a detrimental crisis or accident. Furthermore research on the issue has conducted sparsely in the academic world. The purpose of this study was to investigate the differences among types of businesses in terms of the degree of crisis experienced previously, the perception on the importance of crisis management system, the level of crisis management implementation, and the areas of crisis management being focused in the future. Usable data was collected from 201 companies using an on-site survey. Data was analyzed with SPSS 21.0 using some descriptive statistics and a series of ANOVA (One-way Analysis of Variance). Results and implications were provided, along with some future research directions.

• Journal of Convergence for Information Technology
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• v.12 no.3
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• pp.66-74
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• 2022

This study identified the impact of information literacy, risk perception, crisis communication on preventive behaviors related to COVID-19 among nursing students. Data were collected from 187 nursing students from 25 June 2020 to 3 July 2020, and analyzed using the SPSS/WIN 26.0 program. As a result of regression analysis, the factors influencing prevention behaviors were crisis communication(β=0.30, p<.001), information literacy(β=0.29, p<.001), and risk perception(β=0.19, p=.004). The explanatory power of the model was 27%. This study suggests that the focus should be on improving the activating crisis communication process among individual, family and society, increasing information literacy and risk perception on crisis when developing program to improve COVID-19 preventive behaviors of nursing students experiencing clinical practice.

• Korean journal of communication and information
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• v.61
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• pp.134-158
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• 2013

The public trades information through social media during crises. The use of social media during crises has been increased steadily. However, there are few studies done on the effects of social media use on crisis perception. The goal of this study is to examine how social media affect an organization's ability to manage crises. The study specifically tries to investigate how media types, organization-public relationships, and image restoration strategies affect the public's perception of crises. An experiment was conducted to test research questions by presenting crisis scenarios and observing how newspapers and the social media Twitter affected the crisis. According to a three-way ANOVA test, the type of media and image restoration strategies had an interaction effect on the public's perception of crises. Also, the type of media, organization-public relationship, and image restoration strategies had a three way effect toward the acceptance of crisis communication strategies. As a result, it can be said that the public's perception and acceptances of crisis communication were different depending on the type of media used. The effectiveness of social media was proved, and it was seen that to be able to effectively use social media, each organization must have different strategies depending on their needs.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.102-110
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• 2019

The military respond well to external publics in the event of a crisis int that they are operated based on the trust of the people. Unlike other organizations, however, the Korean military has the distinctiveness that soldiers experience military life as internal publics for a certain period of time and after serving in the army, they become those who evaluate the military as external publics. Therefore, it is important to examine what would be effective crisis management strategies in terms of communicating with active-duty soldiers. Given that active-duty soldiers are accustomed to using SNS these days, this study investigated whether message forms (digital image vs. text) affect the perception of the military in crisis, acceptance of the given message, and attitude toward the military. Our empirical findings suggest that image-based messages are more likely to increase levels of message acceptance than text-based messages. Based on the results, we discussed practical implications on communication strategies for managing the military in crisis.

• Korean journal of communication and information
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• v.38
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• pp.73-118
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• 2007

The purpose of this research is to figure out the effects of media framing and image restoration strategies on the public's crisis perceptions. The literature review revealed that the public perceives crises through the media lens and image restoration strategies heralded by the organization interact with media frames in the process of the public's perceiving the crisis. The news content analysis and the experiment were conducted to accomplish the research purpose. Also food-related crises were selected for a research case because they have a great impact on the society. The content analysis showed that image restoration strategies designed by the crisis organization tend to be conveyed through anecdote-type news frames. Most image restoration strategies were close to defensive communications and not differentiated by the crisis type. The experiment outcomes demonstrated that the organization's image restoration strategies were not consistent with what the public preferred in the crisis situation. Such public perceptions also were changed according to media frames. Media frames and image restoration strategies have an interaction effect on the public's crisis perception.

• Journal of the Korean Home Economics Association
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• v.39 no.1
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• pp.65-80
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• 2001

This study aimed to investigate the changed consciousness and expenditure on Kyong-Jo after IMF economic crisis and the some factors which have effects on the change. The expenditure on Kyong-Jo included donations and gifts associated with congratulations and condolences. The data were collected through the personal questionnaire on Cheju Island. The sample consisted of 400 married adults whose age were between 20 to 65. The independent variables were some individual characteristics, household related variables, and Kyong-Jo related variables. The dependent variables included the change in consciousness and expenditure on Kyong-Jo. The data were analyzed by methods such as frequencies, means, Multiple Regression and Logistic Regression analysis. Major results were as follows. The respondents perceived that Kyong-Jo is fundamentally a good custom to help each other when some one is in the hard time. Their perception of the expenditure on Kyong-Jo has not been changed even since IMF economic crisis. 70% of the respondents staid that there was little difference of the expenditure on Kyong-Jo before and after IMF economic crisis. This trend is in contrast to the perception and the expenditure of the people who lived in the other residences after IMF economic crisis. The factors which had significant effects on the respondent's consciousness of the expenditure on Kyong-Jo were occupation, whether owns a house or not, household income, and household assets. The change of household expenditure on Kyong-Jo was effected by the respondent's sex, occupation, household income, household assets, and social network. These results suggested that the respondents on Cheju Island more strongly hold the conservative perception to the expenditure on Kyong-Jo rather than the people in other residences.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.662-670
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• 2016

This study notices that corporate crisis spreading throughout society through SNS, according to the growing influence of online e-WOM on the basis Mobile and SNS. The study will prove that users' psychological tendencies can be affected by online e-WOM and played a role factors of crisis management on Facebook fanpage. This study conducted Facebook Fanpages users' perception of authenticity, Fanpage identification theory and interactivity affected Online e-WOM before a crisis, and authenticity, Fanpage identification theory and interactivity affected negative Online e-WOM after a crisis. The result through the sample of 290 men and women in their 20s and 30s who use a Facebook fanpage. found that Facebook fanpage users' perception of authenticity, Fanpage identification theory and interactivity affect on Online e-WOM before a crisis. On the other hand, the results found that Facebook fanpage users' perception of authenticity, and interactivity affect on Online e-WOM in caused crisis. Based on the results from the present study, suggested authenticity, Fanpage identification theory and Interactivity function in the aspect of the relationship marketing or crisis communication.