• Title/Summary/Keyword: Creativity Management

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Constructing Content Producing Group with Creativity under Media Convergence Environments (미디어 융합 환경 하에서 창의적인 콘텐츠 생산그룹의 구성에 관한 연구)

  • Kim, Joong-Gyoo;Lee, Chang-Hoon;Jang, Young-Cheol
    • Journal of Digital Convergence
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    • v.7 no.3
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    • pp.137-146
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    • 2009
  • This paper aims to propose a framework of content creating group with creativity under new convergence environments. The framework is built based on content concept hierarchy(deep/surface) relating with the creativity of group members. The diversity of group members(potential creativity) decrease and change into creative abilities in one unified view at each content concept hierarchy in time. To do this, three methods of building a creative group(interaction-base, direction-base, hybrid) are proposed. Cooperating processes and operators are designed to promote creative abilities in the content producing group. These cooperations are considering new media convergence industry's job road map(IPTV) and fundamental content attributes(semantic, narrative, discourse). In the framework, creative content is produced with the help of member's cultural openness, media richness and synchronicity, hierachical adaptability on dissimilarity. Deep level creativity of cognitive semiotics on moving image content is composed of psychological, transformational, situational creating abilities in the structure of group members. Designing analogy, metaphor, symbol operators help members to traverse deep structure of content concept hierarchy. Our framework has strong points to relate fundamental content deep structure with structure of content producing group and to induce creativity on cognitive structure of human being.

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Research on Correlation of Self-Confidence and Creativity (자신감(자기효율성)과 창의력의 상관관계 연구)

  • Kang, Hyo Jin;Kim, Boyeun
    • Journal of Digital Convergence
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    • v.17 no.6
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    • pp.381-388
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    • 2019
  • The purpose of this study is to first define self-confidence (self-efficacy) and evaluate importance of creativity of designers, then investigate correlation between the two values. While creativity is a crucial element of design process, for novelty is an essential element of a great design, many believe that self-confidence is one of the major sources of creativity. An experiment consisted of questionnaires and creativity tests have suggested that there is no clear relationship between the two values. Nonetheless, the two values are still driving forces of one's motivation, which could ultimately lead to a designer's success.

Development achievement criteria of Creativity and Personality in Expressive Activity (체육과 표현활동 영역 창의·인성 성취기준 개발)

  • Hong, Hee-Jung
    • Journal of Digital Convergence
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    • v.14 no.6
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    • pp.519-525
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    • 2016
  • The purpose of the study was to develop achievement criteria of Creativity and Personality in Expressive Activity. For the study, a Delphi survey was conducted with the selected Delphi experts including doctors of sports pedagogic, physical education teachers and doctors of dance studies who have more than 10-year teaching experience in the expressive activity. In this way, the following study result was obtained. First, 27 elements of creativity in the expressive activity were suggested such as originality, sensitivity, trust, courage, moderation. Second, 54 achievement criteria which were drawn up based on the 27 Creativity and Personality-elements. Achievement criteria of creativity and personality was presented in a modular fashion that could be applied in the creation, representation, appreciation which was composed of main content in expressive activity. By using these modules, physical education teachers could plan a lesson by choosing a various factors of creativity and personality, depending on the intended educational goals.

Innovation and Creativity in Business Practices

  • Venkatesh, Bharti;Qureshi, Shazia
    • Journal of Distribution Science
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    • v.10 no.4
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    • pp.7-11
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    • 2012
  • "Great things in business are never done by one person; they're done by a team of people." By Steve Jobs, 2003. As define by Linda Naiam - Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative. So in order to maintain the pace with the changing business scenario and coping with the competition Innovation and Creativity is considered a mandatory tool for a business to exist and grow in market. Whether a company is Employee centric or Business centric Innovation and creativity has to have its space in order to keep a business ahead of others in the Market. Also it's not just the competition which has led to the Innovation and Creativity in Business practices it's also the demanding chunk of consumers and customers who are aware and prefer maximum choices before making a final deal. Another reason as to why there is a change in business practices is the globalization of businesses where you need to rope in the Innovative ideas to launch and sustain in new market. There had been tremendous shift in business practices but to give a room to innovative ideas and implement that creativity need ample to space and vision along with an attitude where in you can resist for getting an immediate results from innovative business practices. Corporate Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge. Creativity is a crucial part of the innovation equation. The innovation and creativity is not limited to any area of business, it can start from your waiting lounge to your board room meeting depending upon how the things are perceived and implemented for the betterment of people and business. The purpose of this research is to understand the latest creative business approaches and practices that organizations are following to be different from their competitors. Also this shift from generic business practices to the Innovative and Creative approach seems to take the business into new world. This approaches means starting from the bottom of the Pyramid and finally touching the pinnacles in Innovation and creativity. The paper will discuss on the various areas of business where in innovative approaches can be roped in and sets new bench mark altogether in the business arena.

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An Empirical Study on the Relationship between Job Dissatisfaction and Creativity (직무 불만족과 창의성의 관계에 관한 연구)

  • Kim, Jung-Hoon;Lee, Shin-Ja;Baik, Ki-Bok;Shin, Jae-Goo
    • Management & Information Systems Review
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    • v.30 no.1
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    • pp.107-128
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    • 2011
  • This study has two primary purposes, firstly to identify how job dissatisfaction and continuance commitment influence to creativity, secondly to explore how coworker helping and support, and perceived organizational support moderate between interaction of job dissatisfaction and continuance commitment, and creativity. The first part of the study, based on literature study on creativity, provides insight into what are antecedents and moderate variables in creativity. In the second part of the study, a comprehensive research model and hypothesis were empirically tested based on data from 322 employees in Korean organizations. The results of statistical analysis show the following. First, job dissatisfaction has positive effect on creativity. Second, interaction of job dissatisfaction and continuance commitment does not have positive effect on creativity. Third, there was not any moderating effects between interaction of job dissatisfaction and continuance commitment, and creativity in this study. The last part of this study, a theoretical and practical implication of the study, and the future research agenda are presented.

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A Study on the Success Factors of TQM -Through the AHP Analysis of Japanese companies- (종합적품질경영(綜合的品質經營)(TQM)의 성공요인(成功要因)에 관한 연구(硏究) - 일본기업(日本企業)에 대한 AHP분석(分析)을 중심(中心)으로 -)

  • Yoo, Han-Joo
    • Journal of Korean Society for Quality Management
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    • v.22 no.1
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    • pp.33-53
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    • 1994
  • Recently, from the viewpoint of TQM, the criticism and new approaches toward Japanese TQC have made much progress in Japan. It shows that these new approaches to quality are what are needed these days. In this connection, this paper aims at the study of a reform of Japanese TQC. This paper consists of the following two steps. First, several success factors of TQM in Japanese companies were selected through the study of literature. Second, actual approaches to or recognition of TQM in those companies were examined through the AHP analysis. The results of this paper are as follows: First, quality improvement and cost-down efforts within a factory have been emphasized. On the other hand, the development of strategic quality management is weak. Second, the development of creativity by individual autonomous teamwork is more needed than the development of creativity by group consciousness in companies. Third, the reform of upper-class management must be carried out by powerful leadership of top management.

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Measuring Creativity of Ideas and the Corresponding Customer Satisfaction (아이디어의 창의성과 고객만족의 측정에 관한 연구)

  • Kang, Ikseon;Song, Haegeun;Park, Young-Taek
    • Journal of Korean Society for Quality Management
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    • v.44 no.1
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    • pp.139-152
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    • 2016
  • Purpose: This study is aimed to introduce the OPA-Kano method, an integrated version of OPA(Originality Practicality Analysis) and Kano's customer satisfaction method, and to examine its applicability. Methods: 30 ideas for smart phone accessories are generated using brainstorming and SIT(Systematic Inventive Thinking) and they are analyzed through the OPA-Kano method. For analysis, correlation method between OPA and Kano's results is applied for the ideas. Results: The results show that there is significant correlation between the OPA and Kano's approach, and the effectiveness of the proposed method is verified through the case of smart phone accessories. Conclusion: From the result of this study, we conclude that the proposed OPA-Kano method can be used for the evaluation of ideas and customer satisfaction.

The Effect of A Creativity Method on Team-level Idea Generation (창의성 방법론이 팀의 아이디어 발생에 미치는 영향)

  • Cho, Namjae;Ko, Dae-Kyung;Oh, Seunghee
    • Journal of Information Technology Applications and Management
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    • v.20 no.4
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    • pp.279-291
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    • 2013
  • Companies need to secure strong methods of new product development in a rapidly changing competitive environment. They overly focusing on the perception of consumers can not lead radical changes. They need to generate sufficient creative ideas in the early stages of new product development to make radical change. The purpose of this study is to examine the effect of a creative method on the generation of creative ideas. An enhanced creativity method was designed considering existing methodology and cognitive elements. This study specifically focused on team rather than individual level creativity. This arrangement reflects the fact that companies in practice rely on team unit in NPD process. The contribution of the study is two fold : enhancing existing methodology, and testing the effect of conceptual distance on making of creative ideas. The experimental results showed that appropriate conceptual distance help to make best creative output and that ABIS attribute is proved to be more effective than traditional association.

Study on Fusion Proposal of Creativity Management and Management Quality for Airport Authorities - Focus of Fusion Management System Model Development - (공항기관을 위한 창의성경영과 경영품질 융합 방안에 관한 연구 - 융합경영시스템 모델 개발을 중심으로 -)

  • Lee, Yung-Kil;Kim, Ki-Woong
    • Journal of Advanced Navigation Technology
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    • v.15 no.6
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    • pp.1194-1211
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    • 2011
  • The main research purpose of this paper is developed to Fusion Management System Model that is competition advantage and excellence airport for the airport authorities. Fusion Management System Model is developed to fuse and convert how is consist of creativity management and management quality system. Fusion management system structure is as follow. Firstly, part of foundation configured to philosophy and intention of CEO, company as like university and value-based creative corporate culture. Secondly, part of body is applied that is process by 6sigma, system by ISO9001. Thirdly, part of head is applied that is strategy and evaluation by Malcolm Baldrige National Quality Award of U.S.A. Also, system connected to synergy line that is creativity management, fusion & convergence and trust. Finally, this system has been researched to the practical perspective in order to realize for airport authorities.

An Empirical Study on the Relationship between Role Stress and Personal Creativity: The Mediating Roles of Creative Self-Efficacy and Personal Initiative (역할스트레스와 개인 창의성 간의 관계에 대한 실증연구: 창의적 자아효능감과 자기주도성의 매개역할)

  • Heo, Myung Sook;Cheon, Myun Joong
    • The Journal of Information Systems
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    • v.22 no.2
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    • pp.51-83
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    • 2013
  • Personal creativity is critically important for organizations seeking to survive and thrive in today's highly turbulent business environments. Organizations must effectively identify and mobilize the creative resources of their members. When organizational members perceive a work environment that restricts or fails to encourage individual creative expression, a gap may exist between the level of individual creative potential and the actual amount of individual creativity practiced within the organization. In this situation, this paper will examine the impact of role conflict, role ambiguity, creative self-efficacy, and personal initiative on personal creativity. Creative self-efficacy is the subjective belief in one's personal ability to be creative, that is, a personal assessment of one's own creative potential. A strong internal belief in one's ability to successfully engage in creative behaviors is generally considered an important part of the creative process. Personal Initiative refers to behaviors, mainly directed toward work and organizational issues, that are characterized by the following aspects: self-starting, proactive, and persistent in overcoming barriers. Creativity-related creative self-efficacy and personal initiative are critical components to understand motivation that coordinates the relationship between perception and behavior of individual employees. Based on role theory, researchers have focused on role conflict and role ambiguity as the two key ingredients of role stress. Role ambiguity is defined as an evaluation about the lack of salient information needed to perform a role effectively. Role conflict results from two or more sets of incompatible demands involving work-related issues. Employees are usually pursued work-roles more than one in work-focused organization. Too many work-roles and perceived uncertainties at employee's work can be obstacles to personal creativity. In an analysis of results, while role conflict is not negatively related significantly to creative self-efficacy, role ambiguity is negatively related significantly to creative self-efficacy. While role conflict is significantly related to personal creativity, role ambiguity is negatively related significantly to personal creativity. Creative self-efficacy mediates the relationship among role conflict, role ambiguity, and employee creativity. Personal initiative mediates the relationship between creative self-efficacy and employee creativity. This paper shows that creative self-efficacy and personal initiative are the driving force behind personal creativity. Organizations can get some implications of creative-related role conflict and role ambiguity that employees have experienced. As a result, organizations must not only encourage creativity of employees by greater involvement but also encourage their input towards their-focused own works and tasks. And employees should be developed to pace with the organizational needs and development. Management must enable employees to think of new ideas and practices that promotes personal creativity.