• 통상정보연구
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• 제12권1호
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• pp.353-373
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• 2010

This paper researched on countries effect of country-of origin product of the Korea customer. Also This study was analysis to purchase frequency and purchase place for products of the U.S.A, Japan, China, EU, and Chile in Korea market. That is to say, this study is reviewing on country image subject including country of origin. According to WTO rule, The rules of origin should be administered in a consistent, uniform, impartial and reasonable manner. The objective of this article is to explore the relationship between country of origin and consumer effect using empirical analysis. The country of origin was divided into country of design, assembly, and parts. A survey questionnaire was sent to 250 customer in Korea market, and 220 usable responses were obtained. The 213 samples are analyzed with the countries origin effect. Multiple regression results show that the U.S.A and Japan product are positively affected by the purchase effectiveness of Korea customer's. However, The EU, China and Chile products do not affect effectiveness in Korea market. This article contributes to a understanding of effects of country-or-origin. When the nation image has been made, marketing approaches considering both image of country of manufacture origin and motivational focus can be utilized simultaneously.

• 복식
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• 제32권
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• pp.283-292
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• 1997

The country-of-origin may be used as surro-gate indicator when the consumers do not have confidence on quality evaluation. Since the global sourcing is getting popular in inter-national textile and apparel production the ef-fect of country-of-origin should be examined. The purpose of this study was to determine the effect of country-of-origin on product evaluation and its relation to the consumer characteristics. A questionnaire was distribu-ted to 524 respondents aged 18 through 35. The results indicated that the country-of-ori-gin had significant influence on quality evalu-ation. Furthermore product components such as design price fabric and workmanship were also influenced by the country-of-origin. Price was perceived as more affected variable by country-of-origin than design fabric and work-manship. The interest in country-of-origin was different according to the consumer charac-teristics. Among demographics age and in-come turned out to be significant variables to determine the interest in country-of-origin. Shopping habits of respondents such as pur-chasing price of polo-style knit shirt the place to purchase that shirt the number of shirts they have were significantly different accord-ing to the interest in country=-of-origin. The re-spondent had higher interest in country-of-ori-gin were more fashion-conscious more confi-dent on clothing purchase more brand loyal and more sensitive to price of clothin.

• 한국식품조리과학회지
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• 제31권1호
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• pp.53-61
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• 2015

The purpose of this study is to investigate the importance-performance analysis for country-of-origin labeling at restaurants. There is a growing concern over food safety as well as interest in the country-of-origin for food ingredients served at restaurants. In this study, the importance-performance analysis for the labeling of country-of-origin at restaurants, revealed that there were significant differences in all 12 attribute items, and the importance was scored higher than the performance in all items. Also, the importance-performance analysis for the attributes of the country-of-origin labeling showed that 'supportive government policies', 'system of controls for violation of the country-of-origin labeling', and 'penalty for violation of the country-of-origin labeling' are included in the second quadrant, which has a high level of importance but a low level of performance.

• 복식
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• 제59권6호
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• pp.41-57
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• 2009

Evaluations of fashion products are often influenced by consumers' knowledge of the country where the products were made in. As globalization progresses, country-of-origin information is widely regarded as a powerful cue on consumers' shopping behavior. The purpose of study was to examine the consumer evaluation of apparel products with uni-national or bi-national country of origin. The effect of price level and gender were also investigated. The empirical research design took 2${\times}$2 factorial design with the country-of-origin coincidence (uni-national vs. bi-national) and price (high vs. low) of gender (male vs. female). Consumers' ethnocentrism and country-of-origin interest were taken into account as covariates in the factorial design. The consumers' evaluation of fashion products was measured in terms of brand attitudes and product attitudes. Data from 514 respondents were analyzed with t-test, one-way ANOVA, two-way ANOVA, and ANCOVA. Results of this study affirmed the importance of price information rather than country-of-origin coincidence in brand attitudes and product attitudes. Only for male consumers, interaction effects of price and country-of-origin coincidence had significant eflects on utilitarian attitude. Effects of two covariate variables included in the study were significant for female respondents but not for male respondents.

• 무역상무연구
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• 제55권
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• pp.243-264
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• 2012

This study is aimed to analyze problems related to FTA country of origin of goods verification which is increasing from 2006 and thereby to grope for solution of such problems and seek adequate FTA performance administration. It is found, through comparative analysis and statistics of last 8 FTAs so far Korea has concluded that there are major problems such as excessive verification processing due to complicated country of origin regulation etc. This paper suggests following policies of country of origin administration ; (1) Simplification of FTA country of origin rules (2) reciprocal cooperation between each country's Customs Authorities based on trust (3) rational measurement against corresponding country's Customs Authorities' misbehavior (4) enhancement of transparency in relation to processing rule of country of origin verification (5) securing FTA country of origin verification experts. For these improvements, upcoming FTA shall rule country of origin reasonably, simplification and transparency of rule is needed for established FTAs in relation to FTA performance administration with corresponding countries. Also it is necessary to revise FTA preferential tariff law and its related laws, and carry forward policies in accordance with medium and long term plan.

• 대한지역사회영양학회지
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• 제15권4호
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• pp.507-512
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• 2010

This study was conducted to offer basic data that give effective ways to inform the country-of-origin labeling, where the ingredients they are serving are from, at school foodservice and to reconsider the importance of the labeling origin based on the survey by the elementary school students. 96.0% of the elementary school students agreed to the regulation about the country-of-origin labeling and the older students were influenced more by media and also supported the labeling. About the tendency of ingesting food from the country the students didn't like, 69% of them disagreed to eat. In the ways to label the country-of-origin labeling at school foodservice, elementary school students recognized easily the indication of origin designed by menu items, letter type. 76% of elementary school students checked the country-of-origin labeling posted at restaurants. When the students eat out, 68% of them were unwilling to have the food using the ingredients from the country they don't like. The country-of-origin for main ingredients such as beef, pork, chicken and other meat products, rice, kimchi had high importance scores. We found that the students think about the country-of-origin for main ingredients is important. Consequently, education and public relations of the country-of-origin labeling for elementary school students would be required.

• 한국의류학회지
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• 제41권2호
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• pp.362-377
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• 2017

This study examined the relationship between country-of-brand-origin perception and brand equity elements among Korean and Chinese male consumers. It also examined if there were differences between the two national consumers in the effect of country-of-brand-origin on brand evaluation. We analyzed survey responses from 414 Korean men and 393 Chinese men in their 20s-30s. Country-of-brand-origin perception was found positively related to brand awareness and brand image for both Korean and Chinese men in each group that selected domestic or foreign country-of-brand-origin. The results revealed a positive relationship between brand attitude and brand awareness as well as brand image for the two national consumers in each country-of-brand-origin selection group. The results indicated differences in the influence of brand image on brand attitude between these two male consumers in the group that selected the domestic country-of-brand-origin. The results also support the hypothesis on differences in the effect of country-of-brand-origin as well as brand evaluation between male consumers in the group that selected foreign country-of-brand-origin. This study has significant implications for fashion marketers, particularly when building brand equity by revealing country-of-brand-origin.

• 산학경영연구
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• 제15권
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• pp.133-152
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• 2002

본 연구에서는 원산지가 소비자의 제품 선호도에 미치는 영향을 규명하고 이를 소비자의 정보처리 관점에서 상표원산지와 생산원산지 정보의 일치성(congruity)으로 설명하고자 하였다. 이를 위하여 상표는 같지만 국가를 달리한 제품을 사진으로 나타낸 실험자극을 개발하여 응답자에게 제시하고 제품의 선호도를 측정하였다. 제품은 관여도, 이성-감성, 사적-공적 개념 특성을 반영하여 녹음기, 스포츠화, 화장품, 휴지를 선정하였으며, 원산지로는 선진국(미국, 일본, 프랑스), 한국, 후진국(말레이시아)를 선정하였다. 원산지간 선호도 차이를 분석하기 위하여 다변량 반복측정방법을 선택하였으며, 두 제품간의 선호도 차이를 위하여 paired-t 검증이 사용되었다. 실증분석 결과 저관여이면서 사적 제품으로 판단되는 휴지를 제외하고 모든 제품에서 선진국 상표와 제품이 선호되었다. 즉, 다양한 제품특성을 반영한 제품군에서 원산지 효과가 있음을 보여 주었다. 그리고 제품선호도에서 상표원산지와 생산원산지 간에 정보 일치성(congruity)에 차이가 있는 지를 규명하였는데 상표원산지와 생산원산지간에 정보일치성이 있는 경우가 그렇지 않은 경우에 비하여 보다 선호성이 높은 것으로 나타나 원산지의 정보 일치성이 제품선호도에 있어 중요한 영향요인임을 보여주었다. 본 연구는 다양한 제품특성의 반영과 정보 일치성으로 원산지효과를 이해하게 하는 데 기여하여 원산지효과의 일반화 가능성을 높여 줄 수 있다고 판단된다.

• 한국유기농업학회지
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• 제28권2호
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• pp.139-154
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• 2020

The purpose of this study is to improve some problems of the country-of-origin labeling based on the perception of consumers. For this, we surveyed 636 people. The questions of the survey are largely divided into three categories; 1) criteria and subject for imposition of fine, 2) the possibility of getting consumers confused with the products using domestic regional names as domestic products, 3) criteria for the country-of-origin transplantation of agricultural products and forestry products. According to the results, more than 30.0% of consumers preferred that it is adequate for imposing fine as much as its total sales, regardless of the type of business. In addition, in the case of products using domestic regional names, consumers can be confused about the products with domestic ones, even though there is a standard for confusing country-of-origin labeling. Standard for changing the country-of-origin of agricultural, forestry products and livestock, fisheries products are not balanced. The results of this study can be used as basis data for revising the country-of-origin labeling.

• 무역상무연구
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• 제57권
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• pp.221-241
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• 2013

Country of origin is very important in terms of consumers right to know, protection of producer, national finance and tariff preference etc. The principal issues related to country of origin are breaches of origin mark, determination of origin of OEM products, domestic products using imported raw materials, exports products, and fairness of penalties. This study focus origin mark issues on key components and set products which have not been treated so far. First, Origin mark issues on key components need to introduce multiple countries of origin for the same products. Some specific products, which are considered important key components or materials, has to mark multiple country of origin in terms of portion and significance. Next, Origin mark issues on set products need to expand the objects from 15 listed items of Korea Foreign Trade Act to all items of HS tariff schedules of Korea Customs Act. A set products which below 15% of components can mark single country of origin like FTA agreement such as Korea-EU FTA, Korea-EFTA, Korea-US FTA and Korea-Peru FTA.