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http://dx.doi.org/10.9724/kfcs.2015.31.1.053

Study on Importance-Performance Analysis Regarding Country-of-Origin Labeling for Restaurants  

Nam, Ji-Yeon (Dept. of Foodservice Management & Nutrition, Sangmyung University)
Hong, Wan-Soo (Dept. of Foodservice Management & Nutrition, Sangmyung University)
Publication Information
Korean journal of food and cookery science / v.31, no.1, 2015 , pp. 53-61 More about this Journal
Abstract
The purpose of this study is to investigate the importance-performance analysis for country-of-origin labeling at restaurants. There is a growing concern over food safety as well as interest in the country-of-origin for food ingredients served at restaurants. In this study, the importance-performance analysis for the labeling of country-of-origin at restaurants, revealed that there were significant differences in all 12 attribute items, and the importance was scored higher than the performance in all items. Also, the importance-performance analysis for the attributes of the country-of-origin labeling showed that 'supportive government policies', 'system of controls for violation of the country-of-origin labeling', and 'penalty for violation of the country-of-origin labeling' are included in the second quadrant, which has a high level of importance but a low level of performance.
Keywords
country-of-origin; labeling; importance-performance analysis;
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Times Cited By KSCI : 6  (Citation Analysis)
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