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http://dx.doi.org/10.11625/KJOA.2020.28.2.139

A Study on Improvement of the Country-of-Origin Labeling Based on Consumer's Perception  

Lim, Geon-Woo (단국대학교 환경자원경제학과)
Yang, Sung-Bum (단국대학교 환경자원경제학과)
Publication Information
Korean Journal of Organic Agriculture / v.28, no.2, 2020 , pp. 139-154 More about this Journal
Abstract
The purpose of this study is to improve some problems of the country-of-origin labeling based on the perception of consumers. For this, we surveyed 636 people. The questions of the survey are largely divided into three categories; 1) criteria and subject for imposition of fine, 2) the possibility of getting consumers confused with the products using domestic regional names as domestic products, 3) criteria for the country-of-origin transplantation of agricultural products and forestry products. According to the results, more than 30.0% of consumers preferred that it is adequate for imposing fine as much as its total sales, regardless of the type of business. In addition, in the case of products using domestic regional names, consumers can be confused about the products with domestic ones, even though there is a standard for confusing country-of-origin labeling. Standard for changing the country-of-origin of agricultural, forestry products and livestock, fisheries products are not balanced. The results of this study can be used as basis data for revising the country-of-origin labeling.
Keywords
confusing the country-of-origin labeling; customer; changing the country-of-origin; standard of fine;
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