• Proceedings of the Korean Society of Computer Information Conference
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• 2023.07a
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• pp.709-710
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• 2023

Consumer attitudes and behaviors towards brands are not only related to the perception of corporate brand image but also to factors such as the image of the country of origin, the characteristics of the host country, and consumer individual traits. This article focuses on Chinese multinational companies and aims to study the impact of brand international image and country-of-origin brand image on consumer behavior. A model is constructed with brand international image and country-of-origin brand image as antecedent variables, host country characteristics and consumer traits as moderators, and consumer behavior as the outcome. This study employs a questionnaire survey method targeting foreign residents living in China as participants. The research findings reveal that during the internationalization process, both brand international image and country-of-origin brand image have a significant positive impact on consumer behavior, while host country characteristics and consumer traits play a moderating role. The conclusions of this research enrich the theoretical understanding of brand internationalization and explore the influencing factors of consumer behavior, providing a basis for decision-making for multinational company executives.

• Journal of the Korean Society of Costume
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• v.32
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• pp.283-292
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• 1997

The country-of-origin may be used as surro-gate indicator when the consumers do not have confidence on quality evaluation. Since the global sourcing is getting popular in inter-national textile and apparel production the ef-fect of country-of-origin should be examined. The purpose of this study was to determine the effect of country-of-origin on product evaluation and its relation to the consumer characteristics. A questionnaire was distribu-ted to 524 respondents aged 18 through 35. The results indicated that the country-of-ori-gin had significant influence on quality evalu-ation. Furthermore product components such as design price fabric and workmanship were also influenced by the country-of-origin. Price was perceived as more affected variable by country-of-origin than design fabric and work-manship. The interest in country-of-origin was different according to the consumer charac-teristics. Among demographics age and in-come turned out to be significant variables to determine the interest in country-of-origin. Shopping habits of respondents such as pur-chasing price of polo-style knit shirt the place to purchase that shirt the number of shirts they have were significantly different accord-ing to the interest in country=-of-origin. The re-spondent had higher interest in country-of-ori-gin were more fashion-conscious more confi-dent on clothing purchase more brand loyal and more sensitive to price of clothin.

• Korean Journal of Child Studies
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• v.13 no.2
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• pp.99-112
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• 1992

The purpose of the present study was to investigate methodological and theoretical problems in measuring the acquisition of national identity of in-country and over-seas Korean adolescents. The subjects consisted of 344 in-country and 89 over-seas (total 433) adolescents. 14 to 26 years of age. Data were collected with the use of two questionnaires. The Cognition of National Characteristics(CNC) and The Measure of National Belongings(MNB). As statistical measures. F-test and Pearson's correlation coefficient were used. The results are disclosed as follows; 1) The concept of national identity organized not only cognition of the national characteristics in multi-dimension which is related each other, but also a sense of belonging. 2) Two measuring methods(CNC and MNB) for this study are closely related. 3) Overseas Korean adolescents performed more than in-country Korean adolescents in 5 sub-national characteristics(language, social norm, history of the nation, & breaking with ideological thinking) except the consanguinity, of CNC and MNB. Crisis hypothesis was supposed as alternative factor to explain that overseas Korean adolescents cognified about the national characteristics and feel a sense of belonging more than the in-country respondents. 4) Some demographic variables, such as age of the respondents, place of birth, level of understanding Korean language, are contributed to acquiring national identity.

• Clean Technology
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• v.23 no.1
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• pp.15-26
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• 2017

The recycling process of ELV consists of three phases: dismantling, shredding and ASR treatment. Dismantling is the collection of reusable parts and the most important phase. The types of dismantling system is diverse and each country has different characteristics. Therefore, the selection of a suitable ELV dismantling system for a target country is dependent on the characteristics of each country. But the characteristics of country data changes every year and is insufficient and ambiguous. In this study, fuzzy inference and modified QFD (Quality function deployment) methods are utilized to solve the problems. The fuzzification of characteristics data for each country, customized rules and decision of modified QFD matrix are developed, which is applied to sample countries.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.2
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• pp.215-223
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• 1998

The main purpose of this study was to investigate if and how country-of-origin as product characteristics and attitude toward imported brand and brand familiarity as consumer characteristics have impacts on consumer satisfaction with imported apparel. Disconfirmation paradigm was used as a theoretical framework. 570 consumers who had buying experiences of imported apparel were interviewed in department stores. The results showed that the most influential factor on consumer satisfaction with imported apparel was perceived clothing product performance. Country-of-origin and expectations had little effects. Country-of-origin appeared effective on consumer satisfaction only in the case of European products. Consumers were satisfied less as their expectations level were high, which indicated expectations had contrast effects on clothing satisfaction.

• The Journal of Information Systems
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• v.29 no.2
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• pp.149-171
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• 2020

Purpose With the advent of the 4th Industrial Revolution, related technologies such as IoT, big data, and artificial intelligence technologies are developing through not only specific companies but also a number of unspecified developers called open collaboration. For this reason, it is important to understand the nature of the collaboration that leads to successful open collaboration. Design/methodology/approach We focused the relationship between the collaboration characteristics and collaboration performance of developers who participating in open source software development, which is a representative open collaboration. Specifically, we create the country-specific network and draw the individual developers characteristics from the network such as collaboration scope and collaboration intensity. We compare and analyze the characteristics of developers across countries and explore whether there are differences between indicators. We develop a Web crawler for GitHub, a representative OSSD development site, and collected data of developers who located at China, Japan, Korea, the United States, and Canada. Findings China showed the characteristics of cooperation suitable for the form of weak tie theory, and consistent results were not drawn from other countries. This study confirmed the necessity of exploratory research on collaboration characteristics by country considering that there are differences in open collaboration characteristics or software development environments by country.

• Korean Journal of Agricultural Science
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• v.46 no.4
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• pp.915-930
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• 2019

The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.

• 지역과문화
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• v.7 no.1
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• pp.183-208
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• 2020

Presenting symbolic concepts consistent with the culture of the host country and international trends at international events will win the favor of the world and raise the image of the host country. The international event mascot symbolically represents the host country's unique culture, and is a good means to enhance the sense of belonging and pride of its members and to display the image of the host country in an outwardly. This study discussed the symbolic elements of the host country characteristics reflected in FIFA's World Cup event mascot. A total of 14 mascots of World Cup events were held from 1966 to 2018, and their materials can be divided into animals, plants, people and creations. The mascot was applied with the characteristic elements of regional specialties, the flag of the host country, symbolic attire, language of the hosting area, social issues and the mascot's dress, posture, props and expression characters of soccer events were used as symbolic elements. First of all, the implications of the research were that mascots were more strongly expressing the "football" signifying element, the theme of events, rather than regional characteristics. Second, the use of 'national flag' was highlighted among the elements of expressing regional characteristics. Third, 'animal' was preferred for mascot material. Fourth, mascots have become integrated with 'cultural perfumes' and play an extended role in raising social awareness. Implications derived from the classification of characteristics and symbol representation elements raised in this study will be used as a basis for the planning of international event mascots.

• The Journal of Fisheries Business Administration
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• v.28 no.1
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• pp.27-49
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• 1997

The purpose of this paper is to widen the viewpoint of fisheries trade which has been discussed under the coventional comparative advantage theory based on price difference between exporting country and importing country. therefore the paper tries to find out \circled1 the characteristics of several factors which has enabled fisheries trade compared to manufactured goods trade. \circled2 the development pattern of such factors and the present influence of such factors on current fisheries trade. \circled3 the present characteristics of fisheries trade especially fisheries import under the context of the logic of international fisheries trade.

• International Area Studies Review
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• v.13 no.2
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• pp.475-504
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• 2009

The purpose of this thesis is to analyze and investigate why and how these 4 factors (the images of country of origin, imported luxury brand, objective products' characteristics and Projective consumer's peculiarity) impact product preferences & purchasing intention of consumers who plan to buy "Imported Luxury Branded goods". For this study the research directions are: 1. To find each impact of Country of Origin and Brand image which influence "the preference of imported luxury brand items". 2. To analyze the difference of "the effects of Country or Origin" which impacts product preference when consumers buy imported luxury branded goods, which have different purchasing risks. 3. To verify the difference of products' characteristics that have different purchasing risks through comparing the image of country of origin and brand. 4. To analyze and compare "the purchasing behavior of Korean consumers" for achieving research universality. In order to verify that those 4 factors (the images of country of origin, imported luxury brand, objective products' characteristics and prospective consumer's peculiarity) impact on product preferences & purchasing intention of consumers, the linear structural equation model was developed. According to this research model, 9 hypotheses were designed.