• The Journal of Asian Finance, Economics and Business
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• v.5 no.3
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• pp.65-72
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• 2018

The purpose of this paper is to understand the influence of country personality dimensions and product involvement on European consumers purchase and visit intentions, considering the Portuguese context. The increasing economic globalisation has resulted in the reducing of trade barriers between nations and the availability of more foreign products and services across borders. Therefore, the place associations of these products and services might be regarded as a potential competitive differentiator in their respective markets. Despite the proliferation of literature devoted to assessing the effects of country-of-origin, the symbolic dimension of a country's image remains understudied. A questionnaire measuring country personality dimensions, product involvement, and consumer's purchase and visit intention was passed on a sample of 335 European consumers. Country personality indeed matters both positively and negatively. Findings show that while assiduousness positively influences consumer's visit intentions, wickedness has a negative influence on consumer's purchase intentions. Findings also reveal that product involvement has a positive significant influence on consumer's purchase and visit intentions. On developing marketing strategies, international marketers and governmental decision-makers should consider product involvement attributes and specific country personality traits to provide the country's products with a competitive edge, as well as to promote the country as a travelling destination.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.28
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• pp.143-167
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• 2005

This study suggests the necessity of effort to develop representative brands a unique personality in connection with country image. That is, brand personality adds brand identity to reliability and makes for stronger brand in the international market. It also furnishes the differentiation for guilding effective brand marketing. In summary, it is clear that country image and brand personality are strategic factors which should be considered by world enterprises and government in this era of globalization. In addition, the cross-cultural examination of country of origin effect and brand personality in connection with foreign consumers' selection is worthy of study.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.208-221
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• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• International Area Studies Review
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• v.14 no.1
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• pp.161-181
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• 2010

This thesis researches how country image and product attributes as well as brand personality influence U.S.A, Chinese and Indian Consumers' Korean automobile brand selection and the strategic implications of this study are as follows. First, Country image and Brand personality have more influence on U.S.A Consumers than Chinese and Indian consumers on selection of Korean automobiles. Second, All three of consumers have more influence by product attributes than other two factors, Chinese consumers has more influences by product attributes than U.S.A and Indian consumers have. Throughout this study it can be acutely recognized that brand personality and product attributes as well as country image influence on selection of automobiles made in Korea although there exist differences among three other consumers. This study suggests Hyundai automobiles in U.S.A, China and India need effort to develop representative brands with a unique personality.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.1 s.7
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• pp.12-18
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• 2006

The analysis has an objective of presenting a standard of human image making by producing results of characteristics and individual human image of each color appropriate for the personality through enneagram that is a personality analysis program. The study was done on 200 adults living in the whole country from Oct. 4 to Oct. 18th, 2004. In the survey, 11 colors were selected. The followings show the 9 personalities. 1.Instinct type preferred Blue(blue+navy) color. 2. Feeling type preferred Red(red+orange) color. 3. Thinking type preferred Yellow(yellow+green) color. The study results tend to match the expected preference of color for each personality. In the Human image management, the individual distinction of 3 personality classes need to be analyzed in order to develop individual and created personality by preferred color. It is very important to examine the image for color each personality pursuits through the analysis. Also, there need to more participants of the study so that results can be analyzed more inclusively and there should more in-depth study.

• International Commerce and Information Review
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• v.19 no.2
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• pp.109-141
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• 2017

Recently, by increasing the importance of the western China as consumer market, the need for a systematic and scientific study of the western Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence the western Chinese consumers' selection of Korean products. This study used the data which were collected through survey of adult consumers residing at six city of western China on Korean products' selection. Then the results are used for statistical analysis. The empirical findings are as follows: country image and product attributes as well as brand personality influence on the western Chinese consumers' selection of Korean products although there exist difference. Among three factors, the western Chinese consumers have most influences by product attributes. And brand personality in relation to its symbolic aspect has an important influence on the western Chinese consumer's Korean products selection. This study has presented the main implications of the preferred marketing strategies for Korean enterprises in the western China on the basis of these research results.

• Asian Journal for Public Opinion Research
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• v.7 no.4
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• pp.207-225
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• 2019

Despite a vast amount of research on the relationship between personality traits and political attitudes, little is known about the effects of personality on individuals' support for the political system of their own country. Using three nationally representative datasets from South Korea, the present study shows that the personality dimensions - particularly, Agreeableness - are positively associated with political support, which encompasses confidence in the presidency, confidence in the government, and national pride. These findings suggest that two facets of Agreeableness - trust and compliance - are activated in expressing individuals' support for their political system. Thus, mobilizing citizens who score high on Agreeableness is essential to maintain political stability and legitimacy, but such a task appears to be difficult, given that ideological polarization discourages them from being politically active due to their propensity to conflict avoidance.

• Journal of the Korea Safety Management & Science
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• v.13 no.4
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• pp.263-271
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• 2011

This study aims to develop a diagnostic tool that can measure nine personality types of the enneagram types based on the theoretical content of enneagram to measure personality as a human factor among various factors that affect to performance for maximizing organization and individual's performance. We have develeped measure items to figure out 9 enneagram types. Since first of September of to 30th August 2011, we had a preliminary survey with total 842 students in zed the data. Based on the results of the analysis of preliminary invmiddle and high school and analyestigation, we made a Enneagram Personality Type Inventory for Young People with a total of 144 selected questions. 4,008 middle and high students across the country were surveyed and had statistical analysis with the data. The data shows Cronbach's ${\alpha}$ was from .77 to .86 for the 9 types. This diagnostic tool developed with this study will help students can understand, develop and grow themselves, also this can be useful in coaching and counseling areas like Personality, career, academic, career and leadership development.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.22 no.8
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• pp.1061-1067
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• 2018

In the $4^{th}$ industrial revolution of the latest, the development of the technique in the software field decides the success or failure of a country. With the trend of it, each country makes a countless effort on the education of software. This study reconstructed a questionnaire of the type of personality and conducted a research applied to learners with the help of professionals. I observed the attitude of learners during the programming class and the influence of it on the learning ability of self-oriented learning and learning motivation. As a result of it, there came up with a significant difference (at the side of self-oriented studying and the motivation of studying) depending on the type of personality of learners. Therefore, we can look forward to increasing the effects of self-oriented learning and self motivation by applying to the merits of each type of personality.

• Journal of Digital Convergence
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• v.19 no.2
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• pp.403-408
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• 2021

From the perspective that RPG games give players a sense of reality, the characterization of game characters can be said to be at the heart of design behavior. The personality of a unique character enhances the player's concern and commitment, allowing players to experience a variety of experiences. Through theoretical research and case analysis, this paper analyzes the expression of individuality in RPG game character design. In the RPG game, the way to express the character's individuality is first based on the game's time-space background, plot, task, etc. to inform the character's general gender, race, occupation, and skills. In line with the application and use of the characters, the roles will be developed in a concrete and rich way, and the shapes, movements, colors, costumes and weapons will be more refined. The purpose of this study is to obtain the main factors that influence RPG character's personality design from the viewpoint of perceptual design theory. In addition, it is proposed that the RPG game character personality design method should be adopted.