• Title/Summary/Keyword: Country Image (CI)

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Integrated CI Planning and Design of Green Tourism Village for Image Distinction (녹색관광마을의 이미지 차별화를 위한 CI통합계획)

  • Yun Hee-Jeong
    • Journal of the Korean Institute of Landscape Architecture
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    • v.34 no.2 s.115
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    • pp.72-79
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    • 2006
  • Integrated CI (country identity, community identity) planning is necessary for establishing identity and a distinct image as well as for managing green tourism villages. In addition, CI planning will be helpful for improving and advertising a village's image, capitalizing on its specialties and attracting many visitors to the village. Therefore, this study mainly intended to plan and design integrated CI for a green tourism village. For this purpose, this study selected Hari village in Hongsung-Kun, Chungnam province, which the Ministry of Agriculture and Forestry designated as a green tourism village in 2003. Twenty CI alternatives were developed, and a vote was conducted with 143 visitors and rural residents attending a village festival in 2004. This study resulted in a new brand-name, 'Hanuri,' and developed symbols, logotypes, distinctive colors, signature system as a basic system and name cards, packaging materials, and signs for use. Above all, this study led the residents to pursue a village identity, village image and community spirit, which can be an effective management strategy to create a distinct image in a green tourism village.

Cosmopolitanism and the Mediating Effect of Country Image on Consumers' Purchase, Visit and Investment Intentions

  • SOUSA, Ana;NOBRE, Helena;FARHANGMEHR, Minoo
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.4
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    • pp.159-170
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    • 2019
  • The paper aims to understand the mediating effect of Country Image (CI) on the relationship between consumer cosmopolitanism and consumers' purchase, visit and investment intentions towards a foreign country, considering the moderating effects of ethnocentrism, materialism, product familiarity, and visits to a country in a global market. The study extends research on the global and local consumption by simultaneously analysing the influence of country image dimensions and several moderating effects on consumers' behavioural intentions. Four hundred and fifty-seven valid responses from international consumers were collected through a questionnaire measuring country image dimensions. Findings indicate that cosmopolitanism has a significant and positive effect on foreign consumers' behavioural intentions and country image dimensions mediate this relationship. Moreover, a moderating effect was found for ethnocentrism, materialism, product familiarity, and visits to a country on the relationship between country cognitions and the intentions to visit the country. This study shows the importance of considering cosmopolitanism as a potential segmentation variable in international markets. The results can help managers and policymakers to better understand the image that foreign consumers hold about Portugal, their intentions to buy or invest in the country, as well as to think of Portugal as a tourism destination.

The Effect of Korean Wave on Consumer's Purchase Intention of Korean Cosmetic Products in Indonesia

  • Tjoe, Fandy Zenas;Kim, Kyung-Tae
    • Journal of Distribution Science
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    • v.14 no.9
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    • pp.65-72
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    • 2016
  • Purpose - This study is to examine the effect of Korean Wave (Hallyu) towards consumer purchase intention of Korean Product in Indonesia. In addition, this study also investigates the image of Korea whether it can give an impact on Indonesian consumers' intention to purchase Korean Products. Research design, data, and methodology - A total of 227 respondents from Indonesian consumers were collected using online surveys. The results from this survey were analyzed using principal component analysis (PCA) to identify each of the factors. Multiple regression and process analysis (designed by Andrew F. Hayes) were conducted to test the hypotheses. Results - This research found that 'Korean Wave', 'Ethnocentrism', and 'Country-of-Origin Image' significantly affected consumer purchase intention towards Korean Products in Indonesia, while 'Country Image' on the purchase intention was not significant affected the purchase intention. Conclusions - Study findings provide useful information for business practitioners and government to develop and maintain the use of Korean Wave in the business and marketing fields. By only referring to the image of country, it will be difficult for the consumers to decide whether they want to purchase the products or not. In other words, the favorable image of Korea, usually represented by high level of industrialization and economy, is more likely to be enhanced by favorable image of product and Korean cultural wave.

Development of Image Mark for reconsideration of College Image (대학 이미지 제고를 위한 Image Mark 개발 -동명대학을 중심으로-)

  • 신인식
    • Archives of design research
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    • v.14 no.4
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    • pp.227-235
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    • 2001
  • At present the educational envelopment of our country was placed in the difficult situation that cannot help but coping with the situation positively and actively against a lot of change and the crisis inside and outside. By employing the UI(university Identity) or CI(College Identity) for the communication method to overcome the above present situation and to take a triangular position again, those are recognized that making an effort to amend or re-generate the present images is important in the management of college. But UI or CI are upright and have strong feeling on the specific character of college which is called as educational organization. And in its application, it shows weak point that cannot scope softly against the changing current of times by lack of adaptability. By congesting the restriction of conveyance of image and upright nature of such operation, and also by developing the Image Mark that can convey variety, affection and polished feeling, and further by conveying the future-oriented images aimed by college to the educational consumers closely and softly, it is to take the roils faithfully for the strengthening of competitive power of college. In addition, in order to convey college image softly and effectively and also utilize as a means of positive propaganda, character was developed together.

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A Study on the Visual Characteristics of Korean Pharmaceutical Companies' CI Symbol Marks (국내 제약회사 심벌마크의 시각적 특징 연구)

  • Hong, Il-Yang
    • The Journal of the Korea Contents Association
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    • v.16 no.9
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    • pp.443-450
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    • 2016
  • Korean biopharmaceutical industry is a high value-added industries of the country as a key business strategy of the country. The overseas market is accelerating rapidly due to drug demand according to population aging, new drug R&D investment performance visualization, changes in biopharmaceutical R&D center, strategic foreign technology exports, and the active support of government. Therefore, the domestic pharmaceutical companies also should enhance the competitiveness as global pharmaceutical companies and need to build the image of their own company that can be trusted by consumers. This study compared and analyzed visual characteristics shown in the CI symbol mark and age-specific preferences of domestic pharmaceutical companies recognizing the importance of CI as a marketing tool. As a result, preference for the symbol mark had been shown to be significantly higher preference of the old logotype as the age group is higher being proportional to awareness. In addition, the picture-type symbol mark was totally preferred rather than the word mark. Among the picture-type symbol mark, the form of the nature was strongly preferred rather than abstract form. The company also requires a sense of responsibility for recognizing changes in the mass to the globalization. It is hoped that this study will help to develop symbol mark direction as the basis for the identity strategies to improve the image of domestic pharmaceutical companies with global competitiveness.

Practice experience of paramedic students during COVID-19 in areas of practice self-efficacy, paramedic image, and major satisfaction (응급구조(학)과 학생들의 코로나 19 유행 시 실습 경험에 따른 실습 자기효능감, 응급구조사 이미지, 전공만족도 비교)

  • Jae-Seong, Park;Ye-Rim, Kim
    • The Korean Journal of Emergency Medical Services
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    • v.26 no.3
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    • pp.61-70
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    • 2022
  • Purpose: This study was performed to compare and analyze practice self-efficacy, paramedics image, and major satisfaction according to paramedic students practice experience. Methods: The subjects of this study were 224 paramedic students from universities across the country. The analysis methods were completed using the SPSS/WIN 23.0 program as the frequency percentage, mean±standard deviation, independent samples t-test, Pearson correlation, and logistic regression. Results: It was found that students who experienced practical training had higher levels of practical self-efficacy compared to students who did not (adj OR=3.947, 95% CI=1.932-8.061). Conclusion: Based on the results of this study, it is thought that educational strategies and measures in the absence of practice in the paramedic students.

The Usefulness of 48 Hour Imaging in Tc-99m DTPA Cisternography (Tc-99m DTPA 뇌조조영술에서 48시간 지연영상의 유용성)

  • Bom, Hee-Seung;Song, Ho-Chun;Kim, Ji-Yeul
    • The Korean Journal of Nuclear Medicine
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    • v.28 no.3
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    • pp.313-316
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    • 1994
  • Usually the persistence of ventricular activity in Tc-99m DTPA cisternography is deter mined using 24 hour images in our country. However, the 24 hour image is regarded as an in-sufficient data by many investigators. They prefer 48 hour image. The aim of the present study was to evaluate the feasibility and usefulness of 48 hour delayed imaging in Tc-99m DTPA cisternography. We performed 48 hour cisternography using Tc-99m DTPA in 38 patients with known hydrocephalus. 37-111 MBq (1-3mCi) of Tc-99m DTPA were injected by lumbar puncture. Anterior and both lateral Images were obtained at 2, 6, 24 and 48 hours. The classification of hydrocephalus was done at 24 and 48 hours by two independent nuclear medicine physicians. The 48 hour images were interpretable in all cases. In seven patients, the clearance of ventricular activity was noted only on 48 hours images. Therefore, their classification was changed from type W to type III. Sixteen of 38 patients were underwent shunt operations. Clinical improvement was noted in 13 patients(1/1 of type II, 3/6 of type III 8/9 of type IV). One case who showed a changing pattern from IV to IIIa showed no clinical improvement after shunt operation. In conclusion, the 48 hour delayed imaging was feasible and useful technique in Tc-99m DTPA cisternography.

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Tuberculin Survey to Estimate the Prevalence of Tuberculosis Infection of the Elementary Schoolchildren under High BCG Vaccination Coverage (고 비시지 접종률 상태에서 초등학생들의 투베르쿨린 조사를 통한 감염률 추정 조사)

  • Kim, Hee Jin;Oh, Soo Yeon;Lee, Jin Bum;Park, Yun Sung;Lew, Woo Jin
    • Tuberculosis and Respiratory Diseases
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    • v.65 no.4
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    • pp.269-276
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    • 2008
  • Background: Although the prevalence of tuberculosis infections (PTBI) is one of the basic epidemiologic indices, no survey has been carried out since 1995 because the nation-wide tuberculosis prevalence survey was changed to a surveillance system. Subjects without a BCG scar are examined in a tuberculin survey. However, it is very difficult to select these subjects under high vaccination coverage. It is important to evaluate the impact of BCG vaccinations on the tuberculin response and estimate the PTBI regardless of the BCG vaccination status. Methods: A nation-wide, school-based cross-sectional tuberculin survey was carried out among first graders in elementary school in 2006. A total of 5,148 children in 40 schools were selected by quota sampling. Tuberculin testing with 0.1 ml of two tuberculin units of PPD RT23 was carried out on 4,018 children. The maximum transverse diameter of induration was measured 48 to 72 hours later. The presence of a BCG scar was checked separately. Results: There were no BCG scars in 6.3% of the subjects. The mean induration size of tuberculin testing was $3.7{\pm}4.4mm$, which included 1,882 (46.8%) subjects with an induration size of 0 mm. The PTBI was 10.9% (439 subjects) using a cut-off point of ${\geq}10mm$ (conventional method). The annual risk of tuberculosis infections (ARTI) was 1.9% when the mean age of the subjects was assumed to be 6 years. There was no difference in the PTBI according to the presence or absence of a BCG scar [11.2% vs 7.6% (OR: 1.54, 95% CI: 0.98~2.43)]. Using a mirror image technique with 16 mm as the cut-off point, the PTBI and ARTI had decreased to 2.4% and 0.4% respectively. Conclusion: PTBI and ARTI, as estimated by conventional methods, appear to be high among BCG vaccinated children. A mirror image technique is more suitable for estimating the indices in a country with an intermediate burden of tuberculosis than the conventional method.