• 한국의류학회지
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• 제34권12호
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• pp.2022-2038
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• 2010

Our study was designed to provide some insights on positive country image and the mechanisms of influence that Asian fashion industries can draw upon for future benefit. We focused on a country image and fashion products with Asian ethnic influence. Asian traditional costume elements reflected in contemporary fashion products may be important representative tools for national cultural identity. This study qualitatively investigated how and to what extent country image and additional information influence the evaluation of fashion products influenced by Chinese, Japanese, and Korean traditional dress. We conducted four focus-group interviews (FGI) with 30 students from a fashion program at a university in the United States. We analyzed the evaluation of fashion products influenced by Chinese, Japanese, and Korean traditional dress, and their associations with country image. Our qualitative analysis offered more developed empirical evidence for the various paths through which country image affects the evaluation of fashion products influenced by the ethnic dress of Asians. The results of our study showed that the more direct the source of prior knowledge, the larger the influence on product evaluation. This study showed that certain cues in the evaluation of fashion products with Asian ethnic influence induce changes in the affective state (that stem from the psychological and social nature of fashion products) and illustrate the necessity of considering the affective processes involved in the appropriate use of the country image. In the fashion industry, extrinsic properties such as the country image significantly influence the attitude and purchasing decisions of consumers. The significance of this study lies in its verification of the relationship between the country image and additional information. Modular and situational-contextual influences are also revealed as important factors that deserve more attention, as well as considerations regarding the dimensions of the country image described in attitude theory.

• 한국의류학회지
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• 제41권2호
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• pp.362-377
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• 2017

This study examined the relationship between country-of-brand-origin perception and brand equity elements among Korean and Chinese male consumers. It also examined if there were differences between the two national consumers in the effect of country-of-brand-origin on brand evaluation. We analyzed survey responses from 414 Korean men and 393 Chinese men in their 20s-30s. Country-of-brand-origin perception was found positively related to brand awareness and brand image for both Korean and Chinese men in each group that selected domestic or foreign country-of-brand-origin. The results revealed a positive relationship between brand attitude and brand awareness as well as brand image for the two national consumers in each country-of-brand-origin selection group. The results indicated differences in the influence of brand image on brand attitude between these two male consumers in the group that selected the domestic country-of-brand-origin. The results also support the hypothesis on differences in the effect of country-of-brand-origin as well as brand evaluation between male consumers in the group that selected foreign country-of-brand-origin. This study has significant implications for fashion marketers, particularly when building brand equity by revealing country-of-brand-origin.

• Human Ecology Research
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• 제51권4호
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• pp.455-472
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• 2013

This paper's aim is to explore how China's country image affects the product evaluations and purchase intentions through three major hypothesize. Four hundred eighty-nine Korean adult consumers, who have the purchase experiences of goods made in China before, were invited to take part in this investigation. Data analyses were conducted by reliability test, confirmatory factor analysis and structural equation modeling with SPSS ver. 19.0 and AMOS ver. 18.0. This study focused on multi-dimensional country image and found that China's country image contains 5 elements (people, evolution, politic, economic and culture). Empirical verification through structural equation modeling indicates that the data offer substantial supports, such that China's country image represents the predominant influence on product evaluations and people, evolution, and politic image showed positive effects. Also, China's country image has a positive influence on the product purchase intentions directly (culture image) and indirectly (people, politics, and evolution image) through the product evaluations. Practical implications of findings will be discussed and suggested as follows. First, this study complements the lack of researches on China among the studies regarding country image. Secondly, research results would help us to understand the perception on China's country image of Korean consumers' and to seek the criteria by which consumers evaluate goods made in China. Finally, this research can help Chinese companies to make market strategies effectively when they entering Korean market by exploring the factors which have strong influences on Korean consumers' purchase behaviors.

• 무역학회지
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• 제46권6호
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• pp.55-71
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• 2021

The purpose of this study was to establish the causal structural model among brand image and country image associated with consumers' purchase decision of products. The specific objectives were 1) to analyze the effects of brand image on consumers' purchase decision of products, 2) to analyze the effects of country image on consumers' purchase decision of products, 3) to analyze the effects of brand image on country image, 4) to analyze the mediating effects of country image between brand image and consumers' purchase decision of products. The conclusions of this study are as follows: First, companies must have an advantage strategy for brand image along with country image. To this end, a strategy to promote the brand image through various media is effective. Second, it is necessary to find new transformation through the establishment of brand identity at the corporate level so that consumers can have a good impression on the brand image. Third, it is important for companies to make efforts at the level of brand image and country image to provide consumers with information that can increase expectations and actual satisfaction and to build product reputation. In addition, it is necessary to embody brand images and country images into global marketing mix strategies. Fourth, if companies build a brand image that symbolizes a differentiated culture, the brand image can have a positive effect on consumer purchase decisions. Along with this, companies can further increase their positive effects by developing representative brand image contents. Fifth, this study confirmed that the higher the image level of the manufacturing country in a situation where consumers' preferences are diversifying, the more the brand image leads to consumers' purchasing decisions. Therefore, brand managers are required to build a country image suitable for the existing brand image when advertising at the time of product introduction.

• 국제지역연구
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• 제12권2호
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• pp.27-53
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• 2008

이 논문은 세계 각국 은행들의 비전통적 수익활동의 수준을 결정하는 다양한 요인을 조사한 논문이다. 구체적으로 이 논문은 여러 국가의 광범위한 자료를 사용하여 비이자수익 수준을 결정하는 은행 고유요인과 나라별 특성요인을 검토하였다. 이 논문은 전통적인 미국중심 은행들에만 국한된 기존의 연구를 넘어선 것에 초점을 두고 있으며 세계 각국 은행들의 세부적인 자산부채관리에 대한 정보를 제공하고 있다. 이 논문의 결과는 은행의 크기, 대손충당금의 수준, 명시적 예금보험의 존재, 은행업에 대한 제한의 정도, 각국 은행의 자유도, 정부 그리고 외국인 소유지분의 크기, 각국의 지배구조 정도 즉 투명성이 은행의 비이자수익 수준을 결정하는데 양의 영향을 미치고 있음을 제시하고 있다. 전통적 대출과 자금조달에 대한 더 큰 의존성, 시장중심의 경제체제, 해당국에 다수의 감독당국의 존재 등은 비이자수익과 음의 관계를 가지고 있다. 하지만 이 논문은 해당국가의 경제발전수준은 이러한 변수들의 관련성의 크기에 유의하게 영향을 미치고 있음을 또한 제시하고 있다.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.207-211
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• 2020

In the global economy, trade is not confined in geological boundaries, enhancing the international relation among countries. However, the trade tension between the largest economy and the second-largest economy raise concerns among the world economies, enhancing the uncertainties around world. In particular, the trade tension between the two countries is highly related with South Korea's trade balance, because the country is highly dependent on the trade with the two countries. Given this, we analyzed the news editorials published in Korean quality newsaper, with related to U.S. and China Trade War by looking at the ideological perspectives of news outlets or journalists to the issue within the framework of critical discourse analysis. In particular we gave a special attention to the attitude to each country in order to investigate their ideological stance to the country, following van Dijk (1998)' ideological square. The results are as follows: first, the Chosun Ilbo emphasized 'their' bad properties directly and aggresively, while the Hankyoreh designated the U.S. as a member of an out-group, thus mitigating 'our' bad quatilies; Second, the two strategies of emphasis and mitigation enabled both newspapers to reinforce in-group homogeneity and out-group exclusion. Thus, we could conclude that the editorial is a clear indicator to show the news outlet's ideological stance to each country in regard to the trade issue.

• 한국의류학회지
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• 제21권8호
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• pp.1396-1405
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• 1997

This study investigated country-of-origin effects by comparatively analyzing consumer attitude toward country-of-origin of imported apparel according to apparel product attributes. Fishbein attitude model was used. The effects of consumer characteristics such as attitude of consumers toward general imported apparel and demorgraphic variables on consumer attitude toward country-of-origin were also identified. Italy, U.S.A, Japan, Hong Kong, Korea were used as country of origin. Data were obtained from male and female subjects(total 570) aged mostly 20's. Statistical analysis showed: 1) Apparel product attributes were classified into 3 factors, expressive, instrumental and brand, which are the order of importance for purchasing. 2) Consumer indicated more favorable attitude toward 'made in 'Italy' nd made in 'Korea' in each attribute factor. 'Made in Korea' roducts were evaluated highest in expressive attribute factor but less favored than 'made in Italy' n brand attribute factor. 'Made in U.S.A and made in Japan' were evaluated favorable in instrumental factor, whereas 'made in Hong Kong' had the least favorable attitude in every attribute factor. 3) The uniqueness and good quality of imported apparel appeared to be the most strong variable in predicting consumer attitude toward each country-of-origin. 4) The attitude toward country of origin was different according to sex and age.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.21-32
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• 2021

This paper aims to investigate the relationship between country-level institutional quality and public debt in the context of Pakistan. The hypotheses of this study were assessed by using the country-level institutional quality data for Pakistan throughout the years from 1996 to 2018. Data came from the World Databank, IMF and Worldwide Governance Indicators databases. For the analysis, ordinary least square, quantile regression and robust regression were employed to assess the factors influencing the public debt. The results of this study indicate that the factors of voice and accountability, regulatory quality, and control of corruption have a positive and significant relationship with public debt, while political stability, government effectiveness, and the rule of law have a negative and significant effect on public debt. Based on the findings, a weak country-level institutional quality poses a substantial market risk as it signals the existence of an unfavorable economic condition that raises public debt. It was also revealed that an improved performance of country-level institutional quality can lead to the improvement of financial market transparency, hence reduce public debt. In contrast to previous studies, the present study will be breaking ground in enhancing public insight regarding the impact of country-level institutional quality on Pakistan's public debt.

• 무역학회지
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• 제44권2호
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• pp.221-237
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• 2019

Multinational corporations (MNCs) usually face indigenous business environments in host countries which are different from a home country's. In this circumstance, MNCs would accomplish low-investing performance if they pursuit the same as the home oriented business strategy in the host country. The more different kinds of specialized environments a host countries have, the more pressure of modifying the international strategy needed for MNCs. This paper examines that how a different market environment between a home country and a host country, through MNC's local responsive managements, can influence investing performance in a host country. This paper conducts structural equation analyses with collected empirical data focusing upon a MNC's market orientation efforts and the realization of management localization (i.e., increasing local sourcing intensity or local sales intensity) as mediators between the specialized environment in a host country and the MNC's investing performance. This paper has several contributions in developing the prior approaches: first, the market orientation variables are regarded not as normal independent factors but mediators; second, two step mediation model is examined to make link between host market's heterogeneity and MNC's performance.

• 한국컴퓨터정보학회논문지
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• 제19권4호
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• pp.43-53
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• 2014

본 논문에서는 위키피디아 사용 데이터를 분석하여 국가별 관심도를 측정하는 기법을 제시하였다. 먼저 해당 국가에 대한 분야별 관심도를 측정하기 위해서 위키피디아 카테고리로부터 개념 계층 구조를 추출하여 관심도 온톨로지를 구축하였다. 관심도 온톨로지는 국가에 대한 관심 분야를 정치, 경제, 사회, 그리고 문화로 분류하고 각 대분류에 대해 다시 세부 분야으로 분류하였다. 다음으로, 특정 국가의 페이지에서 자주 편집된 기사들의 제목을 관심도 온톨로지에 매핑하여 분야별 페이지 뷰를 분석하였다. 마지막으로 한국, 중국, 그리고 일본에 대한 국가별 관심도를 측정하고 국가별로 위키피디아 사용자들의 관심 분야가 다른지 판별하기 위해서 카이 제곱 독립성 검정을 실시하였다. 실험 결과는 위키피디아 사용자들의 관심 분야가 각 국가와 연관성이 있음을 보여준다. 본 연구는 기존의 설문조사 방식으로 국가 이미지를 측정하는 경우보다 적시에 그리고 유연하게 분야별 관심도를 측정할 수 있는 방안을 제시하며, 위키피디아 사용 데이터 분석 결과를 국가 이미지 개선을 위해 분야별로 재고할 방향을 제시한다.