• The Research Journal of the Costume Culture
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• v.18 no.4
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• pp.626-639
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• 2010

The club culture is not something unified. Rather, it is a group of subcultures which share intertwined areas. And it keeps its own dress code, dance style, music genre along with series of authoritarian and unlawful rituals. For young adults, a club is a new cultural space to enjoy in reasonable price and they can express themselves without thinking much about others. A club creates its unique mass culture by producing continuously changing and experimental fashion styles. As the club culture’s influence becomes powerful, the club market was established and experimental fashion styles are wide spread among general public, young adults who try to express their unique characters and even fashion-leading industry. The study results are as follows. First, dance club and its derivative, rave is symbolic axles and the center of social activity. They are also defined as culture which is related to specific space that continues to present and change sound and style. Second, the definition of clubber in a dictionary is club member or a person who is united with others. Third, based upon clubbers' fashion styles in Hongdae and Kang-nam areas, there are 5 different images including sexy casual, lingerie, dynamic, chic style and feminine style. Fourth, based upon case study above, to take unique life style of fashionista that leads fashion with trendy fashion style into account, we suggested five designs which are unique, sensitive and trendy. Fifth, through analyzing clubber generation and design factors of clubbers' fashion style combined with various trend, unique brand was developed to meet the demands of clubbers who want differentiated images and leading styles.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.794-804
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• 2011

With increases in the amount of spare time by many and with increased social interest in health, the sportswear market is steadily growing. Thus, sportswear companies are putting more effort into developing their websites for differentiation strategies. It is possible to deliver effective images with the use of proper colors in websites. This study aimed to analyze the colors of websites of sportswear brands' and to compare their characteristics. Thirty-seven brands were chosen and classified into three groups: active sportswear, outdoor wear and golf wear. 168 color samples in total as main colors, sub-colors and accent colors were collected from the first screen of each websites. The colors were analyzed by Musell's 10 hues and by the 12 tone classifications of PCCS. The results indicated that white is the color most often used as the main color and sub-color on these websites. There were differences among the colors of the three groups. Both active sportswear and outdoor wear have a similar tendency in terms of their use of colors and tones, while golf wear is different from these two groups. Active sportswear websites and outdoor wear websites frequently used red and vivid, bright tones for their accent colors. In comparison, Green Yellow and light grayish tones were most commonly used as accent colors in golf wear websites.

• The Research Journal of the Costume Culture
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• v.20 no.3
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• pp.363-377
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• 2012

Most of the wedding shops in the domestic market are more focusing on simply copying the designs of foreign wedding dress designers than making their own designs. Beyond the purpose of how to improve the wedding dress designs which is what other previous studies were aiming, this study goes deeper than that, concentrating on separate designing of dress for a wedding celebration and a rehearsal with photo shoots. Add to this, the study also differentiates itself from others in the past, investigating how to make a gown that hides a bride's physical shortcomings. For this study, the researcher studied the literature in terms of theoretical review, and conducted the empirical research through the photo analysis of 2,725 wedding dresses which brides really wore according to domestic brides' body shapes, their images, and situations. The researcher designed 8 wedding dresses for wedding ceremony and rehearsal shooting for brides with thick arms or wide shoulder under the concept of 'Romantic Story in Your Heart'. The wedding dress's image types for photo analysis were limited to the romantic type, the elegance type, the modern type, and the classic type. The researcher applied the empire-silhouette, the one-shoulder neckline, the raglan sleeves, the cap sleeves, and the shoulder accessories to the wedding dress designs judged as effectively making up defects in body shape and making nice images as well as other design factors seen from the analysis result.

• The Research Journal of the Costume Culture
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• v.19 no.4
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• pp.674-696
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• 2011

Recent change in consumption patterns, casual clothing market share is growing. Awareness about the quality of the product for a variety of consumer needs are becoming. Accordingly, stretch material items that satisfy modern production and consumption is increasing. Among them, circular knit and woven fabrics with different characteristics have. However, this requires a consideration of the pattern graphics, this study is not getting enough. The purpose of this study is to develop a T-shirt using circular knit pattern for women in early twenties. Through the research of literature and a survey on T-shirt patterns of ready-to-wear manufactures and training for the pattern 4 T-shirt patterns were selected. Eight women in early twenties who fit the bodily standard were selected for the test. Subjects who were tested by wearing a T-shirt made of 30's cotton circular knit. Drafting method of T-shirt pattern which were closed to the optimum value three, derived from the five point rating scale outfit test were selected and the differences between the values of the selected drafting methods and the optimum three were verified. Passed by the test of 2 times and the final research T-shirt pattern was developed through adjusting from the optimum value three. The form which is whole is a silhouette closely in the body and drafting method the elasticity and drapery considered the quality of the circular knit where the characteristic is excellent.

• Journal of the Korea Fashion and Costume Design Association
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• v.16 no.2
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• pp.151-161
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• 2014

This study suggests method of expression of nail art utilizing Salvador Dali's Paranoiac Critical Method and produced the actual works based on discussions on Salvador Dali's painting, Paranoiac Critical Method, Nail Art's artistry and technique of expression. The result of the study is as follows: 1) Characteristic of Dali's painting is a Paranoiac Critical Method. If suggesting this characteristic in a method of expression of nail art, a good work which can be expressed on a small space, a nail, representing Dali is selected and 5 tips which are very similar to the rate of the painting are used in order to obtain an aesthetic effect just like a painting. And after composing on tips using the whole paining or part of painting, actual techniques of expression such as Hand Painting, Protranse or Water Decal are used. 2) the result of nail art produced utilizing Dali's Paranoiac Critical Method is as follows. Most of all, for nail art I with the topic of "The Persistence of Memory" (1931), after giving changes to 5 tips for the watch which is a part of the painting, Hand Painting technique is used using Acrylic Painting with colors which are similar colors to the painting. Then for nail art II which adopted "Slave Market with Invisible Bust of Voltaire" (1940), the whole painting is divided into 5 tips and Protranse technique which attaches printed paper onto nails was used. Lastly, for nail art III with the subject of "The Enigma of Desire My Mother, My Mother, My Mother" (1929), Water Decal which is emphasizing the parts of the painting and composing on 5 tips and copying printed picture onto Water Transfer Paper in order to attach on the nails is used. These nail arts show aesthetic characteristics such as fantasy, unconsciousness, grotesque, infinity, non-realism and horror just like paintings.

• Journal of Fashion Business
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• v.4 no.1
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• pp.59-72
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• 2000

China adopted a free market economy system and entered into the WTO(World Trad Organization). It has now emerged as one of the most promising markets in the world for the near future. The purpose of this study was to investigate in Chinese and Korea college female students's clothing behavior for fitness and to suggest basic informations for high quality clothing merchandising for China. The subjects in this study were 430 college female students, aged from 18 to 24 living in Beijing(215) and Seoul(215). The survey were taken from June to July, 1999. SAS(Statistical Analysis System) is used for frequency, percentage, average, standard deviation, $x^2$-test. The results of this study are as follows. Examination on the Korean and Chinese preference of clothing behavior showed that Korean and Chinese have different preference for skirt, slacks, jacket and has different sensibility of the items of clothing behavior. The Chinese students prefer individual, feminine costume behavior, and fitted clothes to loose fitted skirt and slacks. Korean student want to lower waist position for all items. It is needed to different merchandising project for clothing in China.

• The Research Journal of the Costume Culture
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• v.27 no.4
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• pp.368-383
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• 2019

Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.17-33
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• 2019

The purpose of this study is to understand the present status of the international textile fashion conventions and the Korean textile fashion conventions in order to secure competitiveness in the textile fashion industry and to discover the satisfaction of the convention and to develop an improvement plan of the current textile and fashion conventions in Korea. For the method of study, five representative conventions of domestic and foreign textiles and fashion were selected and case analyses were conducted focusing on relevant reports. Also, the satisfaction and improvement of the conventions for companies, buyers and visitors attending the Preview in Seoul(PIS) convention were surveyed. The first result of the study was that international textile and fashion conventions have clarified their identity according to changes in the market environment and buyer's interest. For example, the professional exhibition changed the nature of the comprehensive convention or made it easier for many related businesses and buyers to attend the convention by sharing the same convention period and location with other conventions. In addition, the convention hall has been constructed to display promising items, such as eco-friendly materials and smart materials. Second, participating companies, buyers and visitors of the Preview in Seoul (PIS) convention were generally satisfied with the convention, but were aware of the need for change. In particular, the satisfaction level with the number and level of new buyers at home and abroad, the number of counseling sessions and the quality level were also found to be low.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.1
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• pp.149-162
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• 2019

The purpose of this study is to suggest various directions of living hanbok and proposed the living hanbok design that integrated the tradition and the contemporary, as well as the past and present with denim material that represents the youth cultureby while using the motif of Korean Jogakbo. For the research method, the data on living hanbok, denim, and Jogakbo were surveyed to develop and produce a living hanbok design. The development of a living hanbok design emphasized the meaning of longing for an accumulation of good fortune, by using the concept of 'wishing for fortune' including the symbolic images of denim and Jogakbo. The production results of this study are as follows. First, the Jogakbo motif consisted of patterns yearning for harmony, great fortune, longevity, and many children, and the living hanbok design integrated with the denim material symbolized the convergence of the past and present and the harmony of eastern and western cultures. The study could verify that the living hanbok design was recreated in a contemporary sense to be used everyday by expressing contemporary senses in a traditional image. Second, leftover fabric pieces and recycled materials that can be abandoned by the material market were used for denim. This study could also develop the living hanbok design as a sustainable design through upcycling, an important social trend, puting an emphasis on carrying out socio-ethical responsibilities. Third, denim Jogakbo work, which is connected by small pieces of denim material, used to be a difficult and labor intensive handicraft, but it could be proposed as a new high value-added fashion and generate contemporary living hanbok with a new image.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.4
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• pp.95-104
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• 2018

This study classified the figurative features of the raglan sleeves presented in the Spring and Summer Collections and Fall and Winter Collections abroad in 2010 and 2018 and analyzed the production methods and patterns of the classified raglan sleeves. The analysis results are described below. The raglan sleeves in the latest fashion trends were classified into Type H, Type A, Type O and Type Y per shape. The production features of raglan sleeves in the latest fashion trends included the cutting lines in various shapes, a flounce that made shoulders look wider, and decorations such as gathers, studs, punching, slits, pleats and tucks. The raglan sleeve design was classified into Yoke Raglan, Armhole Princess Raglan, Semi Raglan, Gathered Raglan, Pleats Raglan, Cowl Raglan, Origami Raglan, Circular Curved Raglan, Capes Raglan and Constructive Design Raglan and the patterns per design were presented. For creative and experimental clothing by the analysis of the features of raglan sleeve structure, a variety of configuration methods need to be developed and implemented. The analysis results of this study will contribute to the development of the fashion industry through small quantity batch production pursuing unique styles as the basis for further study on the configuration methods of raglan sleeves. This study will be used in various ways as education materials on sleeve patterns in the educational field. Through the analysis of sleeve patterns, this study tries to provide basic data for planning the design of raglan sleeves and helping to diversify the ladies' apparel market in the future.