• 복식
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• 제57권6호
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• pp.32-45
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• 2007

Among 96 color combination stimuli, male students evaluated 47 set as harmonized, but female students evaluated 32 set, so proved that male's range of harmony more extensive than that of female. Specially red shirt and yellow red necktie in all tone was evaluated as harmonized coloration by both male and female students. Female evaluated as the best harmonious coloration that red shirt-yellow necktie in dark, blue shirt-yellow necktie in dark, purple shirt-red necktie in light, green shirt-blue necktie in dull, and male evaluated red shirt-yellow red necktie in light, blue shirt-yellow necktie in light, purple shirt-red necktie in light, green shirt-yellow necktie in dark. It is significant difference between female and male on red-green in vivid, and blue-purple in vivid, blue-blue in dull, blue-yellow in dark, and purple-purple in dull. And shirt color and necktie color, necktie color and tone, tone and perceiver' gender influenced on the harmony evaluation by interaction.

• 복식문화연구
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• 제15권4호
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• pp.726-736
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• 2007

The purpose of this study was to identify VMD structural elements of apparel stores, and related variables. The related variables are contained shopping orientation, store types, consumer satisfaction and the intention to purchase in apparel stores. The data was collected from a questionnaire conducted on 378 female adults and was analyzed by frequency analysis, factor analysis, cluster analysis, ANDVA, regression, Duncan test, and reliability analysis. The results were as follows: (1) VMD structural elements of apparel store consisted of four factors: coordination/fitness, fashionability, attractiveness, and functionality. Shopping orientation consisted of six factors: recreational, rational, fashion oriented, convenience oriented, price conscious, and brand conscious. Shopper types consisted of four groups: recreational type shopper, economic type shopper, high involved shopper, and convenience oriented shopper. (2) Significant differences were find out between those shopper types and VMD structural elements. Significant differences were find out between store types and VMD structural elements. (3) VMD structural elements(coordination/fitness, functionality, fashionability) were influenced consumer satisfaction and the intention to purchase.

• 한국의상디자인학회지
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• 제14권4호
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• pp.73-88
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• 2012

There are practicality, ornamentality and symbolic in a folding fan among Western accessories, and that is a little tool to enhance the overall harmony of a dress. The purpose of this study was to examine Western folding fans in an effort to shed light on the history, culture, fashion and life of different ages in which folding fans had been used. It's specifically meant to look into the mentality of people who had used folding fans. The meaning and function of folding fans were investigated, and their diverse types and characteristics were analyzed. As a result, it's found that in the West, a folding fan was one of major accessories that had an inseparable relation to popular clothes in each age and were necessary for a perfect coordination. Folding fans had been used as ornaments for Western noble women since the 16th century. After a certain period of time passed by, the 18th century became the heyday of folding fans. At that time, folding fans were one of aesthetic art works that even served as a means of mental exchange.

• 한국의상디자인학회지
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• 제11권2호
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• pp.1-10
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• 2009

The purpose of this study is to investigate harmonious color schemes based on a length proportion of upper and lower parts of a body by; understanding of the harmonious length proportion of a square measure of a color in color coordination of fashion design, and presenting a mutual relation of the length proportion of a square measure of a color according to the various way of color schemes and proportions. For this study, monochromatic scheme, analogous scheme and complementary scheme were adapted as the color schemes, and each color scheme was coordinated by analogous tone and contrast tone. Also, 1:1 symmetry proportion, 1:2 harmonic proportion, 1:1.618 golden section, 1:3 and 1:5 contrast proportion were used as the square measure of a color. For the survey, 12 sets of color sample were organized. The survey was conducted 182 of university students majored in fashion design, and 143 responded samples were analyzed using SPSS 12. The result of the study is as follows: 1:5 contrast proportion is most inharmonious in general, and 1:1 symmetry proportion is followed. It is thought that too much or same length of the square measure of colors has less attractive effect of coloring. On the other hand, 1:1.618 golden section and 1:2 harmonic proportion are accepted to be harmonious in all color schemes. The length proportion of the square measure of a color had more influence on harmony of color coordination in fashion design rather than color schemes. Though, on the assumption that people have a similar perception about the color image of fashion design, it will play an important role in strengthening or diminution of color in cloth if the coloring effect of the length proportion of the square measure of a color is used in fashion design and wearing of clothes.

• 한국의상디자인학회지
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• 제25권4호
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• pp.77-92
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• 2023

The purpose of this study is to investigate the public perception of Gorpcore through Big Aata analytics. The study was conducted based on the collection of Big Data on the word 'Gorpcore' through Textom from July 24, 2017 to March 31, 2023. As a result, 63,386 words were collected from a total of 18,879 posts, and the top 50 words were determined based on frequency of appearance. Based on the collected words, centrality measures and CONCOR algorithm were performed in Ucinet 6. The research results are as follows. 1) The frequency of appearance was high in the order of 'Gorpcore look', 'fashion', 'coordination', 'clothes', 'outdoor', 'Musinsa', 'look', 'trend', 'brand' and 'ahjussi (middle-aged old man in Korean)'. These words had high TF-IDF scores, which leads to the conclusion that these are key words that are recognized as important. 2) Network centrality shows that 'Gorpcore look', 'fashion', 'outdoor', 'coordination', 'clothes', 'trend', 'look' and 'style' have a high correlation with other words. Through this, it was found that the public thinks it is important to create a variety of fashions by styling high-performance outdoor wear and casual wear, and that they are highly interested in clothes and in brands leading the Gorpcore trend. 3) As a result of the CONCOR algorithm, four significant groups were formed. The words that appear in each group are as follows. Group 1 - 'outdoor', 'Gorp', 'Normcore', 'hiking', 'functionality', 'new', 'sports', 'casual wear', 'activity', 'generation', 'collaboration'. Group 2 - 'fashion', 'trend', 'look', 'brand', 'style', 'shoes', 'ugly', 'item', 'trend', 'product', 'Salomon', 'padded jacket', 'stylishness', 'utilization', 'Winter', 'street', 'design', 'retro', 'popular', 'styling'. Group 3 - 'Gorpcore look', 'coordination', 'Musinsa', 'windbreaker', 'recommendation', 'Arcteryx', 'pants', 'man'. Group 4 - 'clothes' 'ahjussi', 'jacket', 'launching', 'spring', 'The North Face', 'collection', 'utility', 'jumper'. As a result, it can be seen that the Gorpcore is also regarded as a part of outdoor, fashion, coordination, and casual wear.

• 한국멀티미디어학회논문지
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• 제17권11호
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• pp.1374-1381
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• 2014

Digital technology With the popularization of computers and IT technology development is causing a dramatic change across the human life. Increase of profit in fashion industry has a significant impact on the overall industry. It has been studied to develop consumer oriented higher value-added fashion products of including clothes using digital technology abroad. In this paper, we propose a system that when user stand in front of display, user can show body captured depth camera look the coordination of a variety of costume and fashion concept through a magic mirror. Using the system, we will satisfy the convenience of user and be used as a way appropriate to clothing shopping in the shortest time. The system will develop personalized fashion content industry enhanced interaction.

• 복식문화연구
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• 제5권3호
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• pp.96-117
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• 1997

The purpose of this study is focused on revealing teenager characteristics and mass culture in the end of the 20th century, and researching the general traits of teenager costume in the latter half of the \`90s and the typical style based on the analysis of the teenager culture. The result of this study are following as; The general traits of teenager costume are classified with sports-orientation, brand-orientation, and foreign street fashion-orientation. Typical styles are classified with sportive look, hiphop look, and funny look. Sportive look became the core of the street fashion developed with the street sports in the city, and presented the practical use with the fashionability mixing sportswear such as hightech snickers, sports character wear and items. Hiphop look, the genderless fashion, expresses teenager\`s free life style and the diversiied sensibility and deconstructs the border of gender, racism. Funny look accepts the burden of the millenium as a humor and presents katharsis by creating unexpected style. The contemporary costume of teenager deconstructs the fixed idea about mix and match, good taste and bad taste, gender, coordination suited with T.P.O and intends ‘open costume’ for 21st century.

• 복식
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• 제57권7호
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• pp.122-136
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• 2007

All costumes used for dramatic effect delivers the character's individual data such as sex, age, social position, job, personality, and sense of values in the scene and leads the progress of drama as a media that describes psychological condition and image of the drama etc. symbolically. Therefore, it has a meaning of finding out the importance of film costume, recognizing the traditional culture through the expression and creativity limited to the age in expression, finding out the unique Korean beauty and succeeding it to the future generation. The film is the first costume drama in Korea, which is remake work of Lt;Les Liasions dangereuses, 1782> in the age of the King Jeongjo in Joseon Dynasty. And is comic costume drama that the story goes as a man of the noblest birth debuts as a filthy novel writer. Both films have remarkable grace, elegance and magnificence as having Joseon Dynasty on the background, and treats irregularities and dissipation hidden in the noble society that looks elegance on the surface. There are three aesthetic symbolism in films, naturalism neat beauty, traditionality expressed.

• 복식
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• 제55권7호
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• pp.76-88
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• 2005

The aim of this study is to define the concept of the matchless, and its social and cultural origins. I shall also define the different types of Matchless style, the respective characteristics of each style, and the distinguishing features of this style in domestic street fashion. In order to do this, 1 have referred to several published studies and a number of Web-sites of Korean fashion information companies for my research. The results of this study are the following; 1. The concept of matchless is a positive way of self-expression by coordination, created by consumers who attach great importance to their image and to developing their individual style. Also, this concept constitutes a new approach to code which reanalyzes existing styles with a new sensitivity. 2. The social & cultural origins of matchless are the expansion of fear of war and terror, and economic depression, the extension of the 5-day workweek, interest in 'Well-being', and the phenomena of cultural diversity. 3. The types of Matchless are Style Matchless, Theme Matchless, Texture Matchless, Season Matchless, and Complex-Layered Matchless. 4. The distinguishing features of Matchless in street fashion are the distinction of formal & Casual wear's Matchless, the creation of a new Look in Sports & Casual wear's Matchless, the development of a new coordinated, layered look, the immense popularity of Denim, the new fashionable versions of Military style, and the renaissance of the Romantic Feminine Look.

• 복식
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• 제50권5호
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• pp.103-115
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• 2000

There are various presentation methods of apparel products on the internet shopping mall. The objective of this study was (a) to identify the effect of information supply about the criteria to evaluate a garment according to presentation methods and (b) to investigate the relation between the consumer's evaluation of presentation methods and confidence in purchase decision. For this experiment. 4 presentation methods of jean were selected from internet shopping mall. They were rotating appearance on the body, enlarged product picture, apparel items coordination method and just picture of wearing appearance. Each presentation method was evaluated by panels using questionnaire. Consumer's evaluation of presentation methods were developed 5 point likert scale. The major findings drawn from this study were as follows : 1. There were significant differences in degree of information supply about product criteria according to presentation methods. Enlarged product picture introduction was good for confirmation of sewing state, fabric and detail. Apparel items coordination method was good for judgement of styling and current fashion suitability. 2. Dimension of information evaluation was composed of providing pleasure, utility of information, reliability & attractiveness, negative emotions. All of these factors affect confidence in purchase decision and intention of revisiting the site. The most important factor for confidence in purchase decision making was reliability & attractiveness. as compared to this, intention of revisiting the site was more influenced by providing pleasure.