• Title/Summary/Keyword: Cost satisfaction

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A Study on Determinants of Customer Loyalty on SNS (SNS 충성도에 영향을 미치는 요인에 관한 연구)

  • Jun, Byoung Ho;Kang, Byung Goo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.1
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    • pp.169-179
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    • 2014
  • Customer loyalty in on-line context could be determined not only by voluntary factors but also by involuntary factors. Even though customer doesn't satisfy with certain technology and service, customer loyalty could be fostered by involuntary factors such as network effect, bonds, and switching cost. The purpose of this study is to investigate the determinants of customer loyalty on SNS in terms of voluntary and in voluntary factors. Based on prior studies on satisfaction and customer loyalty, usability and familiarity were identified as voluntary factors and network effect, bonds, and switching cost were identified as involuntary factors. Through the empirical study of 199 survey of SNS users, voluntary factors are found to be significantly related to the satisfaction and customer loyalty. Among involuntary factors, bonds are not found to be significantly related to customer loyalty.

Cost-Effectiveness Analysis of Home Care Service for Cerebrovascular Disease Patients (가정간호서비스의 비용효과분석;뇌혈관질환자를 중심으로)

  • Lim, Ji-Young;Park, Young-Joo
    • Journal of Korean Academy of Nursing Administration
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    • v.8 no.2
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    • pp.323-334
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    • 2002
  • Purpose: This study was designed to analyse economical efficiency of home care service by comparing a cost-effectiveness ratio(CER) between hospitalization and home care service. Method: The analytic framework of this study was constructed in 5 stages; perspective of the analysis, measurement of costs, measurement of effects, analysis of CER, and sensitivity analysis. The SAS program was utilized for the general characteristics of the subjects, descriptive statistics, homogeneous test, normality test and difference test. Result: The results were as follows; 1) CER was 35,248,256 of ADL, 7,996,026 of nursing satisfaction, 6,144,946,000 of QALY of patients in the hospital and 11,168,863 of ADL, 2,322,239 of nursing satisfaction, 3,674,556,000 of QALY of patients in the home care center. ICER was 438,067,932 of ADL, -190,044,176 of nursing satisfaction, 8,615,336,000 of QALY. 2) In the sensitivity analysis of sex, age and discount rate, the CER of patients in the home care center was lower than the CER of patients in the hospital. Conclusion: With these findings, it affirmed that home care service had an economical efficiency compared with hospitalization in cerebrovascular disease patients. Therefore, these results will be used to develop governmental policy or expansion of the home care service.

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The Relationship between Food Safety-oriented Policy and Customer Satisfaction, Cost Reduction, Customer Prior Occupation, Prevention of Food Safety Accidents in Foodservice Industry (외식 산업의 식품 안전 지향 정책과 고객 만족, 비용 절감, 고객 선점, 식품 안전 사고 예방간의 상관 관계)

  • Lee, Sun-Ho
    • Culinary science and hospitality research
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    • v.13 no.3
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    • pp.317-327
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    • 2007
  • The purpose of this study was to explore the relationship between the food safety-oriented policy and the survey on its effect in foodservice industry. The current thesis was based on the questionnaire survey conducted between January and March 2006 for seven food service companies. 240 questionnaires were distributed to each of the selected restaurants, from which a total of 200 questionnaires were collected. The results of this study were analyzed with the frequency analysis, correlative analysis and regression analysis using the SPSS 12.0 package program. The results of the test of hypotheses can be summarized as follows. We find that, as for food safety-oriented policy factors, there is a significant relationship among the survey factors including customer satisfaction, cost reduction, customer prior occupation, accident prevention and suitable relation. The current analysis exhibits favorable results in the food safety-oriented policy and the survey factors. Thus, foodservice management needs to employ food safety-oriented policy aggressively.

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A Study on the user centered internet contents service (이용자중심의 인터넷 컨텐츠 서비스에 관한 연구)

  • Nam, Tae-Woo;Kim, Sung-Hee
    • Journal of the Korean Society for information Management
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    • v.20 no.2
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    • pp.263-283
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    • 2003
  • This study explores a user as a customer and analyzed a customer centered contents service based on the customer value and customer satisfaction. This study showed that revisit of the site and content purchase are strongly affected by contents quality, service, and cost. Especially, the ratio of satisfaction of the complaint-response time and customer support system in comparison to the quality and cost factors was low. Therefore, library and information center need to improve the contents service in terms of customer relation.

The Influence of the Quality of Service in the Beauty Industry on Customer Satisfaction, and the Relationship between Switching Cost and Customer Loyalty (미용산업 서비스 품질이 고객만족에 미치는 영향 및 전환비용, 고객충성도와의 관계에 관한 연구)

  • Kim, Mi-Jung;Lim, Young-Ja
    • Journal of the Korean Society of Costume
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    • v.58 no.9
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    • pp.99-113
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    • 2008
  • This paper provides the foundation to settle the new paradigm in the beauty industry service quality by confirming the beauty industry service quality influence on customer satisfaction and loyalty through the actual verification. The scale of this study for measurement of beauty industry service quality is confirmed through the certification of reliability and feasibility with questionnaire investigation after confirmation of contents and preliminary feasibility. The dimensions and items for measurement of beauty industry service quality are selected with service ability(6), tangible(4), responsiveness(3), reliability(2), conveniency(2). And it is confirmed that the level of service quality is changing unlike a beauty-shop facility or cost recognized traditionally as a key factor to occupy the higher position in competition of beauty-shops. This thesis presents the important point of current issue about kinds of strategy which beauty industry should establish in providing the beauty industry service for occupying higher position in keen competition.

An Empirical Study on On/Offline Service Quality of Delivery Apps, Conversion Cost, Customer Satisfaction, and Continuous Use Intention (배달 앱 온·오프라인 서비스 품질과 전환비용, 고객 만족, 그리고 지속적 사용의도에 관한 실증적 연구)

  • Chae, Hyun-Sik;Kim, Eun-Jung;Kim, Jong-Weon
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.35-46
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    • 2021
  • This study investigates the behavior of users using delivery apps as non-face-to-face lifestyles accelerated due to the 4th industrial revolution era and Covid 19. Specifically, this study examines the effect of customers' perceived service quality on the conversion cost, customer satisfaction, and continuous use intention. Based on the results, the main purpose of this study is to provide useful information and implications for entrants (restaurants) who have signed up and operated and platforms that connect customers, restaurants, and delivery people.

A Structural Relationship between Pleasure and Customer Satisfaction, Switching Costs, and Relationship Commitment in Fitness Center

  • Kim, Yang-Young;Byun, Kyung-Won
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.158-164
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    • 2021
  • The purpose of this study is to analyze the structural relationship between customer's pleasure, customer satisfaction, switching cost, and relationship commitment using the fitness center and provide implications. Specifically, this study aims to investigate the effect of the degree of customer's awareness of pleasure on the relationship commitment through the medium of customer satisfaction and switching cost. For this purpose, the structural equation model was constructed based on the previous studies, and the exogenous variables were pleasure, and the endogenous variables were customer satisfaction, switching costs and relationship commitment. The subjects of this study were customers who used fitness centers in the metropolitan area. The sampling method for the sample survey was a total of 277 people using convenience sampling. 257 copies were used as final data except for 20 samples that were not appropriate for the study. The statistical program for data analysis was IBM SPSS Ver. 26.0 and Amos 21.0. The specific data processing method is as follows: First, frequency analysis was conducted to understand the general characteristics of the subjects. In order to verify the validity and reliability of the research tools, confirmatory factor analysis and reliability analysis were conducted. In order to understand the theoretical relationship between each variable, structural equation model was conducted. The results of data processing on the research model are as follows: First, the pleasure of the fitness center customers had a positive effect on customer satisfaction. Second, customer satisfaction had a positive effect on the switching costs. Third, customer satisfaction had a positive effect on the customer commitment. Fourth, switching costs had a positive effect on customer commitment.

The investigation on the selection criteria of cost elements in package tour products (기획여행상품 원가구성요소의 선택기준에 대한 고찰)

  • Oh, hyun-jun;Hurr, hee-young
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.763-767
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    • 2008
  • This paper investigates a selected criteria of cost elements in prior researches on value of package tour products, satisfaction of the tourist and cost elements of package tour products. In theoretical point of view, this paper shows the relationship between the value of the package tour products and satisfaction of the tourist. In this paper, the selected criteria of cost elements in package tour products for evaluating the satisfaction of the tourist are also analyzed. This research shows travel agencies' focus on the plan and products and consumers' needs. Also this can be used for development of package tour products which meet the consumers' needs as package tour product suppliers. Meanwhile, other purpose of this research is to help investigate evaluation indicators of package tour products for tourists and travel agencies based on cost elements.

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An Empirical Study on the Adjustment Effect of Switching Barriers on Customer Retention in Mobile Telecommunication Services (이동통신서비스에서 전환장벽이 고객유지에 미치는 조절효과에 관한 실증연구)

  • Kim, Moon-Koo;Park, Myeong-Cheol;Jeong, Dong-Heon;Park, Jong-Hyun
    • Asia pacific journal of information systems
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    • v.13 no.3
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    • pp.107-130
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    • 2003
  • This paper aims to investigate the adjustment effect of switching barriers on customer retention in mobile telecommunication services. The detailed factors regarding switching barriers are classified based on the related literatures. Furthermore, the hierarchical regression analysis is used to analyze the extent to which the factors affect customer retention. The main contribution of this paper is to focus on switching barriers and theirs relationships with customer retention rather than customer satisfaction on early studies. The results are as follows: First, among the factors of switching barriers, switching costs, such as continuity cost and contractual cost, interpersonal relationship, and attractiveness of alternatives are key factors in determining customer retention. Second, continuity cost and interpersonal relationship have an adjustment effect between customer satisfaction and customer retention. The findings can help the mobile operators establish a customer-oriented strategy by identifying a few key factors strengthening the linkage with customers.

A Model of Quality Function Deployment with Cost-Quality Tradeoffs (품질과 비용의 득실관계를 고려한 품질기능전개 모형)

  • 우태희;박재현
    • Proceedings of the Safety Management and Science Conference
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    • 2002.05a
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    • pp.227-230
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    • 2002
  • This paper presents an analytic method of quality function deployment(QFD) that is to maximize customer satisfaction subject to technical and economic sides in process design. We have used Wasserman's normalization method and the analytical hierarchy process(AHP) to determine the intensity of the relationship between customer requirements and process design attributes. This paper also shows cost-quality model the tradeoff between quality and cost as a linear programming(LP) with new constraints that have designated special process required allocating firstly The cost-quality function deployment of piston ring is presented to illustrate the feasibility of such techniques.

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