• Title/Summary/Keyword: Cost leadership strategy

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An exploratory research on moderate effect of cost leadership and quality leadership strategy to relationship between environmental management practices and performances (환경경영 실행방식과 성과에 대한 원가 우위전략 및 품질 우위전략의 조절 효과에 대한 탐색적 연구)

  • Park, Jeong Soo;Kim, Youn Sung;Chae, Byung Chan
    • Journal of Korean Society for Quality Management
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    • v.44 no.2
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    • pp.309-320
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    • 2016
  • Purpose: The purpose of this study was to investigate if companies' efforts of environmental management practices have positive effect on the companies' performance in the first stage of study. In the second stage, we tried to confirm whether the degree of companies' making efforts on cost leadership strategy and quality leadership strategy function as moderate variable on relationship between environmental management practices and performance. Methods: The collected data through survey were analysed using multiple regression model in the first stage of the study and moderate regression model in the second. Results: The results of this study are as follows; environmental management practices have positive effect on corporate performance. Moreover, much effort on quality leadership strategy has limited significant moderate effect on relationship between environmental management practices and performance, while much effort by companies on cost leadership strategy does not have significant moderate effect on the relationship between the two variables. Conclusion: Manufacturing and services companies in Korea need to make effort for environmental management practices to improve corporate performance. Moreover, if that efforts are combined with quality leadership strategy, they can expect synergy effect with environmental management practices for performance improvement.

Business Environment, e-Business Strategy and Performance : An Empirical Study of Venture Firms in Daedeok Valley and Hsinchu Science Park (한.대(韓.臺) 벤처기업의 경영환경, e-비즈니스 전략, 성과간의 관계)

  • Hwang, Kyung-Yun;Moon, Hee-Cheol
    • Journal of Information Technology Applications and Management
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    • v.15 no.1
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    • pp.43-65
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    • 2008
  • This study investigates the effects of business environment on the e-business strategy and performance of venture firms. The development of the research model is based on the empirical studies on the strategy literature. The data from the survey was analyzed using Partial Least Squares(PLS). For Daedeok Valley Venture Firms, product innovation differentiation strategy is affected by environmental uncertainty. And, cost leadership strategy tend to be influence by environmental uncertainty. Finally, venture firm's performance is effected by cost leadership strategy and marketing differentiation strategy. However, for in Hsinchu Science Park Venture Firms, product innovation differentiation strategy is affected by environmental uncertainty and heterogeneity. And, marketing differentiation strategy is enhanced by environment uncertainty and industry growth. In addition, cost leadership strategy tend to be influence by environmental uncertainty and heterogeneity. Finally, venture firm's performance is effected by cost leadership strategy and product innovation differentiation strategy.

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A Study on the Impact of Management's Strategic Leadership and Management Strategy on Organizational Performance: Focusing on Small and Medium Venture Companies

  • Kim, Moon Jun
    • International journal of advanced smart convergence
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    • v.9 no.1
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    • pp.121-131
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    • 2020
  • We study empirically analyzes the relationship between the leadership styles and management strategies of executives perceived by members of small and medium venture companies through organizational performance through SPSS 24.0. The empirical results are as follows. First, the hypothesis that the strategic leadership of the one-level management team had a significant influence on the management strategy showed that strategic leadership (strategic direction, strategic control, maintaining effective organizational culture, ethical management, human resource development, competency development) The relationship between positive cost, strategy of differentiation, and strategy of concentration was positive. Second, the hypothesis 2 management strategy (cost advantage strategy, differentiation strategy, centralization strategy) was statistically significant for both organizational performance (financial performance and non-financial performance). Therefore, management strategy implemented by management acts as a factor to improve organizational performance. Therefore, the execution ability of management strategy should be strengthened. Third, hypothesis 3 (Strategic Direction, Strategic Control, Maintaining Effective Organizational Culture, Ethical Management, Human Resource Development, Competency Development) could be identified as an important role factor for financial and non-financial performance. The organizational performance of SMEs has been a key factor in the strategic leadership and management strategy implemented by management. Therefore, the establishment and implementation of various practical measures to upgrade this were continuously required.

Performance of Hospitals across Porter's Generic Strategic Types (병원 경영전략의 유형과 성과)

  • Park, Young-Suk;Lee, Key-Hyo;Kim, Won-Joong;Kwon, Young-Dae
    • Korea Journal of Hospital Management
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    • v.4 no.1
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    • pp.129-146
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    • 1999
  • The overall objective of this article is to identify the strategic type of Korean hospitals in terms of Porter's framework and to examine differences in performance of the hospitals across strategic types. A survey was conducted through structured questionnaire for 739 hospitals in Korea and the data from 120 hospitals were utilized in the final analysis. Study results indicate that the most frequently used strategy was 'stuck-in-the-middle strategy'(26.7%), followed by 'focused cost leadership strategy'(24.0%), 'focused differentiation strategy'(20.8%), 'cost leadership strategy'(15.8%), and 'differentiation strategy'(13.7%). Overall, 'focused differentiation strategy' showed superior performance in terms of profitability of services, ability to retain patients and growth in revenue, while 'differentiation strategy' produced relatively low performance in general. Implications of these findings are also discussed.

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Moderate Effect of Cost Leadership and Differentiation Strategies on Relationship betweeen Service Innovation and Service Performance (중국 서비스 업체의 서비스 혁신이 성과에 미치는 영향에 대한 원가우위 전략과 차별화 전략의 조절효과)

  • Kim, Yeonggil;Park, Jeong Soo;Kim, Youn Sung
    • Journal of Service Research and Studies
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    • v.7 no.2
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    • pp.43-51
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    • 2017
  • The first goal of this study is to confirm validity and reliability of service innovation and service performance concepts in Chinese service industry and to verify positive relationship between the two concepts empirically. Furthermore, as the second goal of this study, we tried to check if cost leadership strategy and differentiation strategy have positive moderate effect on the relationship. Based on the results of survey on 203 Chinese service companies, we verified that service innovation and service performance are valid concepts and that the former has positive effect on the latter and, additionally, differentiation strategy, not cost leadership, showed positive moderate effect on that relationship.

Comparative Study of Environment, Resource Capability, Strategy, Organization Characteristics According to Technological Innovative Groups in Telecommunication Industry (기술혁신 군별 환경, 자원역량, 전략 및 조직특성요인 간의 비교연구 : 정보통신산업을 중심으로)

  • Song, Sang-Ho
    • Knowledge Management Research
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    • v.11 no.2
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    • pp.111-131
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    • 2010
  • The purpose of this study is to categorize group of firms by using characteristics of technical innovation in telecommunication industry and to identify relationships between types of technical innovation and such contingency factors of technical innovation. The major findings of this study are summarized as follows; First, Type 1 Group (Innovative Industry Leading Group) tends to use innovative and market differentiation strategy and has more innovative C.E.O's management style and innovative culture. Second, Type 2 Group (Dependent Group on Market Change) tends to use market differentiation or cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture. Third, Type 3 Group (Small Technology Intensive Group) tends to use focused innovative strategy and has a more innovative C.E.O's management style and innovative culture. Fourth, Type 4 Group (Non-Innovative Group) tends to use focused cost leadership strategy and has a more conservative C.E.O's management style and non-innovative culture.

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How Small Business Competitive Strategies Affect Business Performance by CEO leadership types (소기업 경쟁전략과 CEO 리더십 유형이 기업성과에 미치는 영향)

  • Kim, Hyun-Woo
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.163-174
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    • 2021
  • This paper investigated the role of CEO leadership in the relationship between Korean small firm's competitive strategy and performance. This study conducted an empirical analysis by collecting data through a questionnaire survey targeting small firms in Korea. The main findings of this study are as follows. First, it was found that the competitive strategies of small firms all had a positive effect on the performance, and it was found that a strategic consistency rather than the type of strategy was positive for firm performance. Second, it was found that the type of leadership of the CEO should also be changed according to the type of strategy. Specifically, it was found that transformational leadership was more appropriate for differentiation strategies, and transactional leadership was more appropriate for cost advantage strategies. This study clarified that the pursuit of a strategic consistency is more important than the type of strategy in the competitive strategy, and that the CEO needs to pursue an appropriate leadership style according to the competitive strategy.

The Strategic Alignment between Service Innovation Strategy and Business Strategy: The Empirical Investigation and Implications for Firm Performance (비즈니스 전략과 서비스혁신 전략의 전략적 적합성에 대한 연구: 실증적 검증과 기업성과의 의미)

  • Ryu, Hyun-Sun;Lee, Jae-Nam
    • Knowledge Management Research
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    • v.13 no.5
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    • pp.113-137
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    • 2012
  • Since service innovation is considered as a new way to gain an advantage in a highly competitive environment, it is imperative for companies to align their service innovation strategy with their business strategy in order to achieve better firm performance. Accordingly, a critical challenge facing firms is how to effectively organize and manage a well-planned service innovation strategy in accordance with the direction of their business strategy. Firms with a good fit between business strategy (i.e., cost leadership, innovative differentiation, and marketing differentiation strategies) and service innovation strategy (service creation-focused, service delivery-focused, and client interface-focused strategies) are expected to have better firm performance than those without such a fit. Based on empirical data from 209 service firms in South Korea, this study aims first to investigate whether a certain service innovation strategy is more effective than others within a particular business strategy. We then examine whether their effective alignment positively affects firm performance. The empirical evidence indicates that the alignment of service innovation strategy with business strategy significantly influences firm performance. The adoption of service innovation strategy was found to have positive effects on firm performance with innovative differentiation and marketing differentiation strategies and negative effects with cost leadership strategy. Lastly, we discuss our study's implications for further research and practice.

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An Empirical Study on the Spin-Off into Internet Business - Emphasis on Factors, Expected Benefits, Strategies - (인터넷 비즈니스 사업으로의 효과적인 스핀오프에 관한 실증연구 - 유발요인, 기대효익, 전략을 중심으로 -)

  • Lee, Kun-Chang;Chung, Nam-Ho;Ahn, Kwang-Mi
    • Asia pacific journal of information systems
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    • v.12 no.3
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    • pp.213-233
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    • 2002
  • Recently, a lot of companies intend to make spin-offs as the Internet usage is proliferating in the business area. A spin-off means a small but autonomous company which is thought to show higher profitability rather than it stays under the influence of a mother enterprise. To prove our hypotheses, we collected questionnaire data from 104 companies considering spin-offs. From experiments with Factor Analysis, we found that there exist four factors which decision-makers should consider before deciding spin-offs such as competence of unit, competence of mother company, competence of spin-off company, and support of mother company. After massive experiments with Regression Analysis we also found that there are significant three performance factors such as competence of unit, competence of spin-off company, and support of mother company. The survey also asked about three potential strategies that they may have been following for achieving business objectives: Cost leadership, Focus, and Differentiation, Six benefits factors emerged from this study: External competitiveness, Internal competency, Productivity, Change, Cost saving, and Improvement. External competitiveness was the most important benefit, and it predicted a Differentiation and Focus strategy. Productivity and Improvement also predicted a Differentiation strategy. External competitiveness, Change, and Cost saving predicted a Cost leadership strategy. However, organizations followed Differentiation and Focus strategies significantly more than Cost leadership. The assessment thus sheds light on the link between information strategy and spin off. We hope that based on our results, many companies considering a spin-off can make a right decision and expect higher performance in a turbulent business environment.

An Empirical Study on the Effect of Business Environment and Competitive Strategy on Business Performance in Shipping Company (해운기업의 경영환경 변화에 따른 경쟁전략 선택이 경영성과에 미치는 영향에 관한 실증 연구)

  • Kim, Bo-Kyung;Lee, Jae-Woo;Kim, Sang-Youl
    • Journal of Navigation and Port Research
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    • v.40 no.3
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    • pp.129-138
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    • 2016
  • Shipping companies involved in sea transportation service are exposed to uncertainty due to its volatile business environment. It is crucial that shipping companies take effective strategies to cope with uncertain business environments and to achieve high business performance. Using Porter's generic strategy, this study investigates the relationships between environmental uncertainty and competitive strategies, and the impact of competitive strategies on firm's business performance. To test hypotheses, OLS regressions and Tobit analysis were conducted on Korea shipping companies who provide global sea transportation service. The findings of this study can be summarized as follows. First, variation of environmental uncertainty affects cost-leadership strategy and differentiation strategy. Diversity of environmental uncertainty affects differentiation strategy, but not cost-leadership strategy. Second, firms attain business performance by using the cost-leadership strategy. That is, shipping companies can achieve high business performance by reducing their operating costs in the entire process of transportation service.