• Human Ecology Research
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• v.55 no.6
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• pp.593-607
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• 2017

Cosmetics market information is important due to advances in information communication technology and the growth of cosmetics market. This study analyzed the relationship between the pre-purchase utilization of information (commercial, neutral, personal and experiential) and the post-purchase satisfaction of skin care cosmetics, categorized as functionality, safety, economic feasibility, information reliability, purchase convenience, condition of purchase place, packaging/design of product and service. This study analyzed reliability, frequency, differences, correlation and regression analysis using SPSS ver. 24.0. The study results are summarized as follows. First, gender was a significant variable in the level of information source utilization. Women used commercial, neutral, and experiential information sources more actively than men. However, women had lower post-purchase satisfaction that could be understood through expectation disconfirmation theory. Women have very high expectations that can lower post-purchase satisfaction. Second, information source utilization can improve post-purchase satisfaction for cosmetics. The consumer post-purchase satisfact the lowest in the commercial information source; however, consumers were satisfied when the commercial informationinformation sourceenon and regre. Third, the consumeried itnformation sourceenon and regression analysis ial, neutral,source and reflected the characteristics of experiential goods. Therefore, companies should provide accurate commercial, personal and experiential information to increase consumervide accurate commercial, per as well as conduct experiential marketing.

• International Journal of Computer Science & Network Security
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• v.21 no.12
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• pp.193-202
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• 2021

The article is devoted to current issues of the development of e-commerce, which is gaining more importance in the conditions of widespread quarantine restrictions. As a result, of the research the importance of digitalization as a driver of economic development is substantiated and the main business models of e-commerce and their modifications are examined. The peculiarities of e-commerce in the context of digital economy were analyzed and their current state was established. Identified the main trends in the development of e-commerce at the current stage, which allowed to identify problem areas that require further study and evaluation. Presented the results of the market research of decorative cosmetics, based on which the summarized set of problems that affect the online sales in this segment of the market.

• Journal of Preventive Medicine and Public Health
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• v.31 no.4 s.63
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• pp.666-679
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• 1998

This study aims at providing the fundamental data on the field of cosmetics by comparing heavy metal concentration in terms of domestic/foreign products, items, companies and colors. This study has determined the concentration of chromium, lead, mangagnese, nickel, copper and vanadium in cosmetics such as moisturizer, concealer, foundation (Ivory-yellow), compact powder (Ivory-yellow), lip colo. (Red, brown), eye shadow (Red, brwon and dark green) and eye liner (Black) manufactured by five domestic cosmetic companies and five foreign cosmetic companies on the market. The samples have been collected in cosmetic stores in Pusan from Dec. lst 1996 to Jan. 3lst 1997. The results are as follows : 1. The heavy metal concentration in cosmetics was $2.420{\mu}g/g$ for chromium, $0.82{\mu}g/g$ for lead, $4.49{\mu}g/g$ for manganese, $1.69{\mu}g/g$for nickel, $0.53{\mu}g/g$ for copper, and $51{\mu}g/g$ for vanadium, respectively. 2. Lead and vanadium concentration were significantly higher in domestic cosmetics than foreign cosmetics(p<0.05). 3. The mean(GM) concentrations of heavy metal were different significantly (p<0.01) when classified with cosmetic items. The highest means shown at eye shadow in $Cr(14.96{\mu}g/g),\;Cu(1.32{\mu}g/g),\;V(1.28{\mu}g/g),\;and\;Ni(8.30{\mu}g/g)$, compact powder in $Pb(2.50{\mu}g/g)$, eye liner in $Mn(90.62{\mu}g/g)$. 4. The mean(GM) concentrations of heavy metal were different significantly (p<0.01) among colored cosmetics. The highest mean concentration of Cr, Ni, Cu and V were dark green-colored cosmetics, that of Mn was black-colored cosmetics, and that of Pb was ivory yellow- colored cosmetics.

• Journal of Fashion Business
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• v.17 no.3
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• pp.58-73
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• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• Journal of the Korea Fashion and Costume Design Association
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• v.19 no.3
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• pp.127-142
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• 2017

The purpose of this study was to investigate the clothing and cosmetics purchasing behaviors of middle aged male consumers according to objectified body consciousness. The subjects were 329 male adults aged from 40 to 59, and measuring instruments consisted of objectified body consciousness, clothing and cosmetics purchasing behaviors, and subjects' demographics attributions. The data were analyzed by factor analysis, cluster analysis, multiple response analysis, cross tabs analysis, and $x^2$ test using the SPSS program. The results were as follows. First, three factors (body shame, body surveillance, and control belief) emerged on objectified body consciousness. Second, subjects were divided into 2 groups (objectified group and non-objectified group) by objectified body consciousness. Third, these two consumer groups showed many differences regarding clothing and cosmetics purchasing behaviors. The objectified group showed many more positive clothing and cosmetics purchasing behaviors than the non-objectified group in terms of purchase motives, selection criteria, information source, purchase place, and purchase cost per month. These results show that objectified body consciousness is a useful variable for understanding adult male clothing and cosmetics purchasing behavior and to segment the male consumer market effectively.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.2
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• pp.105-117
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• 2019

The study aims to investigate the effects of brand value in the oriental medicine cosmetics market, as perceived by consumers, on brand satisfaction, brand loyalty, and purchase intention. The subjects were Korean and Chinese female consumers, the primary consumers of oriental medicine cosmetics. A total of 615 sample surveys were analyzed from consumers who have experience using oriental medicine cosmetics. Out of the sample, 264 respondents had used Oriental medicine cosmetics for one to four years, 199 respondents for more than four years, and 108 respondents for three months to a year. Based on existing research, we categorized the value of oriental medicine cosmetics brands into four dimensions: emotional, social, functional, and epistemic values. Whether brand satisfaction and brand loyalty can be mediating factors in brand value influencing purchase intention was inspected through several hypotheses. As a result, except for the epistemic value factor, the brand value factors were found to have a positive effect on brand satisfaction and brand loyalty. In addition, emotional, social, and functional brand value factors influence purchase intention through brand loyalty, and it was found that brand loyalty is an important factor for oriental medicine cosmetics consumers, however mediator effects did not appear for brand satisfaction.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.35-41
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• 2019

This study aims to analyze the cosmedical cosmetics market and the nature of customer through the social big data analysis. More than 80,000 posts were analyzed using R program. After data cleansing, keyword frequency analysis and association analysis were performed to understand customer needs and competitor positioning, formulated several implications for marketing strategy sophistication and implementation. Analysis results show that "prevention" is a new and essential attribute for appealing target customers. The expansion of the product line for the gift market is also suggested. It has been shown that there is a high correlation with products that can be complementary to each other. In addition to the traditional marketing technique, the social big data analysis based on evidence was useful in deriving the characteristics of the customers and the market that had not been identified before. Word2vec algorithm will be beneficial to find additional.

• Journal of the Korean Applied Science and Technology
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• v.38 no.2
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• pp.618-627
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• 2021

Functional cosmetics are products that help emphasize certain functions such as skin whitening, wrinkle reduction and UV protection. Functional cosmetic items have expanded since 2017. Korea's functional cosmetics industry has focused on skin whitening, wrinkle reduction, UV protection, and high-performance items including medical cosmetics that are in the research and development stage. France leads the international export performance rankings followed by the United states and Germany. France's cosmetic industry is renowned for emphasizing mechanism driven functional cosmetics in bio-industrial and functional materials, while the United states cosmetic industry is in high demand for luxury premium products. The German cosmetic industry is showing growing strength in bio high tech functional cosmetics. For the Korean cosmetic industry to challenge the top 3, it will also have to develop new material of various functional cosmetics that can be applied to emerging industries, and develop a variety of industry equipment in an environment where politics and economy are backed by more focus on research.

• Journal of Fashion Business
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• v.21 no.1
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• pp.88-98
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• 2017

This study intended to investigate correlations between the consumption tendency, determination factors of the distribution of Korean cosmetics, and purchasing patterns of Korean cosmetics. This study investigated characteristics and differences between each factor by analyzing consumption tendency, determination factors of distribution channels, and purchasing patterns of Korean cosmetics of adult women in their 20 ~ 50s who have used Korean cosmetics and reside in Beijing, China. It also, investigated the effect of the shopping propensity of consumers on determination factors of the distribution channels and purchasing patterns of Korean cosmetics. According to the results of our investigation, it was identified that 'pleasure-seeking tendency' and 'brand-seeking tendency' have postive effects on 'service', and 'pleasure-seeking tendency', 'brand-seeking tendency', and 'rational purchasing propensity' have positive effects on 'professionalism'. In regards to the effect of shopping propensity on purchasing patterns of Korean cosmetics, it was identified that 'brand-seeking tendency' has a positive effect on 'planned purchasing behavior', 'brand reputation seeking behavior', and 'dedicated purchasing behavior'. It was verified that 'rational purchasing propensity' has positive effect on 'planned purchasing behavior', 'pleasure-seeking tendency' and 'trend-seeking tendency' on 'brand reputation seeking behavior', and 'trend-seeking tendency' on 'dedicated purchasing behavior'. This study is expected to provide basic data for Korean cosmetics brands to use for improving the marketing of products entering the Chinese market by using appropriate distribution channels. These channels are determined through identifying the correlation of each factor consumption tendency of Chinese women, determination factors of the distribution channels Korean cosmetics, and purchasing patterns of Korean cosmetics.

• The monthly packaging world
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• s.323
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• pp.58-62
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• 2020