• 한국의류산업학회지
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• 제8권4호
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• pp.449-457
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• 2006

The purpose of this study was to investigate perceived service qualities in cosmetics purchasing and, those difference and consumer satisfaction among cosmetics store types. Data were collected from 276 adult females and analyzed by using frequencies, factor analysis, reliability analysis, ANOVA and duncan test utilizing SPSS WIN 10.0. The results showed that consumers perceived service quality such as reliability and responsiveness, product policy, tangibles, store atmosphere policy, business policy, sales policy to cosmetics store. There were significant differences on service quality among cosmetics store types. Consumers using department stores highly perceived factors such as reliability and responsiveness, product policy, tangibles, store and atmosphere policy, but consumers using common cosmetics store lowly perceived these factors. There were significant differences with regard to use effect and pleasure in using to satisfaction among cosmetics store types. Use effect was revealed the highest to consumers purchasing cosmetics in department stores but the lowest in discount stores. Pleasure in using was revealed the highest consumers using department stores but the lowest common cosmetics store.

• 한국엔터테인먼트산업학회논문지
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• 제14권7호
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• pp.589-597
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• 2020

본 연구는 천연물질인 증류 죽초액이 함유된 천연화장품의 여드름 피부 개선에 대한 효과성을 검증하여 여드름 화장품 소재 개발을 목적으로 하였다. 연구의 대상 10대 남·여 20명을 선정하여 난수표방식에 따라 10명은 천연화장품(폼 클렌징, 토너, 팩)을 사용한 대조군으로 10명은 증류 죽초액이 함유된 천연화장품(폼 클렌징, 토너, 팩) 사용한 실험군으로 배정하였다. 화장품 사용 기간은 12주로 하였고, Mark-·Vu 피부 측정기를 사용하여 사전, 6주 후, 12주 후 피부의 피지, 모공 크기, 붉은기를 측정하였다. 수집된 자료는 SPSS v. 21.0 통계 패키지 프로그램을 활용하여 분석하였으며, 결과는 다음과 같다. 첫째, 천연화장품의 피부 안정성 확인을 위한 인체첩포시험 결과 피부에 안전한 제품으로 확인되었다. 둘째, 대조군과 실험군의 피지, 모공 크기, 붉은기에 대한 동질성 검증 결과 동질성이 확보되었다. 셋째, 증류 죽초액이 함유된 천연화장품의 여드름 피부 개선 효과 검증에서 실험군이 대조군에 비해 이마와 오른 볼 부위의 피지, 모공 크기, 붉은기 변화의 감소율이 더 크게 나타났다. 이에 증류 죽초액이 함유된 천연화장품은 피부에 안전하며, 여드름 피부에서 피부의 피지 감소와 모공 크기 및 붉은기 감소에 효과적인 것으로 확인됨에 따라 화장품 산업에서 증류 죽초액 활용을 기대하는 바이다.

• 한국의류학회지
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• 제27권7호
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• pp.778-788
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• 2003

This study aimed to review the influence of the World War I & II on the beauty culture which include toilette practices, cosmetic products and health habits. Literary materials were gathered and analyzed from books, journals and thesis concerning cosmetics, fashion and background history. Results are as follows: 1. Women's appearance gained social and official approval of its psychological and practical effect during the two wars and was regarded as an important strategy for the war. 2. The chemical industry helped to set forth an aggressive make up industry. 3. The orthopedic technique,1 of the war period resulted in the advancement of the plastic surgery business in the after war world. 4. After the First World War, the newly-risen American bourgeoisies' desire to show off their leisure activities provided from their wealth popularized suntan fast. 5. Strong, vital womanly beauty had been demanded in accordance with women's positive social Participation during the Second World War.

• 한국의류학회지
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• 제36권10호
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• pp.1015-1027
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• 2012

This study compares and analyzes cosmetics purchasing behavior according to the advertising and publicity implemented in women's monthly magazines as well as determines effective marketing strategies for the cosmetics industry. First, cosmetics advertising and publicity in women's monthly magazines can be classified into conventional advertising, advertorials, beauty news based on press releases, and beauty articles written by editors. In addition, consumer purchasing behavior has been examined in terms of use of information, purchasing intention, and purchasing experience. A study was conducted on women in their 20's to 40's in Seoul and Gyeonggi-do with 289 questionnaires used in the final analysis. Data were analyzed by common factor analysis, randomized block design, Bonferroni adjusted t-test, and multiple linear regression using SPSS 12.0/Windows. The results of the study can be summarized as follows. First, there was a difference in purchasing behavior according to types of cosmetics advertising and publicity in women's monthly magazines. Second, cosmetics shopping orientations were classified into six factors (the pursuit of impulsive purchasing and trends, well-known brands, convenience, low prices, efficacy and brand loyalty). There were significant effects of shopping orientation on cosmetics purchasing behavior according to the type of advertisement and publicity in women's monthly magazines.

• 한국지역사회생활과학회지
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• 제25권2호
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• pp.193-205
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• 2014

This study investigates soldiers' and civilians' interest in and behaviors toward cosmetics and skin beauty. Responses to a self-administered questionnaire were collected from 150 soldiers and 156 civilians residing in Chung-chung Province, Korea. The mean age of the respondents was $21.9{\pm}1.8$. More than 90% used skin toner and lotion products, and more than 50% used sunblocks and foam cleansers. Soldiers were more likely to use essence (p<.001) and after-shave (p<.01) products than civilians. In addition, soldiers were more likely to use carrier cosmetics than their counterparts (p<.001~p<.05). Soldiers were more likely to be concerned about their skin (p<.01) and unsatisfactory environments for skin care (p<.001), more likely to engage in skin care behaviors (p<.01), and less likely to have skin knowledge than civilians (p<.001). There was a negative relationship between skin knowledge and skin care behaviors (p<.01). The level of interest in appearance was correlated with that in skin (p<.001). The number of skin related concerns was positively correlated with unsatisfactory environments for skin care (p<.001). Concerns over appearance (p<.001), skin (p<.001), and unsatisfactory environments for skin care (p<.05) were positively correlated with skin care behaviors. The results suggest the necessity of providing a diverse and differentiated range of cosmetics to meet the needs of soldiers and men, particularly the former, according to the differences in their environments.

• 대한화장품학회지
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• 제30권3호
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• pp.307-311
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• 2004

화장품 산업에서 웰빙과 관련하여 inner beauty와 body shaping 상품을 비롯하여 SPA, esthetique, mass-customization, organics, naturals 등에 관련된 상품개발이 연구의 중요한 축을 이룰 것으로 보이며, 웰빙에 대한 고객의 기대로는 건강에 대한 관심과 함께 상품에 대한 안심감, 신뢰성, 윤리성이 우선되어야 할 것이다. 따라서 화장품 영역에서의 웰빙 관련 연구로는 지방 분해, 비타민, 폴리페놀, 오가닉과 함께 항노화에 관련된 체계적인 연구가 이루어져야 할 것이며 아울러 피부과학과 감성 공학을 바탕으로 효능증대, 피부흡수제어, 피부적합성, 제형 및 활성성분안정화, 지속성 증진, 신원료개발이 중요할 것이며, 특히 최근의 바이오 기술. 나노기술. 천연소재기술은 웰빙상품 개발의 초석이라 하겠다.

• 예술인문사회 융합 멀티미디어 논문지
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• 제7권10호
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• pp.703-711
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• 2017

Today, men's appearance is an important part of the global fashion industry, including Korea, with such fashion concepts as the Metrosexual and Ubersexual. Domestic and overseas beauty and cosmetics related organizations are using this phenomenon for marketing and researching to improve the function of cosmetics. The purpose of this study was to investigate the effect of Prunus persica L. Batsch leaf extract on the skin condition after clinical application to male subjects with oily skin to determine the possibility of functional cosmetics utilizing this extract. The cleansing bars were prepared by the MP method and the cleansing packs were prepared using natural ingredients. After 8 weeks of application, moisture, oil, erythema, melanin, pH, elasticity and tactile sensation were measured using MPA5. The results showed that there was a statistically significant difference in T-zone moisture and T-zone oil after using the natural cleansing bar, but there was no significant difference between the two groups for other items. However, the statistically significant changes were found in the individual skin condition change items of the subjects in each group, and it was judged that the two kinds of formulations could be used at the same time to have a higher skin improvement effect. Thus, Prunus persica L. Batsch leaf extract demonstrates potential to be used as a functional cosmetics item.

• 복식
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• 제66권6호
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• pp.158-177
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• 2016

In recent years, K-beauty including Korean cosmetics and beauty care tips, is becoming popular in various Asian countries such as China and Vietnam along, with the popularity of the Korean wave. Color images are a highly effective tool in establishing image development strategies in the process of developing cosmetic brands. Surveys on the color images of K-beauty perceived by foreigners need to be preceded for the development of differentiated images and the establishment of management strategies regarding K-beauty. Therefore, the purpose of this study was to examine the color images perceived by Asian consumers about K-beauty, and come up with measures to facilitate K-beauty. To this end, this study selected the two countries, China and Vietnam that show high levels of acceptance of K-beauty, and compared the color images of K-beauty perceived by female consumers in these countries. Then, the study visually suggested these images with color palettes, and compared differences in the perception of color images according to demographic characteristics. Beijing and Shanghai showed similar degrees of perception in most color images of K-beauty whereas Hanoi showed a lower perception level. K-beauty color images were classified into 6 groups: feminine, natural, elegant, modern, sensual, active, and popular, which represent symbolic images of K-beauty.

• 한국의류산업학회지
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• 제11권2호
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• pp.326-336
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• 2009

The primary purpose of this study was to investigate the relation between narcissistic and cosmetics shopping orientation of female consumers. The data were collected in Busan, Daegu and Ulsan, and 301 data were used for analysis. The aforementioned were analyzed utilizing frequency, factor and multiple regression analysis using SPSS Win 12.0. The results showed as follows. First, the factors related to narcissistic orientation were entitlement, leadership/superiority, self-reliance, self-intoxication, achievable desire and self-absorption. Second, the factors related to cosmetics shopping orientation were impulsive, economic, self-confidence, exploratory, brand/store loyal, shopping convenience, traffic convenience, prudence, pleasure, famous brand inclination and independent. Third, narcissistic orientation and cosmetics shopping orientation were significantly differences impulsive, economic, self-confidence, exploratory, shopping convenience, pleasure and famous brand inclination orientation.

• 한국컴퓨터정보학회논문지
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• 제25권2호
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• pp.221-229
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• 2020

화장품뷰티산업이 차세대 핵심 산업으로 성장하면서 산업화센터 설립이 필요한 상황이지만 투자규모의 적정성과 타당성을 검증하지 못하면 재정 부담으로 이어질 수 있다. 본 연구에서는 산업화센터의 건립 사업비와 시설 현황을 검토하여 비용추정, 수익추정, 추정손익계산, 영업현금흐름의 추정 결과를 근거로 경제적 타당성을 분석하고자 한다. 수익추정 기준은 연구사업 예상 수주(24억)의 90%, 시험장비(구축비 45억)의 임대율 12%로 적용하여 분석한 결과, 편익/비용비율은 1.02, 순현재가치는 '0'원보다 높으며, 내부수익률 또한 사회적 할인율 5.06%로 세 가지 분석 방법 모두에서 기준을 초과하여 경제적 타당성이 있는 것으로 나타났다. 따라서 화장품뷰티 산업화센터 건립이 경제적 타당성을 갖추기 위해서는 연구사업 수주를 90% 이상, 장비임대 수익률은 12% 이상 유지가 필요하며, 사업수익 다양화를 위한 전략적 접근이 필요하다.