• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.239-248
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• 2017

As China has rapid economic growth and the increase of national income that makes the development of Chinese cosmetic industry has huge market potential of the industry. But most of the cosmetics market is monopolized by foreign companies, the local cosmetics production enterprises are not equipped with professional production equipment. In these reasons Chinese cosmetics have low quality, inadequate research and development, poor cosmetics brand, unclear marketing, trade and technical barriers and other issues. In order to fulfill the purpose of this paper, data analysis was carried out focusing on domestic & foreign research papers, statistics, reference books, research reports, internet websites etc. As a result of the analysis, in order to increase the export of Chinese cosmetics, it should be strengthened the development of manufacturing technology and brand creativity, eradicating illegal copies, use the online market circulation way, the construction scheme, and cosmetic technical barriers and deregulation should be through the diversification of propaganda, etc. This paper describes that the project of Chinese cosmetics export increase and find the inspirations from other products of export. But national, regional specific programs which have huge information is the future research topics.

• International Area Studies Review
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• v.21 no.2
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• pp.97-120
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• 2017

This study attempted to examine how Chinese consumers' brand authenticity of Korean cosmetic brands are related to brand loyalty through brand aura. In other words, this study observed how Chinese consumers' brand authenticity, which includes product, employee and corporate authenticity related to Korean cosmetic brands, influence on the consumers' brand loyalty through brand aura. To this end, we surveyed Chinese consumers visiting Korean cosmetic brand shops in department stores, discount stores and large shopping malls in Beijing, Shanghai, Guangzhou in China. A total of 400 surveys were used in the empirical analysis. The results of empirical analysis confirmed that product, employee, and corporate authenticity of Chinese consumers have for Korean cosmetic brands positively influenced on brand aura. Furthermore, results showed that Chinese consumers' brand aura of Korean cosmetic brands had a positive effect on brand loyalty. The results of this study provide implications to help Korean cosmetic companies gain a competitive edge in the Chinese cosmetic market by understanding Chinese consumers' authenticity of their brands and building brand images and using differentiated marketing strategies that can induce brand aura.

• Journal of Korean Ophthalmic Optics Society
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• v.10 no.4
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• pp.405-410
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• 2005

In this paper, the front radiuses of curvature of spherical spectacle lenses in the cosmetic and optical point of view are investigated and are calculated using Zinken-Sommer condition. The optical power of all spherical spectacle lens shows good quality at the test using autometic lensmeter. However the front radiuses of curvature of spherical spectacle lenses are quite different depending on the lens companies. The front radius of curvature of those lenses is larger than that calculated using Zinken-Sommer condition. We know that the front radius of curvature of commercial spectacle lens is emphasized more cosmetic aspect than optical point of view.

• The Korean Journal of Health Service Management
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• v.7 no.3
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• pp.45-55
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• 2013

Cosmetic products are high value-added ones, and characterized by short life-cycles and income elasticity. Since most cosmetic products are procured through consults with salespersons, it is necessary to have detailed knowledge about basic cosmetics. In this paper, a possible relationship marketing strategy is suggested using the results of examining the effects of relationship marketing factors and relationship quality in cosmetics industry. The findings of this research can be summarized as follows. In order to examine the effects of relationship marketing factors and relationship quality on satisfaction which is a relationship performance, and the willingness to procure it again, this paper executed multiple regression analysis. The typical findings of this paper are as follows. The higher the specialty is, the better the brand image is, the higher customization and trust with customer are, the higher satisfaction and willingness to buy it again get. The analysis of relative influences of sub-factors revealed that trust was the strongest factor. In this paper, by revealing the effects of relationship marketing factors and relationship quality on relationship performance, empirically suggested the results which show the same findings as those of previous researches. This result can be a method to establish systematic education systems in places selling basic cosmetic products and in cosmetics companies.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.4
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• pp.101-106
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• 2023

With the recent surge in YouTube usage, there has been a proliferation of user-generated videos where individuals evaluate cosmetics. Consequently, many companies are increasingly utilizing evaluation videos for their product marketing and market research. However, a notable drawback is the manual classification of these product review videos incurring significant costs and time. Therefore, this paper proposes a deep learning-based cosmetics search algorithm to automate this task. The algorithm consists of two networks: One for detecting candidates in images using shape features such as circles, rectangles, etc and Another for filtering and categorizing these candidates. The reason for choosing a Two-Stage architecture over One-Stage is that, in videos containing background scenes, it is more robust to first detect cosmetic candidates before classifying them as specific objects. Although Two-Stage structures are generally known to outperform One-Stage structures in terms of model architecture, this study opts for Two-Stage to address issues related to the acquisition of training and validation data that arise when using One-Stage. Acquiring data for the algorithm that detects cosmetic candidates based on shape and the algorithm that classifies candidates into specific objects is cost-effective, ensuring the overall robustness of the algorithm.

• Journal of the Korean Society of Costume
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• v.56 no.5 s.104
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• pp.59-74
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• 2006

The purpose of this study is to investigate the skin type of $20{\sim}30’s$ women that use skin type test paper of cosmetic companies and usual using condition for the cosmetics. The result is as follows; The research target is $20{\sim}30’s$ woman in Seoul area, around capital city area and Geonra province, we surveyed the difference among the group, after dividing the groups with job, monthly income. As the result of research on the usual using cosmetics and cleansing products, $20{\sim}30’s$ woman mostly have toilet water, lotion and foam type cleansing product and use them. As the result of consciousness of skin type combination skin type is 46.1%, dry skin type is 23%, oily skin type is 15%, sensitive skin type is 9%, normal skin type is 7%. To compare results of skin type test paper of cosmetics companies with consciousness of skin type, result of skin type test paper of cosmetics companies was different consciousness of skin type. The result of skin type test paper of B company is same as consciousness of skin type is 31.2% and this result among cosmetics companies was appeared high ratio. Among the results from 3 companies, the rate that all result for 1 person's skin type are accord, is just 8%. 2 companies among them have matching rate of 42%. Most of all, each results of skin type test paper of cosmetics companies was appeared difference. This result show the problem of objectivity about skin type test paper of cosmetics companies that they using it.

• Korea Trade Review
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• v.41 no.5
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• pp.63-87
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• 2016

Despite its rising labor costs these days, China still serves the role as 'World's Factory' thanks to a great deal of foreign direct investment, still remaining one of the world's highest, and the global companies, which have been willingly establishing foreign subsidiaries in China. While enjoying the benefits from the Chinese market, these global companies can now take advantages of another market; the one of Korea. If a product produced by a certain global company is actually manufactured in the local factory in China and the product meets specifications of Rules of Origin, the product shall receive preferential treatment under China-Korea FTA. In the perspective of global market, therefore, it is found that China-Korea FTA may have negative effects on chemical industry in Korea, which is considered one of the representatives of China-Korea FTA. This study examines such risks by network analysis, with several cases of 'Beauty or Make-up Preparations (HS Code 3304).' Analysis shows that Korea is classified as the marginal country group but not main country group when it comes to beauty products family. So this can be a great chance to the global cosmetic companies with local factories in China in the sense that they can increase their sales towards the market of Korea based on the China-Korea FTA. Under these concerns, this study suggests two policy alternatives for the chemical industry in Korea to deal with current challenges rising from China-Korea FTA. The suggested alternatives are: to actively attract the global chemical corporations which are yet to directly enter the Chinese market; and to invest on chemical products with high potential of growth as a priority.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.427-436
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• 2018

In this study, out of the 530 beauty social commerce users, 244 people who had experience purchasing coupons for cosmetic surgery were surveyed to analyze the impact of the awareness of cosmetic surgery on satisfaction and on the purchase of new products. The reason why we did not purchase the coupon for cosmetic surgery was because we did not have enough information and did not trust the company and aong the factors used for cosmetic surgery, convenience, satisfaction, and repurchase are found to have a positive (+) effect (p<0.001) and We recognized convenience as an important factor. therefore, It is believed that social commerce companies and aesthetic medical agencies will need to improve their customer service, how to use the site, and provide objective information.

• The KIPS Transactions:PartD
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• v.11D no.2
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• pp.479-484
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• 2004

Recently, cosmetic shop market, which is made up of company, agent, and market shop, has got into trouble caused by economic crisis and the coming of new distribution systems such as internet shopping mall. To overcome the problems, in this paper, we propose a cosmetic distribution portal system, which we call COSPO. COSPO is a portal system that has three functions. The first is automation of the business process for product distribution between the company, agent, and market shops. The second is communication between them. The final is sharing information generated through the automated process. In this paper, we build a prototype that support distribution channel of a company. Then, ultimately it should be extended to cover the distribution network of all companies. COSPO will contribute to the modernization of the cosmetic market industry in the country as well as to the increase of the profits.

• Journal of Convergence for Information Technology
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• v.11 no.12
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• pp.211-220
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• 2021

In this study, we intend to investigate the effect of cosmetic companies' planning actions for green marketing campaigns on their intention to participate and their actions. To this end, a survey was conducted and a total of 186 questionnaires were analyzed. The main results are as follows. The three factors of planned behavior, attitude, subjective norm, and perceived behavior control, all had a significant effect on participation intention and participation behavior, and subjective norm was found to have the greatest influence. In addition, it was found that participation intention had a significant effect on participation behavior. Therefore, in order to activate the green marketing campaign, it is necessary to study the marketing method that can inform the people around the participation method, recommend the participation in the campaign, and recommend it.