• 무역학회지
• /
• 제44권4호
• /
• pp.189-203
• /
• 2019

In recent years, most companies are making strategic strides to respond to changes in the competitive landscape. This trend is proceeding independently from industry to industry, and the Chinese cosmetics industry, which is at its peak, is no exception. In the meantime, the question of whether the concept of strategy group and related theories are suitable for advanced markets and whether they are applicable to emerging markets such as China is an interesting subject of inquiry. The purpose of this study is to classify strategic groups based on the cognitive approach of CEO's in the Chinese cosmetics industry. Some of the existing studies on strategic groups have raised limitations on the theoretical validity of the classification and criteria of strategic groups. However, since the concept of the strategic group becomes a middle level analysis unit between the enterprise and the industry, applying this concept to the Chinese cosmetic industry will help identify the strategic group existing in the industry and grasp the composition of the entire industry.

• International Journal of Internet, Broadcasting and Communication
• /
• 제15권1호
• /
• pp.33-39
• /
• 2023

Social networking is gaining speed and has grown indispensable as technology develops. As a result, social media, particularly Facebook, Instagram, and influencer marketing, are replacing conventional marketing trends. The top 15 search terms for Mongolian women between the ages of 18 and 34 in 2019 on Facebook were cosmetics and shopping. Companies use social media, the main tool of social media, to promote their products while simultaneously increasing productivity at a minimal cost. In Mongolia, finding out about cosmetic brand products on social media is rather usual. The impact of social media influencers on the purchasing of cosmetic brands must thus be researched. We aimed to find out the relationship between attractiveness, authenticity, communication ability, and influence, which are characteristics of beauty influencers, on product purchase intention and identification between consumers and followers (information acceptance, purchase intention). Communication ability and influence appeared to have a statistically significant positive (+) effect on identification. On the other hand, attractiveness, communication ability, and influence all showed a statistically significant positive (+) effect on information acceptance. Identification and information acceptance has s significant positive effect on purchase intention.

• Journal of Pharmaceutical Investigation
• /
• 제33권4호
• /
• pp.293-298
• /
• 2003

This study was attempted to develop the physicochemical ad morphological stability test methods for the cream and lotion formulations among the cosmetic foundations and to provide the guidance for the stability methods with respect to basic emulsions and creams. With these developed stability test methods, we can evaluate the expired date or life time of the available basic cosmetics, especially basic lotions ad creams. Also, the stability test methods established in this study can be used as a guideline to test physical and morphological stability of cosmetics in the future. Thus, we selected two types of basic cosmetics such as lotions and creams made by four different cosmetic companies ad applied them to the stability test methods depending on the temperature changes such as temperature cycling and freezing-thawing cycling test. After the temperature changes, the conductivity, turbidity, particle size, creaming ratio and pH changes of the creams and lotions were evaluated and morphological changes such as crystal formation, odor, color and feeling of the creams and lotions were also tested. As the results of the stability tests, all the tested creams and lotions except for one lotion were stable. Therefore, it may be concluded that these short-term accelerated stability tests as physical stability test depending on the temperature change study were suitable for the stability testing methods for the basic cosmetics and may be useful for the establishment of the guideline for the stability test of cosmetics.

• 한국의류학회지
• /
• 제34권7호
• /
• pp.1149-1161
• /
• 2010

This study identifies the dimensions of cosmetics consumption values and the differences in cosmetics brand selection through a cosmetics consumption value group and by product type. The subjects of the study were females over age 20 living in Seoul and Gyeonggi Province between January and February 2008; 427 questionnaires were used for analysis. For data analysis the SPSS 17.0 statistical program was used, and principal component analysis, factor analysis using Varimax rotation, Cronbach's ${\alpha}$ reliability testing, cluster analysis, ANOVA test, and Duncan test were conducted. The results and conclusions of this study are as follows. The dimensions of cosmetics consumption values were found to be the pleasure value, the fashion value, the function value, the brand ostentation value, and the appearance ostentation value. Five types of groups by factor were identified: the group seeking function, the group seeking fashion and brand ostentation, the group seeking pleasure, the group seeking appearance and brand ostentation, and the indifferent group. Second, The group attaching importance to functionality was more likely to select high-priced brands while the group attaching importance to brand awareness were more likely to seek foreign brands, irrespective of product type. As far as base and color cosmetics are concerned, the group attaching importance to pleasure was more likely to select low, medium, and high priced foreign brands, as well as low and medium priced domestic brands. As for body products, the group attaching importance to fashion and brand awareness tended to select low, medium, and high priced domestic brands, as well as high priced foreign brands. By simultaneously purchasing high, medium, and low priced brands, these groups display an ambivalent consumption pattern. This study identified the differing dimensions around cosmetics consumption values and cosmetic brand selection. The research findings helps cosmetic companies set product prices and contributes to cosmetic marketing strategies.

• 대한화장품학회지
• /
• 제24권3호
• /
• pp.6-16
• /
• 1998

Ceramides are currently emerging as the major skin care ingredients due to !heir barrier properties in the stratum corneum of the human skin. Thus, major cosmetic companies have developed synthetic ceramide analogs for their own use. In this study, several ceramide mimic compounds , new skin barrier lipids, were designed and synthesized, and their physical and biological properties were investigated to evaluate their skin care capability. Several structures were designed from the variation of hydrophobic alkyl chain and hydrophilic moiety by the use of molecular modeling software. The selected targets were synthesized, and their properties and activities were studied as the pure form, in the emulsion, or in the lamellar mixture containing cholesterol and fatty acid. Some compounds, such as 1,3-bis(N-(2-hydroxyethyl)-palmitoylamino)-2-hydroxypropane, enhanced the restoration of skin barrier damaged by SDS(sodium dodecyl sulfate), and by acetone treatment. The rate of restoration was comparable to that of natural ceramides. The synthesized compounds alleviated SDS induced skin irritation and facilitated lamellar phase liquid crystal formation. The treatment of 1,3-Dis(N-(2-hydroxyethyl)-palmitoylam ino)-2-hyd roxypropane on the acetone damaged skin revealed that the compound promoted the recovery of intercellular lipid lamellar structure of stratum corneum layer. The replacement of palmitoyl groups of the compound with shorter alkyl chain gave lower emulsion viscosity and liquid crystal density, suggesting easier formulation and poorer barrier activity. Most of the synthesized compounds were non-irritable in various toxicological tests proving that they can be safely introduced to the skin care formulations.

• 한국의류학회지
• /
• 제47권5호
• /
• pp.779-803
• /
• 2023

The growth of digital news media and the stock price index has resulted in economic fluctuations in the fashion industry. This study examines the impact of fashion industry news and macroeconomic changes on the Textile & Wearing Apparel KOSPI over the past five years. An auto-regressive integrated moving average exogenous time series model was conducted using the fashion industry stock market index, the news topic index, and macro-economic indicators. The results indicated the topics of "Cosmetic business expansion" and "Digital innovation" impacted the Textile & Wearing Apparel KOSPI after one week, and the topics of "Pop-up store," "Entry into the Chinese fashion market," and "Fashion week and trade show" affected it after two weeks. Moreover, the topics of "Cosmetic business expansion" and "Entry into the Chinese fashion market" were statistically significant in the macroeconomic environment. Regarding the effect relation of Textile & Wearing Apparel KOSPI, "Cosmetic business expansion," "Entry into the Chinese fashion market," and consumer price fluctuation showed negative effects, while the private consumption change rate, producer price fluctuation, and unemployment change rate had positive effects. This study analyzes the impact of media framing on fashion industry business cycles and provides practical insights into managing stock market risk for fashion companies.

• 한국안광학회지
• /
• 제15권4호
• /
• pp.355-360
• /
• 2010

목적: 국내에서 시판되는 안경렌즈의 성능을 분석하고 최적화 설계로 수차가 보정된 안경렌즈를 설계하였다. 방법: 굴절률 1.6의 재질을 갖는 4개 회사의 ${\pm}$5.00D의 구면 렌즈와 비구면 렌즈의 중심두께, 곡률반경, 비구면 계수를 측정하였다. Mitutoyo사의 ID-F150으로 중심두께를 측정하였고, Automation Robotics사의 FOCOVISION(SR-2)를 이용하여 곡률반경을 측정하였다. 비구면 계수는 Taylor Hobson사의 PGI 1240S로 측정하였다. 렌즈 후면부터 눈의 회선점까지의 거리 27 mm, 동공직경 4 mm, 중심시야 $30^{\circ}$에서 적은 양의 수차를 갖는 안경렌즈를 설계하였다. 측정 렌즈보다 Axial height를 짧게 함으로써 미용 상의 이점을 높였다. 설계에는 ORA사의 Code V를 이용했다. 결과: -5.00D 비구면 렌즈는 구면 렌즈보다 비점수차와 왜곡수차는 약간 크게 나타났으나 Axial height가 짧고 가장자리 두께가 감소하여 미용 상의 장점이 있다. +5.00D 비구면 렌즈는 왜곡수차의 성능이 향상되고 (-)렌즈와 마찬가지로 Axial height와 중심두께의 감소로 미용 상의 장점을 확인하였다. 최적화 과정을 통한 전면 비구면 렌즈는 비점수차와 왜곡수차가 측정 구면 렌즈보다 좋은 성능과 미용 상의 장점을 확인할 수 있다. 결론: 국내에서 시판되는 비구면 렌즈는 수차의 성능보다는 미용 상의 장점을 키우는 Axial height의 감소와 두께의 감소에 주안점을 둔전면 비구면 설계가 이뤄지고 있다. 최적화 설계이론을 통해 측정렌즈보다 향상된 수차성능과 미용 상의 이점을 모두 갖는 전면 비구면 안경렌즈의 설계를 하였다. 후면 비구면 렌즈의 설계를 통해 전면 비구면 렌즈보다 향상된 성능을 얻을 수 있음을 기대할 수 있다.

• 산업경영시스템학회지
• /
• 제41권1호
• /
• pp.70-83
• /
• 2018

Korea's five leading industries-chemical, automobile, shipbuilding, metal and electronics-have been the growth engines of the Korean economy for the last 30 years. However, with their performance weakening in the past few years, Korea's annual growth rate has dropped to less than 2%. Just as the Japanese economy struggled through the lost decades, Korea's leading industries have been facing signals of arriving at a Strategic Inflection Point ("SIP") since the mid-2000s. The objective of this study is to present an appropriate value strategy for Korean firms in leading industries to gain sustainable competitive advantages. This paper examines the following issues : First, it diagnoses the signs and timing of SIP for the five leading industries. Second, this study examines 78 Korean and Japanese firms in order to understand the adaptation strategies of the highest and lowest performing firms from a value strategy point of view. Third, it empirically analyzes the correlation between the indicators of value strategy and the accounting performances of the Korean and Japanese firms. The data set used in the cluster analysis were collected from KISLINE database of NICE Information Service and annual reports. The findings in the case analyses of high and low performing companies show that high value-added specialty chemical materials and electronic component manufacturers that had a strong focus on value creation were defined as high performing companies. And in the cosmetic and automobile industries, companies with a strong emphasis on value appropriation gained high performance. Furthermore, the study conducted a cluster analysis based on two indicators R&D and advertisement expense. The analysis shows that a significant gap exists in the operating incomes among three groups classified under the value strategy. The study recommends that Korean firms are requested to increase R&D expenditure, conduct M&A and collaborate with companies that own source technologies to narrow the technology gap and improve their segment portfolio from commodity to value-added products.

• 대한화장품학회지
• /
• 제30권4호
• /
• pp.571-582
• /
• 2004

최근 새로운 문화코드로 자리잡은 웰빙은 화장품업계에도 새로운 변화를 가져왔다. 그리고 해마다 식품의약품안전청으로 기능성 춘원이 꾸준히 늘고 있는 가운데 최근에는 기능성을 적응시키는 품목이 기초에서 색조로, 한방 화장품으로 점차 다양하게 늘고 있어 기능성화장품 시장의 미래는 밝을 것으로 전망되고 있다. 이에 화장품 업계에서는 적극적인 웰빙 라이프 스타일로의 접근이 필요하다. 잠재된 웰빙 라이프로의 요구를 정확하게 파악하고, 이를 충족시켜 줄 수 있는 웰빙 컨셉 상품개발은 물론 기능성화장품이 가진 고유의 기능적인 면을 어떻게 조화시켜 나갈 것이냐 하는 것이 현 시점에서 기능성화장품의 중요 과제라 할 수 있다. 따라서 본 연구는 최근의 웰빙 경향과 맞물려 보다 심화 발전되고 있는 국내 기능성화장품 시장을 점검해 보고, 여성 소비자들의 기능성화장품에 대한 요구 및 만족도 조사를 통해 기능성화장품을 육성, 발전시켜 나가기 위한 방법을 제시하고자 한다. 보 연구를 위하여 서울과 경기도에 거주하는 19세 이상 50세 이하 우리나라 성인 여성 소비자를 대상으로 설문조사를 실시했으며, 총 510부의 설문지를 배포해 그 중 379부를 분석에 최종 이용했다. 수집된 자료는 SPSS프로그램을 이용하여 분석했다. 분석기법으로는 연구대상자의 일반적 특성을 파악하기 위해 빈도와 백분율을 산출했으며, 우리나라 여성들의 기능성화장품의 이용행태와 기능성화장품에 대한 요구 및 품질지각요인, 기능성화장품에 대한 만족도를 살펴보기 위해 $Cronbach's\;\alpha$ 신뢰도 검증, $x^2(chi-square)$ 검증과 빈도분석, t-test 검증, 그리고 one-way ANOVA를 실시했다. 위의 결과를 토대로 본 연구에서는 기능성화장품의 이용행태와 소비자 요구 및 만족도에 대한 기초 정보의 제공을 통해 소비자의 요구를 보다 직접적으로 파악, 기능성화장품 시장에 대한 마케팅 전략 수립시 기초자료가 될 것으로 사료된다.

• 한국산학기술학회논문지
• /
• 제15권12호
• /
• pp.7459-7466
• /
• 2014

이 연구는 최근 증가하고 있는 국외 관광자 중에서 화장품을 구매하는 관광자의 구매행동과 내국인의 화장품 구매행동을 파악하기 위하여 실시되었다. 특히 중국과 일본인 관광자 및 내국인을 대상으로 화장품 구매행동의 속성과 그 영향 및 집단간 차이가 있는 지를 밝히기 위함이 연구목적이다. 연구목적을 달성하기 위하여 문헌 연구와 실증연구가 실시되었다. 문헌연구에서는 화장품 구매행동과 관광자 쇼핑성향을 검토하여 실증연구를 위한 선행연구를 검토하였다. 실증연구는 국내를 방문하는 중국인과 일본인 관광자를 대상으로 설문지를 이용한 실증조사를 실시하여 조사된 자료의 신뢰성과 타당성을 검증하고 회귀분석과 분산분석을 실시하였다. 연구결과는 첫째, 화장품 구매행동은 기능성, 브랜드 지향성, 최신성, 충동성, 물리적 환경의 5개 요인이 추출되었다. 특히 소비자들은 연구자들이 이미 주목한 바 있는 기능성 중심의 화장품 구매에서 보다 복잡한 형태의 구매 즉 브랜드나 최신상품을 구매하려는 성향을 보인다. 더불어 구매전 후에 따라 구매행동 평가가 달라짐도 밝혔다. 그러나 중국, 일본 및 내국인별 화장품 구매속성은 화장품의 기능성 이외의 항목에서는 큰 차이가 없다. 이 연구결과로 볼 때 국내 화장품 기업도 브랜드를 강조하는 전략을 우선시해야 한다. 또한 화장품의 기능성 개발에 노력해야 하고 판매장소의 분위기와 판매원의 태도에 대한 노력도 기울여야 한다.